복합쇼핑몰의 구성요소가 몰링(Malling)체감에 미치는 영향분석

유민태(You, Min-Tae),박태원(Park, Tae-Won) 대한국토·도시계획학회 2015 國土計劃 Vol.50 No.8

산학협력형 혁신캠퍼스 관리운영 모델 연구 - 독일 베를린 유리프 캠퍼스 사례를 중심으로

유민태(You, Min-Tae),박태원(Park, Tae-Won) 한국도시설계학회 2023 도시설계 : 한국도시설계학회지 Vol.24 No.1

컨테이너 팝업 몰(Pop-up Mall)의 장소성이 몰링 (Malling)체감에 미치는 영향 분석

유민태(You, Min-Tae),박태원(Park, Tae-Won) 한국도시설계학회 2017 도시설계 : 한국도시설계학회지 Vol.18 No.4

본 연구는 최근의 소비문화에 맞춰 개발된 컨테이너 팝업 몰인 ‘커먼그라운드’의 장소성이 방문자의 비계획적 소비경험인 몰링에 미치는 영향을 실증적으로 분석하였다. 방문자 인터뷰와 SNS검색 등을 통해 도출한 변수들을 요인분석을 활용하여 10개의 요인으로 도출하였다. 도출 된 요인과 인구통계적 특성, 만족도 등의 변수를 사용하여 몰링체감을 종속변수로 회귀분석을 실시하였다. 분석결과를 살펴보면 다음과 같다. 첫째, 환경 · 쾌적성, 접근 · 편의성, F&B 차별 · 특화성, 인지 · 식별성, 최신 · 유행성, 이벤트 · 체험성, 여가 · 유희성의 요인은 몰링체감에 유의미한 영향을 미치고 있는 것으로 나타났다. 둘째, 선택 · 다양성, 홍보 · 정보성, 심미 · 경관성은 소비자의 몰링에 유의미한 영향을 미치고 있지 않는 것으로 나타났다. 셋째, 상품구매 만족도는 유의미한 영향을 미치고 있는 것으로 나타났다. 본 연구의 시사점은 200개의 컨테이너를 활용한 팝업 몰인 사례대상지의 특징이 장소성을 형성하고 있으며, 이러한 부분이 몰링에 영향을 미치고 있다는 점을 실증적으로 분석하였다는 점이다. This study empirically analyzed the effect of the placeness of ‘Common Ground’, a container pop-up mall developed according to the recent consumer culture, has on malling, consumption experience of visitors. 10 factors were derived through factor analysis of the variables derived based on visitor interviews, SNS search, etc. Using the derived factors and variables such as demographic characteristics and satisfaction level, regression analysis was conducted with malling experience as a dependent variable. The results of the analysis are as follows. First, it has turned out that factors such as amenity, accessibility, F&B distinctiveness, recognizability, trendiness, event and leisureness have a significant effects on emotional malling. Second, it has turned out that diversity, publicity and aesthetic do not have a significant effect on consumer malling. Third, satisfaction level toward spatial composition has turned out to have a significant effect. The implications of this study are that even in the case of the pop-up mall consisting of 200 containers, which was selected for this study, the characteristics of container architecture comprised placeness, and this fact affects malling.

상업 젠트리피케이션 체감지표 선정 연구 - 계층분석기법을 통한 긍정적·부정적 가중치 비교를 중심으로

유민태(You, Min-Tae),박태원(Park, Tae-Won) 한국도시설계학회 2021 도시설계 : 한국도시설계학회지 Vol.22 No.5

상업 젠트리피케이션 지표 관련 다양한 연구들은 객관적·정량적으로 측정 가능한 지표를 중심으로 도시 관리 차원에서 젠트리피케이션 지역을 도출하는데 중점을 두고 진행되었다. 이 과정에서 현장의 소상공인 차원에서 활용방안을 제안함에는 한계점이 있었다. 따라서 본 연구는 선행연구를 바탕으로 상업젠트리피케이션 체감지표를 6개의 대항목과 18개의 관측변수로 재구성하였다. 세부적으로 계층분석기법을 통해 지표 간 긍정적·부정적 중요도를 비교하고, 이를 바탕으로 지표의 활용방안을 다음과 같이 제안한다. 첫째, 방문소비 동향은 긍정적 상황과 부정적 상황을 나타내는 종속변수로 활용할 수 있는 가장 중요한 지표이다. 둘째, 온라인 동향은 지역의 검색 동향과 함께 평판과 이미지를 측정하며 방문소비 동향의 선행지표 성격이 있다. 셋째, 임대동향은 공간의 활용 가치 변화를 나타내며, 젠트리피케이션의 부정적 효과를 가장 잘 관측하는 지표이다. 넷째, 업태 구성현황은 지역 내 업종 구성 및 사업 실태를 나타내며, 보조지표로 활용을 제안한다. 다섯째, 토지이용 동향은 임대동향에 변화가 나타나기 전 관측되는 선행지표로 활용을 권장한다. 여섯째, 지역의 장소특성 변화는 상업지역의 긍정적 변화를 더 잘 관측한다. 그리고 생산가치 중심의 1차적 지표와 자산가치 중심의 2차적 지표로 구분하여 상권분석과정에서 활용방법을 제안하였다. This study recomposed the Sensory indicators of commercial gentrifications with six upper components and 18 observed variables. Specifically, comparing the importance between indicators through the Analytic Hierarchy Process(AHP), the meanings and utilization measures of indicators are suggested as follows. First, the visiting consumption trend is the most important indicator that could be used as a dependent variable showing positive and negative. Second, the online trend measures the reputation and image together with the regional search trend, which is working as a leading indicator of the visiting consumption trend. Third, the lease trend that shows changes in the utilization value of space, is the most important indicator that observes the negative effects of gentrification. Fourth, the current state of business type composition shows the actual state of business and composition within a region, which could be used as a sub-indicator. Fifth, the land use trend is recommended to be used as a leading indicator that is observed before the lease trend is changed. Sixthly, the change in regional space characteristics is correlated with the vitalization of commercial area.

