증정상품이 소비자의 재구매행동에 미치는 영향

윤기선,김홍,Yun, Gi-Seon,Kim, Hong 한국벤처창업학회 2006 벤처창업연구 Vol.1 No.2

When we look into the market economy of our country recently, we learn that the mind of consumption after IMF crisis is very shrunk and the market is led into a serious slump of consumption. For an approach to survive the contraction of the market and the market competition, enterprises command a variety of sales promotion strategy, out of which presentation is a sales promotion strategy to give the same product. The price-discounted strategy through the provision of donation commodity may induce the temporarily-discounted commodity not to be sold to the consumers or make a damage of the images of the brand, or arouse the price war against other companies, or lower the sense of the quality of the commodity. Therefore, it is necessary for a company to meet the end users' demand and also maintain the evaluation of the quality on the consumers' products highly. Therefore, in this study, we have attempted to study and analyze the consumers' satisfaction level and reliability on the donation goods in order to suggest the orientation of the presentation promotion strategy in accordance with the changes of the sales market. In addition, we tried to understand how the recognition, consumers' satisfaction level and reliability on the presentation goods had on the repurchase. With such objectives in this study, we could make an analogy of the following significance and suggestion of study. Firstly, in order to survive a serious competition market, enterprises must execute the product presentation along with diverse events instead of commanding the sales promotion strategy through a simple product presentation. This strategy can be an alternative to lower the danger a person-to-person product presentation may bring about. That is to say, we shall not lower the quality and value of the products but enhance a new image to customers through a product donation occasion together with an event as a new marketing pioneering method. Secondly, during the period of the current economic depression, if a company provides the consumers with an opportunity free of charge through the present special event period and the practical events, it will affect the advertising effect of the goods, the introduction of the customers and customers' repurchase. For this purpose, the company has to heighten customers' preferences by selecting the items customers are liable to prefer and closely analyze the consumers' response and market for such an objective. Thirdly, with the internet age, as the market has a tendency to increase In the number of consumers who do shopping in the internet, the marketing strategy has to build up the strategy of the presentation product instead of a simple offline strategy. For example, a company shall have to draw attention or attraction from end users who intend to do shopping through the online by a product planning expo or a presentation product corner. Fourthly, the excessive sale promotion strategy of presentation products may bring about even a reverse effect on the value of the goods or consumers' attitude as seen above. Therefore, a company has to relay' the value as to the price' to the consumers instead of the sales promotion strategy of donation products just for a temporary sales volume. Conclusively, even if we put the value with a reasonable price through the presentation product strategy in the past, we shall have construct the strategy by providing some plus factors in the price such as the provision of the upgraded products or services instead of just presentation, or the invitation of the events related to diverse events or culture arts from now on.

반음절단위를 이용한 한국어 음성합성에 관한 연구

윤기선,박성한,Yun, Gi-Sun,Park, Sung-Han 대한전자공학회 1990 전자공학회논문지 Vol. No.

본 논문에서는 합성단위를 반음절로 하여 적은 데이터 베이스를 차지하면서도, 합성음의 자연스러움을 향상 시키기 위한 한국어 규칙 합성법을 제시한다. 반음절 음성신호를 분석하기 위해 12차 선형 예측법을 사용하며, 합성음의 자연성과 명료성을 위해 음절간 접속 규칙, 모음부의 연결규칙을 개발한다. 또한 신경망 모델을 이용한 음운 변동 규칙과 운율규칙을 적용한다. This paper present a rule-based speech synthesis method for improving the naturalness of synthetic speech and using the small data base based on demisyllable units. A 12-pole Linear Prediction Coding method is used to analyses demisyllable speech signals. A syllable and vowel concatenation rule is developed to improve the naturalness and intelligibility of the synthetic speech. in addiion, phonological structure transform rule using neural net and prosody rules are applied to the synthetic speech.

