소셜네트워크 서비스의 이용동기와 성과에 대한 실증연구

구철모(Chul Mo Koo),전유희(You Hee Joun),정남호(Nam Ho Chung) 한국경영학회 2012 經營學硏究 Vol.41 No.5

In domestic, Social Network Service(SNS) have grown rapidly and increasingly attracting the attention of academic and industry researchers Millions of users are trying to integrated SNS sites into their daily lives and practices. Almost of all sites support to maintain pre-existing social networks and connect unknown strangers depending on shared interests, political views, or enjoyable activities, and other stuffs. There contains diverse racial, sexual, religious, or national people beyond the local and limited geographic regions compared with the previous Internet based social sites. Current SNS site incorporate the creation of contents, dissemination of information & knowledge, and commercial purpose such like Google advertisement using their users. As fast developing digital devices including smartphone, tablet PC, internet based blogging, and photo and video clips, scholars desperately have began to study regarding diverse issues, which are related to contents that people create via network technologies. The first social network site was SixDegrees.com in 1997, which create profiles and surf the friends lists. Second, Ryze.com help people leverage their business networks in 2001, but it failed to achieve mass popularity. Third, a professional site such as LinkedIn focus on business people whom can connect strangers based on shared interests. MySpace differentiated itself by regularly adding features based on user demand that can make personalized pages. Unlike other SNSs, Facebook was designed to support exclusive college networks at first; they use Harvard University`s email address for finding social network. Currently, there is a big trend that people use SNSs as a tool for maintain pre-existing network, creating new people socially, and at the same time, explicitly find some business opportunities using personal and unlimited public networks. Like this, individual consciously express themselves in an online space, so called, self-presentation. The self-presentation and self-disclosure are mainly studying on offline setting in early stages, which individual convey an impression to others that are expressed to own interest to others. Thus, individuals expect to meet other people and are trying to behave self-presentation engaging in opposite partners accordingly. As developing SNSs, individuals are motivated to disclose self-disclosures of open and honest using diverse cues such as verbal and nonverbal and pictorial and video files to their friends as well as passing strangers. Virtual context, self-presentation seems different compared with face-to-face context. In the time and realm of SNSs, social users look for self-impression by posting text messages, pictures, video files. Under the digital environments, people interact to work, shop, learn, entertain, and be played. SNS provides increasingly the kinds of intention and behavior in online. Typically, self-presentation is the intentional and tangible component of identity. At SNS, people try to engage in others via a desired impression, which can maintain through performing coherent and complementary communications including displaying signs, symbols, brands made of digital stuffs (information, interest, pictures, etc.). In marketing area, consumers traditionally show self-present daily as they selct clothes, hairstyles, automobiles, logos, and so on, to impress others in any given context in a shopping mall or opera. So the self-presentation is contextual based on a specific setting, whereas SNS initiates people to self-present including pre-existing and stranger network beyond regional locality. So far, on offline site`s self-presentation would be very different from online site and would produce significant insights into user motives and behaviors in which SNS space, with a variety of digital symbols. Closely related to the concept of self-presentation, self-disclosure is the propensity an individual wish to reveal its personal information to others. SNS enables

온,오프라인 정보원천이 전시,컨벤션에서 지각된 유용성과 만족에 미치는 영향: 감정적 관여의 매개효과

구철모 ( Chul Mo Koo ),이선영 ( Sun Young Hlee ),김종철 ( Jong Choel Kim ),정남호 ( Nam Ho Chung ) 한국지식경영학회 2015 지식경영연구 Vol.16 No.2

Due to multiple information sources, external information search(EIS) is the key issue on smart tourism environments. EIS is more important on experiential goods such as exhibition and convention. Despite the increasing importance of EIS, very little is known about what is the more effective information source in this area. In this paper, we attempt to examine the relations of satisfaction and between both online and offline information. This research analyzes an empirical model including EIS, affective involvement, perceived usefulness, satisfaction to student visitors on exhibition experience. Hence, six hypotheses are developed to test the relations of EIS and satisfaction using the mediating effects of affective involvement. Specifically, we developed a research model by employing the Uses and Gratification(U&G) framework and tested it to understand how student visitors’ involvement and satisfaction might be changed according to EIS. Survey data was collected from 203 student visitors on “2014 Expo KCCE” was used to test the model using structural equation modeling. The implications of our empirical findings for both research and practice are discussed.

지식경영을 위한 웹사이트 신뢰의 조절효과에 대한 연구: 정보화마을 웹사이트를 대상으로

구철모 ( Chul Mo Koo ),정수현 ( Su Hung Jung ),정남호 ( Nam Ho Chung ) 한국지식경영학회 2016 지식경영연구 Vol.17 No.2

In this study, we investigated the repeated vist of the e-village shopping mall as an online agricultural business platform. We applied Pine and Gilmore (1998) theory for the e-village website information systems. We hypothesized that 4 dimensions such as entertainment experience, educational experience, esthetic experience, a nd e scapist e xperience t oward s atisfaction a nd, m oreover, we i nvestigated t he m oderating trust effect of satisfaction and repeated visit website. We set those independent variables (entertainment experience, educational experience, esthetic experience, and escapist experience) and dependent variable as experience satisfaction. The results indicated that the 4 experiences factors had a positive effect on the experiential satisfaction, and the trust moderating effect has a negative effection between the experiential satisfaction and the repeated visit. The experiential satisfaction had a positive effect on the repeated visit of e-village websites.

