SF영화 속 히로인(heroine) 패션이미지유형과 변화

임민정(Im, Min Jung),박문희(Park, Moon Hee) 한국디자인문화학회 2015 한국디자인문화학회지 Vol.21 No.4

이 연구의 목적은 SF 액션영화 히로인의 패션이미지 유형을 분류하여 히로인의 패션 이미지 변화를 규명하는 것이다. SF액션영화 히로인에 대한 문헌연구를 바탕으로 영화 속 패션이미지를 분석하기 위해 온라인 영화 기사에서 영화의상을 표현한 어휘와 액션영화 속 히로인 이미지를 수집했다. 표적집단면접법(FGI: Focus Group Interview)을 시행하여 히로인 의상디자인 특성과 히로인 의상 이미지유형을 분류하고 변화를 분석하였다. 연구결과 첫째, 히로인 의상디자인은 하이브리드, 이상적 신체미, 하이테크적 특성을 가진다. 둘째, 히로인 패션이미지 유형은 페티시이미지, 워리어이미지, 퓨쳐리즘이미지, 스포츠이미지로 분류되었다. 셋째, 유형별 히로인 패션이미지의 변화는 페티시이미지는 워리어 이미지와 퓨처리즘 이미지와 혼합되는 현상이 나타나 노출보다는 바디라인을 강조한 강하고 스마트한 지적인 여성이미지로 변화되었다. 워리어 이미지는 남성적 군복스타일 의상에 퓨처리즘 이미지가 결합되고 있는 것으로 분석되었다. 스포츠이미지가 퓨처리즘 이미지와 혼합되어 현대 여성이 지향하는 날씬하면서도 젊고 건강한 바디라인을 표현하는 이상적 히로인 캐릭터 이미지를 시각화하고 있는 것으로 분석되었다. 이러한 결과는 SF액션영화 히로인 패션이미지는 현대여성의 사회적 참여와 지위향상에 따라 남성과 여성의 역할의 구분에서 벗어나 젊고, 건강하고 대담함을 지닌 지적인 여성적 영웅의 이미지로 변화되고 있다는 것을 의미한다. The Purpose of this study is analyze types of heroines fashion images in modern SF action films and explored changes in fashion images. Based on literature study on heroine in modern SF action films, analysis based on collected vocabulary shown on articles that expressed costumes and analyzed characteristics of costume design of the images were collected. Formative characteristics were analyzed and classified by type. Fashion images of action heroins were analyzed by collecting information from in-depth workshops and focus group interview of an expert group. The results of this study are as follows: 1) Costumes to express heroine image are characterized by hybrid, ideal body image, high-tech. 2) Types according to fashion image of heroine with Focus group interview were classified to fetish image, warrior image, futuristic image, and sports image. 3) classified types in image of action heroine have been changed. Fetish image is mixed with warrior image or futuristic image that emphasize the body shape rather than exposure. Therefore Image of the costumes expresses a strong, smart and intelligent woman image. Warrior images were analyzed as being futuristic images are combined. Sports images are mixed with futuristic images were analyzed by expressing the slim, young and perfectly shaped female body image of modern women of heroine. As the study results, the study described classified types by year, explored change in image of action heroine, and then, drew change of female image. Fetish image in the early 2000s was changed to futuristic image and sports image in 2010s. This change means that action movies heroine images are changing to image of intellectual, perfect shaped and bold heroine, going beyond distinct roles of women and men.

