잠재평균 분석을 통한 해양스포츠 참여자의 참여동기 수준과 만족도, 재방문의도 간의 차이검증

문선호(Sun Ho Mun),이순환(Soon Hwan Lee) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.53

This research is intended to verify the levels of participation motivation and satisfaction, and revisiting intention of marine sports participants of each age group, using a latent mean analysis. The purpose is to provide basic data necessary for various environments to be considered for marine sports development by verifying the level of participation motivation and satisfaction, and revisiting intention of marine sports participants of each age group, after evaluating their measurement variables through verification of equality in terms of forms, measurement and segments. As a result, the following facts were derived. First, compared to people in their 20s, participants in their 30s showed statistical similarities in ‘deviance’ (p<.001), ‘entertainment value’ (p<.001), ‘satisfaction level’ (p<.05), and ‘revisiting intention’ (p<.05). In terms of effect size (d), the ‘entertainment value’ was very substantial (.8 or above), and ‘deviance’ showed an intermediate-level of disparity (.5 or above). Meanwhile, ‘educational value’, ‘satisfaction level’, and ‘revisiting intention’, showed a small level of disparity (.2 or above). Second, participants in their 40s showed statistical similarities in ‘deviance’ (p<.001) and ‘entertainment value’ (p<.001), and showed an intermediate-level of disparity (.5 or above) in ‘deviance’ and ‘entertainment value’ in the effect size (d). Third, participants in their 50s showed statistical similarities in ‘deviance’ (p<.001), ‘entertainment value’ (p<.001), and ‘reliability’ (p<.05). In terms of effect size (d), a high level of disparity (.8 or above) in ‘deviance’, an intermediate-level of disparity (.5 or above) in ‘entertainment value’, and a small level of disparity (.2 or above) was found in ‘reliability‘.

풋볼에 대한 지식, 인지된 위험 성격 및 혜택인지도가 위험인지도와 재참여의도에 미치는 영향

문선호 ( Sun Ho Mun ) 한국스포츠산업경영학회 2005 한국스포츠산업경영학회지 Vol.10 No.3

스키리조트에 대한 인지된 위험이 위험관리 필요성과 재방문의도에 미치는 영향

문선호 ( Sun Ho Mun ) 한국스포츠산업경영학회 2006 한국스포츠산업경영학회지 Vol.11 No.4

해양스포츠 활동의 지각된 위험, 위험관리, 신뢰도, 만족도 및 참여의도간의 구조모형 분석에 관한 연구

문선호 ( Sun Ho Mun ) 한국스포츠산업경영학회 2009 한국스포츠산업경영학회지 Vol.14 No.2

본 연구의 목적은 해양스포츠 활동의 지각된 위험, 위험관리, 신뢰도, 만족도 그리고 참여의도간에 설정된 구조 모형의 인과관계를 규명하는 것이다. 이 목적을 달성하기 위해 설문지 방식을 이용하여 상관관계, 탐색적·확인적 요인분석, 및 공분산 구조분석을 하였고, 총 표본 수는 230명이었으나 불성실하게 응답한 24부를 제외한 206명의 설문지를 본 연구에 사용하여 다음과 같은 결과를 도출하였다. 첫째, 해양스포츠 활동의 지각된 위험이 신뢰도에 미치는 영향은 통계적으로 유의하고 부정적인 영향을 미치는 것으로 나타났다. 둘째, 해양스포츠 활동의 지각된 위험이 위험관리에 미치는 영향은 통계적으로 유의하고 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 해양스포츠 활동의 위험관리가 신뢰도요인에 통계적으로 유의하고 긍정적인 결과를 나타냈다. 넷째, 해양스포츠 활동의 신뢰도요인과 만족도의 인과관계에서 통계적으로 유의하고 긍정적인 영향을 미치는 것으로 나타났다. 다섯째, 해양스포츠 활동의 위험관리가 만족도 요인의 인과관계에서는 통계적으로 유의하지 않은 것으로 나타났다. 마지막으로, 해양스포츠 활동의 만족도가 해양스포츠 참여의도에 통계적으로 유의하고 긍정적인 영향을 미치는 것으로 나타났다. The purpose of this study was to identify the causal relationship with the of participation intention among the perceived risk, trust, risk management, and satisfaction in marine sports. Responses were collected from 206 out of the 230 questionnaires, A total of 206 responses were used in data analysis; 24 questionnaires were excluded from data analysis because of incomplete or missing data. To conduct this study the hypothesized structure equation model(SEM) was used by Amos 4.0. the result of this study disclosed; first, the factor of perceived risk was statistically positive causal relationship with the trust, second, the factor of perceived risk was statistically causal relationship with risk management. Third, the factor of risk management was statistically positive causal relationship with the trust, Fourth, the factor of trust was not statistically causal relationship with the satisfaction in marine sport. fifth the factor of risk management was not statistically causal relationship with satisfaction in marine sport. Lastly, the satisfaction of marine sport activity was statistically positive causal relationship with the intention of participation in marine sport.

스포츠 종목별 위험인지도에 관한 연구

문선호(Mun Sun-Ho),김종백(Kim Jong-Back) 한국체육과학회 2006 한국체육과학회지 Vol.15 No.4

The purposes of this study were to identify how people perceive risk in sports activities, and to identify quantitative judgments of perceived risk, through application of the psychometric paradigm procedure to various sport activities. This study surveyed 297 college students who were enrolled in a Lifetime Activities Program (LAP) of the 297 subjects, 255 samples were deemed usable. The results of the survey indicated the existence of seven risk characteristics, composed of two factors the first factor was labeled as fatality risk, while the second factor was labeled as knowledge risk. Following the psychometric paradigm procedure, ice hockey and football were determined to be highly related in the dimension of fatality risk. Golf, running, and aerobics were highly related in the dimension of knowledge risk.

