국산 캐릭터를 테마로 한 어린이 실내 테마파크의 현황 및 시장전략에 관한 기초연구

박성식(Park, Seongsik) 한국만화애니메이션학회 2012 만화애니메이션연구 Vol.- No.28

본 연구는 문화콘텐츠 비즈니스의 한 분야인 테마파크 비즈니스와 관련하여, 기존의 대규모 야외 복합 테마파크 중심의 접근에서 벋어나 소규모?소자본 전략의 실내 테마파크를 지향하는 흐름에 주목하고 있다. 기존의 대규모 야외 복합 테마파크가 수천억 원 규모의 자본과 고난이도의 기술력, 최신 운영 노하우 등을 필요로 함으로써 큰 리스크와 함께 높은 신규 진입장벽을 가지고 있는 것에 반해, 최근의 실내 테마파크들은 효율적인 리스크 관리와 탄력적인 시장전략으로 시장진입에 성공하고 있기 때문이다. 본 연구에서는 이러한 실내 테마파크들 가운데 새로운 시장인 국산 캐릭터를 테마로 한 어린이 실내 테마파크 시장의 현황을 살펴보고, 국산 캐릭터의 프로퍼티 가치 확장과 국내 테마파크 시장의 확산이라는 두 가지 확장의 측면에서 이 시장의 시장전략을 살펴보고자 한다. 이를 위해 테마파크에 관한 선행연구들을 검토하여 공간적 분류와 테마별 분류, 주 사용자층에 따른 분류 등을 기준으로 국내에 존재하는 테마파크의 유형을 나누어보았다. 또한 국산 캐릭터를 테마로 한 어린이 실내 테마파크 가운데 수도권 소재 5개소를 직접 방문하여 현황조사를 실시하였고, 수도권 소재 2개소와 지방 4개소는 업체 담당자를 통해 현황자료를 입수하여 분석하였다. 또 올 4월 25일 신규 개관한 ‘디보빌리지’ 청계천점을 방문한 관람객을 대상으로 만족도 조사를 시행하여 분석하였다. 이를 통해 현재 국산 캐릭터를 테마로 한 어린이 실내 테마파크 비즈니스의 구조를 분석하고 수행중인 시장전략의 유효성을 분석할 수 있는 토대를 제시하여 보았다. 본 연구를 통하여 테마파크 비즈니스의 틈새시장이라 할 수 있는 실내 테마파크 비즈니스에 대한 체계적이고 심도 있는 논의의 단초를 마련하여 소규모 지역밀착형 실내 테마파크들이 국내 테마파크 산업의 유력한 비즈니스 모델로 연구될 수 있기를 기대한다. 또한 캐릭터 비즈니스의 측면에서도 국산 애니메이션 캐릭터들의 프로퍼티 가치의 공간적?스토리텔링적 확장의 새로운 모델을 정립하는 계기가 될 수 있기를 바란다. Regarding the theme park business as an area of cultural content business, this study focuses on the trend of pursuing indoor theme parks as a small-scale?small capital strategy escaped from the existing approach oriented to large-scale outdoor complex theme parks. It is because although existing large-scale outdoor complex theme parks require the capital with the scale of hundreds of billion won and also high-level technique and the latest operational know-how that they have a great barrier for new entry as well as enormous risk, the rent indoor theme parks succeed in market entry with efficient risk management and flexible market strategies. Thereupon, this study examines the current status of the children’s indoor theme park market with Korean characters as their theme as a new market among the indoor theme parks and also investigates the market strategies of this market in the two aspects of expansion: the expansion of Korean characters’ property value and the expansion of the local theme park market. For that, this article reviewed the advanced researches on theme parks and divided the types of theme parks existing in Korea with the criteria of classification by space and theme or classification by main users. Also, among the children’s indoor theme parks with Korean characters as their theme, this study visited five ones located in the capital area to examine the current status. And about two located in the capital area and also four in the local area, the current data were received from the persons in charge of the companies for analysis. Also, with the subjects of spectators visiting the ‘DIBO VILLAGE, Cheonggye-cheon’ newly opened on April 25th, 2012, the research on satisfaction was conducted for analysis. Through that, this study analyzed the structure of the existing children’s indoor theme park business with Korean characters as their theme and suggested the ground to analyze the effectiveness of market strategies being implemented. It is expected that this study will establish the clues of systematic and profound discussion for the indoor theme park business that can be said to be the niche market of the theme park business and allow the small-scale areal indoor theme parks to be examined as a significant business model for the local theme park industry. In the aspect of character business as well, it is expected that this will give a chance to establish a new model of spatial?storytelling expansion in terms of the property value of Korean animation characters.