관련 위해물질-식품의 중금속 오염 현황과 관리방안

윤기선,Yun, Gi-Seon 한국식품연구원 2007 食品技術 Vol.20 No.4

중금속은 인류가 금속을 이용하기 시작하면서 위험인자로 대두되기 시작하여 산업화 과정과 함께 환경오염을 초래하였고 나아가 식품을 오염시키는 원인물질로 작용함으로써 인간의 건강을 위협하기에 이르렀다. 중금속은 체내에서 분해되기 어렵고 배출이 쉽지 않아 생물체에 축적되면 먹이 연쇄를 따라 농축되므로 먹이사슬의 최종소비자인 사람에게 식품의 중금속 오염은 심각한 문제다. 특히 수은, 납, 카드뮴은 식품 중에서 공통적으로 볼 수 있는 독성물질로 생체조직과 강한 결합을하여 생체 내에 축적되어 천천히 제거되는 유해물질이다. 본문에서는 국내.외의 연구결과를 토대로 식품의 중금속 오염현황, 위해성, 관리방안에 대해 살펴보고자 한다.

평택항만배후단지조성이 기업경쟁력과 물류성과에 미치는 영향

윤기선,박정열,Yun,Gi-Seon,Park,Chung-Yeol 한국물류학회 2015 물류학회지 Vol.25 No.2

본 연구는 평택항만배후단지조성이 기업경쟁력과 물류성과에 미치는 영향에 관한 실증적 연구로써 본 연구의 대상범위는 평택항만 조성되어 있는 배후단지들을 대상으로 하였다. 본 연구는 평택항만배후단지조성이 기업경쟁력과 물류성과에 미치는 영향을 분석하는 데 연구의 초점을 두고 있다. 평택항만배후단지조성을 평택항만배후단지에 조성된 지원제도, 인력양성, 물류시스템구축에 중심을 두었고 기업경쟁력으로는 제품경쟁력, 가격경쟁력, 유통경쟁력, 촉진경쟁력을 제시하여 물류성과에 미치는 영향을 분석 하였다. This study only Pyeongtaek Port Hinterland composition support system provided for in P-Port only Hinterland composition in order to analyze the impact on Corporate Competitiveness and Logistics Performance, Human resource development was the analysis of building logistics systems, indicators to competitiveness in business competitiveness, price competitiveness, distribution, competitiveness, was to facilitate the analysis of competitiveness, logistics performance indicators in order management, warehouse management, shipping management as an indicator to the number, analyze the impact of the company’s competitiveness in accordance with the composition in P-Port only hinterland logistics Performance analyzes each factor was investigated by feasibility causation through the regression analysis to. To this end, the target of this research study and data were collected by the survey for corporate use only P-Port. Over the study period were collected 20 days after November 1, 2014 to November 20th. Survey was conducted a survey of 203 companies that mainly only used P-Port in Korea. As a result of analysis by the irradiation was analyzed as follows. First, P-Port only provided support system behind only the composition of activation policies have been investigated to influence product competitiveness. In particular, regulatory reform and Port Hinterland participating companies tax, financial, and administrative support, legal and institutional maintenance were examined to affect the company’s competitiveness. Secondly, human resource development for P-Port Hinterland composition was investigated only to affect the price competitiveness. In particular, the logistics personnel training, logistics building human resource development actors between organic network system, Hinterland fostering research funding was to influence the price is competitive. Third, only just behind the building manpower and logistics systems for the P-Port composition were investigated to influence the distribution competitiveness. In particular, human resource development and strengthening one-stop logistics administrative services, integrated information system, in conjunction with the rear of the complex were examined to influence the distribution competitiveness. Fourth, P-Port Logistics System for only Hinterland composition were examined to affect promote competitiveness. Fifth, the competitiveness of product competitiveness have been investigated to affect logistics performance (Order Management). In particular, the differentiated product quality compared to competitors’ products, product technology is ahead of the competition, differentiation of product design chic and classy is the deadline in terms of cost management, compliance rate, reduced order processing costs cases, in terms of cost control Critical error Rate increases, the minimum order compliance rate of increase in cost management perspective, this spell has been reduced error rates for customers in the error management. Sixth, the competitiveness of product competitiveness and competitive distribution was investigated to influence the Logistics Performance (Warehouse Management). In particular, competitive products and distribution channels have been high on the reduced profit, the distribution process, was likely to hold a variety of sales distribution channels, logistics operational cost savings / Box, labor / Box decreases in warehouse management. Retention to a reduction in warehouse inventory management, reduced product damage costs in warehouse management. Finally, competitive price competitiveness, distribution competitiveness, promote competitiveness was examined to affect logistics performance (number, shipment management). In particular, price competitiveness, distribution, competitiveness, and increased the image of the company, has become the company’s advertising, marketing and the PR is well, it is well to secure the accounts of the company, you can reduce shi

