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수영참가 주부회원의 운동지속수행에 영향을 미치는 요인(Ⅱ)
염혜수,박주한 서울여자대학교 자연과학연구소 1997 자연과학연구논문집 Vol.9 No.-
The purpose of the present study was to investigate the factors influencing the adherence. This investigation was based on the social learning theory that the individual characteristics, significant others, and social situation determine the participant's exercise adherence. For this purpose five hundred women were randomly selected from four swimming centers in Seoul. The subjects participated three times a week more than three months. In order to collect the data the items of the questionnaires were selected based on the previous studies(Im, 1987; Yamaguchi, 1987, 1988; Jung, 1991)and were reconstructed through the test of the validity and reliability. The data were analyzed through the one-way ANOVA. The analysis of results provided the following conclusions : The economic level, the degree of the participant's satisfaction for the exercise program, facilities and instructors, participant level of the other swimmers and previous exercise experience made significant influences on the exercise adherence. The other factors did not influence the participant's exercise adherence.
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염혜수,전명숙,노봉수,이택수 서울여자대학교 자연과학연구소 1995 자연과학연구논문집 Vol.6 No.-
고추장 담금시 첨가하는 물 대신 pineapple 과증에 딸기, 사과, 대추, 토마토 과즙을 혼합 첨가하여서 제조한 고추장의 성분은 다음과 같다. pH는 담금직후에 5.35~5.43였으며 이후 감소하는 현상을 보여 120일에는 4.80~4.91였다. 각 시험구간의 pH는 큰 차이는 보이지 않았다. 아미노태 질소는 담금직후에 57~99mg%에서 120일에는 161~175mg%로 증가하였다. 각 시험구간의 차이는 근소하난 숙성 전과정을 통하여 딸기 혼용구가 과즙 무첨가구에 비하여 다소 높게 나타났다. 유리당의 함량은 glucose, fructose, maltose의 순이었으며, 유리당 함량이 가장 높았던 120일에는 딸기 혼용구, 과즙 무첨가구, 복합과즙 혼용구의 순으로 높았고 사과 혼용구는 가장 낮았다. 환원당 함량은 시험구간에 큰 차이는 없는 편이나 숙성 중기까지는 과즙 무첨가구가, 60일 이후에는 대추 혼용구가 대체로 높았다. Protease의 활성은 숙성과정 중 대체로 증가하였는데 딸기 혼용구와 복합과즙 혼용구가 과즙 무첨가구에 비하여 활성이 높았다. β-Amylases는 담금직후에 5.20~5.90%를 나타내었으나 60일에는 6.25~17.88%로 활성이 최대에 달하였으며 과즙 무첨가구와 복합과즙 혼용구가 다소 높은 활성을 보였다. EthyI alcohol은 담금직후에 0.8~5.4mg%로 극미량이었으나 120일에는 561~1,568mg%로 급격히 증가하였다. 시험구별로 보면 대추 혼용구와 복합과즙 혼용구가 가장 높았고, 과즙 무첨가구가 가장 낮았다. The compositions of kochujang with various mixed fruit juices instead of water were analyzed during the 120 days of fermentation. At the beginning stage of making, pH were in the range of 5.35 ~5.43, and decreased as fermentation time passed. After 120 days, pH were in the range of 4.80 ~ 4.91. At the beginning stage of making, contents of amino nitrogen were in the range of 57 to 99 mg% and after 120 days fermentation, 161~175 mg% were. There was little difference of amino nitrogen among the groups. During the fermentation, the amino nitrogen contents of strawberry juice group was higher than that of control group. The order of free sugar contens detected in kochujang was glucose, fructose and maltose. Free sugar contents of kochujang were high after 120 days of fermentation for control group. Protease activity was increased during fermentation, and the strawberry juice group and the mixed fruit juice group showed higher protease activity than control group. At the beginning stage of making, the contents of ethyl alcohol were in the range of 0.8 to 5.4 mg%, and these were rapidly increased to reach 501~1,568 mg% after 120 days. Alcohol contents of the jujube juice group was higher than any other groups.
