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헤어서비스전문가의 블랙컨슈머 행동지각이 정서적 소진 및자아탄력성에 미치는 영향
마은정(Eun-Jung Ma),고경숙(Kyoung-Sook Ko) 한국응용과학기술학회 (구.한국유화학회) 2021 한국응용과학기술학회지 Vol.38 No.4
본 연구는 헤어서비스전문가의 블랙컨슈머 행동지각이 정서적 소진과 자아탄력성에 미치는 영향에 대하여 연구하는 것을 목적으로 한다. 서울, 경기, 전남지역 헤어미용전문가를 대상으로 318부의 설문지가 최종 분석 자료로 사용되었으며 SPSS 26.0 통계 프로그램을 사용하여 분석 되었다. 연구결과는 첫째, 블랙컨슈머 행동지각이 정서적 소진에 정적(+)상관관계를 보였고, 블랙컨슈머 행동지각이 자아탄력성에 부적(-)상관관계를 보였다. 정서적 소진과 자아탄력성은 서로 부적(-)상관관계를 보였다. 둘째, 블랙컨 슈머 요인 중 과도성이 정서적 소진에 영향을 미치고 있음이 확인되었다. 셋째, 블랙컨슈머 요인 중 과도 성, 상습성이 자아탄력성에 영향을 미치고 있음이 확인되었다. 넷째, 정서적 소진은 자아탄력성에 영향을 미치고 있음이 확인되었다. The purpose of this study was to determine the effects of black consumers perception of behavior on Emotional exhaust and ago resiliency among hair service experts. The 318 questionnaires for hair and beauty experts in Seoul, Gyeonggi Province and Jeollanam-do were used as the final analysis data and were analyzed using the SPSS 26.0 statistics program. Analysis method to analyze frequency factor analysis, reliability analysis, Correlation analysis, Multiple regression analysis was performed. First, black consumers perception of behavior showed a positive correlation with emotional exhaust, and black consumers perception of behavior showed a negative correlation with ago resiliency. the emotional exhaust and ago resiliency showed a negative correlation with each other. Second, it was confirmed that excessive among the black consumer factors affects has an effect on emotional exhaust. Third, it was confirmed that excessive and Habitual among the black consumer factors affects on ago resiliency. Fourth, it was confirmed that emotional exhaust has an effect on ago resiliency.
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SNS상에서의 자기표현행위가 오프라인 대인관계 및 지속사용의도에 미치는 영향 분석 연구
마은정 ( Eun Jung Ma ),한상연 ( Sang Yun Han ),배성주 ( Sung Ju Bae ) 한국지식경영학회 2013 지식경영연구 Vol.14 No.2
SNS is one of the fastest service entering in mature stage. But now there are not any empirical analysis the effect of SNS from user point of view. In this paper, we investigate the effect of self presentation on SNS to interpersonal relation and intention to use. we set online presentation self-efficacy and involvement as two antecedent factors. And we suggest that the purposes of using SNS be Image improvement and knowledge contribution. The change of interpersonal relation in offline is set a result of using SNS and a mediating variable between online self-presentation and intention to use. In the results, firstly, we confirmed that the online presentation self-efficacy and involvement are predisposing factors for online self-presentation on SNS in the positive direction. Secondly, the using SNS has significantly positive effect on the change of interpersonal relation. Especially, the improvement of interpersonal relation is originated from image improvement and knowledge contribution. Thirdly, the improvement of interpersonal relation have also significantly more higher effect on the intention of use.
