스포츠 활동 참여가 청소년의 도덕성 발달에 미치는 영향

이상행 ( Sang Heang Lee ) 전주대학교 예술문화연구소 2007 예술문화 Vol.6 No.-

태권도장 수련생의 관계마케팅이 고객충성도, 고객만족 및 소비자 행동에 미치는 영향

이상행(Lee, Sang-Heang),오방균(Oh, Bang-Gyun) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.5

This study has its purpose to analyze the difference of a relationship marketing and a customer loyalty recognized by taekwondo trainees and to figure it out to the relation with a customer satisfaction and a consumer behavior in order to revitalize Taekwondo gyms which are in an increasingly competitive. To make this goal, the study selects it as its population to over 16 years-old trainees using Taekwondo gyms located in Gyounggi-do, Dajeon, Cheonan, Jeonju, and Daegu region. Then, the study extracts the samples with stratified sampling, classified the population by its characteristic, among probability sampling. The results are as follows: First, "Relationship marketing of Taekwondo gyms would make an influence on customer loyalty", the result shows that the factors of customer orientation, ties, physical facilities, price have a meaningful influence in the relation between relationship marketing and perceived loyalty, the factors of customer orientation, ties, and communication have a meaningful influence in the relation between relationship marketing and emotional loyalty, the factors of customer orientation, communication, and price have a meaningful influence in the relation between relationship marketing and positive loyalty, and the factors of ties, physical facilities, and customer orientation have a meaningful influence in the relation between relationship marketing and behavior loyalty. Second, "customer loyalty would make an influence on customer satisfaction", the result shows that factors of perceived loyalty, behavior loyalty, and emotional loyalty have a meaningful influence. Third, "customer loyalty would make an influence on consumer behavior", the result shows that the factors of perceived loyalty, behavior loyalty, and emotional loyalty make a meaningful influence on the relation between customer loyalty and repurchase, and also the factors of perceived loyalty and behavior loyalty make a meaningful influence on the relation between customer loyalty and WOM intentions. Fourth, "relationship marketing of Taekwondo gyms would make an influence on customer satisfaction", the result shows that the factors of ties and customer orientation have a meaningful influence. Finally, "relationship marketing of Taekwondo gyms would make an influence on consumer behavior", the result shows that all factors make a meaningful influence on the relation between relationship marketing and repurchase, and also the factors of ties, customer orientation, and physical facilities make a meaningful influence in the relation between relationship marketing and WOM intentions.

지역스포츠이벤트 유치가 개최지 지역발전, SOC의식변화 및 협력에 미치는 영향

이상행(Lee, Sang-Heang),안용재(Ahn, Yong-Jae) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.5

The study has its purpose on figuring it out which factor makes an effect on local development and SOC awareness change by the sport events bidding of the locals, and also the effect of SOC awareness change on the cooperation of local people and their cooperation decision. From September to October, 2010, the study chose it as population to over 19year-old local people lived in Chooncheon, Daegu, Suwon, and Mokpo area where international sport events had been held. The study selects the sample with convenient sampling method. The study distributes totally 1.000 questionaries with each area of 250 ones, and uses 870 questionaries as its final data excepting 130 ones which are unreliable or non-answered. The results are as follows; First, the results show that economy industry, social culture, and physical environment have a meaningful effect on local development and SOC awareness change. Second, the results show that cooperation effectiveness and cooperation decision have a meaningful effect on SOC awareness change and local people"s relationship. Finally, the results show that local development has no meaningful effect on local people"s cooperation effectiveness and cooperation decision.

웨이블릿 변환과 주성분 분석 기법을 이용한 악성코드 분류 기법

신희성,이대종,전명근 한국지능시스템학회 2019 한국지능시스템학회논문지 Vol.29 No.2

최근 다양한 변종 악성코드의 발생으로 인하여 경제적 뿐만 아니라 사회적으로도 치명적인 문제를 유발한다. 기존의시그니처 기반의 악성코드 분류방법은 변종 악성코드를 분류하기 어려운 단점이 있다. 그래서 이를 해결하기 위하여기계학습, 딥러닝 등 인공지능 분야의 분류기법이 제안되고 있으며, 각각의 알고리즘에 사용할 수 있도록 악성코드를전처리하여 악성코드의 특징을 추출하고 분류한다. 그리고 악성코드 분류를 위해 정형화된 데이터 세트가 존재하지 않아대부분 2015년에 개최된 대회인 Big Data Innvovators Gathering(BIG 2015)을 위해 Microsoft에서 제공한 악성코드를 이용해분류를 하였다. 본 논문에서는 1차원 악성코드를 2차원 영상으로 변환한 후 웨이블릿 변환과 주성분 분석기법을 적용하여악성코드를 분류하는 기법을 제안한다. 특히, 본 논문에서는 웨이블릿 변환을 이용한 영상압축과 주성분 분석기법을이용하여 차원축소를 실행함으로써 학습 및 분류 속도를 향상시키면서도 알고리즘의 성능은 비슷한 수준으로 도출하였다. Recently, various variants of malwares have caused economic and social problems. The existing signature-based malware classification method has a disadvantage that it is difficult to classify malwares. To solve this problem, artificial intelligence classification techniques such as machine learning and deep learning are proposed, and malwares are extracted and classified by preprocessing malwares for each algorithm. And because there is no standardized data set for malware classification, most of them have used malwares provided by Microsoft for Big Data Innovators Gathering (BIG 2015), which was held in 2015. In this paper, we propose a method to classify malwares by converting 1-dimensional malwares into 2-dimensional images and then applying wavelet transform and principal component analysis (PCA). By applying the dimension reduction with wavelet transform, the performance of the proposed algorithm outperforms previous ones while improving learning and classification speed.