중년여성들의 고가등산복 소비행태에 관한 마케팅적 질적 탐구

문선호(Mun, Sun-Ho),권일권(Kwon, Il-Kwon) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.63

The purpose of this study was to determine the changes in domestic outdoor sportswear market and verify the middle-aged women’s propensity to consume in aspect of marketing. Eight middle-aged women who usually wore high priced mountain clothing in mountain-climbing club were selected as research participants. Then analyzing the data which were collected by in-depth interview, the results were as follows. Firs t, middle-aged women wore high priced mountain clothing for emphasize need. Second, middle-aged women wore high priced mountain clothing for qualification to yourself. Third, middle-aged women wore high priced mountain clothing for exterior take care of the ship. Fourth, middle-aged women wore high priced mountain clothing for costly manufactured goods, a display of ownership .Fifth, middle-aged women wore high priced mountain clothing for framing cost-benefit. Lastly, middle-aged women wore high priced mountain clothing for the chance of restoring self-confidence.

스포츠 시설의 마케팅믹스가 스포츠 시설 이미지와 이용자의 태도에 미치는 영향

문선호(Sun Ho Mun),조태수(Tae Soo Cho) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.46

The objective of this study is to provide references necessary to establish managerial strategy of sports facilities by empirically studying influence of marketing mix elements on image of a sports facility and user attitude through structured model-based analysis. The study was implemented for members of four sports facilities with more than 200 annual memberships in P Metropolitan City from March to June 2010. Obtained data were analyzed with SPSS version 14.0 for frequency analysis, exploratory factor analysis, reliability analysis and correlation analysis as well as AMOS version 7.0 for confirmatory factor analysis and structured model-based analysis. The following results were deduced from the analyses. First, regarding relationship between marketing mix elements and their images, three elements, i.e., price, promotion and product, have exerted positive (+) influence on their images. Second, the image of a sports facility has exercised positive (+) effects on customer satisfaction. Third, the customer satisfaction has exerted positive (+) influence to customers` intention to revisit.

워터파크의 서비스 공정성이 방문객의 관계의 질에 미치는 영향

문선호(Mun, Sun-Ho),조태수(Cho, Tae-Soo) 한국사회체육학회 2014 한국사회체육학회지 Vol.0 No.58

This study focused on customers visiting Water Parks, which are very popular all-season, to analyze their efforts to recover services through failures in services. The purpose of study was to establish customer-oriented management system through the recovery of services which develop minimize departing customers and increase profitability of Water Parks. And subjects of the study were college students who lived in “P” Metropolitan City from June through October 2013. For the survey, the researcher and assistant researcher visited a water park for an in-depth interview with research subjects, who were selected only from those who had epxerienced failure with regard to services provided at the water park. For data processing, Smart PLS 2.0 program was used to conduct hypothesis testing through validity, reliability, factor-specific correlation ,and covariance analysis, with the following results. In hypothesis 1, the fairness of services at a water park has ropven to have positive influence on all factors of trust such as distribution (t=2.856, p<.001), procedure (t=2.174, p<.01), and reciprocity (t=4.022, p<.001). And hypothesis 2, it has been confirmed that while the fairness of the services exerts no influence on distribution (t=.553, p<.001), it exercises positive influence on procedure (t=4.950, p<.001) and reciprocity (t=2.769, p<.001). In hypothesis 3, the quality of the customers’ relationhsips and relationships with customer behavior have proven to exert positive influence on the factors of tru s(tt=19.748, p<.001) and immersion (t=3.608, p<.001) that affect satisfaction. And hypothesis 4, they have proven to exert positive influence on the factors of trust (t=8.027, p<.001) and immersion (t=11.988, p<.001) that affect revisit. The results can be summarized as showing that water parks put in various efforts to provide nad recover fair services for their customers, in response to service failure. Through this, I have seen that water parks ensure satisfaction through the quality of the relationships between a water park and customers, which encourages revisits. It is my judgment that water parks will register faster growth than before.

스포츠와 상표법에 대한 연구

문선호 ( Sun Ho Mun ) 한국스포츠산업경영학회 2005 한국스포츠산업경영학회지 Vol.10 No.2

골프연습장 종사자의 감정노동이 고객 서비스에 미치는 영향

문선호(Mun, Sun-Ho),조태수(Cho, Tae-Soo) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.59

This study is aimed at looking into the influence of the emotional aspect of an employee working at a driving range, which could occur due to the change between the emotional labor demanded by the employer of the driving range and the employee’s own feelings, on the service provided to a customer, and providing its consequential sequential implications. As the result consequent on such a process, this study suggested that the emotional labor of an employee working at a driving range had a positive influence on personal social services, face-to-face services, and response services, and this study is intending to make a conclusion as follows: First, this study learned that the employees at a driving range were making efforts for benefits of an organization rather than their own interest in order to achieve the organizational purpose in various service circumstances. Such an aspect is judged to have a positive influence on customers’ feelings, leading to their satisfaction with se-r vices provided by the driving range. Accordingly, if the management of a driving range informs the employees about this favorable aspect, and creates an additional facility or environment needed by employees, it might work as the opportunity to be a big impetus to employees themselves. Second, it might be safely said that the employes at a driving range are making a lot of effort from the aspect of providing customer service. Accordingly, it is judged that if the management of a driving range comes up with the plan for enhancement and effort to make it possible to have special relations with employees, it might be helpful to the management i n additional benefit occurrence. Third, this study thinks that now is the time for the management to place se-r vice differentiation for customers above others in order to be helpful to management. Accordingly, this study definitely puts emphasis on the fact that now is about the time for the management to make effort to upgrade customer service in combination with efficient employee management in order to strengthen competitiveness of a driving range on the basis of this research result.