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      • KCI등재

        호텔의 ESG 경영활동이 소비자 가치, 태도 및 재방문 의도에 미치는 영향

        나미정,한진수 한국고객만족경영학회 2023 고객만족경영연구 Vol.25 No.3

        As the importance of ESG management activities in hotels becomes emphasized in the rapidly changing consumer trends, this study aims to establish hypotheses about the structural relationships to examine how hotel ESG management activities affect consumer value, attitudes, and intentions to revisit. In this study, a survey was conducted from July 1st to 31st, 2023, targeting consumers who have either experienced hotel ESG management activities or are aware of them. A total of 240 questionnaires were distributed, and ultimately, 219 (91.3%) were utilized for empirical analysis. The results of this study are as follows. First, hotel ESG management activities were found to have a significant positive impact on consumer value. Second, hotel ESG management activities also showed a positive influence on consumer attitudes. Third, consumer value was found to have a significant impact on the intention to revisit. Lastly, consumer attitudes were found to have a significant positive impact on the intention to revisit, confirming all hypotheses of this study. Through this study, it has been confirmed that in order to encourage positive revisits by consumers, it is essential to first understand the consumer paradigms they value. Above all, it is suggested that various marketing activities should be conducted to raise consumer awareness of hotel ESG management activities.

      • KCI등재

        공유가치창출(CSV)활동이 브랜드 충성도에 미치는 영향: 호텔이미지의 매개효과를 중심으로

        나미정,이지현,한진수 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.3

        The purpose of this study was to verify the mediating effects of hotel images on the impact of CSV (Creating Shared Value) on brand loyalty. The subjects of the study were 176 Koreans who have used the hotel more than once. Analysis data were analyzed using frequency analysis, factor analysis, reliability factor injection, and structural equation modeling using SPSS 24.0 and AMOS 24.0. The results of the study are as follows. First, CSV has a static effect on the hotel image. Second, CSV has a positive effect on brand loyalty. Third, hotel image has a positive effect on brand loyalty. Fourth, the relationship between CSV and brand loyalty shows that hotel image has a mediating effect.

      • KCI등재

        현대패션디자인에 나타난 IT기술융합현상에 관한 연구

        나미정(Mi Jeong Na),박순천(Soon Chun Park) 한국디자인문화학회 2012 한국디자인문화학회지 Vol.18 No.3

        최근 다양한 분야에서 정보기술 즉 IT를 기반으로 기술·산업 간의 융합화 현상이 가속화되면서 차세대 기반산업으로서 융합부문이 주목을 받고 있으며, 패션분야에서도 IT기술이 접목된 제품이 산업 전반에 걸쳐 큰 파급효과를 가져 올 것으로 예상된다. 따라서 본 연구의 목적은 기술융합에 대한 기본적인 정의와 현대 패션디자인에 나타난 IT기술융합이 적용된 사례를 분석하여, 새로운 창작흐름을 이해하고 경쟁력 있는 디자인과 기능을 기초로 미래 패션과 기술융합산업의 상호보완적인 발전을 제안할 수 있는 근거를 마련하는데 그 목적이 있다. 연구방법은 문헌조사와 사례연구를 병행하여, 문헌조사는 국내외 단행본, 논문 등 선행연구를 중심으로 이론적으로 고찰하고, 사례연구는 단행본과 인터넷 사이트에서 IT 패션, 스마트웨어, 웨어러블 컴퓨터, 디지털 웨어 등의 키워드 검색을 통하여 조사하였다. 연구범위는 문헌조사는 기술융합이 사회전반적인 관심사로 떠오른 2000년대부터 현재까지를 중심으로 살펴보고, 사례연구는 2009년부터 2011년까지 최근 3년간의 www.firstviewkorea.co.kr에 수록된 컬렉션 자료와 인터넷 검색자료를 통해 패션디자인과 IT기술융합이 복합적으로 사용된 사례를 중심으로 하되, 아이템 조사범위는 드레스, 자켓, 티셔츠, 패션소품(신발, 모자, 가방)을 중심으로 살펴보았다. 연구내용은 이론적으로 IT 기술융합의 개념 및 발생배경에 대해 조사하였고, 기술융합의 유형과 각각의 특징을 분석하였다. 이에 현대패션디자인에 나타난 IT를 기반으로 한 융합 사례의 유형별 특징을 크게 세 가지로 도출하여 IT기술융합에 의한 감성지향적 디자인, U-헬스케어 디자인, 친환경 디자인으로 분류하였다. 분석결과, 이러한 IT기술과 접목한 패션산업은 소비자가 요구하는 기능적인 면과 감성적인 면을 만족시킬 수 있고 다양하고 새로운 제품과 신소재의 개발로 패션산업의 범위를 확장하여 더 넓은 범위의 고용시장 창출의 효과도 기대할 수 있다. 그러나 아직까지는 디자인적 측면보다는 기술에 집중되어 있는 상황이며, 비싼 가격대, 세탁과 지속가능성에 대한 유무로 인해 보편적으로 사용하기 어렵다는 제한점이 있으므로 향후 이러한 점들을 보완하여 개발한다면 미래 패션산업을 선도할 수 있는 핵심 역할을 수행할 것으로 기대된다. While recently technology industries` fusion based on IT is accelerated in variety parts, it is expected that the products with IT technologies have a great riffle effect on fashion industries. The purpose of this study is understanding new creation trend and preparing the grounds for suggesting the development of future fashion and Technology Fusion Industry based on competitive designs and function with analogizing the definition of Technology Fusion and the examples of IT Technology Fusion appeared on modern fashion designs. The research methods are carrying out documentary survey and case study at the same time. Documentary survey is theoretical consideration with focus on advanced researches like domestic and foreign books and theses. And case study is investigation with searching key words like IT fashion, smart wear, wearable computer, and digital wear in books and internet sites. The research ranch of documentary survey is from 2000 when Technology Fusion was appeared as a main interests throughout our society to present. And the research of case study is the examples of using fashion design and IT Technology Fusion complexly through collection materials and internet searching data in www.firstviewkorea.co.kr for 3years, 2009-2011. The research ranch of items is dresses, jackets, T-shirts, and fashion accessaries like shoes, hats, and bags. The research contents are investing on the theoretical concept of IT Technology Fusion and the background of its occurrence, and analyzing the types and features of Technology Fusion. With this research, the three features of each type, Sensitivity Oriented Design, U-Health Care Design, and Eco-Friendly Design, are drawn by IT Technology Fusion. The results of the analysis are that the fashion industries grafting on IT technology can satisfy consumers who are asking technological sides and sensitivity side, and can be expected as the effects of creating more jobs with expanding the range of fashion by developing new products and new materials. Until now, however, they are focused on not design sides but technology sides, and they have limitation with difficulties for using commonly by the high prices, laundry, and substantiality. If they are complemented and developed from now on, they will do an main act on leading future fashion industry.

