KLPGA TV 중계방송에서 선수 노출시간의 결정변인

박항,신상현 인천대학교 스포츠과학연구소 2018 스포츠科學硏究誌 Vol.31 No.0

본 연구는 KLPGA TV중계방송에서 선수 노출시간에 영향을 미치는 결정변인들을 규명하여 선수 스폰서십을 활용하는 기업의 마케팅 활동에 필요한 기초자료 제시를 목적으로 한다. 또한 여성골프선수에 대한 TV중계방송의 보도 방식과 골프 TV중계방송의 내용을 영상별로 분석하여 시청자들이 보다 양질의 골프TV 중계방송을 시청할 수 있도록 하는데 목적이 있다. 이를 위하여 2014년 개최된 KLPGA 2개 대회 1라운드를 대상으로 SBS 골프 홈페이지의 ‘대회중계 VOD 다시보기’ 에서 선수들의 TV노출시간(초)을 측정하여 자료를 수집했고 또한 TV중계방송의 내용을 영상별로 분석하였다. 자료 분석은 Window용 SPSS/PC20.0 Version 통계프로그램을 이 용하여 빈도분석, 기술통계(descriptive statistics), Spearman 서열상관관계 분석을 이용하여 분석했다. KLPGA TV중계방송에서 상금랭킹, 1라운드성적, 3년간 우승횟수, 미디어 노출횟수 및 외모호감도와 선수 노출시간과의 상관관계 검증을 위해 Spearman서열 상관관계 분석을 수행한 결과 다섯 변수 모두 선수 노출시간과 통계적으로 유의미한 정⑴의 상관관계가 있는 것으로 나타났다. 이 연구를 통해 기업이나 선수 에이전트는 후원 선수 선택 시 상위골프실력을 기본으로 하고 외모든 패션이든 다양한 이슈로 미디어의 관심을 받는 선수를 우선적으로 섭외하면 TV중계방송에서 해당 선수가 노출이 많이 되어 기업의 로고를 알리는 스폰서십 마케팅에 활용가능성이 높다고 할 수 있다. This study aimed to present the basic data required for the marketing activities of the company which took advantage of player sponsorship to identify the determinants influencing players’ exposure time in the KLPGA TV broadcast. It also aimed to allow viewers to watch more high-quality golf TV broadcast by analyzing the coverage method of TV broadcast about women golfers and the contents of golf TV broadcast. To achieve this purpose, I chose the first round of 2 competitions among competitions held in 2014 KLPGA, collected the data by measuring exposure time (sec) of the players in the ‘Competition relay VOD view again’ of the SBS homepage. I also analyzed KLPGA TV relay broadcasting which were classified by each video contents. Data analysis was analyzed by using frequency analysis, descriptive statistics, and Spearman’s rank correlation analysis from the Window SPSS / PC20.0 Version statistical program. To prove correlations between prize ranking, the first round scores, winning numbers for three years, media exposure times for a year, appearance favorability and players’ exposure time, Spearman’s rank correlation analysis were used and showed statistically significant positive(+) correlation in five variables and players’ exposure time. The study showed that when the company and the player agent selected sponsored players, they had to think about the top golf skills first and then they had to select the players who received the most attention of the media in a variety of other issues. These players were exposed a lot on TV relay broadcast and could be highly utilized with sponsorship marketing to better the company logo.

일반 병동에서 발생한 병원 내 심정지에서 응급의학과 의사로 구성된 심폐소생술 팀의 효용성

박항아,심민섭,강문주,차원철,신태건,조익준,송근정,정연권 대한응급의학회 2012 대한응급의학회지 Vol.23 No.5

Purpose: Emergency physicians are usually more experienced in emergency situations; therefore, a cardiopulmonary resuscitation team with an emergency physician as a leader would be operated effectively. The aim of this study is to evaluate the effectiveness of a cardiopulmonary resuscitation that includes an emergency physician. Methods: A retrospective analysis for in-hospital arrests that occurred in the general ward was conducted based on the in-hospital cardiopulmonary resuscitation registry of a tertiary care university hospital in Korea from January 1,2005 through December 31, 2010. We compared outcomes of cardiopulmonary resuscitation performed by a team that included an emergency physician with those by a cardiopulmonary resuscitation team that included a nonemergency physician. Results: Survival rates at discharge were 29.6% for the emergency physician team and 17.7% for the non-emergency physician team. The good neurologic outcome rates at discharge were 20.6% and 10.6%, respectively. In multivariate analysis with adjustment for pre-arrest patient condition and arrest variables, survival rate did not differ significantly between the two groups. However, the good neurologic outcomes showed an association with the emergency physician team. Conclusion: For in-hospital cardiac arrest, outcomes for patients who were rescued by the emergency physiciandirecting CPR team might be comparable or better, compared with those by the non-emergency physician team.

