소셜네트워크 서비스의 이용동기와 성과에 대한 실증연구

구철모(Chul Mo Koo),전유희(You Hee Joun),정남호(Nam Ho Chung) 한국경영학회 2012 經營學硏究 Vol.41 No.5

In domestic, Social Network Service(SNS) have grown rapidly and increasingly attracting the attention of academic and industry researchers Millions of users are trying to integrated SNS sites into their daily lives and practices. Almost of all sites support to maintain pre-existing social networks and connect unknown strangers depending on shared interests, political views, or enjoyable activities, and other stuffs. There contains diverse racial, sexual, religious, or national people beyond the local and limited geographic regions compared with the previous Internet based social sites. Current SNS site incorporate the creation of contents, dissemination of information & knowledge, and commercial purpose such like Google advertisement using their users. As fast developing digital devices including smartphone, tablet PC, internet based blogging, and photo and video clips, scholars desperately have began to study regarding diverse issues, which are related to contents that people create via network technologies. The first social network site was SixDegrees.com in 1997, which create profiles and surf the friends lists. Second, Ryze.com help people leverage their business networks in 2001, but it failed to achieve mass popularity. Third, a professional site such as LinkedIn focus on business people whom can connect strangers based on shared interests. MySpace differentiated itself by regularly adding features based on user demand that can make personalized pages. Unlike other SNSs, Facebook was designed to support exclusive college networks at first; they use Harvard University`s email address for finding social network. Currently, there is a big trend that people use SNSs as a tool for maintain pre-existing network, creating new people socially, and at the same time, explicitly find some business opportunities using personal and unlimited public networks. Like this, individual consciously express themselves in an online space, so called, self-presentation. The self-presentation and self-disclosure are mainly studying on offline setting in early stages, which individual convey an impression to others that are expressed to own interest to others. Thus, individuals expect to meet other people and are trying to behave self-presentation engaging in opposite partners accordingly. As developing SNSs, individuals are motivated to disclose self-disclosures of open and honest using diverse cues such as verbal and nonverbal and pictorial and video files to their friends as well as passing strangers. Virtual context, self-presentation seems different compared with face-to-face context. In the time and realm of SNSs, social users look for self-impression by posting text messages, pictures, video files. Under the digital environments, people interact to work, shop, learn, entertain, and be played. SNS provides increasingly the kinds of intention and behavior in online. Typically, self-presentation is the intentional and tangible component of identity. At SNS, people try to engage in others via a desired impression, which can maintain through performing coherent and complementary communications including displaying signs, symbols, brands made of digital stuffs (information, interest, pictures, etc.). In marketing area, consumers traditionally show self-present daily as they selct clothes, hairstyles, automobiles, logos, and so on, to impress others in any given context in a shopping mall or opera. So the self-presentation is contextual based on a specific setting, whereas SNS initiates people to self-present including pre-existing and stranger network beyond regional locality. So far, on offline site`s self-presentation would be very different from online site and would produce significant insights into user motives and behaviors in which SNS space, with a variety of digital symbols. Closely related to the concept of self-presentation, self-disclosure is the propensity an individual wish to reveal its personal information to others. SNS enables

관광산업에서 혁신성, 기술자원, 시장지향성이 개인의 업무성과에 미치는 영향

구철모(Chulmo Koo),이창석(Chang Seok Lee),정남호(Namho Chung) 한국데이타베이스학회 2014 Journal of information technology applications & m Vol.21 No.2

Tourism industry increasingly rely on information technology (IT) to improve the task performance. Many studies suggested that the evidence of IT showed not only task performance improvement but also organizational performance. Drawing from the resource-based view, technology and task fitness, and marketing orientation theories, this study proposes that IT use influences directly the task performance and proved the effectiveness of IT in the organizations of tourism industry. Further, the innovativeness, resources, and marketing orientation are identified as main determinants of IT use. The use of IT can serve as a catalyst in improving task performance for organizations in tourism industry. Based on data collected from surveying people who work in the tourism industry, the present study shed light on these issues. The findings provide a new perspective of IT effectiveness in the tourism industry. Then, we discussed the theoretical and practical implications.