상업스포츠센터의 서비스스케이프와 감정, 고객만족 및 구매행동과의 관계

이상행 ( Sang Heang Lee ),방동환 ( Dong Hwan Bang ) 한국스포츠산업경영학회 2008 한국스포츠산업경영학회지 Vol.13 No.2

이 연구의 목적은 상업스포츠센터의 서비스스케이프가 감정, 고객만족 및 구매행동에 미치는 영향을 규명하는 데 있다. 이를 위해서 수도권에 위치한 상업 스포츠센터 4곳을 이용하는 고객을 대상으로 편의표본추출법을 통해서 395부를 표집하였다. 조사도구는 설문지이며, 탐색적요인분석과 확인적요인분석을 통해서 타당도 검사와 신뢰도검사를 하였다. 자료는 부적절하다고 판단되는 12부를 제외한 383부를 SPSSWIN Ver 15.0과 AMOS 7.0을 활용하여 처리하였다. SEM분석을 통해 연구모형의 적합도를 검사한 후 개별가설을 검증하였다. 그 결과를 보면 다음과 같다. 첫째, 서비스스케이프의 하위요인인 주변요소와 공간기능성은 감정에 유의한 영향을 미치는 것으로 나타났다. 그러나 심미성은 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 서비스스케이프의 하위요인인 심미성과 주변요소는 고객만족에 유의한 영향을 미치는 것으로 나타났다. 그러나 공간기능성은 고객만족에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 감정은 고객만족과 구매행동에 유의한 영향을 미치는 것으로 나타났다. 넷째, 고객만족은 구매행동에 유의한 영향을 미치는 것으로 나타났다. The purpose of this study was to examine the relationship among servicescape, affect, customer satisfaction and purchase behavior of commercial sports centers. The subjects were regular members for four commercial sports centers, and 395 data were collected and 383 of them were chosen as for final data analysis. Data processing was done for exploratory factor analysis using SPSS WIN Ver. 15.0 and confirmatory factor analysis and structural equation model analysis using AMOS 7.0. Based on the above study method and procedures, the result of the study are summarized as follows. First, layout functionality and aesthetics out of servicescape had significant influence on affect. Second, ambient, layout functionality out of servicescape had significant influence on customer satisfaction. Third, affect had significant influence on customer satisfaction and purchase behavior. Fourth, customer satisfaction had significant influence on purchase behavior.

골프장의 서비스회복 공정성이 관계의 질, 구전의도 및 재이용의도에 미치는 영향

이상행 ( Sang Heang Lee ),방동환 ( Dong Hwan Bang ) 한국스포츠산업경영학회 2009 한국스포츠산업경영학회지 Vol.14 No.3

이 연구의 목적은 골프장의 서비스회복 공정성이 관계의 질, 구전의도 및 재이용의도에 미치는 영향을 규명하는 것으로, 서비스회복 공정성을 독립변수로 하고, 관계의 질의 고객만족과 신뢰를 매개변수로, 구전의도와 재이용의도를 종속변수로 구성하여 변수들의 인과관계를 규명하고자 하였다. 연구대상은 수도권, 충청권, 전라권에 소재하는 5개 골프장의 내장객 500명이며, 편의표본추출법을 통해서 490부를 표집한 후 473부를 최종자료로 활용하였고, 자료처리는 SPSSWIN Ver. 15.0과 AMOS 7.0을 활용하였다. 자료처리를 하여 모형의 적합도 검증을 확인한후 개별 가설들을 검정하였는데, 그 결과는 다음과 같다. 첫 번째, 절차적 공정성과 분배적 공정성은 고객만족에 유의한 영향을 미치는 것으로 나타났다. 둘째, 상호관계적 공정성과 절차적 공정성은 신뢰에 유의한 영향을 미치는 것으로 나타났다. 셋째, 고객만족은 신뢰, 구전의도 및 재이용의도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 신뢰는 구전의도 및 재이용의도에 유의한 영향을 미치는 것으로 나타났다. The purpose of this study was to examine the relationship among service recovery justice, relationship quality(customer satisfaction, trust), worth-to-mouth intention and repurchase intention of golf clubs. The subject were golf consumers for five clubs located in Capital, Chungcheong and Jeonla areas and 490 data were collected and 473 of them were chosen as for final data analysis. Data processing was done for exploratory factor analysis and confirmatory factor analysis and structural equation model analysis. Based on the research method and procedures, the result of the study are as follows. First, procedural justice and outcome justice of service recovery justice had significant influence on customer satisfaction, but interactional justice had significant not influence on customer satisfaction. Second, interactional justice and procedural justice had significant influence on trust, but outcome justice had significant not influence on trust. Third, customer satisfaction had significant influence on trust. Forth, customer satisfaction had significant influence on worth-to-mouth intention and repurchase intention. Fifth, trust had significant influence on worth-to-mouth intention and repurchase intention.