응급의학과 의사를 대상으로 실시한 뇌진탕 교육의 현황 및 요구도 조사

박항아,박주옥,안기옥 대한응급의학회 2023 대한응급의학회 학술대회초록집 Vol.2023 No.2

The Effect of Emergency Medical Service Use and Inter-hospital Transfer on Prehospital Delay among Ischemic Stroke Patients: A Multicenter Observational Study

박항아,안기옥,신상도,차원철,노영선 대한의학회 2016 Journal of Korean medical science Vol.31 No.1

The time between symptom onset and arrival at an emergency department (ED) (S2D) is a crucial time for optimal intravenous reperfusion care for ischemic stroke. We aimed to analyze the effect of emergency medical services (EMS) utilization and inter-hospital transfer on S2D in Korea. Ischemic stroke patients were prospectively enrolled from November 2007 to December 2012 in 23 tertiary and teaching hospital EDs in Korea. Of 31,443 adult ischemic stroke patients, 20,780 were categorized into 4 groups based on modes of EMS utilization and inter-hospital transfer: direct transport to destination ED by EMS (EMS direct; n = 6,257, 30.1%), transfer after transport to another ED by EMS (EMS indirect; n = 754, 3.6%), direct transport to the ED without using EMS (non-EMS direct; n = 8,928, 43.0%), and transfer after visiting another hospital without using EMS (non- EMS indirect; n = 4,841, 23.3%). Our primary outcome variable was of S2D within 2 hr (S2D ≤ 2 hr) and found that 30.8% of all patients and 52.3%, 16.4%, 25.9%, and 13.9% of EMS direct, EMS indirect, non-EMS direct, and non-EMS indirect, respectively, achieved S2D ≤ 2 hr. Adjusted odds ratio for S2D ≤ 2 hr were 6.56 (95% confidence interval [CI], 5.94-7.24), 2.27 (95% CI, 2.06-2.50), and 1.07 (95% CI, 0.87-1.33) for EMS direct, non-EMS direct, and EMS indirect, respectively. Patients directly transported to destination hospitals by the EMS show the highest proportion of therapeutic time window for optimal care in ischemic stroke.

Epidemiologic Characteristics of Injured School-age Patients Transported via Emergency Medical Services in Korea

박항아,안기옥,박주옥,김정은,정승민,김미숙 대한의학회 2018 Journal of Korean medical science Vol.33 No.10

Background: The purpose of this study was to identify the characteristics of injuries of school-aged children transported via emergency medical services (EMS) that occurred in schools by comparing with injuries that occurred outside of school. Methods: Data from the 119 EMS from 2012 to 2014 were analyzed. School and non-school injuries were analyzed in children 6 to 17 years of age. The epidemiologic characteristics were assessed according to school-age groups; low-grade primary (6–8 years), high-grade primary (9–13 years), middle (13–15 years) and high (15–17 years) school. Gender-stratified multivariable logistic regression analysis was conducted to estimate the risks of school injury in each age group. Results: During the study period, a total of 167,104 children with injury were transported via 119 ambulances. Of these injuries, 13.3% occurred at schools. Boys accounted for 76.9% of school injuries and middle school children accounted for a significantly greater proportion (39.6%) of school injuries (P < 0.001). The most frequent mechanisms of injury at school were falls (43.8%). The peak times for school injury occurrence were lunch time (13:00– 13:59) in all age groups. Multivariate regression identified the risky age groups as high-grade primary (odds ratio [OR], 1.14; 95% confidence interval [CI], 1.09–1.20) and middle school- aged boys (OR, 1.82; 95% CI, 1.74–1.90) and middle school-aged girls (OR, 1.30; 95% CI, 1.21–1.40). Conclusion: Notable epidemiologic differences exist between in- and out-of-school injuries. The age groups at risk for school injuries differ by gender.

