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호텔기업의 학습조직이 자원기반관점과 경쟁우위 및 기업성과에 미치는 영향
윤성길,김경환 한국호텔관광학회 2011 호텔관광연구 Vol.13 No.1
This study is to emphasize the resource-based view of the firm (RBV) hypothesizes that the exploitation of learning organization, valuable, rare, inimitable resource and capabilities contributes to a hotel firm’s competitive advantage, which in turn contributes to its performance. Despite this notion, few empirical studies have test these hypothesizes. In response to this gap, this study empirically examines the relationships between learning organization, value, rareness, inimitability, competitive advantage, and performance. The results can be summarized as follows:The results suggests that learning organization is related to value, rareness, and inimitability, that value, rareness, and inimitability are related to competitive advantage, that and competitive advantage is related to performance.
호텔기업의 진정성 리더십이 학습조직과 긍정심리자본에 미치는영향: 학습조직의 매개효과를 중심으로
윤성길 한국호텔관광학회 2017 호텔관광연구 Vol.19 No.4
The purpose of this study was to examine the causal relationship between the learning organization and positive psychological capital by authentic leadership based on the type of leadership. Based on the previous research, it was suggested that the effect of authenticity leadership on learning organization and positive psychological capital and mediating effect of learning organization between authenticity leadership and positive psychological capital. The survey was conducted for employees working in a hotel company. The survey period was from September 1, 2017 to September 30, 2017, and a total of 300 copies were distributed and 295 copies were collected. A total of 290 copies were used for the empirical analysis except for the five frauds. For conducted survey of hotelier working in 4-star and 5-star hotel in Seoul, the collected data were analyzed using SPSS 18.0. The results can be summarized as follows: Authentic leadership significantly affected learning organization and positive psychological capital. More importunately, learning organization played a mediation role between authentic leadership and positive psychological capital. Based on the findings, theoretical and managerial implication were discussed. Also, the he learning organization identified as a mediation role between authenticity leadership and positive psychology capital.
관계혜택이 고객의 종업원과 호텔 휘트니스센터에 대한 만족, 전환장벽, 그리고 고객충성도에 미치는 영향
윤성길,김경환 한국호텔관광학회 2009 호텔관광연구 Vol.11 No.1
This study examined the benefits perceived by customers from relationship with hotel fitness center employees. And this study investigated effects of relational benefits on employees and fitness center, switching barriers, and customer loyalty. The results can be summarized as follows: First, four factors of social, psychological, economic and customization benefits were retained for each of four relational benefits. Second, the perception of social benefits and psychological benefits are positively associated with employee satisfaction and fitness center satisfaction, in turn, with customer loyalty. Third, long-term customers perceived higher relational benefits, ten score higher on employee and fitness satisfaction, and customer loyalty. Finally, the switching barriers identified as a mediating role between satisfaction and customer loyalty.
커피제품 단서(Cues)가 지각된 품질, 고객만족, 및 고객행동의도에 미치는 영향: 커피상품지식의 조절효과를 중심으로
윤성길,임현정,이환의 한국호텔관광학회 2016 호텔관광연구 Vol.18 No.6
The aim of this study was to examine the role of coffee product cues on perceived quality and further consequent effects on customer satisfaction and customer behavioral intention. Based on a literature review, structural model was developed among proposed constructs. During this process, the moderating role of Coffee product knowledge was also proposed. The proposed model was empirically tested using the data collected from 300 coffee house customers. The results can be summarized as follows: coffee product cues significantly affected perceived quality, customer satisfaction and cutomer behavioral intentions. More importunately, coffee product knowledge played a moderating role between intrinsic cues and perceived quality. Based on the findings, theoretical and managerial implication were discussed. Also, the product knowledge identified as a moderating role between intrinsic cue and perceived quality.
