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      • KCI등재

        여행사 브랜드 자산이 지각된 가치와 행동의도에 미치는 영향

        신재원 관광경영학회 2019 관광경영연구 Vol.91 No.-

        The purpose of this study is to investigate the relationship among Brand equity, perceived value and behavioral intention. To perform this study, total 300 questionnaire were distributed to customers who had brought travel product from travel agent dated from May 17th to June 12th. Unworkable data were excluded, 271 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, and regression analysis were measured by using SPSS 18.0 accordingly. For the study structure, brand equity was divided with brand image and brand awareness. Perceived value and behavioral intention were a single factor. The result has shown as follows: Hypothesis 1, among brand equity, both brand image and brand awareness have a positive effect on perceived value. Hypothesis 2, among brand equity, both brand image and brand awareness have a positive effect on behavioral intention. Hypothesis 3, perceived value has a positive effect on behavioral intention. This study result has found that managing brand equity is a source of competitive marketing advantage in travel agent business. This study suggests operational and theoretical implications on the aspects of brand marketing management in travel industry.

      • KCI등재

        랜드오퍼레이터 관계마케팅이 관계품질과 재구매의도에 미치는 영향에 관한 연구

        신재원,이재섭 관광경영학회 2018 관광경영연구 Vol.86 No.-

        The Purpose of this study was to investigate the relationship among Relationship marketing, Relationship quality, Repurchase intention. The Self-Communication method was adopted to collect the data during December 2017. Unworkable date was eliminated, and final 282 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and regression analysis were measured by using SPSS 18.0, respectively. It was found as follows: First, regarding the relationship between Relationship marketing and Relationship quality , those of Relation factors, Customer orientation, Communication, Professionalism positively affect Trust. Those of Relation factors and Communication positively affect Satisfaction. Second, regarding the relationship between Relationship marketing and Repurchase Intention, Those of Relation factors, Professionalism and Customer orientation positively affect Repurchase Intention. Third, regarding the relationship between Relationship quality and Repurchase Intention, Those of Trust and Satisfaction positively affect Repurchase Intention. This study examined the necessity of customer retention based on relationship between Land operator and Travel agent, understanding needs of travel agent for longer and regular relationship. This study suggests operational and theoretical implications on the aspects of marketing management for distribute channel in travel industry.

      • KCI등재

        여행사 종사원의 직무특성이 직무태도와 직무성과에 미치는 영향

        신재원 관광경영학회 2019 관광경영연구 Vol.89 No.-

        The Purpose of this study was to investigate the relationship among Job Characteristics, Job Attitudes and Job Performance. The Self-Communication method was adopted to collect the data during October 2018. Unusable date was eliminated, and final 219 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and regression analysis were measured by using SPSS 18.0, respectively. It was found as follows: First, regarding the relationship between Job Characteristics and Job Attitude, those of Task variety, Task autonomy positively affect Job Satisfaction. Those of Task autonomy and Task significance positively affect Affective commitment. Second, regarding the relationship between Job Characteristics and Job performance, Those of Task identity, Task autonomy and Task variety positively affect Job performance. Third, regarding the relationship between Job Attitude and Job performance, Those of Job satisfaction and Affective commitment positively affect ob performance. This result of study have shown that managing Job Characteristic of employee is a source of management result in travel agents. This study suggests operational and theoretical implications on the aspects of human resource management and development for travel agent employee.

      • KCI등재

        Formation mechanisms of a nano-island array of Zn nanocrystals embedded in a SiO_2 nanowire by using electrospinning and electron-beam irradiation

        신재원,이정용,유주태,김태환 한국물리학회 2011 Current Applied Physics Vol.11 No.3

        A nano-island array of approximately 7-nm-diameter Zn single crystals embedded in a SiO_2 nanowire was created by using electrospinning and electron-beam irradiation. Bright-field transmission electron microscopy (TEM) images, high-resolution TEM (HRTEM) images, energy dispersive spectroscopy (EDS),and fast-Fourier-transformed electron diffraction patterns showed that Zn nanocrystals were created inside the SiO_2 nanowire. The formation mechanisms of Zn nanoparticles embedded in a SiO_2 nanowire due to the decomposition of ZnO and SiO_2 nanoparticles are described on the basis of the HRTEM images and the EDS profiles.

