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권영철(Yung Chul Kwon) 한국경영학회 2010 經營學硏究 Vol.39 No.5
This studies addresses the dynamic capabilities of multinational subsidiaries. Specifically, this study has two research purposes. The first purpose is to figure out the factors that influence the dynamic capabilities of foreign subsidiaries, and the second is to assess the effectiveness of the dynamic capabilities of foreign subsidiaries. Furthermore, we analyse the future expected performance to check out the sustained competitive advantages derived from the dynamic capabilities. The definition of dynamic capabilities is somewhat overlapping, ambiguous and inconsistent, as noted by Zahra et al.(2006). However, most studies agree that one common attribute of the dynamic capabilities is related to innovation capability and manipulation capability of the resources or resource bases to accommodate environmental changes in a timely fashion, which in turn enables the firm to sustain competitive advantages. This kind of dynamic capabilities is more required for foreign subsidiaries that operate in different business environments. On the basis of the analysis of 127 foreign subsidiaries operating in Korea, it was found that dynamic capabilities have significant effects on both present performance and future expected performance. This result implies that foreign subsidiaries should pursuit innovation and manage resource bases to accommodate environmental changes in a timely fashion. In other words, foreign subsidiaries should devote to improve and develop new product, production process, marketing method, and business process to cope with rapidly changing environments in host countries. In this regard, foreign subsidiaries should keep on renewing resource base to have the innovation proceed successfully. If necessary, foreign subsidiaries try to acquire the imperative resources from the parent firm or other sister subsidiaries. Regarding the determinant of dynamic capabilities, on the other hand, it was found that the dynamic capabilities of foreign subsidiaries are facilitated by such factors as the parent firm’s entrepreneurial culture, the strategic importance and autonomy of subsidiaries, as expected. This result implies that the role of subsidiary, in addition to the role of parent, is important for the construction of its dynamic capabilities. The parent firm should encourage its key foreign subsidiaries to take an initiative for accumulating their dynamic capabilities in host country markets. Finally, the dynamic capability is operationalized by two sub-components, namely innovation capability and resource acquisition/renewal capabilities, in this paper. However, other important sub-components of dynamic capabilities are expected to develop in the future study.
권영철(Yung-Chul Kwon) 한국관세학회 2010 관세학회지 Vol.11 No.1
In the study of inter-firm relations, the concept of transaction-specific investments has been regarded as an important factor. However, this study tried to draw an attention to the concept of relationship-specific investments. Specifically, this study focused on the factors determining the extent of relationship-specific investments between exporters and foreign buyers. Research results showed that the level of relationship-specific investments is determined mainly by such factors as product competitiveness, size of foreign buyers, competitive intensity of the focal foreign market, and years of business relationship, The findings indicate that the relationship-specific investments are determined not only by the logic of economics, namely future expected profits, but also by social relationships between firms.
권영철(Yung - Chul Kwon) 한국경영학회 1996 經營學硏究 Vol.25 No.1
It has been noted that there are two types of product adaption behavior of exporting companies : (1) Voluntary or self-imposed product adaption behavior (VPADAP) Vs. Mandatory or externally-imposed adaption behavior(MPADAP). This study focuses on the analysis of the degee of product adaption, internal determinants and export performance with respect to the product adaption behavior. The research results show that there are significant differences with respect to the degree of product adaption(ingredient, design, package, label, color) but not significant differences with respect to the export performance(export intensity, export growth, export profit). It was also found that the export firms` internal determinants which play important roles in discriminating the product adaption behavior are the existence of export department, research department and foreign market research budget, implementation of long-range export planning, status of export market diversification, top manager`s commitment to internationalization, degree of companies` own brand exporting and product quality competitiveness. The findings of this study provide additional insights into the export firms` international product policy. It would be useful to extend this study to other areas of marketing mix such as price, advertising, and distribution in fucture research.
해외직접투자의 결정요인과 내부화 수준 : 수출지향적 대 시장지향적 투자 비교
권영철(Yung Chul Kwon) 한국국제경영학회 1999 國際經營硏究 Vol.9 No.2
그동안 해외직접투자의 결정요인에 관한 수많은 연구들이 수행되어져 왔다. 그러나 연구결과가 일관성을 띠지 못한 것으로 나타났다. 물론 이러한 상이한 연구결과는 투자기업의 국적에 따라 달라 질 수도 있지만, 투자 형태의 상이성에서 비롯된다 할 수 있다. 본 연구에서는 국내기업의 해외직접투자를 투자 목적에 따라 현지시장지향형과 수출지향형으로 구분하고, 이들 양 형태간에 주요 결정요인의 상이성을 분석하였다. 분석결과, 시장관련 입지우위, 생산관련 입지우위, 정치적 위험에 있어 이들 두 투자 형태간에 유의적인 상이성이 있는 것으로 나타났다. 또한 내부화 수준도 이들 두 형태간에 상이성을 보였다. 이러한 연구결과는 앞으로 해외직접투자이론의 정립이나 해외직접투자 성과 또는 해외직접투자가 본국이나 현지국에 미치는 영향과 관련한 연구에 있어서도 해외직접투자 프로젝트 형태별로 구분해서 수행되어져야 함을 시사하는 것이다.