기업의 사이버 IR(Investor Relations) 정보에 대한 개인투자자의 중요도 및 만족도가 투자행동에 미치는 영향

안보섭(An Bo Seob),노윤진(No Yun Jin) 한국광고홍보학회 2004 한국광고홍보학보 Vol.6 No.2

기업의 사회 책임 활동 태도가 기업 이미지와 구매의도에 미치는 영향 연구: 공중의 목적 인식의 조절적 역할을 중심으로

안보섭 ( Bo Seob An ),권근혜 ( Keun Hye Kwon ) 한국PR학회 2005 PR연구 Vol.9 No.1

국제PR관점으로 본 공공외교전문성에 관한 연구: 문화 중심적 접근을 통해

안보섭 ( Bo Seob An ) 한국PR학회 2011 PR연구 Vol.15 No.4

International public relations activities have been done by various actors such as governments, conglomerates, non-governmental organizations, and broadcasting companies. Public diplomacy is also defined as diplomacy by a variety of actors beyond government. These overlapped and intertwined activities of international public relations and public diplomacy are different from traditional and independent activities of both sides. There are two opinions on international public relations and public diplomacy. Some scholars regard international public relations activities as part of public diplomacy activities. They think of international public relations as promotion activities of national brands or forming activities of public opinion. The other scholars consider international public relations are different from public diplomacy because they think public relations as propaganda or one-way persuasion. Grunig (1992), however, tried to change these traditional perspectives of public relations activities from one-way asymmetrical communication to two-way communication. Wang(2006) argued that effective public diplomacy is based on dialogue between two countries. This study intends to research public diplomacy professionalism on international agenda through surveying opinions of international public relations practitioners from this two-way and dialogic perspective-cultural perspective. The research findings are summed as follows. It turned out that public diplomacy professionalism consist of followed abilities or values: diplomatic ability, respectful attitude to other culture, media / negotiation abilities, relationship / dialogue, collaboration / embrace, approval / public opinion. This research finding shows that future study on public diplomacy professionalism would be better to be done by united and multidisciplinary efforts; it should be actualized enough to reflect the practitioners`` needs. This study also intended to consolidate international public relations activities and public diplomacy activities based on a variety of research findings on international public relations and public diplomacy from public relations perspective. These findings implies that international public relations and public diplomacy activities should be based on the public opinion of other countries from cultural perspective; it also indicates that public diplomacy professionalism should be focused on more cultural perspective which enable us to understand the culture of other countries in depth.

포터블 뇌파 바이오피드백 시스템을 위한 전치증폭기 및 DSP 하드웨어의 설계

이경일 ( Lee Gyeong Il ),안보섭 ( An Bo Seob ),박정제 ( Park Jeong Je ),이승하 ( Lee Seung Ha ),조진호 ( Jo Jin Ho ),김명남 ( Kim Myeong Nam ) 한국센서학회 2003 센서학회지 Vol.12 No.3

본 논문에서는 포터블 뇌파 바이오피드백시스템을 위한 전치증폭부 및 디지털 신호처리부의 하드웨어 구현에 대한 연구를 수행하였다. 뇌파의 특성을 고려하여 외부 잡음을 제거할 수 있는 뇌파 획득용 전치증폭부를 구현하였다. 측정된 뇌파에는 안전도, 근전도, 심전도 등의 신호들이 포함되어 있으며 이들은 뇌파 분석에 방해가 된다. 따라서 이러한 신호들을 제거하기 위하여 적응여파기 알고리듬을 수행하고 전치증폭부를 실시간으로 구동하는 디지털신호처리부를 구현하였다. 시뮬레이션 파형과 실제 뇌파를 적용한 실험결과를 통하여 개발된 시스템의 성능을 확인할 수 있었으며 휴대형 뇌파 바이오피드백 시스템에 적용 가능함을 확인하였다. In this study, we carried out a study for implementation of the pre-amplifier and the digital signal processing part for the potable EEG biofeedback system. As we consider characteristics of the EEG signal, we designed the pre-amplifier to obtain the EEG signal to be reduced noise signal. Because the EEG signal include EOG, EMG, ECG signals etc, it is difficult to analyze of the EEG signal. Therefore, we developed DSP board and operation program which was embed the LMS adaptive filter algorithm and operate with the pre-amplifier in the real time. The simulation signal and pure EEG signal is used in the experiment. As the result, we confirmed good efficiency of developed system and possibility of application to the portable EEG biofeedback system.

조직 내부 공중의 커뮤니케이션 역량이 조직 관계 유효성에 미치는 영향 연구

김혜영 ( Hye Young Kim ),안보섭 ( Bo Seob An ) 한국PR학회 2018 PR연구 Vol.22 No.3

Objectives This study aims to identify the influence of communication competency of the internal public on the organizational relations efficiency. Methods Firstly, this study verified the effectiveness between internal public’s communication competency scales - mutual attitude, mutual knowledge, and communication skills - and organizational relations efficiency scales - communication satisfaction, empowerment, organizational commitment, and organization public relationship. Secondly, this study investigated if organization culture has moderating effects on the causal relationship between organization internal public’s communication competency and organizational relations efficiency. Results The result of the study shows that the communication competency of the organization internal public has significant impacts on the organizational relations efficiency. In addition, the individual’s characteristics variables of the organization internal public were found to have considerable effects on the differences in organizational relations efficiency; Such variables include age, positions in the organization, job experience, and the size of an organization. As for the verification of moderating effects of organization culture, hierarchy is found to influence the satisfaction level of internal public’s communication and organization public relationships. Conclusions This study suggests that the organization internal public’s communication competency offers a paradigm to communication competencies and the relationship management in organizations; this concept can also be closely combined with other perspectives on the competencies within organizations. Therefore, the concept of organization internal public’s communication competency scale can be further applied to other research pertaining to organizations.

조직 내부 공중의 커뮤니케이션 역량에 대한 척도 개발 연구

김혜영 ( Hye Young Kim ),정만수 ( Man Soo Chung ),안보섭 ( Bo Seob An ) 한국PR학회 2017 PR연구 Vol.21 No.3

This study focuses on communication of the public, which is the center of an organization, in order to explore ways to promote mutual communication among the internal public of an organization. And this study aims to explore the efficiency of the internal public`s communication competency for smooth communication. The specific purpose of this study is to develop a scale to measure the internal public`s communication competency within an organization. Based on the research result thus verified, this study proposes theoretical and practical suggestions for organizations to enhance the internal public`s communication competency so that this study can contribute to exploring the direction of long-term and reciprocal organizational communication between the organization and the internal public. More specifically, Research plan conducted a preliminary research by making use of literature review, in-depth interviews and experts survey, which are qualitative research methods; and conducted a questionnaire survey, which is a quantitative research method, to extract the factors of the internal public`s communication competency for development of the scale. Analysis of Research shows that internal public`s communication competency consisted of 3 scales: `mutual attitude`, `mutual knowledge`, and `communication skill` that factors consisted of a total of 21 questions. The results of this study can be used as a factor for preliminary analysis in solving fundamental and multi-layered problems related to communication in an organization in Korea.