      • KCI등재

        공유숙박 선택속성이 긍정적 감정 및 행동의도에 미치는 영향

        신재원,김동휘 한국호텔리조트학회 2022 호텔리조트연구 Vol.21 No.5

        The purpose of this study is to investigate the relationship among sharing accommodation’s selective attributes, positive emotion and behavior intention. To perform this study, total 240 questionnaire were distributed to tourists who had experienced sharing accommodation dated from May 15th to June 15th. Unusable data were excluded, 204 usable responses were obtained for empirical analysis. For the study structure, selective attributes of sharing accommodation was divided with economy, accessibility, authenticity, convenient facilities. Positive emotion and behavior intention were sing factor. The results have shown as follows: Hypothesis 1, among selective attributes of sharing accommodation, all factors have a positive effect on positive emotion. Hypothesis 2, positive emotion of tourist has a positive effect on behavior intention. Hypothesis 3, among selective attributes of sharing accommodation, accessibility, authenticity and convenience facility have a positive effect on behavior intention. This study results has found that managing selective attributes of sharing accommodation is competitive marketing strategy for industry.

      • 새로운 발명기법 인벤토그램를 이용한 신제품 개발 (헤어 드라이어)

        신재원,오세훈 한국특허학회 2014 특허학연구 : 한국특허학회지 Vol.15 No.1

        본 논문에서는 새로운 발명기법인 인벤토그램에 대하여 개략적으로 설명하고 이를 이용한 제품 개발 로 헤어드라이어를 선택하였다. 히트상품의 히트요인 분석을 통하여 개발된 발명기법은 총 18가지로 구성 되어 있으며, 이를 도식화한 인벤토그램을 사용한다. 이 인벤토그램을 직접 조합을 해보며 아이디어를 발 전시킬 수 있으며, 숙련된 사람이라면 단순히 아이디어 타일의 이미지 연상만으로도 아이디어를 도출할 수 있다. 이 발명기법의 효용성을 증명하기 위해 헤어드라이어를 개발하는 과정에 이 발명기법을 사용하였다. In this paper, New invention technique is explained which is called Inventogram. By using this invention method, electromagnetic shielding hair dryer is designed. This new invention technique is composed of 18 method, and each method is schematized. By combination of these methods, idea of invention can be generated, and experts of Inventogram can generate ideas by only association on their mind. To verify the usability of this invention method, Inventogram is used in developing process of hair dryer which is designed for electromagnetic shielding.

      • 노인복지시설의 입지특성 및 상관관계 추정에 관한 연구

        신재원,김영,강익권 한국지역개발학회 2014 한국지역개발학회 세미나 논문집 Vol.2014 No.3

        Korea became an aging society with 7.2% aged population since 2000, now 2014 about 12.7%, and it is expected to be an aging society by 15.7% and a super-aged society by 24.3%. The object of the study, Gyeongsangnam-do also reached to 8.9% in 2000, 13.7% in 2014 now, and is expected to reach to 16.9% in 2020 and 26.0% in 2030. It is rapid to reach an aging group compared to already experiencing developed countries. Currently, government is deciding a policy to solve the aging population, but the weakness of awareness of supporting elderly due to low birthrate and nuclear family leads to elderly alienated from family and society. With locational diverse research to elderly welfare center, various solutions are discussed but it is not enough to elderly’s satisfaction. This research targeted Gyeongsangnam-do that total population is 3,383,685 and aging population is 414,831, and had a goal to recognize correlation between locational characteristics of elderly welfare center in Gyeongsangnam-do and variables of welfare center. Now most of elderly welfare centers are located in suburb which has low accessibility in Gyeongsangnam-do, and many welfare centers’ frequency of practical use is low. Therefore, this research intends to recognize locational problem of elderly welfare centers. The research method is that use existing statistics through basic study investigation, analyze distribution of elderly welfare center and variables to improve centers through location index and multiple regression analysis, and deduct and evaluate research results so that we want to build up and provide useful and healthy surroundings for the elderly.

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