청소년 소비가치가 의류 제품 평가에 미치는 영향

백선영(Sun Young Paik),이선재(Sun Jae Lee) 한국복식학회 2000 服飾 Vol.50 No.6

The Purpose of this study is to determine the effect of new generation adolescents` clothing consumption values on their evaluation of clothing products. In the positive analysis, a questionnaire survey was conducted. Particularly, based on Sheth`s (1991) theory, a focus group interview was performed to develop the questionnaire on adolescents` clothing consumption values. The results of this study can be summarized as follows; First, young consumers have different values and clothing purchasing behavior from adults. To be specific, adolescents tended to appreciate fashionable and sensual values among clothing consumption values. Second, it was found that adolescents` personal values and their group-wise clothing consumption values affected their evaluation of clothing products. Such a finding may explain the relationship between value system and purchasing decisions. Namely, adolescents` evaluation of clothing products is affected by their value system. This finding supports the consumer value system suggested by the expectation-value theory. Thus, values and clothing products evaluation are neither separated from each other nor unrelated, but they affect each other in an abstract hierarchial structure. After all, through the route model, personal values affect clothing consumption values, which in turn affect clothing products evaluation. Besides, the clothing consumption values are affected by gender directly or indirectly. All in all, some specific indices regarding the abstract and hierarchial consumption values could be offered by analyzing the effects of adolescents` consumption values on their evaluation of clothing products in reference to the external clues of price and trademark manipulated, and thereby, the effects of consumption values on the positive clothing products evaluation could be determined in general.

고교생의 가치성향과 의복 행동 및 의복구매동기에 관한 연구

백선영(Sun Young Paik),이선재(Sun Jae Lee) 한국복식학회 1999 服飾 Vol.47 No.-

The purpose of this study was to investigate relationship between individualism, collectivism, clothing behaviors and clothing purchasing motives, among high school students, and the difference of individualism, collectivism, clothing behaviors and clothing purchasing motives according to demographic variables, And we also took a close look at how they turned out in their actual clothes-buying. The questionaire survey was used toward 555 high school students in seoul region during October, 1998. SAS package program were used to analyze the gatherd data. Frequency, Percentage, Factor Analysis, Duncan test, Correlation Analysis and so on. The conclusion based on the results are as follows : 1. The analysis of correlations among individualism, collectivism, clothing behaviors and motivations showed that there are significant correlations among them. 2. There are significant differences in individualism, collectivism, clothing behaviors and clothing purchasing motives according to demographic variables. 3. There also are significant differences in what motivates them to buy clothes and what they actually purchased( =their motives to buy clothes and their actual purchasing).

트레이싱(Tracing)기법을 이용한 메이크업 표현 방법 연구

전영현(Young-Hyun Jeon),강상모(Sang-Mo Kang),백선영(Sun-Young Paik) 한국인체미용예술학회 2018 한국인체미용예술학회지 Vol.19 No.1

Using a pre-makeup plan can reduce possible mistakes that can occur during the makeup process and maximize expressions. Thus far, pre-treatments have been performed through pattern paper or illustration. Because of the emergence of diverse techniques and pictorial elements, however, it has been relatively difficult for students and makeup artists to prepare these types of plans. Therefore, this study proposes ‘overlay’, a tracing-based pictorial makeup technique that enables cubic expression in a quick and convenient manner. In tracing techniques, design skills can be obtained rapidly. In addition, diverse creative design can be expressed. With visual effects, furthermore, the plan is more effective than other methods in terms of delivery and educational/industrial application. In addition, it would be great help in nurturing artists and students based on manual operation-centered expertise.

현대헤어스타일에 나타난 미니멀리즘 연구

유옥이 ( Ok Lee You ),백선영 ( Sun Young Paik ) 한국미용학회 2008 한국미용학회지 Vol.14 No.3

Whereas there are many studies on the minimalism reflected in pictures, statues and clothing etc., the detailed studies on the minimalism reflected in the hair styles are very few. Thus, the aims of this study are to find the aesthetic value of the study on the minimalism and the new hair style, and to suggest the evidence and the method of this kind of scholastic study. The methodologies of this study are to investigate the collected data of the existing dissertations, books, pictures and photographs related to the minimalism; to approach the minimalism related to the hair beauty care; and to get the hair style broadcasted by the mass media as data for this study. The results of this study are as follows: The first feature is the simplicity of hair style, such as the simplicity of the length and the simplicity of the size. The second feature is the refined image by the geometrical expression of the hair style and the repetition of disconnection of the hair style. The third feature is the unity of the hair style with the result of the romantic minimal. These results shows how the minimalism, which was one of the artistic trends in 1960`s, is appeared by being applied to the modern hair style. The minimalism will be a trend by being applied to the artiness of the hair and the practicality of the design.

아메리카 인디언 헤어스타일 특성에 관한 연구

최원준 ( Won Joon Choi ),백선영 ( Sun Young Paik ) 한국미용학회 2008 한국미용학회지 Vol.14 No.4

This study indicates that basic raw materials for development of hair style in modern society by looking into periodic, formative and amusement characters of america indian`s hair style. Also It extends modern people`s aesthetic vision and was considered about not only america indian`s hair, background of style, history, but also social and cultural background which were based on previous published books, thesises and all that stuff. Then, it was analyzed that the characters of america indian`s hair style by classifying period, formation and amusement. As a result, america indian`s hair style indicated that it is various and particular style. Also It meant cultural speciality on its style. Also it can be applicable to improve straight hair style of eastern into various style because it has the eastern hair characteristics. It can extend aesthetic vision of modern hair style through understanding characteristics of america indian`s hair style in the concrete thereafter improving modern hair style to apply each type of hair in depth.

