RISS 학술연구정보서비스

검색
다국어 입력

http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.

변환된 중국어를 복사하여 사용하시면 됩니다.

예시)
  • 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
  • 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
닫기
    인기검색어 순위 펼치기

    RISS 인기검색어

      검색결과 좁혀 보기

      선택해제
      • 좁혀본 항목 보기순서

        • 원문유무
        • 원문제공처
        • 등재정보
        • 학술지명
          펼치기
        • 주제분류
          펼치기
        • 발행연도
          펼치기
        • 작성언어
        • 저자
          펼치기

      오늘 본 자료

      • 오늘 본 자료가 없습니다.
      더보기
      • 무료
      • 기관 내 무료
      • 유료
      • KCI등재
      • KCI등재
      • KCI등재

        상업스포츠센터 소비자의 라이프스타일 성향분석

        이승로(Seung Lo Rhee),육종술(Jong Sul Youk) 한국여가레크리에이션학회 2003 한국여가레크리에이션학회지 Vol.25 No.-

        The purpose of this study is to present basic data for market segment as to analyze sport consumer of commercial sport center in Seoul city. The data base comprised 528 (325 man,203 woman). In order to examine various factors of sport consumer` s tendency , the questionnaires which was composed of lifestyle as psycho-graphics was used as a measurement device. For lifestyle, the questionnaire by Youk and Jung(l995) was used on the basis of previous studies by Plumer(1975). The questionnaire consisted of 39 items to reflect lifestyle, and 4 items demographic variables like sex, age, education degree and job pattern . The subjects were requested to indicate the extent of their agreement with each item on a 5-point Likert scale ranging from I (definitely false) to 5 (definitely true),In some instance, however, the respondents did not complete all the items in the questionnaire. Consequently, the degree of freedom varied from analysis to analysis due to missing data. The internal consistency estimates(Cronbach` s alpha) were range from .49 to .81 and .69 for entire scale of lifestyle In order to statistical analysis, this study used a SPSS version 7.0 program for windows. Statistical treatment were ANOVA, Duncan range test. The result of this study, which were attained through the process, are as follows. First, there were significant difference fashion, will, self-confidence, and brand in life style by sex, Second, Achievement and brand in life style were influenced by education degree. Third, Weak, vanity, brand and health in life style were influenced by age. Forth, Fashion, will, weak and brand in life style were influenced by job pattern.

      • KCI등재

        여가몰입을 매개로 한 여가스포츠 참가자들이 인식한 여가기능이 생활만족과 삶의 질에 미치는 영향

        임범규(Im Bum-Gyu),이승로(Rhee Seung-Ro),이건희(Lee Gun-Hee) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.4

        The purpose of the study was to clarify the relationship among the sports leisure activity participant’s leisure function, leisure flow, life satisfaction and quality of life by employing a statistical data analysis method. The participants of this study were 276 male adults who took part in the sports leisure activity. Dada was collected using a survey questionnaire, with a convenience sampling method. To analyze data, exploratory factor analysis and reliability analysis were executed by using SPSS 17.0. Also, confirmatory factor analysis was conducted using Amos 7.0. To test a mediating effect, Baron & Kenny’s(1986) procedure was used. The result of this study is as follows First, leisure function had a statistically significant influence on leisure flow. Second, leisure function had a statistically significant influence on life satisfaction. Third, leisure function had a statistically significant influence on quality of life. Forth, leisure flow had a statistically significant influence on life satisfaction. Fifth, leisure flow had not a statistically significant influence on quality of life. Sixth, leisure flow was mediated the relationship between leisure function and life satisfaction. Seventh, leisure flow was not mediated the relationship between leisure function and quality of life.

