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우리 나라 외식산업 인터넷 현황과 홈페이지 운영방안에 관한 연구
신봉규(Bong Kyu Shin) 한국외식경영학회 2000 외식경영연구 Vol.3 No.1
The objectives of the paper study are to present the effective hamepage development and management methods by analyzing the status of hamepage management on internets Internets have become a tool for innovating politics, society, and culture in the 21st It seems impossible to survive without knowing Internet. Internet has used a new marketing tool in leading business environment, therefore industnes encounter the need for coping with this new trend with apcialized strategies to succeed. This is an inevitable social demand to do research with Internet. This thesis has lack of precedent cases in research resulting in limited analysis due to the first research in foodservice business. However, I selected points to analyze with consideration in food industry and existing research in Korean companies. The main focus in research analysis is checking up websites in foodservice business analysis in homepages with 6 well-know companies through questionaries. The homepages are operated a total of 192 nation-wide in foodservice business. The company homepages such as pizza and group dininghall are relatively more developing than the homepages of Korean traditional food. Korean traditional food company N, B chicken V family restaurant, M hamburger, B family restaurant, and K chicken were analyzed with their early menus and also put analysis methods from experts evaluation. The company introduction foodservice business information events/e-mail, and menu introduction are the main four items in the early menus among companies In general the owners and company introduction appeared frequently on the sites for local brands. On the other hand international brands put more emphasis on marketing brands and menus. The local brands are rather wear at differentiating strategies in marketing associated with sales. However, international brands are more successful in presenting actual products and some other marketing related information. his leads in optimizing awareness rate for general public. The main direction of the research is how to utilize internet in the foodservice business as a loading role in 21st. To use internet as a marketing tool, the sites need to be named as rememberable as possible for people and encouraged Internet users to participate as well. It is also crucial to update information constantly and allow users to exchange their opinions on the net freely. In addition to that, the real time system on the webs needs to be provided to communicate among users based on the individual needs and preference.
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연구논문 : 한류 문화콘텐츠가 한식 및 한국 제품 구매에 미치는 영향 -아시아(중국,일본),미주,유럽지역을 중심으로-
신봉규 ( Bong Kyu Shin ),오미현 ( Mi Hyun Oh ),신택수 ( Tack Su Shin ),김윤선 ( Yoon Sun Kim ),유상미 ( Sang Mi You ),노기엽 ( Gi Youp Roh ),정경원 ( Kyoung Wan Jung ) 한국식생활문화학회 2014 韓國食生活文化學會誌 Vol.29 No.3
This research investigated the relationship among Korean Wave Cultural Contents consumption of Korean food, Korean products, and Learning of the Korean language. The survey targeted non-Koreans who were either interested in or experienced Korean Wave Cultural Contents. Exactly 61.3% of subjects had traveled to Korea. The most common method of experiencing the Korean Wave was via the Internet (57.7%), followed by TV (21.1%) and Mobile (7.7%). The most popular Korean Wave Contents were K-pop (35.2%) and TV Dramas (31.0%). Movies were preferred in the Americas (3.63±0.83) and Asia (3.63±1.09), whereas K-pop was preferred in Asia (3.68±1.12) and games preferred in Europe (2.50±1.56). Regarding Korean food, most participants had tasted Kimchi (81.7%), followed by Bulgogi (74.6%), Bibimbap (66.9%), and Galbi (66.2%). According to the country-by-country survey, in the case of Galbi (p<0.05), Bibimbap (p<0.05), and Bulgogi (p<0.05), Asians had more experiences with Korean food compared to those from other regions. Meanwhile, in the case of satisfaction of Korean food, Bulgogi (4.22±1.05) was ranked highest, whereas Kimchi (3.85±1.15) was ranked lowest. According to the region-by-region survey, those from Oceania and other regions preferred Kimchi (4.25±0.71) and Bulgogi (4.50±4.50) while the Americas preferred Galbi (4.82±0.39) and Bibimbap (4.54±0.81). Bulgogi (2.76±0.06) was highly ranked as a representative Korean Food while Kimchi (2.44±0.71) was ranked the lowest. This research explained that among Korean Wave Cultural Contents, movies and music positively influenced on the ‘Image of Korea’, movies and K-pop effected ‘Purchasing intention of Korean products’, and TV Dramas, movies, and K-pop effected ‘Purchasing intention of Korean Food’.
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임신 중기 triple marker screenig test의 다운 증후군의 예측성에 대한 고찰
한경철(Kyoung Chul Han),김대운(Dae Woon Kim),정수미(Su Mi Jeong),양원규(Won Kyu Yang),박철범(Chul Beom Park),신봉규(Bong Kyu Shin),신정환(Jeong Hwan Shin),홍서유(Seo You Hong) 대한산부인과학회 1999 Obstetrics & Gynecology Science Vol.42 No.9
본 연구에서는 임신 중기에 행해지는 산전 검진인 triple marker screening test의 다운 증후군 예측성에 대한 신뢰도에 대해 고찰을 하고자 하였으며 구체적으로, 첫째, 선별 검사상 양성인 산모의 경우 향후 그 임신의 결과를 분석하였고, 둘째, 분만된 신생아에서 염색체 이상을 보인 경우 그 신생아의 임신시에 시행한 선별검사와의 상관관계를 비교 분석하였다. 검사를 시행한 산모 3700명중 67명(1.81%)이 검사 양성, 67명중 1명이 실제로 다운 증후군 이었으며, 검사 음성은 3633명(98.18%)이었고 이중에서 4 명이 염색체 이상으로 분만되었으며, 4명중 다운 증후군은 2명이었다. 분석 결과 본원에서 시행한 다중 혈청 지표 선별 검사의 다운 증후군에 대한 민감도는 33.3% 특이도는 98.2%로 문헌에서 보고 되고 있는 결과와 비교 해볼 때 상당히 낮은 민감도를 나타냈다. 따라서 이에 대한 원인에 대해 고찰해보았다. Objective: To assess the reliability of triple marker screening test in midtrimester pregnancy for fetal Down syndrome. Methods: From October 1, 1996 to May 31, 1998 at Nowon Eulji Hospital, 3700 Pregnant women underwent serum tiple marker screening for Down syndrome during 15-20weeks of gestational age. The results of serum triple marker screenig tests for Down syndrome and the outcomes of pregnancies were retrospectively assesed. Results: Sixty seven of 3700 cases(1.81%) were positive in screening test, and 3633(98.18%) cases were negative. Among 67 cases of positive screening test , 1 case(1.49%) was diagnosed as Down syndrome. Among 3633 cases of negative screening test, 4 cases(0.1%) were diagnosed as chromosomal abnormalies postnatally. Two of these 4 cases of chromosomal abnormalies were Down syndrome. Conclusion: With this results, sensitivity of triple marker screeing test for Down syndrome is very low as 33.3%. In order to increase the sensitivity, some compensatory adjustment is required in triple marker screening test.
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