착용감 구현을 위한 증강현실용 햅틱 상의(上衣)

임은혁(Eunhyuk Yim),권지안(Jeanne Kwon),이수용(Sooyong Lee) 한국로봇학회(논문지) 2019 로봇학회 논문지 Vol.14 No.2

지역적 지속가능성의 실천으로서의 업사이클링 패션디자인 개발 - 동대문구 창신동을 중심으로 -

임은혁 ( Eunhyuk Yim ),김현정 ( Hyun Jung Kim ),범서희 ( Seo Hee Beom ) 복식문화학회 2018 服飾文化硏究 Vol.26 No.2

The purpose of this study is to review and establish the three concepts of upcycling, zero-waste fashion design, and regional sustainability through a review of domestic and international case studies. Furthermore, it will provide the theoretical basis for using upcycling as a regional sustainability practice to create zero-waste fashion design. To conduct an empirical study, we systematized the stages of the survey on waste resources in Changsin-dong, the sourcing and utilization of waste resources, the design-planning stage, and the co-production with pattern and sewing masters as a suggested practice for regional sustainability. Through this study, we propose the possibility of regional sustainability by developing and sharing the method of zerowaste fashion design. The conclusion of the study as follows: First, upcycling fashion designs can be extended to a regional sustainability practice by taking the characteristics of social design into account. Second, by providing a design development process and methodology suitable for regional sustainability application, it is helpful to revitalize regional upcycling fashion brands and communities by providing data for upcycled fashion branding. Third, as part of the revitalization project for the Changshin and Soongin areas that started in 2014, using the region’s economic, cultural, and environmental characteristics to make and sell high-value, upcycled fashion products will contribute to social and economic achievements and aid in solving regional problems.

Kinfolk 매거진에 나타난 안티패션(anti-fashion) 경향

임아름,임은혁,Lim, Ahreum,Yim, Eunhyuk 복식문화학회 2017 服飾文化硏究 Vol.25 No.5

As fashion has concentrated increasingly on inner values, it has become more directly connected with human life and society. This study analyzed anti-fashion, a movement that resists mainstream society and culture, which it views as causing inner conflicts such as competition, mammonism, consumerism, and egoism by fixating solely on the pursuit of growth and improvement. The study examined Kinfolk, an independent lifestyle magazine, to determine the essential values and principles that comprise this movement's refusal of mainstream modern society. The analysis of Kinfolk identified the following characteristics of, the Kinfolk lifestyle: essentialism, nature-friendliness, retro sensibilities, socio-ethical awareness, and diversity. Essentialism refers to the pursuit of essence, brevity, innovation based on tradition and slow life. Nature-friendliness involves communion with nature and humanity, animal-friendliness, de-industrialization, de-urbanization, and nomadic behavior. The components of the retro sensibility include nostalgia, and interests in vintage culture, and handcrafts. Diversity encompasses commonplaceness, various subcultures, agelessness, genderlessness, acceptance of other cultures, and new understanding. The analysis identified the tendencies of anti-fashion in Kinfolk magazine as simplicity, naturalism, resistance to novelty, ethics, and inclusiveness. Anti-fashion pursues the essential values of human life that have been lost or forgotten in modern society. It is important to pay constant attention to the values of minority, non-mainstream and indie cultures that represent anti-fashion. It exerts considerable influence and has great potential as an area for the development of various style-based paradigms rather than as a single fashion direction.

D2C(Direct-to-Consumer) 기반 루이비통 모바일 앱에 나타난 뉴 럭셔리(New Luxury) 특성

김미경 ( Mikyung Kim ),임은혁 ( Eunhyuk Yim ) 한국의류학회 2021 한국의류학회지 Vol.45 No.5

In addition to direct sales to consumers, the direct-to-consumers (D2C) strategy, which provides specialized experiences and services, communicates closely with a consumer's perspective. This tendency is related to the recent trend wherein the luxury fashion system is being transformed into a new luxury. Therefore, this study analyzes the development of online D2C platforms and investigates the characteristics of new luxury from the functional, symbolic, and experiential dimension perspectives based on mobile apps, which is becoming increasingly important among online D2C platforms. Based on the study results, the premium of new luxury fashion displayed in Louis Vuitton's mobile D2C platform in terms of product utility and functionality is newly defined as a usable luxury experience. Moreover, from the heritage perspective, based on the cultural sympathy of the brand contents, we determine that an attachment can be formed between new luxury fashion consumers and brands. Additionally, the personalization service and experiential content on the D2C platform can directly afford emotional and bonding induced brand immersion in a playful way.

