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This study started with the need for transition to competency-based education as well as the witness of fast changes in fashion industry’s job environment. The goals of this study were (1) to explore fashion designers’ competencies that are necessary for a successful careers in global fashion industry, and (2) to establish fashion designer competency model. In-depth individual interviews were conducted with 15 participants who have charged for design department and moreover have shown high performance in national, licence or designer brands in Korea fashion industry. Grounded theory was adopted to analyze data. As a result of analysis, the 4 core competencies emerged: problem-solving, research, inter-personal, and self-development. Each core competency has sub-competencies. Creativity, commerciality, control, decision making were sub-competencies for the problem-solving competency. Information management, innovation understanding & application, trend analysis & forecasting were sub-competencies for the research competency. Consumer, inside company, and outside company relationships were sub-competencies for the inter-personal competency. Self-awareness, self-management, expertise were sub-competencies for the self-development competency. In order to acquire these competencies, knowledge (academic, practical, multi-discipline), skills (sense, analysis, synthesis, communication), and attitude (interest, enjoyment, perseverance, personality) were essential. Based on these findings, implications for university fashion design education and further research areas were suggested.
본 연구는 과체중 및 비만인구가 다양한 연령대로 확산되고 있음에도 불구하고 이들을 위한 패션 제품 및 유통이 아직 활성화되지 못하고 있다는 사실의 인식에서 시작되었다 본 연구는 3단계로 이루어졌다. 먼저 첫 번째 단계에서는 20-30대 plus-size 여성들의 의복을 통한 충족 및 미 충족 욕구를 Maslow의 욕구계층이론올 기초로 분석하였고, 두 번째 단계에서는 현재 plus-size 의류의 주요 유통 경로인 국/내외 인터넷 패션쇼핑몰 사례를 살펴보았다. 연구 결과 plus-size 여성들은 의복을 통해 개인이 가지고 있는 욕구충족에 문제가 있음을 알 수 있었으며1 특히 사회의 부정적 인 시선으로 인해 오프라인 매장에서의 의류구매에 어려움이 있음을 알 수 있었다. 마지막으로는 plus-size마켓을 위한 디자인 메니지먼트 프레임을 구축하였다 이를 통해 마켓 성장 가능성에도 불구하고 패션브랜드들에서 소외되고 있는 plus-size 마켓을 위한 디자인 및 마케팅 기초자료를 제공하는 동시에, 모두를 위한 universal design 구현에 이바지하고자 하였다. This study was originated from the fact that although the overweight and obese people have been expanded to the divers age groups, fashion products and retailing for these people are not activated. This study includes three phases. The first phase, this study analyzed 20~30-years-old plus-size womens' satisfied and unsatisfied needs and wants through clothing based on Maslow's hierarchy of needs theory. The second phases, this study examined domestic and international internet shopping-malls, identified as a major retail channel for plus-size women. Results showed that plus-size women could not satisfied their needs and wants through clothing, In addition, difficulties were found to shop clothing in off-line stores due to the negative perspective from the society. Finally, this study developed design management frame for plus-size market, through above three phases, this study provided design and marketing data for plus-size market neglected from fashion brands in spite of market growth possibility, and contributed embodiment of universal design for all.
This study was designed (1) to examine adolescents' body cathexis, ideal bodyy image, clothing behavior, and clothing purchasing behavior, and (2) to identify gender and age differences. Descriptive statistics, Chi-Square (x2) analysis, Analysis of Variance (ANOVA), and Duncan-Test were employed to analyze the data collected from the convenience sample of 729 middle- and high-school students in Gyeongnam, Korea. Adolescents tended to be dissatisfied with their body, while female high school students' dissatisfactory degrees were higher. The ideal body image was thinner than normal, and neither gender nor age differences were observed. Adolescents showed higher dependences compared to other clothing behaviors including conformity, fashion, popularity, brand, and exhibition, and gender and age differences were observed. Fit/comfort and clothing displayed in store were most important evaluative criterion and information search method. Adolescents tended to prefer shopping in department store with friends or parents in less than 3 hours. Gender and age differences were OM in those clothing purchasing behavior. Marketing strategies generated from the results of this were suggested.