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네트워크 연결 관계의 강도가 영화 수출 성과에 미치는 영향
박남규(Nam Gyoo Park),김희연(Hee Yon Kim) 한국경영학회 2008 經營學硏究 Vol.37 No.7
Previous studies argued that maintaining arms-length relationships or weak ties with partners improves performance while others emphasized in favor of strong ties and the roles of trust in relationships. We review the influences of both strong and weak ties, investigate the level of analysis issues in network research, and reexamine the relationships in the Korean film industry. Unlike previous studies, we propose a more refined framework at the project level. With the contingency approach, we argue that the impact of network ties depends on not only their strength but also project characteristics. We propose that strong ties positively affect projects with standard characteristics but negatively influence creative projects in the setting of the film exports. We measured the performance of exported films by two indexes, artistic and commercial success. Our tests show that strong tie networks improve the commercial performance of films (standardized project), while hamper the artistic performance (creative task). We discuss the implications for future research on the strength of network ties and the film industry.
네트워크 연결 관계의 강도가 영화 수출 성과에 미치는 영향
박남규(Nam Gyoo Park),김희연(Hee Yon Kim) 한국경영학회 2008 經營學硏究 Vol.37 No.8
Previous studies argued that maintaining arms-length relationships or weak ties with partners improves performance while others emphasized in favor of strong ties and the roles of trust in relationships. We review the influences of both strong and weak ties, investigate the level of analysis issues in network research, and reexamine the relationships in the Korean film industry. Unlike previous studies, we propose a more refined framework at the project level. With the contingency approach, we argue that the impact of network ties depends on not only their strength but also project characteristics. We propose that strong ties positively affect projects with standard characteristics but negatively influence creative projects in the setting of the film exports. We measured the performance of exported films by two indexes, artistic and commercial success. Our tests show that strong tie networks improve the commercial performance of films (standardized project), while hamper the artistic performance (creative task). We discuss the implications for future research on the strength of network ties and the film industry.
한재훈(Jae Hoon Han),박남규(Nam Gyoo Park),이정환(Jeong Hwan Lee) 한국경영학회 2011 Korea Business Review Vol.15 No.2
국내외 많은 기업들이 글로벌 기업의 성공사례를 조직에 도입하여 변화와 혁신을 시도하였으나 동일한 성과를 획득한 사례는 많지 않다. 타 기업의 사례를 효과적으로 조직 내부로 이전하기 위해서는 보다 구체적인 전략과 실행방법이 고려되어야 하기 때문이다. 이와 같은 상황에서 효성 중공업 PG는 글로벌 경쟁에서 살아남기 위해서 도요타의 핵심역량인 도요타생산방식(Toyota Production System, TPS)을 효율적으로 도입하여 경영혁신을 추구하였다. 본 연구에서 효성 중공업 PG가 글로벌 기업의 성공사례를 벤치마킹하여 도입하고자 전사적인 노력을 기울이고 체계적인 전략을 실행함으로써 TPS를 조직내 체화하여 성과로 연결시키는 과정을 살펴볼 수 있었다. 본 연구를 통해 도전 목표의 구체화, 경영진의 적극적인 참여와 지원, 전담조직 구성 및 외부자문 도입, 직원들의 교육과 훈련 강화 및 평가와 보상제도의 구체화 등이 성공사례의 성공적인 이전과 확산에 중요한 요소임을 알 수 있었다. There are many cases where firms try to innovate the process and organization through benchmarking global firms` best practices. However, it is hard to find success cases, because deliberate and refined strategy and implementation process are required for the successful benchmarking of other firms` best practices. Starting from recently, Hyosung Power & Industrial Systems PG has been trying to rebuild and innovate its organization through introducing Toyota Production System(TPS), which is Toyota`s core competence for efficient production, in order to survive in the global hyper-competitive market. This study shows the whole processes, systematic implementation of strategy, and firm`s efforts to benchmark TPS for substantially better performance via Hyosung Power & Industrial Systems PG case. Finally, we found key success factors for benchmarking and diffusion of global firms` best practices such as establishing detailed goals based on field experience, CEO`s active participation and support, organizing task force team and outside expert consultants` support, reinforcing internal education and practice program, and systematic evaluation and compensation.