팬데믹 영향 하의 패션 마스크 디자인 경향 및 의미 분석

이홍연 ( Hongyan Li ),임은혁 ( Eunhyuk Yim ) 복식문화학회 2021 服飾文化硏究 Vol.29 No.3

During the COVID-19 pandemic, the obligatory wearing of masks has led to increased consumer demand and the diversification of mask design. Accordingly, it is necessary to understand the inner meaning and characteristics of masks in the pandemic situation. Therefore, the purpose of this research is to analyze the characteristics of fashionable masks and their new cultural meaning under the COVID-19 pandemic. This research is based on literature review and empirical research. Drawing on an investigation of the historical evolution of masks and their transition under the pandemic (exhibiting differences in mask culture among countries and regions), this study analyzed 54 distinctive fashion masks designed by fashion brands and influencers that appeared from January 2020 to January 2021. The characteristics of fashion masks identified under the influence of the pandemic are as follows: Message delivery on political issues and human rights; psychological defense and expression of individuality; and conspicuous display via luxurious materials and luxury brand logos; moreover, the design of the mask uses the same material, color, pattern, decoration, and other methods as clothing to achieve the overall style. Over the course of the pandemic (and even in post-pandemic lifestyle), fashion masks are becoming more diversified conveying new social and cultural meanings.

현대 패션에 표현된 오컬티즘

윤예진(Yejin Yoon),임은혁(Eunhyuk Yim) 한국의상디자인학회 2013 한국의상디자인학회지 Vol.15 No.3

현대 외국인 작가의 삽화에 나타난 한복 이미지 - 2000년대 이후 출판된 아동도서를 중심으로 -

고윤정 ( Yoon Jung Ko ),임은혁 ( Eunhyuk Yim ) 복식문화학회 2021 服飾文化硏究 Vol.29 No.3

The aim of this study is to investigate morphological characteristics of Hanbok images in children’s books and propose a direction for the modernization and globalization of traditional culture. This study examines 43 children’s books by contemporary foreign illustrators that contain Hanbok illustrations and analyzes them from postcolonial perspective. The results include the following three attributes: first, the transformation of clothing structure and donning method that confuse fundamentals of Korean costume; second, the Westernization of silhouette drawing with tailored garments analogous to Western dress; and third, extension to East Asian dress that represents Hanbok mixed with Chinese or Japanese costume and use what is considered to be the East Asian patterns instead of Korean traditional ones. These attributes are based on Eurocentrism, which expresses and interprets the East from the Western view point with continuously distorted image of the East. Korean illustrators also painted Hanbok incorrectly, which could influence foreign illustrators. Nevertheless, traditional dress illustrated in various ways has artistic value and has a popular global impression. Further, it enables children to experience either own or other cultures through dress illustrations. Thus, the outsider requires an in-depth understanding of other cultures, while the insider needs a critical perception of their own culture as described by others while revisiting the original resources. Furthermore, we suggest follow-up research on Hanbok for subsequent generations; publishing translated books on various topics, producing and disseminating a primer for diverse readers, and essentially receiving counsel from experts.

구찌(Gucci)의 트랜스미디어 스토리텔링 전략 -Z세대를 중심으로-

김미경 ( Mikyung Kim ),임은혁 ( Eunhyuk Yim ) 한국의류학회 2020 한국의류학회지 Vol.44 No.6

The emergence and development of innovative science and technology is changing lives at a rapid pace with the expansion of human perception. The development of the media extends the scope of activities of the body and the mind, realizing the imagination and challenging the limits of experience. In this process, the transformation of media into new forms such as disassembly, merging, and fusion have emerged that have resulted in the emergence of transmedia. In recent years, the fashion industry has responded quickly to trends and is actively engaged in transmedia communication activities. Among them, Gucci's media utilization strategy has attracted interest in the millennial generation. This study examines the strategy of transmedia storytelling by concentrating on the case of Gucci among luxury fashion brands that utilize media effectively in various aspects. It reveals the aspect of how the use of transmedia can be used to enjoy the story of fashion content and spread its value.

