패션기업의 경영자 기업지배력이 기업 재무성장성에 미치는 영향 - 한국 중소기업의 규모와 기업업력의 조절효과를 중심으로 -

윤남희 ( Namhee Yoon ),김지연 ( Ji-yeon Kim ) 복식문화학회 2016 服飾文化硏究 Vol.24 No.2

Most Korean companies in the fashion industry are SMEs, and the role of the CEO and management ownership is important for enhancing the firm`s competence and developing strategies. The study aims to examine the effect of management ownership on company financial growth. In particular, the study focuses on the moderating effect of company age and size on Korean fashion SMEs` financial outcomes. Financial data based on company financial statements from 2012 to 2014 was collected by the Data Analysis, Retrieval and Transfer System of Korea`s Financial Supervisory Service. A total of 295 companies` (domestic fashion businesses) data was analyzed by the bootstrap method. The median sales value in the financial year 2014 was 47,492,403,958 KRW, and the company size was divided by it. The companies were in business for an average of 20 years. According to the results, the management ownership had a negative effect on Compound Annual Growth Rate (CAGR) for the three-years, and the relationship between the two variables was moderated by company age. Additionally, the interaction effect of management ownership and company age on 3-CAGR was also moderated by company size. When the companies had spent only a few years in business, a negative effect of management ownership for small firms and a positive effect of management ownership on financial growth for medium firms were found. These results suggest that small companies starting business need to manage their company governance structure to make flexible decisions, and after retaining financial growth, the companies can expand their businesses based on strong ownership.

VR점포의 생동감이 점포 몰입과 쇼핑경험에 대한 만족에 미치는 영향

윤남희 ( Namhee Yoon ),이하경 ( Ha Kyung Lee ),이윤정 ( Yoon-jung Lee ) 한국의류학회 2021 한국의류학회지 Vol.45 No.3

This study explores the effects of VR (Virtual Reality) store vividness, which is one of VR shopping environmental features used in previous research, on user satisfaction. In addition, the mediating role of immersion between VR store vividness and user satisfaction is investigated. The moderating role of self-efficacy is also explored since the effects of vividness and immersion on user satisfaction may depend on a consumer's perceived shopping self-efficacy. A total of 58 participants experienced a VR store with the Oculus Go VR headset. To test the hypotheses, model 14 of Process Macro 3.4 is used (95% Confidence Interval). According to the results, immersion mediated between VR store vividness and user satisfaction. Additionally, there was a significant interaction effect between immersion and self-efficacy on user satisfaction. When a consumer experiences high immersion at a VR store, consumers may have a strongly positive experience, especially among those who have a perceived low shopping self-efficacy.