전시회 참가활동의 성과가 재 참가 의도에 미치는 영향

윤기선 ( Gi Seon Yun ),전인오 ( In Oh Jeon ) 한국유통경영학회 2009 유통경영학회지 Vol.12 No.5

자연치유에 따른 피톤치드·음이온 효과에 관한 연구

윤기선(Gi-Seon Yun) 한국여가복지경영학회 2022 여가복지경영연구(여가복지) Vol.3 No.2

In modern society, time with nature is decreasing due to the development of culture. Due to this, as the effect of nature decreases, psychological and physical diseases are coming. Phytoncide and negative ions are included in nature as elements that affect human life. Pitoncide stabilizes the mind and body, relaxes the mind, and relieves stress. In addition, negative (-) ions increase the amount of globulin, which is an immune component of our body, and increase human immunity against infection. Therefore, this study targeted people for intake activities of phytoncide and negative ions based on psychological and physical natural healing. As for the research area, the relaxation effect of psychological and physical stress of people who ingested phytoncide and negative ions in national recreational forests in Gangwon-do and Jeju-do was studied. The subjects were surveyed based on their age between 30 and 60 years of age. The conclusion of this study is that phytoncide and negative ion intake activity according to natural healing treats lethargy, anxiety, depression, insomnia, eye fatigue, discomfort, etc. that appear as symptoms of psychological and physical stress. The implication based on the above conclusion was that people should live in harmony with nature. In particular, phytoncide and negative ions from nature are seen as essential elements that make our lives healthy. 현대사회에서는 문화의 발달로 인하여 자연과 함께하는 시간이 감소하고 있다. 이로인하여 자연이 주는 효과가 감소함으로써 심리적, 신체적인 질병들이 찾아오고 있다. 자연속에는 인간이 삶에 영향을 주는 요소로 피톤치드와 음이온이 많이 포함되어 있다. 피통치드는 심신을 안정시키고 마음을 편안하게 해주어 스트레스를 해소해 준다. 또한 음(-)이온은 우리 몸의 면역성분인 글로브린 양이 증가하여 감염 등에 대한 인체 면역을 높인다. 이에 이 연구는 심리적, 신체적 자연치유의 기반을 두고 피톤치드와 음(-)이온의 섭취활동을 사람들을 대상으로 하였다. 조사지역으로는 강원도, 제주도의 국립휴양림에서 피톤치드와 음이온을 섭취한 사람들의 심리적 신체적 스트레스의 이완효과를 중심으로 연구되었다. 대상자는 성인 30세-60세 사이의 연령을 바탕으로 조사되었다. 본 연구의 결론은 자연치유에 따른 피톤치드와 음이온 섭취 활동은 심리적, 신체적 스트레스의 증상으로 나타나는 무기력, 불안함, 우울, 불면증, 눈의 피로, 불편함, 등이 치료되는 것으로 나타났다. 이상의 결론을 토대로 한 시사점은 사람들은 자연과 더불어 살아야 된다는 결론을 내렸다. 특히 자연에서 나오는 피톤치드와 음이온은 우리의 건강한 삶을 만들어 주는 필수요소로 본다. 따라서 본 연구는 100세 인생을 사는데 무병자수의 한 요인으로 피톤치드와 음이온 섭취를 권장하는 바이다.