      • KCI등재

        바둑을 즐기는 이용자들의 만족도와 관여도가 행복감에 미치는 영향

        박세혁(Park, Se-Hyuk),이승로(Rhee, Seung-Lo) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.62

        The purpose of this study was to identify the relationships among leisure involvement, overall satisfaction, and happiness for individuals who enjoy Baduk for their leisure, By using convenience sampling method, individuals were drawn from Baduk centers located in Seoul, Korea(n=165). To prove validity and reliability of the instruments in this study, confirmatory factor analysis and reliability tests were performed. Regression analyses were conducted to identify the relationships among study variables. First, a regression analysis demonstrated the influence of leisure involvement profiles (self-expression and attraction) on life satisfaction in Baduk games. Second, it was also found that leisure involvement profiles (self-expression, centrality, and attraction) have a positive effect on players’ overall satisfaction. Third, a significant and positive relationship was found between overall satisfaction and happiness. Future research implications and limitations of this study were further discussed.

      • KCI등재

        월드프렌즈 태권도봉사단원이 인지한 해외봉사 만족도가 사회성에 미치는 영향

        김정모(Kim, Jung-Mo),이승로(Rhee, Seung-Lo) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.1

        The purpose of this study was to analyze the effect of satisfaction of overseas volunteering perceived by World Friends Korea Taekwondo volunteers on sociality. In Korea, sports policy for international development is concentrated mostly on Taekwondo. Therefore, through the verification of the hypotheses set up in this study, we will provide the basic data for the development of overseas Taekwondo volunteering. In order to achieve the purpose determined according to the necessity of the research, the results from the 314 persons who had experience of being dispatched as part of KOICA or the World Taekwondo Peace Corps were used as the final research data. To analyze the effect of satisfaction on sociality, a questionnaire was used as a valid and reliable survey tool. The statistical package program SPSS 22.0 ver was used for the analysis and through correlation analysis and multiple regression analysis, the effects of variables were analyzed. As a result of the research, it was found that positive factors within volunteer satisfaction had a positive influence (+) on social factors and most negative factors had a negative influence (-). Therefore, satisfaction on overseas Taekwondo volunteering has a statistically significant effect on majority of social factors.

      • KCI등재

        청산도 슬로우걷기 축제의 평가요인과 만족이 구매의사에 미치는 영향

        이후석 ( Hoo Suk Lee ),오민재 ( Min Jae Oh ),이승로 ( Seung Lo Rhee ) 한국도서학회 2012 韓國島嶼硏究 Vol.24 No.4

        This study investigated the relationships among festival evaluation factors, purchase intention, and satisfaction. Data was collected from the 330 visitors of Cheongsando Slow Walking Festival (April 16- April 30, 2012). The results were as follows: Firstly, festival evaluation factors (``accessibility/promotion and information``, ``festival`s contents``, ``food/tourism``, ``facilities``, except festival`s products) had a significant influence on visitor`s satisfaction. Secondly, festival evaluation factors (``accessibility/promotion and information``, ``festival`s contents``, ``food/tourism``, except ``facilities``, ``festival`s products``) had a significant influence on purchase intention. Thirdly, satisfaction of visitors had a significant influence on purchase intention. Lastly, satisfaction had a mediating effect on the relationship between festival evaluation factors(``accessibility/promotion and information``, ``festival`s contents``, ``food/tourism``, except ``facilities``, ``festival`s products``) and purchase intention. Previous researches saw satisfaction as a mediating variable, and this information triggered the discovery of the relationship between festival evaluation and behavioral intention. As a result, it was found that satisfaction played a mediating role on the relationship between festival evaluation and behavioral intention.