건조스트레스에 따른 옥상녹화 식물의 생리적 반응

박성식,최재혁,박봉주,Park, Seong-Sik,Choi, Jaehyuck,Park, Bong-Ju 한국조경학회 2017 韓國造景學會誌 Vol.45 No.2

본 연구는 저관리 경량형 옥상녹화를 위해 맥문동, 울릉국화, 비비추, 돌나물, 잔디의 내건성을 평가하였다. 옥상녹화 식물의 내건성 평가를 위해 용적수분함량, 엽과 토양의 수분포텐셜, 엽록소 a와 b함량, 엽록소형광, 광합성율, 기공전도도, 증산속도, 항산화물질을 측정하였다. 옥상녹화 식물의 내건성 측정결과, 무관수 일수가 경과하면서 용적수분함량 부족에 따라 식물은 점차 고사하는 경향을 보였다. 울릉국화가 가장 먼저 고사하였으며, 그 다음으로 잔디, 비비추, 맥문동 순이었으며, 돌나물은 고사하지 않았다. 비비추, 맥문동, 돌나물은 3주 이상 생존하여 내건성이 높은 식물로 판단되었다. 엽록소 a와 b는 두 가지 유형이 나타났는데, 초기부터 중기까지 일정한 함량을 유지 후, 급격히 감소하는 I유형에는 비비추, 잔디와 초기에는 낮은 함량을 보이다가 중기 때 급격히 증가 후, 감소하는 II유형에는 울릉국화, 맥문동, 돌나물로 구분되었다. 용적수분함량과 증발산량은 모든 식물 종에서 지속적으로 감소하였으며, 엽록소형광 측정결과, 내건성이 상대적으로 높은 돌나물이 가장 늦게 감소하였고, 잔디와 돌나물은 급격한 감소가 나타난 후 고사하였다. 광합성, 기공전도도, 증산속도는 초기에 높은 활성도가 나타났으나, 용적수분함량의 감소로 인하여 식물체가 기공을 닫아 낮아지는 경향을 보였다. 항산화물질 측정결과, 건조스트레스가 증가하면 항산화물질의 양 또한 증가하나, 높은 스트레스가 유지되면 이러한 화합물이 지속적으로 소비되므로, 항산화물질의 증감은 내건성 평가 지표로 사용할 수 있을 것으로 판단된다. This study evaluated the drought tolerance of Liriope platyphylla F.T.Wang & T.Tang, Dendranthema zawadskii var. lucidum (Nakai) J.H.Park, Hosta longipes (Franch. & Sav.) Matsum., Sedum sarmentosum Bunge and Zoysia japonica Steud. for an extensive green roof. In order to assess drought tolerance of green roof plants, several criteria were measured such as volumetric water content, leaf and soil moisture potential, chlorophyll a and b, chlorophyll fluorescence, photosynthesis, stomatal conductance, transpiration rate and antioxidants. The results of the drought tolerance measurement of green roof plants focused on the gradually withering of plants from lack of volumetric water content. D. zawadskii was the first to show an initial wilting point, followed by Z. japonica, H. longipes and L. platyphylla in order while S. sarmentosum showed no withering. It was concluded that H. longipes, L. platyphylla and S. sarmentosum were highly drought tolerant plants able to survive over three weeks. Furthermore, chlorophyll a and b were divided into two types: Type I, which kept regular content from the beginning to the middle of the period and suddenly declined, like H. longipes and Z. japonica; and Type II, which showed low content at the beginning, sharply increased at the middle stage and decreased, like D. zawadskii, L. platyphylla and S. sarmentosum. Volumetric water content and the amount of evapotranspiration consistently declined in all plant species. The analysis of chlorophyll fluorescence results that S. sarmentosum, which had relatively high drought tolerance, was the last to decline, while Z. japonica and S. sarmentosum withered after rapid reduction. At first, photosynthesis, stomatal conductance and transpiration rate showed high activity, but they lowered as the plant body closed stomata owing to the decrease in volumetric water content. Measuring antioxidants showed that when drought stress increased, the amount of antioxidants grew as well. However, when high moisture stress was maintained, this compound was continuously consumed. Therefore, the variation of antioxidants was considered possible for use as one of the indicators of drought tolerance evaluation.

