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      • KCI등재

        평택항만배후단지조성이 기업경쟁력과 물류성과에 미치는 영향

        윤기선,박정열,Yun,Gi-Seon,Park,Chung-Yeol 한국물류학회 2015 물류학회지 Vol.25 No.2

        본 연구는 평택항만배후단지조성이 기업경쟁력과 물류성과에 미치는 영향에 관한 실증적 연구로써 본 연구의 대상범위는 평택항만 조성되어 있는 배후단지들을 대상으로 하였다. 본 연구는 평택항만배후단지조성이 기업경쟁력과 물류성과에 미치는 영향을 분석하는 데 연구의 초점을 두고 있다. 평택항만배후단지조성을 평택항만배후단지에 조성된 지원제도, 인력양성, 물류시스템구축에 중심을 두었고 기업경쟁력으로는 제품경쟁력, 가격경쟁력, 유통경쟁력, 촉진경쟁력을 제시하여 물류성과에 미치는 영향을 분석 하였다. This study only Pyeongtaek Port Hinterland composition support system provided for in P-Port only Hinterland composition in order to analyze the impact on Corporate Competitiveness and Logistics Performance, Human resource development was the analysis of building logistics systems, indicators to competitiveness in business competitiveness, price competitiveness, distribution, competitiveness, was to facilitate the analysis of competitiveness, logistics performance indicators in order management, warehouse management, shipping management as an indicator to the number, analyze the impact of the company’s competitiveness in accordance with the composition in P-Port only hinterland logistics Performance analyzes each factor was investigated by feasibility causation through the regression analysis to. To this end, the target of this research study and data were collected by the survey for corporate use only P-Port. Over the study period were collected 20 days after November 1, 2014 to November 20th. Survey was conducted a survey of 203 companies that mainly only used P-Port in Korea. As a result of analysis by the irradiation was analyzed as follows. First, P-Port only provided support system behind only the composition of activation policies have been investigated to influence product competitiveness. In particular, regulatory reform and Port Hinterland participating companies tax, financial, and administrative support, legal and institutional maintenance were examined to affect the company’s competitiveness. Secondly, human resource development for P-Port Hinterland composition was investigated only to affect the price competitiveness. In particular, the logistics personnel training, logistics building human resource development actors between organic network system, Hinterland fostering research funding was to influence the price is competitive. Third, only just behind the building manpower and logistics systems for the P-Port composition were investigated to influence the distribution competitiveness. In particular, human resource development and strengthening one-stop logistics administrative services, integrated information system, in conjunction with the rear of the complex were examined to influence the distribution competitiveness. Fourth, P-Port Logistics System for only Hinterland composition were examined to affect promote competitiveness. Fifth, the competitiveness of product competitiveness have been investigated to affect logistics performance (Order Management). In particular, the differentiated product quality compared to competitors’ products, product technology is ahead of the competition, differentiation of product design chic and classy is the deadline in terms of cost management, compliance rate, reduced order processing costs cases, in terms of cost control Critical error Rate increases, the minimum order compliance rate of increase in cost management perspective, this spell has been reduced error rates for customers in the error management. Sixth, the competitiveness of product competitiveness and competitive distribution was investigated to influence the Logistics Performance (Warehouse Management). In particular, competitive products and distribution channels have been high on the reduced profit, the distribution process, was likely to hold a variety of sales distribution channels, logistics operational cost savings / Box, labor / Box decreases in warehouse management. Retention to a reduction in warehouse inventory management, reduced product damage costs in warehouse management. Finally, competitive price competitiveness, distribution competitiveness, promote competitiveness was examined to affect logistics performance (number, shipment management). In particular, price competitiveness, distribution, competitiveness, and increased the image of the company, has become the company’s advertising, marketing and the PR is well, it is well to secure the accounts of the company, you can reduce shi

