월트컵 스폰서십 사례분석

김기한(Ki Han Kim),김용(Yong Kim),한광걸(Gwang Geol Han) 한국사회체육학회 2001 한국사회체육학회지 Vol.16 No.-

Research has shown that sponsorship can create symbiotic relationship wherein benefits are gained for sport and corporations. Sponsorship spending has been growing at double-digit rates over the last ten years, demonstrating the popularity of this strategy. The Purpose of this study is to examine 2002 Korea·Japan World Cup`s sponsorship and will make possible solutions. The background and current situation were analyzed and future recommendations made. This paper attempted to discuss factors contributing to the circumstances and endeavor to imply possible solutions. Generally, participating World Cup as sponsor can be divided with five categories. However, Unlike former events, 2002 World Cup due to Korea·Japan joint holding is abridged with only three category. The sponsorship structure from current five categories could be changed following three categories: Official FIFA Partner and Official FIFA Supplier, Official Licensing Partner and the holding country respectively can select 6-8 companies as Official FIFA Supplier in domestic. Maximum five enterprises in domestic could be permitted using one board advertising. Two companies of information and communication fields as official supplier are designated by the marketing agent of the FIFA. Therefore, the official supplier selected by the LOC of the holding country will be expected around 46 companies. This approach is facing several problems. They are as followers: 1. It will be decreased sponsors that LOC will be able to select. 2. In fact, The right of the sponsor is weakened. 3. It is diminished the benefit of guarantee receiving percentage relate to sponsorship. Therefore, new alternative is needed. The direction of new alternative should focus on making profit for World Cup LOC. The detailed items should be solved are as follows: 1. The data analysis which is accurate against the sponsorship income of previously events is necessary. 2. The sponsorship it will present the increase ground of expense and forecast of enemy conditions income size it will pay, must produce. 3. The number of sponsor selected by LOC should be enlarged. 4. the selecting authority addition of the official supplier is given to LOC. In conclusion, the marketing situation of 2002 Korea Japan World Cup has been under different environment compared to former World Cup events. FIFA is suppose to keep mutual benefits related to World Cup marketing for Korea·Japan`s LOC.

하강부 슬루율 조절이 가능한 고전압 펄스 발생기 구현

김형식(H. S. Kim),김기한(K. H. Kim),안진수(J. S. An),이정한(J. H. Yi) Korean Society for Precision Engineering 2020 한국정밀공학회 학술발표대회 논문집 Vol.2020 No.9월

파킨슨병 모델 동물에서 GDNF 아데노바이러스 벡터를 이용한 유전자치료

성기한(Ki-Han Sung),윤인규(In-Gyu Yoon),정현실(Hyun-Sil Jung),김을선(Eul-Seon Kim),김현주(Hyun-Joo Kim),김양호(Yang-Ho Kim),윤 식(Sik Yoon),김봉선(Bong-Seon Kim),김재봉(Jae-Bong Kim),백선용(Sun-Yong Baek) 대한해부학회 2002 Anatomy & Cell Biology Vol.35 No.6