양독백호탕(陽毒白虎湯)이 이식(移植) 피부(皮膚) 거부반응(拒否反應) 지연(遲延)에 미치는 영향(影響)

박성식,전준영,Park, Seong-Sik,Jeon, Jun-Young 사상체질의학회 2003 사상체질의학회지 Vol.15 No.2

Objective: This study was carried out to evaluate the inhibitory effect on immme hypersensitive reaction by Yangdokbackhotang extract. methods: To study, We divided 4 weeks old rats into three groups of 20, which are the constrasive group with nothing treated, the skin transplated only, and the Yangdokbackhotang extract fed before skin transplantation. And did the experiment. Results: 1. The ear swelling in mice treated with YB noticeably decreased than only DNCB treated mice. 2. As shown in Table3, also results in a significant decrease of YB group than ST group in the number of positive cells of $NF-{\kappa}B$, COX-2, IL-12B, and ICAM-1. From the above results, it could be concluded that Yangdokbackhotang showed benificial immunosupressive effect on the hypersensitive reaction.

"동무선사사상약성상험고가(東武先師四象藥性嘗驗古歌)"의 연원(淵源)과 의의(意義)에 대한 연구(硏究)

박성식,Park, Seong-Sik 사상체질의학회 2002 사상체질의학회지 Vol.14 No.2

I think that the study on the ${\ulcorner}$DongMuSunSaSaSangYakSungSangHumGoGa${\lrcorner}$ of ${\ulcorner}$DongMuYooGo${\lrcorner}$ is basic material explaining the character of sasang-herb and prescription. Through the study on the ${\ulcorner}$DongMuSunSaSaSangYakSungSangHumGoGa${\lrcorner}$'s origin and meaning, I can take the result as follows. The first, that is composed of total 237 herbs of 90 spleen-herb (Soeumin-herb), 61 kidney-herb (Soyangin-herb), 67 lung-herb (Taeeumin-herb) and 19 liver-herb (Taeyangin-herb). The second, the origin of that is ${\ulcorner}$JeJungSinPyun${\lrcorner}$, ${\ulcorner}$BangYakHapPyun${\lrcorner}$ and ${\ulcorner}$EuiHakIpMum${\lrcorner}$. And DongMu classified traditional YakSungGa as spleen-herb, kidney-herb, lung-herb and liver-herb which is suitable to Sasangin, not created that. So we can know that the first understanding for DongMu' s herb is focused on the traditional YakSungGa. The third, DongMu's unique terminology of spleen-herb, kidney-herb, lung-herb and liver herb show his sight of symptom, disease and pharmacology, that is focused on small JangBu. The forth, through herb-nature gathered from traditional YakSungGa, that purposed to classfying each constitutional herb. So we can know his idea that the choice of herb is not in general efficacy but in personal constitution. As mentioned abovet, that can refer to an herbal argument of DongMu and ${\ulcorner}$DongMuYooGoYakSungGa${\lrcorner}$ that make known to be common can refer to an prescriptional argument of DongMu.

소양인(少陽人) 비수한표한병(脾受寒表寒病)에 대(對)한 문헌적(文獻的) 고찰(考察) -(소양상풍증(少陽傷風證) 결흉(結胸) 망음병(亡陰病)을 중심(中心)으로)-

박성식,송일병,Park, Seong-Sik,Song, Il-Byeong 대한한방내과학회 1993 大韓韓方內科學會誌 Vol.14 No.2

Allergy성(性) 접촉피부염(接觸皮膚炎)이 유발된 백서(白鼠)의 손상피부(損傷皮膚)에 열다한소탕(熱多寒少湯) 전탕액(煎湯液)이 미치는 영향(影響)

