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패밀리레스토랑의 욕구체계 기반 고객가치가 고객만족, 행동의도에미치는 영향: 4x4 매트릭스 욕구체계를 중심으로
김기수,심재현 한국유통과학회 2013 유통과학연구 Vol.11 No.12
Purpose- A pre-study on service quality-based customer value is conducted with the path structure (perceived value of service quality customer satisfaction behavior intention) based →→ on the hierarchical model of service quality including interaction and outcome quality, physical environment quality and the SERVQUAL model of process quality, namely, reliability, responsiveness, assurance, empathy, and tangibles. In addition,customer value in the service industry is studied by dividing into the two-way structure of utilitarian and emotional values. This study classifies customer values of family restaurants through the customer value model based on the 4x4 matrix needs system of Jeon and Kim (2009). It illustrates the path structure of customer value customer satisfaction behavior intention target →→ -ing college students in order to generalize the customer value system of family restaurants. Research design, data, and methodology- This study established seven hypotheses based on the relationship between each type of customer value (food quality, convenience, social,emotional, interior quality, service encounter, and purchasing)and customer satisfaction, and the relationship between customer satisfaction and behavior intention. The study data were collected from students in the Department of Business and Tourism at Kimpo University. In all,294 survey papers were returned of the 300 distributed: 253pieces were used in the final analysis excluding 41 with insufficient and less effective answers. For statistical analysis, the statistics software package SPSS 15.0 was used. Results- The results of the analysis are as follows: first, the customer values of family restaurants are classified by seven customer values: goods quality value, emotional value, convenience value, social value, purchasing value, service encounter value, and inner quality value. Second, emotional value, purchasing value, service encounter value, and inner quality value had positive impact on customer satisfaction. In particular, purchasing value through being included in functional value was not classified in the previous study; however, this study could classify and generalize this value in a new way. Finally, customer satisfaction had a positive impact on behavior intention. This showed that college students had behavior intention re – -purchase intention and word-of-mouth because they could be content with the food items on the menu and the service provided by employees. Conclusions - The main points based on the above-mentioned results are as follows. This study with college students as study subjects could be classified into four dimensions, namely, generic value, usage value, purchasing value, and physical value and seven sub-dimensions on customer values of family restaurants based on a 4x4 matrix needs system. Then,to confirm its generalization, the path structure of customer value customer satisfaction behavior intention was verified. While →→ existing pre-studies used simplified values by classifying restaurant values largely as utilitarian value and hedonic value, this study classified various forms of customer value, and that customer value especially could be expanded by adding purchasing value. As a result, it is shown that marketers need to diversify their customer services because this study proved that customer values can be classified in various ways based on customer needs.
영화관의 소비가치가 고객만족에 미치는 영향에 관한 연구: 대학생을 중심으로
김기수,심재현 한국유통과학회 2014 유통과학연구 Vol.12 No.4
Purpose - This study aims to classify and extend the consumer value of movie theaters into various values such as functional value, emotional value, social value, epistemic value, and conditional value based on the theory of consumption value by Sheth, Newman and Gross (1991). It also aims to verify the path structure of consumption value→customer satisfaction→behavior intention of movie theaters to confirm its generalization. Research design, data, and methodology - This study was conducted by collecting data on Kimpo university students from various areas in Incheon, Northern Seoul, Ilsan, Kyonggi Province, and Kimpo City. The survey was conducted by distributing 280 survey papers from Oct. 5 to 15, 2013 and collecting 238 of them. The final analysis used 208 questionnaires, after excluding 30 invalid responses. The statistical analysis of this study used the SPSS 19.0 statistics package. Results - The results of the survey are as follows: First, consumption values of movie theaters are classified into the following five groups: functional value, emotional value, social value, epistemic value, and conditional value. This study verified that consumption values play a role as a previous variable of customer satisfaction. Second, functional value, emotional value, and epistemic value have positive effects on customer satisfaction. On the other hand, social value and conditional value do not affect customer satisfaction. Finally, customer satisfaction has a positive impact on behavior intention. Theater users have an intention to re-use or recommend the movie theater they used when they are satisfied with a movie theater's physical environment and services. Conclusions - This study can provide academic and practical implications as follows based on the results mentioned above. First, academic implications can be found in that consumption values of movie theater users are classified into five values based on the theory of consumption value by Sheth et al. (1991). In the previous study, the service quality of a movie theater was studied based on the service quality of service encounters and a physical environment→customer satisfaction→behavior intention path structure. However, this study was verified by a consumption value→customer satisfaction→behavior intention path structure to classify consumption value, but not service quality or perceived value of quality, to confirm this generalization. Second, practical implications can be found in that the relative impact of consumption value of movie theaters on consumer satisfaction showed that functional value was followed by epistemic value and emotional value. In the previous study on movie theaters, previous variables of customer satisfaction were separated only by functional service quality including service encounters and physical environment; in some other studies, quality of service encounter had a direct effect on customer satisfaction. Accordingly, a marketing manager of a movie theater should develop various differentiated services by reflecting not only functional value such as service encounters and physical environment but also epistemic value and emotional value.