6-OHDA를 이용하여 실험적으로 유발한 파킨슨병 모델 동물을 대상으로 유전자 치료 목적으로 GDNF 유전자를 포함 하는 아데노바이러스 벡터(Ad-GDNF)를 주사하여 행동 변화와 줄무늬체와 흑색질의 tyrosine hydroxylase (TH) 면역반응양성의 도파민성 세포의 형태학적 변화를 연구하였다. 성숙한 수컷 Sprague-Dawley계 흰쥐의 줄무늬체에 6-OHDA를 주사하고, 1주 후에 apomorphine에 의한 회전 운동 양상 을 측정하여 분당 7회 이상 회전하는 동물은 파킨슨병 모델 동물에 해당하는 것으로 하였다. 이들 동물의 줄무늬체에 Ad-GDNF를 주사하고 1주 후에 apomorphine에 의한 행동 양상을 다시 측정하고, 이어서 심장 관류고정을 실시하여 형태 학적 변화를 관찰하였다. Ad-GDNF 대신에 LacZ 유전자를 포함하는 아데노바이러스 벡터(Ad-LacZ)를 주사한 것을 대조 군으로 이용하였다. 1. 파킨슨병 모델 동물의 줄무늬체에 Ad-GDNF를 주사한 동물에서 apomorphine에 의한 회전 운동 수가 유의하게 감소 하였다. 그러나 Ad-LacZ를 주사한 대조군에서는 회전 운동 수의 변화를 관찰할 수 없었다. 2. 회전 운동 수가 감소한 동물의 줄무늬체에 존재하는 TH 면역반응 양성의 축삭 종말은 대조군의 75% 수준으로 Ad- LacZ를 주사한 37%에 비하여 현저히 증가하여 TH 면역반응 양성 축삭종말의 퇴행성 변화가 방지되었다. 3. 흑색질의 TH 면역반응 양성 신경세포의 수는 Ad-GDNF를 주사한 군에서는 대조군의 82% 수준으로 Ad-LacZ를 주사한 군의 60% 수준에 비하여 유의하게 증가되어 있어서 6-OHDA에 의한 신경세포의 사멸이 방지되는 것을 알 수 있었다. 이상의 결과로 미루어 파킨슨병 모델 흰쥐의 줄무늬체에 Ad-GDNF를 한차례 주사하여 1주 후에 줄무늬체와 흑색질의 도파민성 세포의 사멸이 방지되는 것을 확인하였다. A recombinant adenoviral vector encoding human GDNF gene (Ad-GDNF) was developed to investigate the effect of GDNF gene in 6-OHDA-induced Parkinson’s disease rat. The changes of rotatory behavior and density of THimmunoreactive axon terminals and number of cell bodies were observed by the GDNF expression. Adult male Sprague-Dawley rats were used. Parkinson’s disease (PD) rat models were prepared by the injection of 6-OHDA into the striatum. After 1 week, the animals showing apomorphine-induced rotatory behavior above 7 turns/ min were defined as PD rat model. Ad-GDNF was injected into the striatum of animal model and tested the apomorphine- induced rotatory behavior at 1 week after injection. These animals were perfused with Zamboni fixative to investigate the morphological changes after rotatory behavior test. Instead of Ad-GDNF, Ad-LacZ injected PD rats were used as a control. The following results are obtained: 1. The apomorphine-induced rotational behavior was significantly reduced by the treatment of PD rat by the injection of Ad-GDNF. The Ad-LacZ injected PD rat showed no change in rotatory behavior. 2. The density of TH-ir axon terminals in the striatum was significantly increased by the Ad-GDNF injection (75% of normal side), but there was no change in the density by the Ad-LacZ injection (37% of normal side) compared to 6-OHDA lesioned striatum. This means the Ad-GDNF injection prevented the degenerative change of TH-ir axon terminals in the stritum of the PD rat. 3. The number of TH-ir cell body was significantly recovered by the Ad-GDNF (82% of normal side), but there was not recovered by the Ad-LacZ injection (60% of normal side) compared to 6-OHDA lesion. This means the retrogradely transported Ad-GDNF induced the TH expression in the dopaminergic neurons of the substantia nigra. Gene therapy with Ad-GDNF prevented the degeneration of dopaminergic neurons and axon terminals in the 6- OHDA-induced PD rat.

냉간단조 공정을 위한 비조질강 열처리 설계

김기한(K. H. Kim),배성준(S. J. Bae),송용현(Y. H. Song),배종은(J. E. Bae),윤은유(E. Y. Yoon),이상용(S. Y. Lee),이영선(Y. S. Lee) 한국소성가공학회 2019 한국소성가공학회 학술대회 논문집 Vol.2019 No.10