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SNS에 나타난 럭셔리 패션브랜드의 홍보 전략 유형 -인스타그램을 중심으로-
염혜수,박선지 커뮤니케이션디자인학회(구 시각디자인학회) 2020 커뮤니케이션 디자인학연구 Vol.72 No.-
SNS를 통한 패션 브랜드의 홍보 전략은 상품의 표준화와 더불어 고도의 경쟁으로 인해 차별화가 어려운 현대 패션시장에서 긍정적인 브랜드 아이덴티티 구축을 통해 브랜드 가치를 높여주어 소비자에게 호감 있는 브랜드 이미지를 심어주는 역할을 하고 있다. 본 연구에서는 이미지 기반의 SNS인 인스타그램을 통해 브랜드 홍보를 활발하게 진행하고 있는 럭셔리 패션브랜드 중 가장 대표적인 브랜드 4개를 선정하여 이들이 어떠한 홍보 전략을 전개하고 있는지를 고찰하고 이들 홍보 전략이 어떤 의미로 해석될 수 있는지 분석해보았다. 연구결과, SNS를 통해 나타난 럭셔리브랜드의 홍보 전략은 비전문가 제작, 쿠튀르적인 요소 강조, 디테일 강조, 셀러브리티 인터뷰와 사진, 브랜드스토리 및 비하인드 컷으로 나타났다. 여기에 내포된 홍보효과를 분석해보면 이슈화, 장인정신의 강조, 예술성, 이미지 후광효과, 매력도 증가 등으로 해석할 수 있었다. 본 연구를 통해 변화하는 시대에 맞춰 새로운 형식의 홍보 전략을 구축하고 이를 통해 럭셔리 패션브랜드들이 SNS를 통한 홍보 전략을 세우는 데에 나아가야할 기준이 되는 의미 있는 정보로 활용될 수 있을 것으로 사료된다. In a modern fashion market where it is hard to achieve differentiation due to product standardization and fierce competition, the promotional strategies of fashion brands through social media can make consumers have favorable attitudes toward such brands by enhancing brand values through the construction of positive brand identity. In this study, four famous luxury brands which have been active in brand promotion through Instagram were chosen to investigate such promotional strategies and analyze their meaning, and the results found the followings: In terms of the promotional strategies of luxury brands on social media, the followings were found: Production by amateur, emphasis on couture elements, emphasis on specific aspects, interviews and photos with celebrities, brand story and behind cut. Their implicit promotional effects can include issue making, emphasis on craftsmanship, artistry, halo effect and attractiveness improvement. It is anticipated that the study results would be available as meaningful data as standards for luxury fashion brands to develop brand-new promotional strategies, using social media.
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염혜수 ( Hye Soo Yeom ),임은혁 ( Eun Hyuk Yim ) 한국패션비즈니스학회 2011 패션 비즈니스 Vol.15 No.2
As a form of media diversified and changed by the development of technology, fashion advertisements have brought a new change in representation of the body. With this transition, the characteristics of the body, which is in an inseparable relationship with fashion, have been dramatically changed in fashion advertisements. In hugely extended media flow, fashion advertisements suggest concepts of the body that are completely different from the past and became the focus in advertisements. Moreover, the body in fashion advertisements involve the symbolisms of social and cultural backgrounds followed by their commercialization. This study analyzes the characteristics of the body in fashion advertisements drawing on the innovative concepts of the body in contemporary society which is essentially different from the past ones; these characteristics are examined as postmodern features. The features are categorized as follows; hyperreal body, virtual body, fragmentization of the body through neologism, reconsideration of naked body, and decentralized body. The postmodern characteristics of the body have changed the boundary, broken traditional concepts and thoughts, and proposed new trends by creating revolutions though diversified media. Rapidly changing media is considered to be further accelerated; this transition highlights the postmodern characteristics of the body in fashion advertisements in more innovative methods.
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