클러스터 특성이 MICE 산업의 성과에 미치는 영향

윤기선 ( Gi Seon Yun ),전인오 ( In Oh Jeon ) 한국유통경영학회(구 한국유통정보학회) 2010 유통정보학회지 Vol.13 No.5

MICE 관련 방문객들은 단순관광객에 비해 규모도 크고 1인당 소비액도 높아서 엄청난 고부가 가치를 창출하기 때문에 세계 컨벤션 선진국들이 MICE산업을 국가의 핵심 전략산업화 하기 위해 다양한 정책을 강구하고 있다. 따라서 본 연구에서는 MICE 산업의 활성화를 위해 주변 관광지와의 클러스터 구축을 통한 참가자들의 관심고조와 참가율 증대방안을 모색하는데 연구의 목적을 두고 있다. 이를 위해 기존의 전시컨벤션 위주에서 탈피하여 관광산업에까지 확대하였고, MICE 산업 발전 방안의 한 요인으로 MICE 이벤트를 통한 지역 문화와 효율적인 클러스터 활성화 방안에 대하여 논점을 두었다. 따라서 본 연구의 가설 1은 ``클러스터 특성은 MICE 산업의 품질에 정(+)의 영향을 미칠 것이다``. 2는 ``클러스터 특성은 MICE 산업 수요촉진에 정(+)의 영향을 미칠 것이다``로 설정하였다. 3은 ``MICE 산업의 품질은 MICE 산업 수요촉진에 정(+)의 영향을 미칠 것이다``로 설정하였다. 4는 ``MICE 수요촉진은 MICE 산업의 성과에 정(+)의 영향을 미칠 것이다``로 설정하였다. 이상을 종합하면, 클러스터 특성인 요소조건이 높을수록 MICE산업의 품질인 물리적 품질과 내용적 품질이 높아지지만, 경쟁조건이 높을수록 물리적 품질은 낮아지고 내용적 품질은 높아졌다. 수요조건과 지원조건은 물리적 품질과만 관계가 있었으며, 수요조건과 지원조건이 높을수록 물리적 품질이 높아졌다. 요소조건은 MICE산업의 수요촉진과 관계를 보이지 않았고, 경쟁조건과 수요조건이 높을수록 MICE산업의 수요촉진이 높아지며, 지원조건이 높을수록 오히려 MICE산업의 수요촉진 수준은 낮아졌다. MICE 품질과 MICE 수요촉진과의 분석 결과, 내용적 품질보다는 물리적 품질이 높을수록 MICE 수요촉진이 높아졌다. MICE산업의 수요촉진이 높을수록 MICE 산업의 성과는 높아지는 것으로 나타났다. MICE-related visitors, tourists, compared to the simple, large scale sobiaek a person creates a high value added, because a huge global MICE industry convention that developed countries to industrialized countries for the core strategy has taken a variety of policies. In this study, activation of the MICE industry, with attractions for the surrounding cluster, through the establishment of high interest and participation of the participants to find ways to increase research is aimed at. For this purpose, driven away from the existing Convention and Exhibition from the tourism industry by expanding MICE MICE Industry Development Plan as a factor in the local culture through events and issues for efficient activation of the cluster was placed. Therefore, the hypothesis of this study is that a ``cluster attribute to the quality of the MICE industry will have a significant effect``. 2 ``cluster characteristics facilitate the MICE industry, the demand will have a significant effect on the`` was set. 3 ``MICE industry to promote the quality of the demand for the MICE industry will have a significant effect`` was set. 4 ``MICE demand and promote the MICE industry will have a significant effect on the`` was set. In summary, the cluster conditions characteristic elements of the MICE pumjilin higher physical quality and high quality advertising content or competitive conditions, the physical quality of a higher quality of the lower elicitation increased. Demand conditions, support conditions and the relationship was only with the physical quality of demand conditions and support conditions, the higher the physical quality improved. MICE demand conditions and related factors did not show promoting competitive conditions and demand conditions, promoting a higher demand for MICE conditions that support high that promote higher levels of demand but rather decreased MICE. With the quality and promote MICE demand analysis, elicitation quality higher than the physical quality of facilitating the increased demand for MICE. The higher demand for MICE Promotion and was last increased.