학교급지별 초등학생들의 문화자본과 창의적 인성과의 상관관계 분석

윤남희(Yoon, NamHee),맹희주(Maeng, HeeJu) 학습자중심교과교육학회 2021 학습자중심교과교육연구 Vol.21 No.17

목적 본 연구는 학교급지에 따른 초등학생들의 문화 분야에 대한 선호도와 문화 활동 빈도를 조사하여 문화자본 현황을 알아보았으며 문화 활동과 창의적 인성간의 상관관계를 분석하고 문화적 소외지역 학생들의 창의적 인성을 함양하기 위한 교육적 지원방안을 고찰해 보았다. 방법 연구를 위해 경기도의 학교급지별 6개의 초등학교를 선정하여 5, 6학년의 총 24개의 학급을 대상으로 2018년 9월부터 10월까지 설문조사를 실시하였으며, 총 565명의 초등학생들의 응답에 대해 통계분석을 수행하였다. 결과 연구결과 첫째, 문화시설이 부족한 을지지역의 초등학생들은 문화분야에 대한 선호도는 높으나 다른 학교급지의 초등학생들에 비해 박물관 관람, 문화유적지 탐방, 독서 및 연극과 영화 관람 활동의 기회가 통계적으로 유의미한 불평등 조건에 놓여 있는 것으로 분석되었다. 둘째, 문화 활동은 창의적 인성과 약한 상관이 있으며, 문화 활동의 기회가 적은 을지지역 초등학생들의 창의적 인성은 가장 낮은 것으로 나타났다. 결론 따라서 문화적 소외지역 학생들을 위해 교육 교류를 통한 문화인프라의 공유가 필요하며, 창의적 인성을 함양하기 위해 문화예술의 참여 기회를 지속적으로 제공해 줄 수 있는 프로그램을 개발해야 하며, 무엇보다 교육 기회의 불평등을 해소시키기 위해 경제적 지원과 지역사회의 공동의 관심이 필요한 것으로 시사되었다. Objectives This study investigated the status of cultural capital by examining the preferences for cultural fields and the frequency of cultural activities of elementary school students according to school grades by location. And the correlation between cultural activities and creative personality was analyzed and educational support ways were suggested to cultivate the creative personality of students from culturally alienated areas. Methods For this study, a survey were conducted from September to October 2018 targeting a total of 24 classes of 5th and 6th graders by selecting six elementary schools according to school grades by location in Gyeonggi-do. Then, statistical analysis was performed on the responses of a total of 565 elementary school students. Results The study results were as follows. First, it was analyzed that elementary school students in ‘Eulji area’, which lacked cultural facilities, have a high preference for the cultural field, but compared to elementary school students other school grades by location. the opportunities to visit museums, visit cultural sites, read, and watch movies are statistically significantly unequal. Second, cultural activities have a weak correlation with creative personality, and the creative personality of elementary school students in ‘Eulji area’, which has few opportunities for cultural activities, was found to be the lowest. Conclusions herefore, it is necessary to share cultural infrastructure through educational exchange forand to develop a program that can continuously provide opportunities to participate in culture and arts to cultivate creative personality, and above all, to reduce inequality in educational opportunities It has been suggested that economic support and the common interest of the local community are needed to solve the problem.

온라인 해외직접구매의 쇼핑가치가 호기심 및 자기효능감을 매개로 지속사용의도에 미치는 영향 -헤비유저와 라이트유저의 비교-

윤남희 ( Namhee Yoon ),김현숙 ( Hyunsook Kim ),추호정 ( Ho Jung Choo ) 한국의류학회 2020 한국의류학회지 Vol.44 No.5

Advances in e-commerce enable consumers to shop efficiently for fashion products in global markets in addition, the market size of purchasing directly from foreign websites are also increasing. This study investigates the effects of hedonic and utilitarian shopping values on the continuous use intention of online cross-border shopping. Curiosity and self-efficacy were introduced as mediating variables between shopping values and user intentions. A web-based survey is conducted on female consumers, who have experiences to buy fashion products by online cross-border shopping. A total of 472 responses were collected from a panel of online survey firms. Data are analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0. According to the results of the structural equation model test, hedonic value affected continuous use intention of online cross-border shopping as mediated by curiosity and self-efficacy; in addition, utilitarian value influenced self-efficacy, which mediated relations between the utilitarian value and the continuous use intention. The research model was also tested to compare heavy users and light users of online cross-border shopping. For heavy users, the effect of hedonic value on curiosity was significantly stronger than for light users. Several implications are suggested based on the results.

소비자의 선택 과부하와 유사성 회피 성향이 온라인 추천 서비스의 혁신성과 사용 적합성 지각에 미치는 영향

윤남희 ( Namhee Yoon ),이하경 ( Ha Kyung Lee ),장세윤 ( Seyoon Jang ) 한국의류산업학회 2019 한국의류산업학회지 Vol.21 No.2

Online recommendation services help people search for an appropriate product among a huge assortment in stores that also minimize consumers’ choice overload. People with a need for uniqueness are likely to prefer this online recommendation service based on individual needs and tastes. This study verifies the effect of consumers’ choice overload and similarity avoidance in consumers’ evaluation towards an online recommendation service with a focus on innovativeness and use comparability. Two-hundred consumers participated in this study and data were collected through an online survey firm. A mock retailer’s webpage was created and showed six types of sneakers, which was presented as a result of product recommendation based on consumers’ personal information. Data was analyzed using confirmatory factor analysis (CFA), analysis of variance (ANOVA), and regression analysis. The results show that people with a high similarity avoidance perceive an online recommendation service as an innovative and compatible service. They also perceive a high level of use compatibility for an online recommendation service, especially when it is difficult to choose a product under choice overload. Innovativeness and use compatibility of an online recommendation service increase behavioral intention. The results of this study can contribute to strategies to start online recommendation services from online retailers' websites that identify circumstances in which consumers can adopt innovative services in a positive manner.