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유튜브 헤어미용 콘텐츠 이용동기와 신뢰도가 콘텐츠 만족도 및 지속이용의도에 미치는 영향
이영조,최묘선,정기쁨,오승현,마은정,윤수미,Lee, Young-jo,Choi, Myo-Sun,Jung, Ki-bbeum,Oh, Seung-Hyun,Ma, Eun-Jung,Yun, Su-Mi 중소기업융합학회 2020 융합정보논문지 Vol.10 No.9
본 연구의 목적은 전 세계적인 한류의 열풍으로 K-beauty의 관심이 높아지고, 뷰티산업 종사자들도 유튜브 헤어미용 콘텐츠를 시청하며 최신 트랜드를 교류하고 있어 유튜브 콘텐츠의 이용동기와 신뢰도, 만족도, 지속이용의도의 관계를 살펴 보고, 향후 뷰티 종사자의 콘텐츠 소비 또는 제작 시 필요한 시사점을 제시하기 위함이다. 분석방법은 빈도분석, 요인분석, 신뢰도분석, 상관관계분석, 다중회귀분석 등을 하였고, 그 결과 콘텐츠 이용동기, 신뢰도, 만족도, 지속이용의도 간 상호 정(+)의 상관관계가 나타났고, 콘텐츠 이용동기가 유튜브 콘텐츠 만족도, 지속이용의도에 통계적 유의하게 정(+)의 영향이 나타났으며, 콘텐츠 신뢰도가 유튜브 콘텐츠 만족도와 지속이용의도에 통계적 유의하게 정(+)의 영향을 나타나는 것을 알 수 있었다. 따라서 콘텐츠에 대한 질적 향상을 통해 차별화 된 유튜브 콘텐츠 개발 및 제작으로 뷰티산업 발전에 기여할 수 있는 계기가 되길 바란다. The purpose of this research is to examine the relationship between motivation, reliability, satisfaction, and sustainability of YouTube content and suggest the implications needed for content consumption or production of beauty workers in the future as K-beauty's interest is increasing due to the global Hallyu craze, and beauty industry workers are also watching YouTube hair care content and exchanging the latest trends. The analysis methods included frequency analysis, factor analysis, reliability analysis, correlation analysis, and multi-recovery analysis. As a result, the correlation between the motivation for content use, reliability, satisfaction, and persistence was shown, the motivation for content use was statistically significant (+) and the impact of content reliability on YouTube content satisfaction and sustainability (a significant statistical+).
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SNS사용을 통한 자기표현이 대인관계 및 삶의 질에 미치는 영향분석 연구: 개인 커뮤니케이션 능력의 조절효과를 중심으로
한상연 ( Sang Yun Han ),마은정 ( Eun Jung Ma ),홍대순 ( Dae Soon Hong ),김은영 ( Eun Yeoung Kim ),박주현 ( Joo Hyeon Park ),이인성 ( In Seong Lee ),김진우 ( Jin Woo Kim ) 한국정보시스템학회 2013 情報시스템硏究 Vol.22 No.1
This study empirically investigates the effect of self presentation on SNS to interpersonal relation and quality of life. Especially, we performed exploratory analysis that how SNS affect to quality of life and wether the change of interpersonal relation is mediating effect to quality of life and intention to use. And we also suggest that the capability of communication would be a moderator. In the results, firstly, the using SNS has significantly positive effect on the change of interpersonal relation. And it as mediation variable can positive impact on the relationship between the using SNS, quality of life, and Intention to use. In the moderating analysis, SNS users who responded higher communication capability have significantly more higher effect on the change of interpersonal relation and quality of life. Secondly, the change of interpersonal relation after use of SNS as a mediation variable serves to enhance the relationship between the use of SNS and the quality of life in the positive direction.
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수용자 집단별 혁신제품 확산 및 지속사용의도에 대한 영향
한상연(Sang yun Han),배성주(Sung Joo Bae),박세범(Se Bum Park),마은정(Eun jung Ma),한혜나(He na Han) 한국IT서비스학회 2014 한국IT서비스학회지 Vol.13 No.3
The purpose of this study is to examine factors affecting the diffusion and the intention to use, and how these factors differ among adopter categories. A survey was done to analyze the diffusion of smart-phone, the most popular and innovative product nowdays. We collected 197 survey questionnaires from smart-phone user and analyzed the data using SPSS 18.0 and Smart PLS 2.0. PLS (Partial Least Square) analysis was implemented before multiple group-innovator, early adopter, eraly majority- analysis which is categoriezed by Innovation Diffusion Model of Rogers (1995). The results show that firstly, in innovator group (n=63), the functional and the safety value have significantly positive effect on user satisfaction. In addition, we found that user satisfaction and the brand loyalty are significatly associated with the intention of use. Secondly, in early adopter group (n = 67), the design value has significantly positive effect on user satisfaction and it has significantly positive effect on brand loyalty. Finally, in early majority group (n = 67), the design value has significantly positive effect on the user satisfaction and it has stronger effect on the intention of use and brand loyalty. We conclude this paper with the implication of this study to both academia, business practice, and policy making.
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