국민건강증진을 위한 보건교육확대방안에 관한 연구

윤기선(Gi-Seon Yun),박정열(Chung-Yeol Park) 한국콘텐츠학회 2015 한국콘텐츠학회논문지 Vol.15 No.3

본 연구는 국민건강증진을 위해 보건교육기관에서 실시하던 보건교육을 평생교육원의 보건교육으로 확대하여 보건교육의 기회 폭을 넓혀 누구나 쉽게 가까운 장소에서 보건교육을 받을 수 있는 기회를 제공함으로서 보건교육을 증진시키고 의료비용을 절감 할 수 있는 방안을 제시하고자 한다. 즉 국민건강증진향상을 위한 보건교육확대방안에 관한 연구를 분석하고자 20대 이상 보건교육을 필요로 하는 남·여를 대상으로 보건프로그램이나 교육에 참가한 사람 중 무작위 추출법을 사용하여 연구표본을 선정하였다. 수집된 자료의 통계처리는 데이터 코딩과 데이터 크리닝 과정을 거쳐 SPSS 20.0 for Windows 통계 패키지 프로그램을 활용하였고 분석한 결과는 다음과 같다. 국민건강증진의 교육과 질병예방 및 영양개선 그리고 식생활개선은 보건교육확대에 영향을 주는 것으로 조사되었으나, 참가의향에는 영향을 주지 않는 것으로 조사되었으며, 보건교육지원이나 건강보험혜택과 교육장소 확대는 참가의향에 영향을 주는 것으로 조사되었다. 또한 참가의향이 높을수록 의료비절감도 높아지는 것으로 나타났다. 그리고 국민건강증진의 교육과 질병예방은 의료비절감에 영향을 주지 않으나, 영양개선 및 식생활개선, 보건교육지원, 건강보험혜택 그리고 교육 장소 확대는 의료비절감에 영향을 주는 것으로 조사되었다. Although the public health centers have been initiating health education recently, it is not extending as expected and the participation of the program is low. The reason is that the office workers have few opportunities to receive health education since there are few public health centers in relation to the population. Much time is required for travel and attendance of the classes. In order to solve this problem, the aim is to increase participation in health education, improve the overall public health awareness, expand the number of health education locations to reduce medical expenses, vitalize the lifelong educational health programs, and improve the national health insurance. In order to research about the health education expansion plan for public health improvement, a study focused on men and women above age 20 who need health education. The research sample was selected through random sampling that targeted people who participated in the health programs or the health education. The period of this survey was from September 1st to September 30th, 2014. A total of 509 participants completed the survey data for the actual analysis to propose the health education expansion plan for the public health improvement.

여가활동의 심신이완법이 생활스트레스 감소에 미치는 효과에 관한 연구

윤기선(Yun, giseon) 한국여가복지학회 2020 여가복지경영연구(여가복지) Vol.1 No.2

최근 사회가 정보화되어가고 복잡해지면서 직장은 물론 가정에서도 사람의 건강을 크게 위협하는 요인들이 늘어나고 있다. 그 중에서도 스트레스는 여러 가지 기전을 통해 우리 몸의 세포분자 수준 그리고 면역기전에 손상을 주어 조기노화를 촉진시키고 각종질환에 노출시킴으로서 건강에 부정적인 악의 영향을 끼친다. 이러한 방법을 해결하고자, 여가활동의 심신이완이 스트레스감소효과에 미치는 효과를 분석하였다. 본 연구는 여가활동 중의 심신이완 활동으로 생활스트레스와 혈압을 감소시키기 위한 방법으로 복식호흡법, 점진적 근육이완법, 심상화법을 이용하여 그 효과를 측정하였다. 스트레스 효과는 심신이완 사전에서 평균=7.52, 사후에서 평균=2.66으로 사전과 사후의 차이는 평균=4.859, t=26.107, 유의확률=.000으로 차이가 있는 것으로 분석되었다. 따라서 심신이완 여가활동은 스트레스를 감소시키는 효과를 주는 것으로 분석되었다. 혈압 효과는 심신이완 사전에서 평균=5.21, 사후에서는 1.54로 사전과 사후에서 평균=3.677으로 t=26.160, 유의확률=.000으로 차이가 있는 것으로 분석되었다. 따라서 심신이완 여가활동은 혈압을 낮추는 효과를 주는 것으로 분석되었다. 이를 종합하면 스트레스를 감소시키는 방법중 하나는 심신이완이라고 볼 수 있다. 여가활동을 준비하는 휴양림이나 힐링센터에서 프로그램을 계획하는 데 있어서 활용하는 것이 바람직하다. 오늘날 스트레스는 만병의 근원으로 보고 있다. 현대의약에 의존하는 것 보다는 여가활동을 이용한 심신이완으로 스트레스를 감소하는 효과를 보는 것이 바람직할 것으로 본다. Recently, as society is becoming more informational and complex, factors that threaten human health are increasing not only at work but also at home. Among them, stress has a negative effect on health by damaging the levels of cellular molecules and immune mechanisms in our body through various mechanisms, promoting early aging and exposing them to various diseases. To solve this method, the effect of relaxation of the mind and body of leisure activities on the stress reduction effect was analyzed. In this study, the effects of abdominal breathing, gradual muscle relaxation, and imagery were used as a method to reduce life stress and blood pressure through mental and physical relaxation activities during leisure activities. The stress effect was analyzed to have a mean =7.52 before and after the mental and physical relaxation, and mean =2.66 at the post, and the difference between before and after was an average =4.859, t=26.107, and significance probability =.000.Therefore, it was analyzed that leisure activities for mental and physical relaxation have an effect of reducing stress. The blood pressure effect was analyzed to have a difference of mean=5.21 before and after the mental and physical relaxation, 1.54 before and after, mean=3.677 before and after, t=26.160, and significance probability=.000. Therefore, it was analyzed that leisure activities for mental and physical relaxation have the effect of lowering blood pressure. Taken together, one of the ways to reduce stress is mental and physical relaxation. It is desirable to use it in planning programs in recreational forests or healing centers prepared for leisure activities. Today, stress is seen as a source of all kinds of illness. Rather than relying on modern medicine, it would be desirable to see the effect of reducing stress through relaxation of mind and body through leisure activities.