건설공사 공정변경의 분산조정: 에이전트기반의 보상협의 방식
김기수 한국건설관리학회 2003 한국건설관리학회 논문집 Vol.4 No.2
In the construction industry, projects are becoming increasingly large and complex, involving multiple subcontractors. Traditional centralized coordination techniques used by the general contractors become less effective as subcontractors perform most work and provide their own resources. When subcontractors cannot provide enough resources, they hinder their own performance as well as that of other subcontractors and ultimately the entire project. Thus, construction projects need a new distributed coordination approach wherein all of the concerned subcontractors can reschedule a project dynamically. To enable the distributed coordination framework of project schedule changes, the author developed an agent-based compensatory negotiation methodology, which allows intelligent software agents to simulate negotiations on behalf of their human subcontractors. In addition to this theoretical work, I designed and implemented a prototype to demonstrate the effectiveness of the framework. Thus, this research formalizes the necessary steps that would help construction project participants to increase the efficiency of their resource use, which in turn will enhance successful completions of whole projects. 최근 건설 프로젝트가 대형화 및 복잡화됨에 따라 다수의 하도급업체들이 참여하는 형태로 진행되고 있다. 특히 하도급업체들이 자체 자원을 운용하여 공사를 수행함에 따라, 기존의 원 도급업체가 주도하는 중앙집중식 조정방식은 실효성이 저하되고 있다. 하도급업체의 자원수급이 건설공사의 공정과 일치하지 않을 경우 해당업체의 공사가 지연될 뿐만 아니라, 다른 하도급업체의 공사들과 더 나아가 건설공사의 지연을 초래한다. 이에 따라, 관련 하도급업체들이 해당공사에 공정변경이 생길 경우에 이에 맞추어 건설공사 공정을 조정하는 새로운 건설공사 공정변경의 분산조정에 관한 연구가 필요하다. 연구자는 건설공사 공정변경의 분산조정방식 및 이를 위한 소프트웨어 에이전트를 이용한 보상협의방법을 정의하였다. 본 연구는, (1) 타이밍 유틸리티의 새로운 정의, (2) 공정계획에 근거한 소프트웨어 에이전트간 중첩 협의를 위한 새로운 프로토콜, 그리고 (3) CPM (Critical Path Method) 에 근거한 소프트웨어 에이전트간 새로운 메시지 처리 알고리즘을 제시한다. 위와 같은 연구결과를 검증하기 위해, 연구자는 컴퓨터 프로그래밍 랭귀지인 자바(™)를 이용하여 다중 소프트웨어 에이전트 시스템의 프로토타입을 개발하여, 중앙집중식 조정방식과 비교하고, 실제 사용자를 대상으로 테스트를 수행하고, 시스템 성능검사를 마침으로서 공정변경 분산조정방식을 검증하였다. 이로서 본 연구는 현재의 건설공사 주체인 하도급업체의 자원수급의 효율성을 향상시키는 데 필요한 방법을 정의하고, 구현하고, 검증함으로서 하도급업체의 이윤추구 및 건설공사의 성공적인 수행을 함께 달성할 수 있도록 한다.
김기수 한국중앙영어영문학회 2007 영어영문학연구 Vol.49 No.3
The purpose of this study is to investigate whether the national level qualifying tests for English teacher candidates of secondary schools successfully determines who will be qualified English teacher candidates. In order to achieve this purpose, this study assumes that qualified English teacher candidates must possess English proficiency, teaching skills and language pedagogy and analyzes tested items in the national level qualiifying tests for English teacher candidates of secondary schools from 2004 to 2007 (mainly 2006 and 2007). The result of this study is summarized as follows. Tested items in the national level qualiifying tests for English teacher candidates of secondary schools from 2006 to 2007 measure only reading comprehension and controlled composition and they do not measure language pedagogy in the classroom. The national level qualifying tests for English teacher candidates of secondary schools does not successfully determine who will be qualified English teacher candidates. 성공적인 제 2 언어 습득을 위해 학생들에게 발화 생성을 위한 기회가 필요하다.위에서 알 수 있듯이 ‘comprehension output’에 대하여 알고 있지 않더라도 영어 지문을 충분히 읽고 이해할 수 있다면 제대로 답할 수 있다. 이제 영어와 영어학 통합형을 보겠다.
김기수,김동철,김성복,임영안,Kim, K.S.,Kim, D.C.,Kim, S.B.,Leem, Y.A. 한국전자통신연구원 2014 전자통신동향분석 Vol.29 No.6
중적외선 파장 영역대는 환경, 산업, 안전, 군수, 의료 등 다양한 분야에 걸쳐 넓은 응용성을 가지고 있다. 하지만, 중적외선 영역대의 광원은 기술개발의 어려움으로 인해 관련 산업이 크게 발달하지 못한 측면이 있다. 최근 들어 광원기술의 급속한 발전은 새로운 산업군 형성에 대한 기대를 증폭시키고 있다. 특히 중적외선 광원 중 가장 비약적인 발전을 이루고 있는 중적외선 QCL(Quantum Cascade Laser)은 미국의 Bell 연구소에서 1994년 처음으로 레이저 펄스 발진을 시현한 이후, 현재는 100mW 정도의 높은 광 세기를 갖는 소자가 제작되어 발표된 바 있고, 상온 연속 발진으로 20%의 WPE(Wall Plug Efficiency)를 갖는 소자가 제작되었다는 보고 또한 이루어지기도 하였다. 본고에서는 이처럼 급속하게 진행되고 있는 중적외선 레이저를 포함한 중적외선 광원의 기술동향과 아울러 태동하고 있는 중적외선 광원의 시장동향과 향후 전망에 대해 기술한다.