스포츠 방송의 수용자 복지 관점에서 바라본 2012년 런던 하계 올림픽 방송 방식

김기한 ( Ki Han Kim ) 한국스포츠산업경영학회 2013 한국스포츠산업경영학회지 Vol.18 No.2

본 연구는 2012 런던올림픽 방송방식을 방송사의 수익극대화 관점과 시청자의 수용자 복지 관점에서 이해할 수 있는 이론적 틀을 제시하였다. 우선 2012 런던올림픽의 공동중계 방식을 결정하는데 적용된 두 가지 기준으로 방송대상의 배분(종목배분 vs. 경기배분) 차원과 동시생중계 허용범위(동시생중계 허용 vs. 불허) 차원을 도출하고 각각의 기준에 대한 방송사별 선호방식과 이유를 방송사 관점에서 설명하였다. 한편 스포츠 방송의 공익성과 방송의 수용자 복지개념을 바탕으로 스포츠 방송고유의 수용자 복지 개념을 도출한 후 2012 런던 올림픽 방송에 적용된 두 가지 방송방식 결정차원이 스포츠 방송의 수용자복지에 미치는 영향을 설명하였다. 본 연구에서 제시된 이론적 틀은 향후 개최되는 국민관심 스포츠이벤트에 대한 바람직한 방송방식 결정에 적용할 수 있는 이론적 근거를 방송사 입장 뿐 아니라 수용자 복지 차원에서 제공하였다는 점에서 학술적의의는 물론 방송 실무자와 정책 입안자에게 시사하는 바가 크다. The 2012 London Olympic Games was jointly broadcast by the three major over-the-air broadcast stations in Korea. There appeared to be two primary dimensions that determined the specific methods to jointly broadcast the Olympic Games. The first dimension was how the objects of broadcast were assigned to the three broadcast channels (sport vs. game assignment). The second dimension was the degree to which simultaneous broadcast of the same game was allowed (not allowed vs. allowed). This study provides theoretical frameworks to understand how these two dimensions of joint broadcast methods would influence the profitabilities of broadcasters as well as the welfare of the television audiences. From the audience welfare perspective, the first dimension is associated with the quality of the broadcast program, whereas the second dimension is associated with program diversity issues. The study suggests that the appropriate method of joint broadcast should be determined based on considering the characteristics of the sport event, and the social consensus about the relative importance about various values associated with audience welfare.

태양광 발전원의 불확실성 모델링 기반 출력 예측 모형

김기한(Kihan Kim),백자현(Jahyun Baek),최영도(Youngdo choy),박상호(Sangho Pack),윤기갑(Gigab Yoon),허진(Jin Hur) 대한전기학회 2019 대한전기학회 학술대회 논문집 Vol.2019 No.4

MR 밸브의 전자기적 설계와 성능평가

김기한(Ki-Han Kim),남윤주(Yun-Joo Nam),박명관(Myeong-Kwan Park) 대한기계학회 2008 大韓機械學會論文集A Vol.32 No.3

This paper presents an electromagnetic design method for magneto-rheological (MR) valves. Since the apparent viscosity of MR fluids is adjusted by applying magnetic fields, the MR valves can control high-level fluid power without any mechanical moving parts. In order to improve the performances of the MR valve, it is important that the magnetic field is effectively supplied to the MR fluid. For the purpose, the magnetic circuit composed with the yoke for forming magnetic flux path, the electromagnetic coil and the MR fluid should be well designed. In order to improve the static characteristic of the MR valve, the length of the magnetic flux path is decreased by removing the unnecessary bulk of the yoke. Also, in order to improve its dynamic and hysteretic characteristics, the magnetic reluctance of the magnetic circuit should be increased by minimizing the cross-sectional area of the yoke through which the magnetic flux passes. After two MR valves, one is a conventional type valve and the other is the proposed one, are designed and fabricated, their performances are evaluated experimentally.

스포츠 이벤트 개최가 개최도시에 대한 개인의 신념에 미치는 영향: 이벤트규모와 개최도시 친밀도의 상호작용을 중심으로

김기한 ( Ki Han Kim ),방신웅 ( Shin Woong Bang ) 한국스포츠산업경영학회 2010 한국스포츠산업경영학회지 Vol.15 No.6

본 연구는 추론(inference)이론을 바탕으로 스포츠 이벤트의 규모와 개최도시 친밀도의 상호작용에 따른 스포츠 이벤트 개최가 개최도시에 대한 신념에 미치는 영향 및 개최도시에 대한 신념이 도시방문 의도에 미치는 영향을 조사하였다. 구체적으 로, 개최도시의 친밀도가 낮은 경우에는 대규모 이벤트를 개최하는 것이 소규모 이벤트를 개최하는 것보다 개최도시에 대한 신념의 구성요인이 긍정적으로 평가 받을 것으로 예측하였고, 이에 반해 개최도시 친밀도가 높을 경우에는 이벤트 규모가 개 최도시에 대한 신념에 유의한 영향을 미치지 않을 것으로 예측하였다. 한편 개최도시에 대한 신념이 방문의도에도 긍정적인 영향을 미칠 것으로 예측하였다. 가설검증을 위해 2(이벤트규모: large vs small) × 2(도시친밀도: familiar vs unfamiliar) 요인 실험설계를 실시하였다. 연구결과 개최도시에 대한 신념의 세부 요인(경제적 풍요성, 생활안전성, 관광유인성, 이벤트 유치역 량) 중 생활안전성을 제외한 3가지 요인에 대하여 가설이 지지되었다. 한편 연구결과의 학문적.실무적 시사점이 논의되었고 향후연구 방향이 제시되었다. This study examines the influence of hosting a sporting event on the public’s beliefs about the event-hosting city, as well as the impact on the public’s intention to visit the city. Based upon inference theory, it was predicted that the public is capable of going beyond the obvious information available at the time of a decision, such as the names of the hosting-city and the events, and making inferences about the event-hosting city. In particular, it was hypothesized that, all else being equal, hosting a large-scale sporting event, as opposed to small-scale events, would improve the perceptions of the event-hosting city’s economic capability, the appropriateness as a tourism site, the safety of the city, and its event-hosting competence; such improvement in the perceptions of the event-hosting city was predicted to be much greater when the event-hosting city was unfamiliar, rather than familiar. It was also predicted that the enhancement in the perceptions of the event-hosting city would positively influence the public’s intention to visit the city. Overall, the results of a 2-by-2 full factorial experiment are consistent with the hypotheses. Implications, limitations and future research direction are discussed.