상업지역 방문소비자의 장소선택요인 구조화 연구 - 수도권 지역 20 · 30 세대를 중심으로

유민태(You, Min-Tae),박태원(Park, Tae-Won) 한국도시설계학회 2020 도시설계 : 한국도시설계학회지 Vol.21 No.6

본 연구는 다양한 이론을 배경으로 상업지역 방문소비자의 장소선택요인을 탐색적으로 도출하고 요인분석과 다차원척도법을 활용하여 실증적으로 개념화 및 구조화를 시도하였다. 연구결과를 살펴보면 첫째, 상업지역 선택 시 고려하는 36개의 예비변수를 도출하였고, 요인분석을 통해 경관 · 심미성, 선택 · 다양성, 이벤트 · 체험성, 소비층구성, 특화 · 고유성, 사회 · 동조성, 교통 · 편의성, 장소 · 정체성, 연계 · 접근성 총 9개의 하위차원의 상업지역 선택요인이 도출되었다. 둘째, 다차원 척도법 분석을 통해 지각도로 표시한 결과 방문소비자의 판단기준을 내부적 · 외부적, 정성적 · 정량적으로 설정하여 설명하였다. 셋째, 2차 요인분석을 실시하여 3개의 상위차원의 선택가치를 도출하고, ‘합리 · 효용적 가치’, ‘심미 · 유희적 가치’, ‘사회 · 관계적 가치’로 명명하였다. 본 연구는 선행연구와 심층인터뷰 등을 통해 방문소비자의 장소선택요인을 도출하였다. 그리고 단순히 병렬하는 것이 아니라 시각화 · 구조화를 시도하였다는 점에 의의가 있다. In this study, various theories were applied as the background for exploratory derivation of the place selection factors of the potential visitors in the commercial areas, and factor analysis and multi-dimensional scaling were utilized to construct empirical conceptualization and structuration. From 36 preliminary variables considered in selecting the commercial area total of 9 lower dimension of commercial area selection factors such as aesthetic, diversity, event, consumer composition, distinctiveness, conformity, connectivity, place identity and accessibility were derived through the factor analysis. Secondly, as a result of displaying in a perceptual map through Multidimensional Scaling(MDS), the judgment criteria of the potential consumers were established for description. Thirdly, secondary factor analysis was performed to derive three higher dimension of option values, and they were defined as ‘rationalㆍutilitarian value’, ‘estheticㆍplayful value’ and ‘socialㆍrelational value’. This study derived the factors of location choice for visiting consumers through prior research and in-depth interviews. And it is meaningful that they attempted to visualize and Structuralization rather than simply parallelize.

상업 젠트리피케이션 지역 방문소비자 유형화와 계층별 장소 선택 특성 비교분석 : 서울시 젠트리피케이션 사례지를 중심으로

유민태(You, Min-Tee),박태원(Park, Tae-Won) 도시정책학회 2020 도시부동산연구 Vol.11 No.2

A study on consumer use behavior in commercial gentrification District. There is a consumer class who is searching for a new commercial district and a consumer class who cooperates with it. I tried to confirm this phenomenon empirically. For consumer segmentation, a hierarchical cluster analysis was conducted, and the consumers were classified into seven consumer groups, namely, conspicuous, nomadic, playful, subjective, conformity, logical and conventional groups. They were then largely divided into innovative, liquid and wait-and-see consumer groups based on the place selection propensities and SNS usage patterns. First, The initial visitor group, which consists of first mover, who finds a new space, and fast followers who follow it blindly, accounts for about 15% of the total. Second, the floating visitor group is most common and expected to account for 60% of the total. Third, the wait-and-see visitor group is not significantly influenced by the social atmosphere and accounts for about 25% of the total. I Analyzing and utilizing hierarchical consumption patterns in terms of placemarketing will be a means to revitalize the local economy.

