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정책갈등 관리에 있어 정부 신뢰와 불신의 역할 담뱃값 인상 정책을 중심으로
문빛 ( Bitt Beach Moon ),박건희 ( Geon Hee Park ) 한국PR학회 2014 PR연구 Vol.18 No.3
This study sought to investigate the differential roles of trust and distrust in conflict management of the current government. By focusing on the policy to increase tobacco prices in early 2013 which caused controversial issues, researchers explored how governmental integrity and competence affect trust and distrust as well as how trust and distrust influence publics’ conflict resolution acts. A survey with 193 Korean participants was conducted in 2014. The findings of this study indicated that the two factors including trust and distrust play different roles among government’s integrity, competence, and publics’ conflict resolution act (conflict response style). Based on the results of this study, the theoretical and strategic implications were further discussed.
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기업 위기 상황에서 신뢰와 불신의 선행 요인과 결과 요인 탐색에 관한 연구 -위기 유형, 공중의 분노 및 부정적 커뮤니케이션 행동을 중심으로
문빛(교수) ( Bitt Beach Moon ),박건희 ( Geonhee Park ) 한국PR학회 2016 PR연구 Vol.20 No.1
Trust and distrust are separate concepts that co-exist yet differ in terms of their functional roles. However, there is little empirical research to examine how trust and distrust function differently from a corporate crisis management perspective. This study thus attempted to explore how trust and distrust are affected by the crisis types and how the differential concepts stimulate anger and negative communication behavior. An experiment with 200 Korean participants was conducted in 2015. The results showed that trust acts as defensive power to mitigate a corporate crisis whereas distrust works as detrimental factor to worsen the crisis situation. Theoretical and strategic implications are further discussed.
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문빛(Bitt Beach Moon),이유나(Yunna Rhee) 한국언론학회 2011 한국언론학보 Vol.55 No.5
Most research on organization-public relationships have been focused on investigating only the positive relational characteristics. In this research, we argue that as important as it is to understand how positive OPR can contribute to positive public relations outcomes, it is also imperative to know how negative OPR can hamper or damage public relations efforts. In this regard, we attempt to explore and examine the possible relational dimensions that would allow measurement of negative aspects of organization-public relationships. The research thoroughly followed the measurement development process proposed by Churchill(1979) and DeVellis(2003). Through this process, an integrative organization-public relationship model comprised of eight dimensions--dissatisfaction, distrust, control dominance, dissolution, satisfaction, trust, control mutuality, and commitment--was developed. Theoretical and practical implications of the research results were discussed.
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황성욱(SungWook Hwang),문빛(Bitt Beach Moon),이종혁(JongHyuk Lee) 한국언론학회 2014 한국언론학보 Vol.58 No.5
Little attention has been paid to conceptualizing the notion of dialogue in the public sphere even if many researchers currently emphasize the value of dialogue between a government and its publics. In particular, there are not many empirical studies which enable one to discuss how to evaluate dialogue of local governments. The purpose of this study was not only to suggest a conceptual framework of “public dialogue” but also to develop the dimensions and indicators which evaluate the quality of dialogue by focusing on Korean local governments. The AHP(Analytic Hierarchy Process) was used for identifying the relative weight of each indicator for the public dialogue evaluation(PDE) model. The results showed that the PDE model based on two essential factors including dialogue system and dialogue activity consisted of six dimensions: ① organizational, ② media, and ③ institutional systems as well as activities for ④ openness, ⑤ sharing, and ⑥ engagement. The 25 indicators for the PDE model were finally proposed. The findings also indicated that the two dimensions like organizational system and engagement activity were more important than the others. Theoretical and strategic implications were discussed in the conclusion of the paper.
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소셜미디어 PR 콘텐츠의 품질평가 동영상 및 이미지를 중심으로
이유나 ( Yun Na Rhee ),문빛 ( Bitt Beach Moon ),박건희 ( Geon Hee Park ) 한국PR학회 2011 PR연구 Vol.15 No.2
The rise of social media is posing great challenges and opportunities for Public Relations in South Korea. Public relations as a discipline has been focusing on generating effective persuasion through message distribution from the corporation`s or organization`s. However, with the coming of social media, public relations professionals are asked to rethink the way they have been communicating with the public. Although there have been calls for empirical research on the use of social media in public relations, it is not easy to find such studies. In particular, research on how the public are evaluating social media contents such as video clips and images posted by public relations professionals on blogs and contents sharing sites; and what kind of communication contents prompt online word-of-mouth within the social media environment has not yet been conducted. In this regard, the researchers implemented a thorough literature review to conceptualize social media contents quality and proposed an exploratory quality evaluation model. Furthermore, the researchers tested the proposed model through a survey research (N=538).
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