박성식,김만식,Park, Seong-Sik,Kim, Man-Sic 사상체질의학회 2002 사상체질의학회지 Vol.14 No.3

Objective To study the effectiveness of Yuldahansotang against Allergic Contact Dermatitis, the change of cutaneous shape, histochemistry, immunohistochemistry and distribution of apoptotic cells was researched. materials and methods 4-month-old rats were divided into three groups of 10. One is a contrastive group which has applied Acetone olive oil only. Another is ACD group which has intentionally activated Allergic Contact Dermatitis by DNCB. And the other is YST group which has given medication of Yangkyuksanhawtang extract. Each group of mice were observed after 24, 48 and 72 hours. results 1. With the result of Contact hypersensitivity assay, YST group shows appreciably less ear swelling than ACD group. 2. Comparing YST and ACD groups to each other regarding general change of skin, YST group shows less hyperplasia of epidermis, less migration of inflammatory cells and less damage of epidermis than ACD group. 3. Regarding the change of collagen fiber, ACD group has appeared to be low in number of collagen fiber while YST shows similarity with the contrastive group. 4. In dermis YST group has showed lower number of mastocyte than ACD group and is granulated type. 5. In dermis YST group has showed less MAC-1,IL-1, $IL-2R-{\alpha}$, ICAM-1 and VCAM-1 than ACD group. 6. The distribution of apoptotic cells has appeared littler in YST group than in ACD 7. Among signal molecule of apoptosis Bcl-2 has distributed more in YST group than ACD group and Bax and Fas has distributed less in YST group than ACD group.

소양인(少陽人) 약방(藥方)의 형성과정에 관한 연구(硏究)

박성식,배효상,Park, Seong-Sik,Bae, Hyo-Sang 사상체질의학회 2002 사상체질의학회지 Vol.14 No.3

1. Purpose This study is intended to catch the expasion of theory of Sasang Constitutional Medicine through comparision DongyiSooseBowon Chopanbon with DongyiSooseBowon Chobonguen and DongyiSooseBowon Gabobon. 2. Method I compared the Soyangin's prescription and medications of DongyiSooseBowon Chopanbon with those of DongyiSooseBowon Chobonguen and Dongyisoosebowon Gabobon. 3. Result and conclusion 1) Soyangin's Medications of the same kind in Chobonguen's prescriptions and Gabobon's and Chopann's are thirty-two; like Bangpoong(防風), Hyeunggye(荊芥), Sangjihwang(生地黃), sukgo(石膏), etc. And these medications are the principle in Soyangin's disease. 2) Soyangin's Prescriptions of the same name in Chobonguen's prescriptions and Gabobon's and Chopanbon's are Yangdokbackhotang(陽毒白虎湯). Chopanbon's Yangdokbackhotang(陽毒白虎湯) is more rational and effective prescription. 3) Soyangin's Prescriptions of the same name in Chobonguen's prescriptions and Gabobon's are eleven; Bangpoongtongseungsan(防風通聖散), chengumdojuksan(千金導赤散), etc. These prescriptions are similar in the structure. 4) Soyangin's Prescriptions of the same name in Gabobon's prescriptions and Chopanbon's are five; Hyungbangpaedoksan(荊防敗毒散), Yangdokbackhotang(陽毒白虎湯). etc. These Prescriptions make a change in the structure from Gabobon's to Chopanbon's. As this we know that Dongmu(東武) selected Sasang Constitutional prescription and medication in detail as he has the more experience of treatment.

" 동의수세보원(東醫壽世保元) 갑오본(甲午本)의 약방(藥方)"에 관한 연구(硏究)

박성식,한경석,Park, Seong-Sik,Han, Kyung-Suk 사상체질의학회 2001 사상체질의학회지 Vol.13 No.2

1. Background and Purpose At the year of 2000, the society of Sasang Constitutional Medicine acquired ${\ulcorner}$HamsanSachon DongyiSooseBowon GaboGubon${\lrcorner}$ which is seen as a written copy of ${\ulcorner}$GaboBon${\lrcorner}$. According to Lee Sung-su who is the great-grandson of DongMu's older brother, ${\ulcorner}$HamsanSachon DongyiSooseBowon GaboGubon${\lrcorner}$ was worked by Lee Jin-yoon who is the grandson of DongMu's older brother, and it was copied by Han Min-gab and now is owned by Lee Sung-su who is son of Lee Jin-yoon. 2. Methods This paper was written in order to understand of the character of the discourse on the medications and prescriptions of the ${\ulcorner}$HamsanSachon DongyiSooseBowon GaboGubon${\lrcorner}$. 3. Result and Conclusion 1) Newly created prescriptions of ${\ulcorner}$GaboBon${\lrcorner}$ is composed of the 125 medications of Soeumin 46, Soyangin 36, Taeumin 29, Taeyangin 14. Regarding with that prescriptions, the average number of the medications per prescription is 9.3 and the average capacity of that is 42.6gram. 2) The experimental prescription is from ${\ulcorner}$GaboBon${\lrcorner}$. All the 37 prescriptions of ${\ulcorner}$Sanghanlon${\lrcorner}$ is found at the text of ${\ulcorner}$GaboBon${\lrcorner}$, and only 12 of 37 prescriptions of Traditional Medicine excepting ${\ulcorner}$Sanghanlon${\lrcorner}$ is described at the text of it. Hardly any case of treatment by Traditional Prescription can be found at the discourse on constitunal symptoms and diseases. 3) Only 13 of 69 newly created prescriptions is not prescribed at ${\ulcorner}$GaboBon${\lrcorner}$, and 7 of the 13 prescriptions don't have the symptom of charge also. 4) 6 prescriptions which are supposed to newly created prescriptions of ${\ulcorner}$The Discourse on Constitutional Symptoms and Diseases${\lrcorner}$ are not describe to the composition of medications. 5) All the newly created prescriptions of ${\ulcorner}$The General Remarks on the Soeumin${\lrcorner}$ of ${\ulcorner}$SinChucBon${\lrcorner}$ are to be regarded as GaboBon's.