패션기업의 녹색경영 활동

윤남희 ( Namhee Yoon ),추호정 ( Ho Jung Choo ),최미영 ( Miyoung Choi ) 한국디자인트렌드학회 2014 한국디자인포럼 Vol.43 No.-

본 연구는 국내 패션기업의 다양한 공급사슬에서 실행되는 녹색경영 활동의 현상을 파악하여 전략적인 녹색경영 활동을 규명하고자 하였다. 국내 의류제조 기업 종사자를 대상으로 심층면접을 통해 자료를 수집하였으며, 내용 분석하였다. 녹색경영 활동은 활동의 내용을 중심으로 제품 중심적 접근, 과정 중심적 접근, 커뮤니케이션 중심적 접근의 세 영역으로 구분되었다. 제품 중심적 접근은 친환경 원료, 소재의 생산과 가공, 친환경 의류의 제조를 통한 녹색경영 활동을 의미하며, 과정 중심적 접근은 친환경적 작업장 환경, 폐기물, 에너지 절약, 일반관리 영역에서의 친환경적 운영과 관련된 관리적 측면의 녹색경영 활동을 포함한다. 커뮤니케이션 접근은 패션기업의 활동에 관계된 모든 이해관계자들과 친환경 운영에 대한 이해를 전달하고 공유하는 활동으로 구분할 수 있다. 패션기업의 녹색경영 활동은 기업의 경쟁력, 적법화, 사회적 책임의 다양한 동인의 의해 전사적인 녹색경영 활동이 활성화될 수 있다. 특히 그린상품의 개발과 소비자와의 커뮤니케이션은 경쟁력 동기와 밀접한 관계를 갖고 있으며, 적법화는 전 영역에서의 녹색경영 활동을 실행하게 하며, 사회적 책임은 기업 내부적 동인으로 과정, 커뮤니케이션 활동을 실행하는데 주요 역할을 한다. 즉 기업의 전사적인 녹색경영 활동은 기업 내부, 외부적인 동기의 활성화를 통해 실행될 수 있음을 알 수 있다. The purpose of study was to identify the strategic green practices which were conducted in apparel supply chain. Data were collected by in-depth interview with purposive respondents engaged in fashion industry. As the results, green practices were categorized into product, process, and communication domains. And the motivation including competitiveness, legitimation, and social responsibility played a activating role in the green practices. The development of green product and communication with consumers were related with competitiveness, whereas intra-corporate process and communication approached practices were motivated by social responsibility.