물류표준화가 기업효율성에 미치는 영향에 관한 연구

윤기선 ( Gi Seon Yun ),박정섭 ( Jung Sub Park ) 한국물류학회 2013 물류학회지 Vol.23 No.5

본 연구는 물류관리에 있어서 표준화가 기업효율성에 얼마나 영향을 미치는 가를 분석하기 위하여 158명을 대상으로 물류 표준화 추진체계 구축 및 활성화와 사규/제도적 개선, 표준화 인력양성이 기업효율성의 업무처리단순화, 물류비용감소, 물류정보제공에 미치는 영향을 분석하였다. 이를 분석을 하기 위하여 신뢰도, 요인분석, 상관관계를 검증하였고 실증적인 분석을 위해 회귀분석을 실시하여 분석한 결과는 다음과 같다. 첫째, 물류의 표준화 추진체계구축과 사규/제도개선은 기업의 효율성전체에 영향을 미치는 것으로 나타났다. 둘째, 물류의 표준화 추진체계구축과 사규/제도개선, 표준화 인력양성은 기업의 업무처리에 영향을 미치는 것으로 나타났다. 셋째, 물류표준화 추진체계구축과 사규/제도개선, 표준화 인력양성은 물류비용에 영향을 미치는 것으로 나타났다. 넷째, 물류표준화 추진체계구축과 사규/제도개선 물류정보에 영향을 미치는 것으로 나타났다. In this study, the logistics of how standardization affects the efficiency of the company in order to analysis on the basis of the theoretical background about the logistics of deployment and activation promote standardization, by laws institutional improvement, standardization of the company`s workforce Effects efficiency was analyzed. In order to analyze the reliability, factor analysis, empirical correlation between the verification was carried out for analysis were analyzed by regression analysis are as follows. First, build a propulsion system and the standardization of logistics company rules system improvements across the company`s influence on the efficiency. Second, promote the standardization of logistics systems and building by laws system improvement, standardization of business processes in the company`s human resources influence. Third, build a propulsion system standardization and logistics company rules system improvement and standardization of the workforce influence on logistics costs. Fourth, build a propulsion system standardization and logistics company rules system improvement influence on logistics information. To sum, in raising the efficiency of the logistics enterprises standardization is important and the distribution of the standardized work procedures to shorten and reduce transportation costs, and logistics play an important role in providing the information to be identified. Promote the standardization of logistics system, and therefore activation, by laws system improvement, standardization, efficiency workforce to help promote the company was analyzed.