      • 오존을 이용한 Parathion과 THMs 의 제거

        김태동,나미정,유건상 안동대학교 환경연구소 2001 환경연구 Vol.1 No.-

        It is well known that biological treatments are not able to remove all organic compounds, especially if they are toxic and refractory in the environment, from the contaminated water. Thus, they accumulate in the effluent water, causing an increase in pollution of our natural environment. The present study is directed towards the removal of non-biodegradable organics like parathion and THMs using ozone that are noticeable recently in the third treatment of contaminated water. In order to evaluate performance of ozone treatment, such parameters as the concentration of ozone, reaction time, the concentration of organics of interest, and the change in pH were examined. At the same time, the removal efficiency of above-mentioned organics by hybrid O_(3)/activated carbon treatment was also investigated, comparing with O_(3) treatment alone. In conclusion, the removal efficiency of parathion and THMs by O_(3) treatment alone was approximately 70% and less than 10%, respectively. Whereas, O_(3)/activated carbon treatment represented higher efficiency, showing almost 100% and 95%. It proves that hybrid O_(3)/activated carbon treatment for the removal of organics that are resistant to the environment is superior to ozone treatment alone.

      • KCI등재

        3차원 수리모델을 이용한 한강 상수원구간 지류영향 분석 및 수질오염사고 시나리오 모의

        김은정 ( Eunjung Kim ),박창민 ( Changmin Park ),나미정 ( Mijeong Na ),박현 ( Hyeon Park ),김복순 ( Bogsoon Kim ) 한국물환경학회(구 한국수질보전학회) 2018 한국물환경학회지 Vol.34 No.4

        The Han River serves as an important water resource for the city of Seoul, Korea and in the neighboring metropolitan areas. From the Paldang dam to the Jamsil submerged weir, the 4 water intake stations that are located for the Seoul metropolitan population were under review in this study. Therefore the water quality management in this section is very important to monitor, analyze and review to rule out any safety concerns. In this study, a 3-D hydrodynamic model, EFDC (Environmental Fluid Dynamics Code), was applied to the downstream of the Paldang Dam in the Han River, which is about 23 km in length, to determine issues related to water resource management. The 3-D grid was composed of 2,168 horizontal grids and three vertical layers. In this case, the hydrodynamic model was calibrated and verified with an observed average daily water surface elevation, water temperature and flow rate data for 3 years (2013~2015). The developed EFDC model proved to reproduce the hydrodynamics of the Han River well. The composition ratios of the noted incoming flows at the monitored intake stations for 3 years and their flow patterns in the river were analyzed using the validated model. It was found that the flow of the Wangsuk Stream depended on the Paldnag dam discharge, and it was noted that the composition ratios of the stream at the intake stations changed accordingly. In a word, the Wangsuk Stream moved mainly along the right bank of the Han River under the condition of a normal dam flow. As can be seen, when the dam discharge rate was low, the incidence of lateral mixing was often seen. The scenario analyses were also conducted to predict the transport of conservative pollutants as in the case of a chemical spill accident. Generally speaking, when scenarios were applied, the arrival time and concentration of pollutants at each intake station was thus predicted.

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