가정주부의 골프참여기에 따른 여가인지 및 가정생활만족의 관계

이상행(Sang Heang Lee) 한국스포츠사회학회 2001 한국스포츠사회학회지 Vol.14 No.1

주부의 요가운동 참여와 정신건강의 관계

이상행 ( Sang Heang Lee ) 전주대학교 예술문화연구소 2007 예술문화 Vol.6 No.-

골프지도자의 고객지향성과 서비스가치, 고객만족, 정서몰입 및 골프연습장이미지와의 구조적 관계

이상행(Sang Heang Lee),이남용(Nam Yong Lee) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.54

The purpose of this study is to investigate what effects the customer-oriented services of a golf instructor has on the image of the driving range. Furthermore, this study also attempts to inquire into the structural relationship of each of the concepts, service value, customer satisfaction, emotional commitment in light of the two variables, customer-oriented service and the image of the driving range, based on a structural model established on a theoretical basis. The subjects of this study is comprised of 350 users of a golf driving range located in Seoul, Gyeonggi-do and Jeollabuk-do in 2013. Meanwhile, the sampling of the study subjects was based on the convenience sampling method where the inquirer can randomly select samples at a time and place convenient to the inquirer. After excluding 50 sets of data which were found to be inappropriate for this study or were not fully responded to among the sampled data, a total of 300 sets of data were selected as the final valid sample. The analysis results of this study are as follows. First, with respect to the relationship between the customeroriented services of a golf instructor and service value, it was found that the sub-factors of customer-oriented services, expertise and motivation, had a positive effect on service value. Second, with respect to the relationship between the customer-oriented services of a golf instructor and customer satisfaction, it was found that the sub-factors of customer-oriented services, expertise and motivation, had a positive effect on customer satisfaction. Third, with respect to the relationship between service value and emotional commitment, it was found that service value did not have an effect on emotional commitment. Fourth, with respect to the relationship between service value and the image of the driving range, it was found that service value had a positive effect on the image of the driving range. Fifth, with respect t o the relationship between customer satisfaction and emotional commitment, it was found that customer satisfaction had a positive effect on emotional commitment. Sixth, with respect to the relationship between customer satisfaction and the image of the driving range, it was found that customer satisfaction did not have an effect on the image of the driving range. Seventh, with respect to the relationship between emotional commitment and the image of the driving range, it was found that emotional commitment had a positive effect on the image of the driving range.

축구지도자의 리더십유형과 지도자신뢰 및 팀성과와의 관계

김석한(Kim, Suk-Han),이상행(Lee, Sang-Heang),이도형(Lee, Do-Young) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.5

The purpose of this study is to analyze the relationship between the credibility of soccer leaders in terms of the types of leadership and the achievement of the team. In order to do so. soccer players that currently registered with the Korea Football Association as of 2012 have been selected as the population group. 350 soccer players from five highschool soccer teams and five university soccer teams (a total of 314 final valid sample surveys) were chosen as study subjects. Such data were subject to frequency analysis, exploratory factor analysis, reliability analysis correlation analysis, and simple and multiple regression analysis. The conclusion obtained through the above study method and the results of analyzing the data are as follows. First, the sub factors in relation to leadership types that affected credibility were servant leadership and transformational leadership. Second, among the sub factors in relation to team achievement, the sub factor in relationship types that affected game results were servant leadership, transformational leadership and transactional leadership(-). The sub factors in relation to leadership types that affected game performance were transformational leadership and transactional leadership(-). The sub factors in relation to leadership types that affected the development of team work were servant leadership and transformational leadership. The sub factor in relation to leadership types that affected workout performance results was servant leadership. Third, credibility had a positive effect on all of the sub factors in relation to team achievement, game results, game performance, development of team work and workout performance results.