조직의 흡수역량이 기업성과에 미치는 영향에 대한 실증연구

구철모(Chul Mo Koo),최정일(Jeong Il Choi) 한국경영학회 2008 經營學硏究 Vol.37 No.3

Absorptive capacity has been identified as a factor to affect on firm performance; however, there are few studies to identify its antecedents extensively from the external factors to the internal factors. Organizational absorptive capacity has focused on information flow and knowledge acquisition among the departments or the external firms, which has centered on innovation theory. This paper examined the mediation effect of organizational absorptive capacity between its antecedents such as environment factors, managerial attitude, IT usage, and organizational resource and the firm`s performance. This study collected the 126 firm level data through survey and tested research model and hypotheses by LISREL analysis. We found that managerial attitude, IT usage, and organizational resource affect organizational absorptive capacity, in turn, lead firm`s performance. Interestingly, managerial attitude influences organizational absorptive capacity but does not affect firm`s performance. This paper shows that the organizational absorptive capacity has the mediation effect between its antecedents and the firm`s performance and that it has the direct effect on the firm performance.

전시참가기업의 마케팅목표 설정이 전시회 참가 성과에 미치는 영향

구철모(Koo, Chul-Mo),박재준(Park, Jae-Jun),이지민(Lee, Ji-Min),정남호(Chung, Nam-Ho) 한국관광레저학회 2017 관광레저연구 Vol.29 No.6

Dealing with a Dynamic Economic Environment through International Collaboration

Chul-Mo KOO(구철모) 조선대학교 지식경영연구원 2012 기업과 혁신연구 Vol.5 No.3

본 연구는 한국과 인도네시아 경제적 교류협력을 개괄적으로 분석한 논문으로 자원의 보국인 인도네시아와 기술적 능력을 갖추고 있는 한국과 글로벌 협력의 현재상황과 향후 발전방안은 소개한 연구이다. 한국은 아시아에서 경제적 발전모델로 인도네시아의 발전모델로서 모방 또는 배움의 대상이 되고 있다. 특히 전자제품, 의류 및 직물에 완제품에 뛰어난 경쟁력과 기술소유를 갖고 있는 반면 인도네시아는 천연자원인 오일과 고무 그리고 가스유전등이 풍부한 나라로써 우리에게 자원개발의 동기를 충분이 제공하고 있는 나라이다. 상호 보완적인 경제적 기반구조하에 상호협력적인 모델이 절실이 요구되고 있는 이유도 이때문이라고 볼 수 있다. 본 연구의 시사점은 경제적 요인을 찾아내어 두 나라에서 상호 필요로 하는 요인과 효과를 규명하여 두 나라의 상호협력 관계가 더욱 진전되고 가능성 있는 비즈니스 기회를 모색하는데 있다고 볼 수 있다. This study, we investigated the existing collaboration between South Korea and Indonesia. The purpose of this study is to underscore the significance of the global collaboration between South Korea and Indonesia and to indicate how their cooperation may increase competitiveness under this global turmoil. The study of South Korea, as one of NIE countries is a producer and exporter of electronic, garment, and textiles, and Indonesia, as one of developing countries in East Asia, is a main producer of oil & gas and natural gas & its derivatives(economywatch, 2009) may strengthen the partnership idea between these countries. Insights identifying the economic components that contribute to the development of the nations would be useful as these factors under the co-control of both countries. The aim of this paper is to contribute to the better understanding of the economic issue between two countries.

진화심리학 이론에 의한 정보기술 진화의 이론적 접근에 연구

구철모(Koo, Chul-Mo),이대용(Lee, Dae-Yong) 대한경영학회 2011 大韓經營學會誌 Vol.24 No.5

혁신 의사결정 과정을 이용한 서비스 수준관리의 실행단계별 요인과 성과에 대한 실증 연구

구철모 ( Chul Mo Koo ),남기찬 ( Ki Chan Nam ) 한국정보시스템학회 2007 情報시스템硏究 Vol.16 No.3

ISBSG 8을 이용한 소프트웨어 개발의 생산성과 품질에 관한 실험적 연구

구철모,박동진,Koo, Chul-Mo,Park, Dong-Jin The Society of Digital Policy and Management 2010 디지털융복합연구 Vol.8 No.1

Performance of software development is measured by two major criteria - roductivity and quality. Although the criteria is empirically tested in software engineering research, they often present with a limited way under consideration of a few factors or contexts for developers to focus on the either productivity facets or quality facets. Analyzing data on software development performance collected over a 13-year period from 20 countries, we investigated how major software development factors - development type, development platform, development technique, language type, DBMS, methodology, methodology acquisition, CASE,, summary of work effort, resource level, max team size, affect the performance of software development. The results suggest that productivity and quality of software development are affected by different factors and context: function points, line of code, extreme defects, major defects, or minor defects. This research provides the empirical evidence that the two performance criteria require for software developer to have careful attention to find the optimal balance between the two performance criteria.

가상시장에서 선발기업과 후발기업의 전략선택과 성과에 대한 연구 - 닷컴기업 중심으로 -

구철모,이상근,남기찬,Koo, Chul-Mo,Lee, Sang-Gun,Nam, Ki-Chan 한국경영정보학회 2003 Asia Pacific Journal of Information Systems Vol.13 No.4

This research explores early mover advantages and performance in the cyber market based on an empirical test. It also examines whether early mover strategic capabilities are able to adopt mutually cumulative relationship in the cyber market. Early movers such as eBay.com and Amazon.com seem to have been able to defy exclusive relationship between strategic capabilities. Compared with their followers such as uBid.com and buy.com, they have been able to adopt strong focus, differentiation, and cost leadership strategies. The purpose of this paper is to investigate the differences in strategic choices based on the strategic capabilities and performance of online firms between early movers and followers. The study reviews early mover advantages and disadvantages, and a strategic typology based on Porter's model, as well as strategic capabilities based on the sand cone model.