      • KCI등재
      • 증정상품이 소비자의 재구매행동에 미치는 영향

        윤기선,김홍 한국벤처창업학회 2007 한국벤처창업학회 학술대회 Vol.2007 No.4

        본 연구는 판매시장의 변화에 따른 증정 판촉 전략의 방향을 제시하고자 증정상품에 대한 소비자 만족과 신뢰도를 연구 분석하고자 하였다. 또한, 증정상품에 대한 인식, 소비자의 만족도, 신뢰성이 재구매에 어떠한 영향을 미치는가를 파악하고자 하였다. 본 연구는 다음과 같은 연구의 의의와 시사점을 유추할 수 있었다. 첫째, 극심한 경쟁시장에서 기업들은 살아남기 위해 단순한 상품 증정을 통한 판매촉진 전략을 구사하기 보다는 다양한 이벤트를 겸한 상품 증정을 실시해야 한다. 둘째, 불황기가 계속되는 지금 특별한 행사 기간과 이유로 인한 행사를 통해 소비자들에게 무료의 기회를 제공함으로써 제품의 선전효과와 고객 유치 및 고객의 재구매에도 영향을 미칠 것으로 사료된다. 셋째, 인터넷 시대의 도래로 인해 마케팅 전략도 단순히 오프라인만을 겨냥한 전략이 아닌 인터넷에서 쇼핑을 하는 소비자들이 늘어나는 추세에 있는 관계로 이들을 위한 증정상품 전략도 구축하여야 한다. 넷째, 지나친 증정상품 판매촉진 전략은 앞서 언급한 바와 같이 제품의 가치와 소비자의 태도에 오히려 역효과를 줄 수 있다. When we look into the market economy of our country recently, we learn that the mind of consumption after IMF crisis is very shrunk and the market is led into a serious slump of consumption. For an approach to survive the contraction of the market and the market competition, enterprises command a variety of sales promotion strategy, out of which presentation is a sales promotion strategy to give the same product. The price-discounted strategy through the provision of donation commodity may induce the temporarily-discounted commodity not to be sold to the consumers or make a damage of the images of the brand, or arouse the price war against other companies, or lower the sense of the quality of the commodity. Therefore, it is necessary for a company to meet the end users' demand and also maintain the evaluation of the quality on the consumers' products highly. Therefore, in this study, we have attempted to study and analyze the consumers' satisfaction level and reliability on the donation goods in order to suggest the orientation of the presentation promotion strategy in accordance with the changes of the sales market. In addition, we tried to understand how the recognition, consumers' satisfaction level and reliability on the presentation goods had on the repurchase. With such objectives in this study, we could make an analogy of the following significance and suggestion of study. Firstly, in order to survive a serious competition market, enterprises must execute the product presentation along with diverse events instead of commanding the sales promotion strategy through a simple product presentation. This strategy can be an alternative to lower the danger a person-to-person product presentation may bring about. That is to say, we shall not lower the quality and value of the products but enhance a new image to customers through a product donation occasion together with an event as a new marketing pioneering method. Secondly, during the period of the current economic depression, if a company provides the consumers with an opportunity free of charge through the present special event period and the practical events, it will affect the advertising effect of the goods, the introduction of the customers and customers' repurchase. For this purpose, the company has to heighten customers' preferences by selecting the items customers are liable to prefer and closely analyze the consumer's response and market for such an objective. Thirdly, with the internet age, as the market has a tendency to increase in the number of consumers who do shopping in the internet, the marketing strategy has to build up the strategy of the presentation product instead of a simple offline strategy. For example, a company shall have to draw attention or attraction from end users who intend to do shopping through the online by a product planning expo or a presentation product corner. Fourthly, the excessive sale promotion strategy of presentation products may bring about even a reverse effect on the value of the goods or consumers' attitude as seen above. Therefore, a company has to relay 'the value as to the price' to the consumers instead of the sales promotion strategy of donation products just for a temporary sales volume. Conclusively, even if we put the value with a reasonable price through the presentation product strategy in the past, we shall have construct the strategy by providing some plus factors in the price such as the provision of the upgraded products or services instead of just presentation, or the invitation of the events related to diverse events or culture arts from now on.

