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표성수,김요안,오영준,박은아,박승영,장원지 관광품질시스템학회 1996 관광품질시스템연구 Vol.2 No.1-2
The purpose of this study is to find the image differences of Korea, China and Japan, and to utilize the study results in tourism planning, development and marketing. After literature review regarding image in general, comparative studies of national image were examined. The differences of national image of three nations were abstracted from literature of many disciplines. Unque images of nations were extracted and strategy development based on these findings was encouraged.