사회적 책임 패션기업 지지에 대한 친환경 행동의 영향

윤남희(Namhee Yoon),손미영(Mi Young Son) 한국복식학회 2017 服飾 Vol.67 No.8

온라인 패션광고의 지속가능성 평가에 대한 소비자 혁신성 효과

손미영 ( Mi Young Son ),윤남희 ( Namhee Yoon ) 한국감성과학회 2016 감성과학 Vol.19 No.2

본 연구에서는 소비자 혁신성이 온라인 패션광고의 지속가능성에 대한 평가와 광고제품 구매의도에 미치는 영향을 분석하였다. 인터넷과 모바일의 온라인 패션광고를 접한 경험이 있는 소비자를 대상으로 설문조사를 실시하였으며, 최종 573명의 데이터가 분석되었다. 수집된 자료는 요인분석, t 검증, 중회귀분석을 사용하여 분석하였다. 소비자 혁신성 평균값을 중심으로 혁신성이 높은 집단과 낮은 집단을 구분하였다. 연구결과는 다음과 같다. 첫째, 온라인패션광고의 지속가능성 개념은 광고표현의 객관성, 광고표현의 비유해성, 개인정보의 보호성, 웹이용 비침해성 등4개 요인의 하위차원으로 구성되었음을 확인하였다. 둘째, 소비자 혁신성이 높은 집단이 낮은 집단에 비해 인터넷사용시간 뿐만 아니라 온라인 광고경험이 유의하게 높았다. 그리고 소비자 혁신성 높은 집단이 낮은 집단에 비해온라인 패션광고의 하위 차원 중에서 개인정보 보호성, 웹이용 비침해성, 광고표현 객관성을 유의하게 높게 인식하고 있었다. 마지막으로, 소비자 혁신성이 높은 집단에서는 광고표현 객관성, 웹이용 비침해성이 광고제품의 구매의도에 유의한 영향을 미쳤으며, 소비자 혁신성이 낮은 집단에서는 광고표현 객관성, 개인정보 보호성이 광고제품의 구매의도에 유의한 영향을 미치는 것으로 나타났다. The purpose of this research was to analyze the effect of consumer innovativeness on the evaluation of online fashion advertisement sustainability and on purchase intentions of advertising products. Online survey have been conducted of 573 people who had experience of online advertisements. The data collected from the surveys were analyzed by the factor analysis, the t-test and the multiple regression analysis. the results are as follows: Firstly, it has been identified that the concept of sustainability of online fashion advertisement consists of four sub-elements of the objectivity of advertisement expressions, the non-harmfulness of advertisement expressions, the protection of personal information, and the non-infringement of web use. Secondly, the group that has a higher consumer innovativeness shows a significantly higher experience of online advertisements as well as more many internet use hours than those who have a lower consumer innovativeness. In addition, comparing with the group that shows lower consumer innovativeness, the group who has higher consumer innovativeness shows a significantly higher recognition of the protection of personal information, the non-infringement of web use and the objectiveness of advertisement expressions among the sub-elements of online fashion advertisement. Lastly, the objectiveness of advertisement expressions and the non-infringement of web use significantly affect the intentions of the group that has high consumer innovativeness to purchase advertised products, and the purchase intentions of those who have low consumer innovativeness are significantly affected by the objectiveness of advertisement expressions and the protection of personal information.

한국과 스페인 소비자의 패션채널 선택 차이에 관한 연구

김동섭 ( Dong Seob Kim ),윤남희 ( Namhee Yoon ),추호정 ( Ho Jung Chu ) 대한가정학회 2017 대한가정학회 춘계학술대회 자료집 Vol.2017 No.0

뷰티 서비스 프로그램의 네이밍 효과 : 명시적 네이밍 vs. 암시적 네이밍

김미성 ( Miseong Kim ),윤남희 ( Namhee Yoon ) 한국미용학회 2017 한국미용학회지 Vol.23 No.4

The purpose of the study is to determine naming effect of program in beauty service area. It verifies an influence of service program`s explicit naming and implicit naming on interest, trust, and acceptance intention in service program, and a moderation effect of beauty service store`s reputation on naming effect. Based on th experiment designed according to the types of service program`s explicit naming and implicit naming, an empirical study is conducted. An online survey is conducted targeting twenties to forties women who have experience of using skin care service in less than a year the latest, and a total of 299 responses is analyzed. The result shows that trust is significantly high in explicit naming, and interest in implicit naming. And there is the interaction effect between program naming and store reputation on interest. The result beauty service program`s implicit naming attract consumers` interest, and induces their positive response. Its use is more effective in high-renowned store, and it is suggested that low-renowned store should try to communicate precisely information of service program`s naming, which could induce consumers` positive feeling. The effects of trust and interest on program acceptance intention are significant. And in case of using explicit program naming, the moderating effects of store reputation on the relationship between trust and intention and between interest and intention. it is verified that whereas low-renowned shop gets to have a higher influence on acceptance intention through interest, high-renowned shop gets to have a higher influence on acceptance intention through trust.