전시참가기업의 마케팅목표 설정이 전시회 참가 성과에 미치는 영향

구철모(Koo, Chul-Mo),박재준(Park, Jae-Jun),이지민(Lee, Ji-Min),정남호(Chung, Nam-Ho) 한국관광레저학회 2017 관광레저연구 Vol.29 No.6

관광경험에서의 스마트폰 활용 행태와 사용자 임파워먼트와의 관계에 관한 연구: 중국인을 대상으로

구철모 ( Chulmo Koo ),유문정 ( Wenting Liu ),전유희 ( Youhee Joun ),이지민 ( Jimin Lee ),정남호 ( Namho Chung ) 한국지식경영학회 2016 지식경영연구 Vol.17 No.1

Recent years, a smartphone has been playing a role of searching, booking, and decision-makings in the tourism industry through tourists` user experiences and engagements. This study investigated the tourists` behavior toward smartphone usage regarding Chinese visitors who were ranked in Korea inbound tourism. This research model formulated two types of usage which identified explorlative use and exploitive use and the antecedent relationships of user empowerment including user competence, user impact, usage meaning, user trust. We analyzed SmartPLS2.0 for the hypotheses and found that first, user competence has a positive influence both of exploitative use and explorative use, second, user impact has a positive influence on exploitative use, but has not influenced on explorative use, third, usage meaning has not influence on exploitive use, but has a postitive influence on explorative use, and finally user trust has influence on both of exploitive and explorative use. Based on the results we found, we suggested Chinese tourists` smartphone usages` behaviors and theoretical and practical implications.

진화심리학 이론에 의한 정보기술 진화의 이론적 접근에 연구

구철모(Koo, Chul-Mo),이대용(Lee, Dae-Yong) 대한경영학회 2011 大韓經營學會誌 Vol.24 No.5

스마트관광: 철학적 사유와 학문 정체성

구철모(Chulmo Koo),함주연(Juyeon Ham),노성결(Shengjie Lu),정남호(Namho Chung) 한국경영학회 2020 한국경영학회 통합학술발표논문집 Vol.2020 No.8

여행의 변화된 패러다임과 스마트폰 사용에 익숙한 관광객의 요구사항은 점차 다양해지고 있다. 이처럼 변화하는 관광객의 요구에 부합하기 위해 등장한 개념이 스마트관광이다. 그러나 스마트관광에 대한 개념과 정의는 연구자의 관점에 따라 다르게 설명되고 있으며, 연구 주제와 분야에 대한 종합적이고 포괄적인 이해가 부족한 상황이다. 따라서 본 연구에서는 스마트관광의 철학적 고찰과 학문적 정체성에 대한 이해를 바탕으로 스마트관광에 대한 개념을 정리하고, 기존 연구동향을 파악함으로써 향후 스마트관광의 전망과 연구방향을 제시하고자 한다.

스마트폰의 탐색적 사용과 충분한 활용에 대한 연구

구철모(Chulmo Koo),김희웅(Hee-Woong Kim),전유희(Youhee Joun) 한국전자거래학회 2011 한국전자거래학회지 Vol.16 No.3

진화를 거듭하고 있는 IT산업의 그 중심에서 스마트폰이 활약하고 있다. 국내 시장에서도 스마트폰은 급속하게 확산되고 있지만 현재까지도 소비자들이 왜 스마트폰을 사용하는지에 대한 실증적 분석을 통한 선행 연구는 드물다. 본 연구에서는 정보시스템의 사용자 만족과 습관이론을 바탕으로 스마트 폰 사용에 대한 원인과 결과에 관해서 실증적으로 검증하였다. 본 연구는 스마트폰 사용자 278명을 대상으로 분석하였고 인지된 유용성과 사용 용이성이 스마트 폰 만족에 긍정적인 영향을 주는 것으로 나타났다. 흥미로운 발견은 사용자 만족이 스마트폰 사용 습관과 탐색적 사용에 (+)정의 영향을 주지만 충분한 활용에는 영향을 주지 않는 것으로 나타났다는 것이다. 이는 습관이라는 매개 효과가 충분한 활용에 영향을 주고 있으며 자기효능감의 통제변수가 영향을 주기 때문이라고 할 수 있다. 마지막으로 스마트폰을 사용하면 할수록 사용자는 탐색적으로 새로운 스마트폰 기능에 관심을 기울이는 것으로 조사되었다. Smart phones play a significant part in the evolution IT industry. In domestic market, smart phones have grown rapidly. However, until today, precedent studies on smart phones, particularly about the reason why consumers use smart phones are uncommon. Thus, in this study we adopted IS continuance and habit theory to study smart phones’ use behavior. The results reveal that perceived usefulness and perceived ease of use, satisfaction of smart phone usage, continuous use, and habit showed the causes and effects relationships. The results indicated that perceived usefulness and perceived ease of use had a positive effect on smart phone user satisfaction. Moreover, smart phone user satisfaction had a positive effect on the smart phone habits and explorative use. However, smart phone user satisfaction showed insignificant effect toward exploitive use. That is, satisfied users regularly use the smart phone but need to formulate habit of use, and then influence exploitive use. Habit showed a positive effect on both exploitive use and explorative use. Finally, we found that users are likely to pay more attention on new features of smart phones while they are using the devices.