업사이클링 신한복 디자인 개발 - 폐웨딩드레스와 곤룡포 활용을 중심으로 -

김남경 ( Kim Namkyung ),임은혁 ( Yim Eunhyuk ) 한국패션디자인학회 2021 한국패션디자인학회지 Vol.21 No.3

윤리적 소비와 지속가능한 산업에 대한 관심이 높은 개인들이 주 소비층이 되면서 대량생산 위주였던 패션 산업이 개성 위주, 친환경, 윤리적 등의 트렌드로 변화하고 있다. 특히 밀레니얼 세대에서는 윤리적 소비와 더불어 전통문화를 활용해 개성을 표현하는 경향이 나타나고 있다. 이에 본 연구에서는 전 세계의 소비 및 패션 트렌드에 영향을 미치고 있는 업사이클링 패션디자인을 전개함에 있어 폐웨딩드레스를 이용한 업사이클링 한복 디자인을 개발하였다. 본 연구는 의류 폐기물과 재고로 인한 불필요한 자원의 낭비를 막고 지속가능한 소비를 위한 신한복 디자인을 도모하고자 하였다. 본 연구에서는 기존 한복 디자인 영역에서 활용도가 낮았던 곤룡포의 형태적 특징을 이용한 신한복 디자인의 다양한 개발 가능성을 제안해 인간과 환경의 공존, 동서양을 융합할 수 있는 업사이클링 디자인 방법론을 제시하였다. 이를 위해, 조선 시대 주요 문헌과 어진, 사진, 유물 고찰을 통한 연구를 바탕으로 디자인을 개발하였으며 서울 소재 웨딩숍에서 웨딩드레스 5벌을 기부받아 업사이클링 소재로 활용하였다. 또한, 곤룡포에서 상징적 의미를 지닌 오조룡보를 재고 부담이 없으며 환경친화적 성격을 띠고 있는 3D 프린팅 기법으로 구현하였다. 웨딩드레스를 업사이클링 소재로 활용한 디자인 개발은 새 원단으로 제작하는 것보다 공정이 복잡하지만 각 드레스 형태마다 제작 매뉴얼이 정립된다면 소재 가공과 제작에 드는 시간과 비용의 지출이 감소해 지속적 생산이 가능할 것이다. 앞으로 기존 연구와 컬렉션에서 주로 다뤄졌던 전통복식 이외에도 다양한 전통복식에 대한 폭넓은 후속 연구가 이루어져야 하며 이를 통해 국내외의 관심을 지속해서 이어나가는 노력이 필요하다. As the fourth industrial revolution has emerged as the most significant social issue, customers also began to have interest in ethical consumption and sustainability. Simultaneously, the fashion industry also emphasizes individuality rather than mass-production and strives to solve environmental or ethical problems. Besides, as millennials have become the primary consumers, there is a strong tendency to express individuality through traditional cultures and moral values. This study developed upcycled fashion design that incorporates global fashion trends by redesigning abandoned wedding dresses into upcycled hanbok. In particular, this study sought to reduce waste of resources due to clothing waste and unnecessary inventories by designing new hanbok for sustainable consumption. This study proposes possibilities for the development of Gonryongpo, a dragon robe, which was scarcely utilized in new hanbok design, and further suggests an upcycling methodology that can integrate humans with the environment as well as Eastern and Western cultures. In this study, the design was developed based on the Joseon Dynasty’s primary literature, the kings’ photographs, and the consideration of relics, and five wedding dresses were donated from a wedding shop in Seoul, which were used as upcycled materials. The dragon pattern, which has a symbolic meaning in Gonryongpo, is implemented in 3D printing techniques with low inventory risk and eco-friendliness. Design development using wedding dresses as upcycled materials is more complicated than making them with new fabrics. Still, if a production manual is established for each type of dress, it would continue to be used with the benefit of reduced time and material processing costs. Moreover, by using Gonryongpo as a design motif, it was able to pave the way for the development of various traditional clothes as fashion clothing. Lastly, extensive follow-up research is needed to expand the category of traditional costumes for modernization and efforts should be made to continue the interest at home and abroad.

헤테로토피아의 개념으로 본 남성복의 젠더리스 스타일

정수진 ( Soojin Chung ),임은혁 ( Eunhyuk Yim ),서승희 ( Seunghee Suh ) 한국의류학회 2018 한국의류학회지 Vol.42 No.4

Recent perspectives on masculinity have changed and are expressed as a genderless style in fashion. Male models wearing womenswear are frequently presented in menswear collections. This study analyzes the genderless men’s styles from the Heterotopia concept viewpoint. Heterotopia, coined by the post-modern philosopher Michel Foucault, is a space that deviates from normality and a space of alternative. The research methodology is combined with a literature study and case study. Contemporary men's genderless styles examined through the Heterotopia concept are categorized as transition, deviation, contradiction, crisis, and coexistence. Genderless phenomenon are also accelerated by the development of the media as well as the younger generation who express personality and social messages through a genderless style.