      • KCI등재

        증정상품이 소비자의 재구매행동에 미치는 영향

        윤기선,김홍,Yun, Gi-Seon,Kim, Hong 한국벤처창업학회 2006 벤처창업연구 Vol.1 No.2

        When we look into the market economy of our country recently, we learn that the mind of consumption after IMF crisis is very shrunk and the market is led into a serious slump of consumption. For an approach to survive the contraction of the market and the market competition, enterprises command a variety of sales promotion strategy, out of which presentation is a sales promotion strategy to give the same product. The price-discounted strategy through the provision of donation commodity may induce the temporarily-discounted commodity not to be sold to the consumers or make a damage of the images of the brand, or arouse the price war against other companies, or lower the sense of the quality of the commodity. Therefore, it is necessary for a company to meet the end users' demand and also maintain the evaluation of the quality on the consumers' products highly. Therefore, in this study, we have attempted to study and analyze the consumers' satisfaction level and reliability on the donation goods in order to suggest the orientation of the presentation promotion strategy in accordance with the changes of the sales market. In addition, we tried to understand how the recognition, consumers' satisfaction level and reliability on the presentation goods had on the repurchase. With such objectives in this study, we could make an analogy of the following significance and suggestion of study. Firstly, in order to survive a serious competition market, enterprises must execute the product presentation along with diverse events instead of commanding the sales promotion strategy through a simple product presentation. This strategy can be an alternative to lower the danger a person-to-person product presentation may bring about. That is to say, we shall not lower the quality and value of the products but enhance a new image to customers through a product donation occasion together with an event as a new marketing pioneering method. Secondly, during the period of the current economic depression, if a company provides the consumers with an opportunity free of charge through the present special event period and the practical events, it will affect the advertising effect of the goods, the introduction of the customers and customers' repurchase. For this purpose, the company has to heighten customers' preferences by selecting the items customers are liable to prefer and closely analyze the consumers' response and market for such an objective. Thirdly, with the internet age, as the market has a tendency to increase In the number of consumers who do shopping in the internet, the marketing strategy has to build up the strategy of the presentation product instead of a simple offline strategy. For example, a company shall have to draw attention or attraction from end users who intend to do shopping through the online by a product planning expo or a presentation product corner. Fourthly, the excessive sale promotion strategy of presentation products may bring about even a reverse effect on the value of the goods or consumers' attitude as seen above. Therefore, a company has to relay' the value as to the price' to the consumers instead of the sales promotion strategy of donation products just for a temporary sales volume. Conclusively, even if we put the value with a reasonable price through the presentation product strategy in the past, we shall have construct the strategy by providing some plus factors in the price such as the provision of the upgraded products or services instead of just presentation, or the invitation of the events related to diverse events or culture arts from now on.

      • 관련 위해물질-식품의 중금속 오염 현황과 관리방안

        윤기선,Yun, Gi-Seon 한국식품연구원 2007 食品技術 Vol.20 No.4

        중금속은 인류가 금속을 이용하기 시작하면서 위험인자로 대두되기 시작하여 산업화 과정과 함께 환경오염을 초래하였고 나아가 식품을 오염시키는 원인물질로 작용함으로써 인간의 건강을 위협하기에 이르렀다. 중금속은 체내에서 분해되기 어렵고 배출이 쉽지 않아 생물체에 축적되면 먹이 연쇄를 따라 농축되므로 먹이사슬의 최종소비자인 사람에게 식품의 중금속 오염은 심각한 문제다. 특히 수은, 납, 카드뮴은 식품 중에서 공통적으로 볼 수 있는 독성물질로 생체조직과 강한 결합을하여 생체 내에 축적되어 천천히 제거되는 유해물질이다. 본문에서는 국내.외의 연구결과를 토대로 식품의 중금속 오염현황, 위해성, 관리방안에 대해 살펴보고자 한다.

      • KCI등재

        반음절단위를 이용한 한국어 음성합성에 관한 연구

        윤기선,박성한,Yun, Gi-Sun,Park, Sung-Han 대한전자공학회 1990 전자공학회논문지 Vol. No.

        본 논문에서는 합성단위를 반음절로 하여 적은 데이터 베이스를 차지하면서도, 합성음의 자연스러움을 향상 시키기 위한 한국어 규칙 합성법을 제시한다. 반음절 음성신호를 분석하기 위해 12차 선형 예측법을 사용하며, 합성음의 자연성과 명료성을 위해 음절간 접속 규칙, 모음부의 연결규칙을 개발한다. 또한 신경망 모델을 이용한 음운 변동 규칙과 운율규칙을 적용한다. This paper present a rule-based speech synthesis method for improving the naturalness of synthetic speech and using the small data base based on demisyllable units. A 12-pole Linear Prediction Coding method is used to analyses demisyllable speech signals. A syllable and vowel concatenation rule is developed to improve the naturalness and intelligibility of the synthetic speech. in addiion, phonological structure transform rule using neural net and prosody rules are applied to the synthetic speech.

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