      • KCI등재
      • KCI등재

        스포츠브랜드 광고메시지의 설득의도에 따라 소비자가 느끼는 광고효과에 관한 영향관계 분석: 설득지식모델을 중심으로

        정새봄 ( Jung Sae-bom ),조광민 ( Kwang Min-cho ),이승로 ( Rhee Seung-ro ) 한국스포츠산업경영학회 2016 한국스포츠산업경영학회지 Vol.21 No.4

        본 연구는 설득지식모델을 근거로 스포츠브랜드 광고메시지의 소구유형, 스포츠관여도에 따라 설득지식수준의 활성화 정도의 차이를 검증하고 설득지식수준에 따른 광고태도, 브랜드태도, 구매의도에 관한 영향관계를 규명하는데 그 목적이 있다. 연구의 수행을 위해 서울, 인천 소재 3개 대학의 대학생을 표본 집단으로 선정하였으며, 총 204명의 자료를 분석하여 가설을 검증하였다. 자료처리는 SPSS 20.0 version for window와 AMOS 18.0을 이용하였으며, 빈도분석, 신뢰도분석, 확인적 요인분석, 상관관계분석, 독립표본 T검정, 다변량 분산분석, 구조방정식 모형분석을 통해 자료를 분석하였다. 연구결과는 다음과 같다. 첫째, 스포츠관여도에 따른 설득지식수준의 활성화 정도는 주제지식과 설득지식에서 유의한 차이가 있는 것으로 나타났고, 광고메시지의 소구유형에 따른 설득지식수준의 활성화 정도는 에이전트지식에서만 유의한 차이가 있는 것으로 나타났다. 또한 광고메시지 소구유형과 스포츠관여도에 따른 설득지식수준의 활성화 정도는 주제지식과 설득지식에서 유의한 차이가 있는 것으로 나타났다. 둘째, 스포츠브랜드 광고의 설득지식수준 활성화 정도 중 설득지식이 광고태도에 부(-)적 영향을 미치는 것으로 나타났다. 셋째, 스포츠브랜드 광고의 설득지식수준 활성화 정도 중 설득지식이 브랜드태도에 부(-)적 영향을 미치는 것으로 나타났다. 마지막으로 스포츠브랜드 광고의 설득지식수준 활성화 정도 중 설득지식이 구매태도에 부(-)적 영향을 미치는 것으로 나타났다. The purpose of this study was to examine and verity the effect of sports brand advertising message on advertising attitude, brand attitude and purchase intention. In order to achieve the purpose of this study, total 220 questionnaires were surveyed and 204 data were finally analyzed. All data were processed through SPSS for Windows 18.0 version and AMOS 18.0. For the date analysis, frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, T-test, MANOVA, model evaluation, and structural equation modeling techniques were used. The results were as follows. First, both the topic knowledge and persuasion knowledge had positive effect on sports involvement. while the topic knowledge had a positive effect on high sports involvement and rational advertisement effect. The persuasion knowledge had a positive effect on lower sports involvement and influences of appeal type. Second, the persuasion knowledge had a negative effect on attitude toward the advertisement. Third, the persuasion knowledge had a negative effect on attitude toward the brand. Lastly, the persuasion knowledge had a negative effect on purchase intention.

      • KCI등재

        여가서비스 이용자들이 조직으로부터 존중받는다는 인식과 감정적 충성도가 지속적 참여의도에 미치는 영향

        박세혁(Se Hyuk Park),박장근(Jang Geun Park),이승로(Seung Lo Rhee) 한국여가레크리에이션학회 2011 한국여가레크리에이션학회지 Vol.35 No.1

        The primary purpose of this study was to examine the impact of respect from the respective leisure service organization and affective loyalty on participants` intention to continue participation in leisure service program The sample consisted of 414 participants enrolled in leisure service programs. Data were collected from participants from selected 31 leisure service organizations by using the convenience sampling technique in Seoul, Korea. Findings indicate that participants` perceived respect from the respective leisure organization and participants` loyalty to the leisure organization explain participants` intention to continue participation in the respective leisure organization. It implies that participants` perceived respect from the leisure service organization and loyalty are antecedents of intention to continue participation in the respective leisure service program. Thus, it is important to make participants feel respected from the respective leisure service organization. It can be expected that the findings of the current study provide theoretical framework in maximizing participants` satisfaction and increasing loyalty in leisure service organizations.

      연관 검색어 추천

      이 검색어로 많이 본 자료

      활용도 높은 자료

      해외이동버튼