국내 화장품 앱의 GUI 요소에 관한 사례분석 연구 :아모레퍼시픽과 엘지생활건강 모바일 브랜드 앱을 중심으로

최유선(Yu-Seon Choi),강상모(Sang-Mo Kang),백선영(Sun-Young Paik) 한국인체미용예술학회 2019 한국인체미용예술학회지 Vol.20 No.2

The purpose of this study is to analyze the graphical user interface (GUI) of the mobile brand apps, which have the best sales and production results in the K beauty industry. This study will also provide basic data needed for SMEs and start-ups to produce brand apps, and will present directions for their developments. Firstly, the current status of the domestic cosmetics industry, K-Beauty industry, and previous studies on beauty mobile apps were reviewed. Next, the GUI elements of two leading apps were analyzed. Through reviewing the preceding articles, Launcher Icon, Lay Out and Menu Composition, Typography, and Color were selected for analysis tools. And lastly the characteristics of the two cosmetic apps were compared and analyzed by these factors. The results of analysis are as follows: The launcher icon symbolizes the brand s unique image and represents the app s identity. Layout & Menu Composition shows excellent intuitiveness and readability which can be easily accessed by the user. The analysis of the typography shows that Sans-serif style is used in the menu font aiming at information transfer. This is the evidence that the two brand apps are focusing on readability more than aesthetics. Color conveys the brand identity well and the same color system is adapted to create unity. This study will be helpful in developing brand apps for small businesses or start-ups as well as large companies.

현대 헤어스타일에 나타난 De Stijl Image에 관한 연구

박효림 ( Hyo Lim Park ),조지훈 ( Ji Hoon Cho ),백선영 ( Sun Young Paik ) 한국미용학회 2008 한국미용학회지 Vol.14 No.2

This paper is based on and investigated result of study and data of literature that become about De stijl Image that appear in modern hair style. Result of study, De stijl could confirm thing which is expressed in hair cutting style and hair coloring among hair style. Chose 3 during De stijl`s characteristic on constituent that confirm this. Chosen factor is geometrical conformation, Structure of simple line, use of primary color. Confirmed whether these coincide in hair style. Conclusion is as following. 1. De stijl was expressed in hair style with art or architecture. 2. Hair cut were expressed geometrical conformation and structure of simple line during De stijl`s characteristic. And hair coloring was expressed use of primary color. 3. De stijl to do setting down in life from hair style to a stem group have. But, practical use in beauty art congress and practical use of work activity is available enough role.

현대 헤어스타일에 나타난 아르누보 양식 연구

김주섭,백선영,이종민 한국패션뷰티학회 2008 한국패션뷰티학회지 Vol.6 No.2

This study is to understand how fluidity and natural features of Art Nouveau style are reflected in hair style of Art Nouveau age and Modern age and be a help to the trend analysis of hair style in the future. The study is conducted with the research on Art Nouveau expression in hair style and analysis of hair-show, trend presentation, documents related with hair style, TV drama, theses, journals and internet etc through advance research for Art Nouveau and Hair. The result of the analysis on Art Nouveau pattern in hair design is presented as below. First, it shows rounded, winding, flowing and thick-waved style of Art Nouveau pattern in modern long and short hair style. It also shows the beauty of long, bending and flexible lines, waving liveness and thin and slim lines and this is the Art Nouveau pattern that is also applied to other fields. In terms of decoration, it does not use tree vines, leaves and petals that are expressed in paintings of Art Nouveau age. Second, it shows natural up-style by lifting hair up with waved long hair that is one pattern of Art Nouveau and expresses hair style with feathers of birds, tree vines, leaves and petals etc for more decoration in animal pattern to make cute, romantic and elegant style in hair style.

현대 헤어스타일에 나타난 Art Deco적 특성

김민정,안성관,백선영 한국패션뷰티학회 2008 한국패션뷰티학회지 Vol.6 No.1

The purpose of this study was to observe the Art-Deco style art and hair-style. Art-deco design, which was popular in the 20th century, especially in the 1920s and 1930s, actively absorbed new forms, materials, and aesthetic values that come from technological developments and bridged the tradition to new pupblic culture. Art-Deco style art showed abstract and geometrical decoration tendency to meet modern concept and sense. The over all study on back grounds of Art-Deco style and its art works made possible to figure out the summary on formative characteristics of the style such as simplicity, exoticism, vivid colors, and functionalism. These findings suggest that hair styles borrow its characteristics or image from the past style to create new styles. It was found in the development of new hair styles that patterns or geometric motive appearing the Art-De´eco style are the source of rich design.

고교생의 성역할 정체감과 의복관여 및 의복만족에 관한 연구

이선재,백선영 한국의류학회 2000 한국의류학회지 Vol.24 No.1

The purpose of this study was to investigate relationship between Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, among high school students, and the difference of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. The questionaire survey was used toward 555 high school students in seoul region during October, 1998. SAS package program were used to analyze the gatherd data. Frequency, Percentage, Factor Analysis, Duncan test, Correlation Analysis and so on. The conclusion based on the results are as follows: 1. With the analyses of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, we divided the polarized Sex Role Identity into four factors androgynous, masculine, feminine and undifferentiated type. Four factors are considered to decide Clothing Involvement: fashion, interesting pleasure, symbolism, and utility perceived risk. 2. There are significant differences in Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. 3. The analysis of correlation among Sex Role Identity, Clothing Involvement and Clothing Satisfaction showed that there are significant correlations among them.