중심시가지형 도시재생사업 지역자산 활용방안 연구 : 4.19사거리 일대를 중심으로

유민태(You Min-Tae),박태원(Park, Tae-Won) 한국도시부동산학회(구.도시정책학회) 2021 도시부동산연구 Vol.12 No.3

This study distinguished the types of urban tourism resources that could attract visiting consumers among local assets and proposed priorities for projects that should be promoted to enhance tourism attractiveness based on visitor surveys and analysis in the case target. The main contents are as follows. In the empirical analysis process, we derive 20 tourism resources through prior research analysis and propose implications through the IPA matrix. In detail, the tourist elements that need to be located in 1st quadrant and maintain existing competitiveness are natural landscape, historical and cultural resources, residents hospitality, storytelling, performance fairs, and local festivals. If you look at the elements of tourism resources that are located in 2st quadrants and need to be improved first, they are representative food, streetscape, night view, and entertainment. Although it is said to be a variety of tourism factors that need to be gradually improved in 3st quarters, lifestyle shop, architectural design, and night tourism activities, which differ in importance and satisfaction, are expected to have a great effect on improvement. The quadrant was the only part that needed to maintain the status quo, with the only distribution of the ‘master image’. The implication of this study is that it proposed priorities that can be applied to the actual field.

영상촬영명소의 장소성 변화에 따른 방문자 특성 비교분석

유민태(You, Min-Tae),박태원(Park, Tae-won) 도시정책학회 2016 도시부동산연구 Vol.7 No.2

This study selected as a case the filming location for King of Baking, Kim Takgu‘, which is located in Suammgol, Chengju city, to which many visitors still came as of 2014, 4 years after it was televised with implementing a place marketing plan, and made an exploratory analysis of formation and change of sense of place, and compared the current and past visitors characteristics. When reviewing the results, first, there were considerable numbers of family visitors such as couples and relatives in 2011. However, the survey showed that visitors in a family unit remarkably decreased and visits together with friends increased at the time of the survey in 2014. Second, the tendency of visits from all parts of the country in 2011 changed to that of visits from considerably narrow regions of Chungcheong provinces and Cheongju city. Third, among spaces which ’Suammgol‘ consists of, it was shown that the frequency of visits to the film location was low, and the frequency of recognizing it as a space to be satisfied with, to revisit, and to invite other people to visit was low.

슬로시티(Slow City)실현을 위한 계획기준 선정에 관한 연구

유민태(You, Min-Tae),박태원(Park, Tae-Won) 한국지역개발학회 2013 한국지역개발학회 세미나 논문집 Vol.2013 No.1

This study aims at deducing plan indicators that may apply to small towns and big cities by utilizing the archetypal concept of a slow city. Therefore, in this study previous researches on a slow city, case studies, and analysis through the Delphi method with experts are conducted. In the first stage, the archetypal concept of a slow city is identified focusing on previous studies and domestic and international case studies. In the second stage, authentication assessment items for a slow city are analyzed to review the characteristics. In the third stage, a method for applying to urban plans and district plans is sought through the Delphi method with experts in urban planning, design, and construction. In the fourth stage, the utilization on derived plan indicators is described. In conclusion, it is expected that the findings of this study will be able to make a contribution to the improvement of the quality of life of urban residents who are forced to pursue fast culture for sustainable economic development.

근린생활권 여성친화요소가 가임여성의 연령별 출산의사에 미치는 영향 비교분석

유민태(You Min-Tae),한연오(Han, Yeon-Oh),박태원(Park Tae-Won) 한국지역개발학회 2013 한국지역개발학회 세미나 논문집 Vol.2013 No.3

This study focuses on how physical facilities influence intentions for pregnancy in planned parenthood as preceding studies examined aspects of humanitarian, social and cultural, economic, political, etc., and their effects on intention for becoming pregnant. The study started from the hypothesis that a physical facility environment does possess a positive influence on intentions for pregnancy based on the principle idea of environmental psychology. For research, a survey was conducted to sample pregnant women between 20 and 40 years old in purposefully appropriate geographical areas: From testing interviews with pregnant women and focus group interviews with specialists, survey questions were divided into 4 broad categories of safety, childcare friendliness, living convenience, and self-fulfillment, and 19 subcategories were determined for direct measurement variables. The result of the analysis showed that overall satisfaction in residential neighborhoods where daily activities take place had an influence on the residents’ decision on whether or not to become pregnant. The survey responses seemed to indicate that the most influential factor in planning a pregnancy was the childcare friendliness in the neighborhood. Regarding the satisfaction rate of child caring facilities, it did not have any meaningful influences on satisfaction in the neighborhood but had a direct influence on pregnancy intentions.