인간 본성, 스마트관광과 메타버스에 대한 이해

구철모(Chulmo Koo),정남호(Namho Chung) 한국인터넷전자상거래학회 2021 인터넷전자상거래연구 Vol.21 No.6

Bertrand Burssell (1960), “What is Philosophy?” Philosophy is conceived of as a matter of phenomena and the conjecture of things thought to be impossible. Then, with a philosophical viewpoint, why should we think and guess about tourism, more specifically smart tourism? The concept of smart tourism encompasses all concepts of "digital", "intelligent", "automation", "ubiquitous" and "internet". With smart tourism, how can travelers get awareness from their minds of objects, their inner feelings, and desires, likes and dislikes, pleasures and joys? Smart tourism will evolve from the interface between human emotions and smart technologies to a smart service experience that combines digital and analog with the design of object recognition and automation processes. This study aims to raise various issues such as human nature, smart tourism, and the metaverse phenomena.

지식경영을 위한 웹사이트 신뢰의 조절효과에 대한 연구: 정보화마을 웹사이트를 대상으로

구철모 ( Chul Mo Koo ),정수현 ( Su Hung Jung ),정남호 ( Nam Ho Chung ) 한국지식경영학회 2016 지식경영연구 Vol.17 No.2

In this study, we investigated the repeated vist of the e-village shopping mall as an online agricultural business platform. We applied Pine and Gilmore (1998) theory for the e-village website information systems. We hypothesized that 4 dimensions such as entertainment experience, educational experience, esthetic experience, a nd e scapist e xperience t oward s atisfaction a nd, m oreover, we i nvestigated t he m oderating trust effect of satisfaction and repeated visit website. We set those independent variables (entertainment experience, educational experience, esthetic experience, and escapist experience) and dependent variable as experience satisfaction. The results indicated that the 4 experiences factors had a positive effect on the experiential satisfaction, and the trust moderating effect has a negative effection between the experiential satisfaction and the repeated visit. The experiential satisfaction had a positive effect on the repeated visit of e-village websites.

온,오프라인 정보원천이 전시,컨벤션에서 지각된 유용성과 만족에 미치는 영향: 감정적 관여의 매개효과

구철모 ( Chul Mo Koo ),이선영 ( Sun Young Hlee ),김종철 ( Jong Choel Kim ),정남호 ( Nam Ho Chung ) 한국지식경영학회 2015 지식경영연구 Vol.16 No.2

Due to multiple information sources, external information search(EIS) is the key issue on smart tourism environments. EIS is more important on experiential goods such as exhibition and convention. Despite the increasing importance of EIS, very little is known about what is the more effective information source in this area. In this paper, we attempt to examine the relations of satisfaction and between both online and offline information. This research analyzes an empirical model including EIS, affective involvement, perceived usefulness, satisfaction to student visitors on exhibition experience. Hence, six hypotheses are developed to test the relations of EIS and satisfaction using the mediating effects of affective involvement. Specifically, we developed a research model by employing the Uses and Gratification(U&G) framework and tested it to understand how student visitors’ involvement and satisfaction might be changed according to EIS. Survey data was collected from 203 student visitors on “2014 Expo KCCE” was used to test the model using structural equation modeling. The implications of our empirical findings for both research and practice are discussed.