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윤종열 ( Yoon Jong-yeol ),강두현 ( Kang Doo-hyun ),박기환 ( Park Ki-hwan ) 한국식품유통학회 2021 食品流通硏究 Vol.38 No.2
The study is aimed at analyzing the sales determinants of the commercial seedling industry and deriving policy implications by using survey statistics of commercial seedling industry, which is a national approval statistics. For this purpose, ordinary least square and multinomial logit model are applied. According to the analysis of the determinant of sales of the commercial seedling industry, the type of a full-time of the commercial seedling company more than 10 years of experience, education of workers and representatives over college graduates, and the possession of germination rooms are the main factors. In addition, the variables identified by the main factors are all measured in the sign of positive and are analyzed to have the effect of increasing the sales volume of the firms. As estimated by the multinomial logit model, companies with relatively large sales show significant results in the case of full-time firms. It was analyzed that the long experience and high educational background of the workers (including the representatives) of the commercial seedlings company had a significant impact on the sales. Facilities such as germination rooms, are also estimated to be a major factor in the increase in sales. Based on the analysis results, some policy implications are as follows. It is necessary to provide policy support for small businesses to leap forward into mid-sized firm. The issue of manpower supply and demand with expertise is also an important policy task to be dealt with in a significant way. Facility equipment is expensive, so it is difficult for small businesses to handle it. Therefore, it is also necessary to develop and distribute seedling facilities as well as prepare measures such as support for purchasing and installation funds.
윤종열(Jong-Yeol Yoon),박기환(Ki-Hwan Park),박한울(Han-ul Park),이병훈(Byoung-Hoon Lee) 한국농식품정책학회 2021 농업경영정책연구 Vol.48 No.3
The objective of this study is to identify consumers preferences and purchasing behavior and to analyzing purchasing decision factors for major imported fruits such as orange, cherry, grapefruit and avocado. For this purpose, multinomial logit is applied. As a result of the purchase behavior survey, the majority of consumers have a high experience of purchasing imported fruits and a high rate of repurchase. The preference for grapefruit and avocado has improved significantly compared to the past and Imported fruits, which are likely to be replaced by domestic fruits, turned out to be oranges and cherries. According to the analysis of the multinomial logit model, the experience of purchasing imported fruits, the recognition of age and variety, and the educational background variables are analyzed as the main determinants. In order to promote the consumption of domestic fruits, it is necessary to establish a differentiated customized marketing strategy by segmenting fruit types and attributes in consideration of the characteristics of the consumer class, such as age groups and income levels. It is also necessary to explore ways to spread information about various varieties and functionalities of fruits.
김병률(Byeong-Ryul Kim),이병훈(Byoung-Hoon Lee),전익수(Ik-su Jun),윤종열(Jong-Yeol Yoon),민자혜(Ja-Hye Min) 한국농촌경제연구원 2011 한국농촌경제연구원 기본연구보고서 Vol.- No.-
Overseas agricultural development has been rapidly increasing since 1990s which trend is anticipated to continue in future. Although the importance of overseas development project and the project feasibility study increase recently, the financial and the economic studies of those are still insufficient. Thus it’s necessary to properly set up accuracy of project feasibility study and its thorough analysis in order to win project on successful overseas agricultural development and investment. The purpose of this research is to evaluate the variation of the projects using feasibility study. For this purpose, this research considered the several check factors such as country risk, interest rate, and exchange rate for project feasibility study, which is to improve the accuracy and reliability of decision making. Especially, this research has one major difference between the previous other feasibility study methods concerns the way in which this study use computer program. COMFAR Ⅲ Expert was used and which is a computer program which supports project pre-investment studies. It facilitates data organization, computations and the production of pro-forma reports on financial and economic performance. Thus, the results of this research are as follows. The study analyzed the economic feasibility study on their projects using the analysis of financial statements on two successful projects which are ‘Dol-nara Co.’ and ‘Chungdam O.A.D. Farm Corp.’, respectively, Both of them have project feasibility, which indicate NPV-values of them are bigger than zero and also IRR of them are bigger than WACC using applying the variation conditions which are the fluctuation of country risk, unit price, management cost and so on. This research is meaningful for laying the foundation of the overseas agricultural development and the feasibility study as well as the accuracy of feasibility study. This research put it significance in applying the variation conditions of project feasibility anaysis and suggesting importance for a successful analysis of project feasibility. Especially, the application of the project variation conditions make it possible to forecast various risks, thus, effective project feasibility being expected to be actualized.