로컬푸드 브랜드 자산이 관계의 질, 전환장벽 및 고객충성도에 미치는 영향: 원산지효과의 조절효과를 중심으로
윤성길,김영찬 한국호텔관광학회 2017 호텔관광연구 Vol.19 No.3
The aim of this study was to examine the role of local food's brand equity(brand awareness, brand image and brand quality) on relationship quality and further consequent effects on switching barrier and customer loyalty. Based on a literature review, structural model was developed among proposed constructs. During this process, the moderating role of origin effect was also proposed. This notion, few empirical studies have test these hypothesizes. The date of conduction was from July 1st, 2017 to July 31th, distributing total of 550 issues and collecting total of 527 issues. Total of 518 issues were used as the final analysis data excluding the nine issues that were missing the necessary information. The results can be summarized as follows: Brand equity(brand awareness, brand image and brand quality) significantly affected relationship quality, switching barrier and customer loyalty. More importunately, origin effect played a moderating role between brand equity(brand awareness, brand image and brand quality) and relationship quality. Based on the findings, theoretical and managerial implication were discussed. Also, the origin effect identified as a moderating role between brand equity(brand awareness, brand image and brand quality) and relationship quality.
진정성 리더십이 긍정심리자본 및 종사원 인게이지먼트에 미치는 영향 : 긍정심리자본의 매개효과를 중심으로
윤성길,김태욱 한국호텔외식관광경영학회 2017 호텔경영학연구 Vol.26 No.8
The aim of this study was to examine the role of authentic leadership on employee engagement and further consequent effects on positive psychological capital. Based on the previous research, it was suggested that authentic leadership has an effect on positive psychological capital and employee engagement, and a mediating effect of positive psychological capital between authentic leadership and employee engagement. A total of 550 surveys were distributed and 530 were collected. For the final analysis, 500 surveys were used excluding thirty surveys that were missing necessary information. The survey was conducted with hoteliers working in 5-star hotels in Seoul, and the collected data were analyzed using SPSS 18.0. The results can be summarized as follows. Authentic leadership significantly affected employee engagement and positive psychological capital. Based on the findings, theoretical and managerial implications were discussed. The results of this study showed that all sub factors of authentic leadership were positively related to employee engagement. Furthermore, the effect of authentic leadership on employee engagement was partially mediated by positive psychological capital. The implications and limitations of this study and directions for future research were discussed on the basis of the results. 본 연구는 서울시내의 5성급 호텔에서 근무하는 호텔 직원을 대상으로 진정성 리더십에 대한 긍정심리자본의 역할과 종사원 인게이지먼트에 대한 영향관계를 파악해보고자 한다. 설문 조사는 2017 년 7월 1일부터 7월 31일까지 550부의 설문지를 배포하고 총530부의 설문지를 수집했다. 불성실한응답 30부를 제외하고 총 500부가 최종적으로 분석에 사용하였고, 수집 된 데이터는 SPSS 18.0을사용하여 분석되었다. 그 결과, 다음과 같이 요약 할 수 있다. 가설1인 진정성 리더십과 종사원 인게이지먼트와의 영향관계에서는 자아인식, 관계적 투명성, 내면화된 도덕적관점, 균형잡힌 정보처리 모두가 직무몰입도와 조직몰입도에 정(+)의 유의한 영향을 미치는 것으로 나타났고, 가설2인 진정성 리더십이 긍정심리자본과의 관계에서는 진정성 리더십의 자아인식이 긍정심리자본의 낙관주의에 유의하지 않는 것으로 나타났으므로 부분 채택되었다. 가설3인 긍정심리자본과 종사원 인게이지먼트와의관계에서는 자기효능감, 희망, 낙관주의, 복원력 모든 하위요인이 직무몰입도와 조직몰입도에 정(+)의유의한 영향을 미치는 것으로 나타났으며, 마지막으로 가설4인 진정성 리더십과 종사원 인게이지먼트와의 관계에서 긍정심리자본의 매개효과를 검증 한 결과, 부분 매개의 영향이 나타났으므로 가설4는부분 채택되었다. 본 연구 결과와 향후 연구 방향에 대한 시사점과 한계점을 결과를 토대로 논의하였다.