청폐사간탕(淸肺瀉肝湯)이 생쥐의 Lipopolysaccharide 유발 관절염(關節炎)에 미치는 영향(影響)

박성식,김주희,Park, Seong-Sik,Kim, Ju-Hee 사상체질의학회 2002 사상체질의학회지 Vol.14 No.3

1. PURPOSE : The purpose of this study is to investigate the effect of Chungpyesagantang on LPS induced Arthritis in Mice. 2. METHOD : All the BALB/C Mice used in this study were 4wks of age at the start of the experiment. The experimental model of Arthritis was induced by injectection of $300{\mu}g/kg$ LPS in mice knee joint. The experiment was compare daily CS treatment group after Arthritis elicitation with Arthritis elicitated group at day 4, 7, 14 after Arthritis elicitation. 3. RESULTS 1) The hyperplasia of synoviocytes of CS treatment group after Arthritis elicitation is soften than Arthritis elicitated group. 2) The aggregation of collagen fibers CS treatment group after Arthritis elicitation is decreased than Arthritis elicitated group. 3) The distribution of TUNEL positive cells(apoptotic cell) of CS treatment group was remarkably increased than Arthritis elicitated group. 4) The distribution of $TNF-{\alpha}$, $NF-{\kappa}B\;p50$, COX-2 positive cells of CS treatment group after Arthritis elicitation in synovial membrane was decreased than Arthritis elicitated group. 5) The distribution of $IL-2R-{\alpha}$, ICAM-1 positive cells of CS treatment group after Arthritis elicitation in apical surface of synovial membrane was decreased than Arthritis elicitated group. 6) The distribution of $NF-{\kappa}B\;p50$, $IL-2R-{\alpha}$ in common iliac lymph node of CS treatment group after Arthritis elicitation positive cells was decreased than Arthritis elicitated group. 4. CONCLUSION : As a result of these experimental results, it may be concluded that Chungpyesagantang used for treatment of LPS induced Arthritis in Mice. Inflamation activity in CS treatment group after Arthritis elicitation was decreased than Arthritis elicitated group.

신경학적 증상으로 내원한 분문 무이완증 1례

박성식,남상욱,이준우,박재홍,Park, Seong-Shik,Nam, Sang-Ook,Lee, Jun-Woo,Park, Jae-Hong 대한소아소화기영양학회 2001 Pediatric gastroenterology, hepatology & nutrition Vol.4 No.2

저자들은 신경학적 증상을 주소로 내원한 환아에서 분문 무이완증을 진단하고 풍선확장술로 치험하였기에 문헌 고찰과 함께 보고하는 바이다. Achalasia is a rare motor disorder of the esophageal smooth muscle in which the lower esophageal sphincter dose not relax properly with swallowing, and the normal peristalsis of the esophageal body is replaced by abnormal contractions. Achalasia has been described as party of several distinct multisystem syndromes suggesting a generalized neuromuscular disorder as the mode of origin. An 11-year-old female was admitted because of paresthesia on the trunk and both legs for 5 days. She had suffered from chest discomfort, dysphagia, postprandial vomiting, and weight loss for 6 months. She was diagnosed as having achalasia by means of the esophagography and esophageal manometry. Her chest discomfort, dysphagia and vomiting much improved after the endoscopic balloon dilatation. The authors present an 11-year-old female with achalasia complained of paresthesia and sucessfully managed by the balloon dilatation.