Ethereal Pink Allure

Im, Min Jung(임민정) 한국기초조형학회 2024 한국기초조형학회 작품집 Vol.2024 No.6

A Suit Dressed in Saekdong

임민정(Im, Min Jung) 한국기초조형학회 2024 한국기초조형학회 작품집 Vol.2024 No.10

flower & Bird

임민정(Im, Min Jung) 한국기초조형학회 2024 한국기초조형학회 작품집 Vol.2024 No.11

중고 의류의 재판매 온라인 플랫폼 서비스 및 소셜 네트워크 서비스 활용에 관한 연구

임민정 ( Im Min Jung ) 한국패션디자인학회 2021 한국패션디자인학회지 Vol.21 No.2

With an increase in platforms and a change in consumption patterns, the secondhand clothes resale market grows up fast. This study analyzed the resale characteristics of secondhand clothes, focusing on online platform service characteristics and influx, and the utilization of social media. As for the research method, this study selected 56 resale trading platforms to directly observe the resale product type and selling method of each platform and used Alexa and Similar Web for investigation of platform influx method and SNS utilization. As a result of the study, first, the resale products treated in each platform were classified into luxury goods and mass volume products. Second, resale clothing platforms were classified into five types: Luxury Goods - Consignment Sale type(B2C), Luxury Goods - Direct Sale type(C2C), Mass Value Products - Direct Sale type(C2C), Purchase and Sale type(B2C), and Trade-in type(B2C), and the analytic result of the characteristics of each selling method are as follows. Luxury Goods - Consignment Sale type(B2C) provides various services and has a revenue model that imposes fees on selling price according to the degree of provision of the service. Luxury Goods - Direct Sale type(C2C) provides a service so that used goods from luxury brands can be traded between individuals and services for the warranty of genuine products and product valuation. Mass Value Products - Direct Sale type(C2C) can make free pricing, bargaining between individuals, or information exchange and has a characteristic that platform fee is a revenue model. Purchase and Sale type(B2C) prepares clothing pickup service and quick payment system to get profits from sales by the resale of the purchased clothing. Trade-in type(B2C) provides a community-oriented service in the platform and the amount of money from secondhand clothes resale to be used in purchasing different products. Profits were made through advertising by providing information in a fashion magazine format. Lastly, as for the selling method according to product type, the ratio of direct selling was high, while for luxury brand merchandise, the ratio of consignment sale was high. As for the utilization of social media, for both luxury goods and mass value products, Facebook was preferred, and for mass value products, the use of YouTube was also high. Also, as for the purchase and consignment methods, the ratio of the use of Facebook was high, but as for the direct selling method, the ratio of the use of YouTube was high. In addition, various social media were utilized compared to the purchase and consignment methods.

애드버게임을 활용한 패션 브랜드 아이덴티티 확장 - 명품 패션 브랜드를 중심으로 -

임민정 ( Im Min Jung ) 한국패션디자인학회 2020 한국패션디자인학회지 Vol.20 No.4

This study aims to expand fashion brand identity utilizing an advergame. The study collected advergames provided by overseas luxury fashion brands and analyzed how they expressed brand identities and connected them to the games. As for the research method, advergames provided by famous overseas luxury fashion brands were collected to analyze their constituents, and an in-depth interview was conducted on the brand identities of the advergames. The results of the analysis are as follows. First, the constituents of advergames include the brand elements, interfaces, interactions, and contents added to the constituents of games. Second, the advergames provided by luxury brands suggest the games controlled simply, which can easily be approached by consumers in various age groups, or games that combined brand characters and images with the universal games in already well-known forms. They attempted a shift to familiar and casual images, breaking from the brand traditionality. They emphasized brand images or characters rather than the products of fashion brands. Third, as a result of the analysis of the connectivity between advergames and brands, the brands that delivered product information were Chanel and Burberry. The brand that provided experiences about its culture or value system was Hermès, and the brands in which customers formed the relationships with the brands, and the online and offline connection was achieved by projecting and expressing their personalities through games were Gucci and Karl Lagerfeld. All brands used visual images to increase associations and favorable impressions about logos or symbols; however, Louis Vuitton provided games that gave instant fun rather than visual connection, and Dior utilized online and offline games as connection marketing to induce visitation to the shops. To broaden the point of contact with Millennial Generation and Generation Z that are accustomed to mobile devices, they provided practical services that could induce participation and make customers enjoy leisure rather than exhibitory advertising, breaking from the offline marketing method aiming at the older generation. Contrary to fashion which only brings static images into relief as a trend embodying character or style, the shift to a dynamic image for the individual’s tendency and activity aspects through the connection to advergame in the digital age would bring about fashion brands’ expansion to the online game scope. Luxury fashion brands’ utilization of advergames allows them to expand their brand identities online as a strategy to increase brand loyalty using games and maintain customers by providing services for customers with high loyalty at the same time.

