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朴雲緖 서울大學校 經濟硏究所 1994 經濟論集 Vol.33 No.4
2천년대를 향한 새로운 貿易秩序의 기초가 되는 WTO體制가 출범함에 따라 세계경제에서 國境이 사라지고, 절대적으로 경쟁력이 있는 기업만이 살아남게 되며, 정부의 역할도 크게 축소될 것이다. WTO體制의 출범이 전체적으로는 우리 경제에 失보다는 得이 클것으로 전망되지만, 앞으로 다가올 無限競爭時代를 이겨 나가려면 産業의 競爭力 强化가 무엇보다도 중요한 과제이다. 이를 위해서는 國家競爭力은 企業의 競爭力에 달려 있다는 점을 인식하고, 외국기업 및 제품에 대한 차별적 시각에서 벗어나야 하며, 公正한 競爭을 위한 규칙을 정립하는 것이 시급하다. 앞으로의 産業政策은 첫째 産業間ㆍ企業間 競爭을 촉진시키는 여건의 조성, 둘째 가격이 저렴한 生産要素의 원활한 공급, 셋째 産業組織의 효율성 제고, 넷째 생산적ㆍ협력적 노사관계에 기초한 産業平和의 정착에 중점을 두어야 한다. 또한, 모든 經濟主體들이 開放化ㆍ國際化시대에 맞추어 意識을 전환하는 것도 중요하다.
호텔 종사원의 직무 순환이 조직 유효성 및 서비스 품질에 미치는 영향
박운서 관광경영학회 2020 관광경영연구 Vol.94 No.-
Employees play a very important role in hotel enterprises and this signifies that they make very high contributions to the business outcome as well. Precedent studies were conducted from a perspective that securing customers is related to job rotation, organizational effectiveness, and service quality. Based on precedent studies, this study selected employees of domestic hotel enterprises as research subject. First, it was identified that job rotation makes a partial positive effect on organizational effectiveness. Secondly, it was verified that job rotation makes a partial positive effect on a relationship between organizational effectiveness and service quality as well. According to the result of analyzing the objectives of this study, indiscreet job rotation can lead to turnover intention, and provided new implications for hotel management because it can make effect on service quality that customers would receive. Also, contributions to this study and limitation of this study were mentioned and suggested a future research direction based on the findings. s to verify a relationship between job rotation, organizational effectiveness , and service quality. To this end, this study prepared a questionnaire based on precedent studies and selected and collected questionnaire from 285 managers and employees of five-star hotels in Busan Metropolitan City from Feb 11 to Mar 31, 2019. Under the objectives of this study, an analysis was conducted using SPSS 18.0 Windows Program and the results are as follows.
외식 프랜차이즈 기업의 브랜드 자산 구성요소의 영향관계 연구
박운서 관광경영학회 2016 관광경영연구 Vol.69 No.-
The purpose of this study was to investigate the focus on brand equity on component in food service franchise business. Data were collected from the questionnaire completed by 300 domestic citizen through June 1, 2015 to July 31, 2015 for two month. For the analysis of data, descriptive statistics and multipartite statistics were utilized by using SPSS 18.0 for Windows. At the very first, construct validity was verified by exploratory factor analysis and reliability analysis was made to verify the reliability of the measurement scales through Cronbach's alpha coefficients. Next frequency analysis was used for examining the distribution of demographic variables. Test of the hypotheses was assessed that performed for the difference of domestic franchiser and global franchiser with brand equity. The main results are as follows; significance for the difference between domestic and global food service franchiser for brand equity especially, brand attitude to re-purchasing and also re-purchasing to public relations.