http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
PR 실무자와 기자의 언론관계성 인식 유형 연구: 광주,전남지역 PR실무자와 기자를 대상으로
신미현 ( Mi Hyun Shin ),배미경 ( Mi Kyung Bae ) 한국지역언론학회 2008 언론과학연구 Vol.8 No.4
이 연구는 PR 실무자와 기자의 언론관계성에 대한 인식을 유형화함으로써 한국적 언론관계 PR의 특성을 밝히고자 하였다. 인간관계를 중시하는 문화적 특성, 언론을 보는 시각, 그리고 언론관계성 차원에 대한 기자와 PR실무자의 상호인식을 중심으로 진술문을 개발하여 심리학적 접근방식인 Q방법을 적용하였다. 연구결과, 언론관계성에 대한 평가에서 대인관계를 중시하는 연고성과 역할관계를 강조하는 합리성 중 어느 쪽을 중요시하느냐에 따라 절충적 합리주의자형, 합리적 절대주의자형, 연고적 상황주의자형 등 세 가지로 유형화되었다. 이들 세 유형 중 두 유형은 연고성 보다는 합리적 관계성을 긍정적으로 수용하거나 절대적 기준으로 삼는 입장으로 분류되었다. 이 같은 결과는 PR의 전문화로 점차 뉴스를 매개로하는 PR실무자와 기자의 언론관계에서 합리적 기준이 자리잡아가고 있지만, 또 다른 한편으로는 합리성을 지향하면서도 연고성을 적극 수용하는 관행 또한 여전하여 친분과 사적관계를 활용한 연고적 PR활동이 우리의 엄연한 현실임을 재확인 할 수 있었다. The main purpose of this study is to examine how the journalists and PR practitioners, which lies at the heart of the media relations, recognize personal relationship and what rationale they have for the relationship. This thesis first dealt with the recognition of PR practitioners and journalists of the role the media and journalists play in a society, which required the comparison between the view of journalists and PR practitioners towards the society and the recognition of journalists and PR practitioners of the role of the media. The Q-methodology that allows easier analysis of an individual`s subjective values and opinions was applied for the study of the 30 PR practitioners and journalists. As a result of the overall evaluation, 3 categories, Eclectic Rationalist”, “Absolute Rationalist”, “Situational Realist” were grouped. Each of PR practitioners and journalists belonging to a certain Type showed universal feature applicable to the Type, but also demonstrated distinctive characteristics of the Type.
가정전문간호사의 계속교육 프로그램 개발을 위한 교육요구 분석
김혜영,정현숙,전병학,신미현,Kim, Hae-Young,Chung, Hyun-Suk,Jeon, Byoung-Hak,Shin, Mi-Hyeon 한국가정간호학회 2010 가정간호학회지 Vol.17 No.2
Purpose: The study analyzed continuing educational needs with the aim of developing continuing education program for home healthcare nurse specialists. Methods: A convenience sample of 101 home healthcare nurse specialists affiliated with 89 home health care agencies in Seoul, Busan, Dae-gu, Inchon, Jeonnam, Keongnam was used. Data was collected with a self-report questionnaire from May 10-31, 2010, and analyzed with descriptive statistics using SAS 9.13 program. Results: Of the participants, 88.1% reported that continuing education was necessary and 58.2% reported that the education was needed for peak job performance. The participants also reported that it would be proper if continuing education is given on a Saturday(56.4%) by home healthcare institute(49.5%) or homecare nurses association (38.6%) for 1-3 months(56.4%). The participants scored more than 3.0 in the current performance at six of the seven home healthcare nurse specialist roles, and scored more than 3.5 in the necessity of continuing education for seven roles in 47 jobs. Conclusion: Various programs for continuing education have to be developed and need to focused on the jobs needed for home healthcare nurse specialist and the most frequent disease. For this purpose, every home healthcare organization has to select their unique area and develop their own educational program. Furthemore, home healthcare nurses association has to build an education operating system that incorporates all program aspects.