협력적 소비를 위한 지속가능 패션디자인 가이드라인 개발

임민정 ( Im Min Jung ) 한국패션디자인학회 2021 한국패션디자인학회지 Vol.21 No.4

This study aims to develop guidelines for sustainable fashion designs for the revitalization of collaborative consumption. For this purpose, the study collected and classified domestic and overseas cases of collaborative consumption and drew sustainable design elements by the stage of the life of products. The study conducted in-depth interviews with a fashion expert group to investigate sustainable fashion designs for collaborative consumption. It proposed fashion design guidelines, applying the results to the stages of life of sustainable clothing products. As a result of an analysis of the cases of collaborative consumption services, it showed collaborative consumption was done in the forms, such as the trade of used goods, rental services, and clothes donation. It was found that the durability of clothing products, original design, hygiene management of products, trend, value as a means of investment techniques, and the flexibility of product size were the factors increasing collaborative consumption. Easy procedures saving time, sanitary administration service for clothing products, gaining confidence in authenticity assurance and pricing, convenient pickup and delivery services, exchange and refund processing, and the provision of conveniences like laundry and repair revitalize collaborative consumption. Fashion design guidelines for collaborative consumption are as follows. First, in the product design and production stages, the use of eco-friendly clothing materials, the design to increase clothing durability, pattern making, and sewing method considering the reuse of clothing should be integrated. Second, in the clothing distribution stage, it is necessary to establish the distribution system considering the reuse. Third, in the stage of the use of clothing, accurate information on clothing washing and care should be provided to reduce the use of resources and minimize the impact on the environment. It is necessary to remove the causes of the shortening of the life of clothing, develop designs that can meet the user’s needs for a long time and the designs of the clothing easy to repair and expand clothing repair services. Fourth, in the clothing disposal stage, it is necessary to design the clothing to take it into pieces easily with the separation operation that allows the recycling and minimizes wastes. It is necessary to do the efficient collection by providing substantive benefits or economic incentives for consumers’ voluntary participation that limits the use of harmful substances and reduces clothing wastes. The fashion design guidelines reconstructed by adding design elements for collaborative consumption to sustainable design elements can be utilized as a practical plan for the fashion industry that can meet the changing social values and resolve growing environmental problems when the guidelines are reflected from the planning stage through the disposing process.

페미니즘 테마 패션 컬렉션에 표현된 젠더 플루이드 이미지

임민정(Min-Jung Im) 한국의상디자인학회 2018 한국의상디자인학회지 Vol.20 No.3

패션을 콘텐츠로 한 소셜네트워크서비스의 유형화와 네트워크 형성 방법을 활용한 패션디자인프로세스

임민정(Min Jung Im),김영인(Young In Kim) 한국복식학회 2014 服飾(복식) Vol.64 No.4

The purpose of this study is to suggest an effective fashion design process using social network services SNS as a method to develop designs. Fashion design process was systemized through literature study. The characteristics of social network, and element and method of network formation were investigated, and then design processes using SNS were suggested through survey study. This was done by applying formation of network and its method in SNS with contents of fashion to stage of process to develop fashion design. The study results are as follows. First, Fashion design process using SNS is composed of 5 stages. Second, SNS types with contents of fashion were classified to five types: blog, community, connection of fashion web service and SNS, fashion SNS, and fashion SNS game. Among them, types where development of fashion design and product distribution was done by formation of network are connected type of fashion web service and SNS, fashion SNS type. Fashion design development can be done by compiling, having contests, and cooperative work. A method that can be used for making assessments and decision is voting and predicting the market. Third, Fashion design process using SNS is composed of the stages such as planning, compiling, analysis, decision, implementation, and formation of network. It was analyzed that by connecting stages of collection and evaluation of information through participation of users, new contents were produced and there was a structure that was cycled continuously.

기능성 아웃도어 웨어의 등산용 남성 재킷 프로토타입 디자인

김영인(Young In Kim),임민정(Min Jung Im),서문정(Moon Jung Seo),박주연(Ju Yeon Park) 한국복식학회 2011 服飾(복식) Vol.61 No.4

The purpose of this study is to develop a design prototype of outdoor-wear which is suitable for trekking. For achieving this purpose, 6 factors(bodice, sleeve, hood, pockets, opening, hem-line) considered for clothing function were selected, classified, and complemented based on the survey of literature and the research of 185 designs in 12 outdoor-wear brands. The results are as follows; The removable hood and 4DM sleeve style with the elastic band and velcro for the cuffs was the most preferred in the detail design on the brand research. And also the ventilation function and 1 or 2 diagonal in-seam pocket, covered zipper was preferred. Based on this result, two design prototypes of men`s outdoor-wear for trekking were suggested; jacket 1 has a slim waist line and a hip length. Front opening has a zip and placket for windproof effect. There is a detachable hood with stopper around the head line. 4DM sleeve and elastic band inserted at the end of sleeve, so that prevent the hem-line raising. Two inseam pocket is placed slightly diagonal. Jacket 2 is a hood jacket with a york. The Jacket has a little roomier in waist and a hip length. Front opening is fastened by a waterproof zip. It has a 4DM sleeve and a princess line to make it placed two pocket which have ventilation functionality.