Area-Level Socioeconomic Inequalities in Intracranial Injury-Related Hospitalization in Korea: A Retrospective Analysis of Data From Korea National Hospital Discharge Survey 2008–2015

박항아,Vaca Federico E.,Jung-Choi Kyunghee,Park Hyesook,박주옥 대한의학회 2023 Journal of Korean medical science Vol.38 No.4

Background: Although inequality in traumatic brain injury (TBI) by individual socioeconomic status (SES) exists, interventions to modify individual SES are difficult. However, as interventions for area-based SES can affect the individual SES, monitoring or public health intervention can be planned. We analyzed the effect of area-based SES on hospitalization for TBI and revealed yearly inequality trends to provide a basis for health intervention. Methods: We included patients who were hospitalized due to intracranial injuries (ICIs) between 2008 and 2015 as a measure of severe TBI with data provided by the Korea National Hospital Discharge Survey. Area-based SES was synthesized using the 2010 census data. We assessed inequalities in ICI-related hospitalization rates using the relative index of inequality and the slope index of inequality for the periods 2008–2009, 2010–2011, 2012–2013, and 2014–2015. We analyzed the trends of these indices for the observation period by age and sex. Results: The overall relative indices of inequality for each 2-year period were 1.82 (95% confidence interval, 1.5–2.3), 1.97 (1.6–2.5), 2.01 (1.6–2.5), and 2.01 (1.6–2.5), respectively. The overall slope indices of inequality in each period were 38.74 (23.5–54.0), 36.75 (21.7–51.8), 35.65 (20.7–50.6), and 43.11 (27.6–58.6), respectively. The relative indices of inequality showed a linear trend for men (P = 0.006), which was most evident in the ≥ 65-year age group. Conclusion: Inequality in hospitalization for ICIs by area-based SES tended to increase during the observation period. Practical preventive interventions and input in healthcare resources for populations with low area-based SES are likely needed.

전지전력저장시스템 운전 계획의 부하예측에 관한 연구

박항아(Hyang-A Park),김진욱(Jin-Wook Kim),조경희(Kyeong-Hee Cho),김응상(Eung-Sang Kim) 한국조명·전기설비학회 2015 한국조명·전기설비학회 학술대회논문집 Vol.2015 No.5

Avellis 증후군 2례

박 항,홍석경,김 훈,김춘길 대한이비인후과학회 1992 대한이비인후과학회지 두경부외과학 Vol.35 No.6

접촉 Nd: YAG LASER를 이용한 편도 적출술의 임상적 분석

박 항,홍석경,한병상,홍영호,김 훈,김춘길 대한이비인후과학회 1993 대한이비인후과학회지 두경부외과학 Vol.36 No.3

급성 허혈성 뇌졸중 환자의 병원간 이송 지연에 대한 도시화 수준의 영향

이두현,안기옥,신상도,박항아,노영선,차원철,이승철 대한응급의학회 2014 대한응급의학회지 Vol.25 No.4

Purpose: Inter-hospital transport poses a number of challengingissues, including prolonging the time interval fromsymptoms to optimal reperfusion therapy after ischemicstroke. It is unclear whether urbanization is associated withoutcomes of inter-hospital transfer including length of stayat the referring hospital (D1LOS). Methods: A prospective stroke registry from 23 EmergencyDepartments (ED) from 2007 to 2012 over the nation wascollected. Ischemic stroke patients who arrived at the firstED within 24 hours of onset (S2D1) were enrolled. Patientswere excluded if time intervals or address were incorrect ormissing. Main exposure was urbanization level; urban ≥10,000 and rural <10,000 population. Primary outcome wasD1LOS. The secondary outcomes were symptoms to doorof the first ED (S2D1) and transfer time to the final ED(T2D2). We compared the D1LOS, S2D1, and T2D2 withmedian and inter-quartile range (IQR) by urbanization level. Results: Of 5,909 patients transferred from other hospitals,2,289 patients were analyzed; 1,441 (63%) patients in urbanareas, 848 (37%) patients in rural areas were included. TheD1LOS and S2D1 in urban was longer than those in rural;100 minutes (IQR 50~208) for urban VS 82.5 minutes (IQR48~170.5) for rural (p=0.01) and 66 minutes (IQR 30~240)for urban VS 90 minutes (IQR 30~330) for rural (p=0.001). T2D2 in urban was shorter than that in rural; 54 minutes (IQR36~78), 40 minutes (IQR 25~65) (p≤0.00), respectively. Conclusion: Urban EDs showed longer D1LOS beforetransferring patients to the hospital for definite care. Strategy for reducing delay due to inter-hospital transportshould differ according to urbanization.