위암에서 EUS 및 CT에 의한 T-병기의 정확도

김기한,김민찬,최석렬,정갑중,김형호,Kim, Ki-Han,Kim, Min-Chan,Choi, Seok-Reyol,Jung, Ghap-Joong,Kim, Hyung-Ho 대한위암학회 2003 대한위암학회지 Vol.3 No.4

Purpose: Preoperative staging of gastric cancer is crucial because the treatment modality and the prognosis depend upon the stage of gastric cancer. Current treatment modalities for early gastric cancer have focused on the quality of life. Endoscopic ultrasonography (EUS) and abdominal computed tomography (CT) are commonly used diagnostic tools to evaluate the invasiveness (T stage) of the primary tumor. The purpose of this paper is to evaluate the sensitivity and the specificity of preoperative EUS and CT in comparison with postoperative pathology. Materials and Methods: From October 2001 to October 2002, EUS and abdominal CT were performed simultaneously on 75 patients who underwent radical gastric surgery for the treatment of gastric cancer. Through analyzing the clinical T stage and the pathologic T stage, We evaluated the diagnostic sensitivities and specificities of endoscopic ultrasonography and abdominal computed tomography. Results: The male-to-female sex ratio was 1 : 0.6 (males: 47, females: 28). The mean age was 55.4 years in males (range: $28\~81$) and 54.4 years in females (range: $23\∼77$). The clinical T stage based on EUS included 22 T1mm, 7 T1sm, 22 T2, and 24 T3. The clinical T stage based on CT included 20 Tx, 23 T2, and 32 T3. The permanent pathologic report confirmed 23 T1mm, 10 T1sm, 17 T2, 24 T3, and 1 T4. The sensitivity and specificity of EUS were $84.2\%\;and\;94.7\%$, respectively. However, the sensitivity and specificity of abdominal CT were $53.3\%\;and\;77.0\%$, respectively. Conclusion: Our data suggest that EUS is a very useful diagnostic tool for evaluating the T stage of gastric cancer because EUS has higher specificity than abdominal CT. Therefore, EUS may have a significant role as a preoperative diagnostic modality in patients undergoing minimally invasive surgery.

2002 FIFA 월드컵 스폰서십 참여기업에 대한 소비자의 인식수준이 구매의도에 미치는 영향

김기한(Kim Gi Han),최병호(Choe Byeong Ho) 한국사회체육학회 2003 한국사회체육학회지 Vol.19 No.1

This research aimed to analyze the effect of consumers` level of awareness of 2002 FIFA World Cup Sponsorship Corporation on their purchase intention. Thus, the research, in line with research methods, analyzed research results to reach the following conclusion. First, students in high schools, universities and graduate schools, were very positive about their awareness of 2002 FIFA World Cup sponsorship corporations, while they gave fair marks to the sponsorship confidence and publicity and promotion effects, but evaluated the sponsorship`s contribution negatively. Second, students in high schools, universities and graduate schools, made a relatively high evaluation of the reputation of 2002 FIFA World Cup sponsorship corporations, while they gave fair marks to their friendliness, products, and prices and low marks to their confidence. Third, the awareness of sponsorship corporations had positive effect on their friendliness, products, reputation, and satisfaction factors, while the confidence in them had positive effect on the whole low variables of purchase intention. Also, the publicity promotion had positive effect on reputation factor, while it had negative effect on friendliness, trust, products and satisfaction factors. And, the contribution had positive effect on friendliness and trust factors.