골프용품 기업의 인플루언서를 활용한 마케팅 활동이 브랜드 이미지 및 구매의도에 미치는 영향

고인태,김동규 한국골프학회 2021 골프연구 Vol.15 No.1

[Purpose] The purpose of this study was to examine the relationships among influencer marketing, brand image and purchase intention. [Method] To this end, data was obtained from a total of 187 respondents who had experience influencer advertisement at SNS. Base on the collected data, verified the hypothesis through multi-regression analysis using SPSS 23.0. [Result] Firstly, familiarity, likability and professionalism of influencer have been shown to positive effect on the brand image, but credibility and similarity was not have an impact on brand image. Secondly, familiarity, likability and professionalism of influencer have been shown to positive effect on the purchase intention, but credibility and similarity was not have an impact on purchase intention. Thirdly, brand image have been shown to positive effect the purchase intention. [Conclusion] It is necessary to use familiarity, likability and professionalism of influencer to establish a effective marketing strategy. [목적] 본 연구의 목적은 골프 수업에서 온라인 골프게임을 적용에 따른 학습 효과를 분석하는 것이다. [방법] 결과 도출을 위해 83명의 학생들에게 온라인 게임 수행 방법을 설명하고, 각각 3회씩 라운딩 결과를 기록하도록 하였다. 학습 효과를 분석하기 위하여 수업 환경을 고려한 설문지를 사전, 사후 배포하여 자료를 수집하여 그 차이를 분석하였다. [결과] 도출된 결과를 살펴보면 어려운 운동에서 재미있는 운동으로 인식의 변화가 나타났고, 골프 용어 및 경기 운영에 대한 이해가 높아졌으며, 수행력 향상에도 도움이 된 것으로 분석되었다. [결론] 온라인 골프 게임은 학습 효과 향상 도구로 활용 가치가 있는 바. 코로나-19 시대 비대면 교육 환경을 고려한 새로운 골프교육의 모델을 제시하고, 온라인게임의 순기능을 확대하는 교육 프로그램 개발 시 시사점을 제공한다.

골프 소비자의 체면민감성이 재구매의도에 미치는 영향: 과시적 소비성향의 매개효과와 관여도의 조절효과

고인태,김동규 한국골프학회 2021 골프연구 Vol.15 No.1

[Purpose] The purpose of this study was to examine a mediating effect of the conspicuous consumption and a moderating effect of involvement in the relationship between the golf consumer's face sensitivity and intention of repurchase. [Method] To this end, 186 usable data were analyzed with AMOS, 23.0, SPSS 23.0 and SPSS macro(hayes) [Result] Firstly, others people's consciousness and formal consciousness had a positive effect on intention of repurchase. but shame consciousness did not. Secondly, it was found that the conspicuous consumption had a full mediating effect in the relationship between the face sensitivity and intention of repurchase. Thirdly, involvement did not any moderating effect between face sensitivity and intention of repurchase. [Conclusion] It is necessary to use face sensitivity and conspicuous consumption to establish a successful marketing strategy. [목적] 본 연구는 골프 소비자의 체면민감성이 재구매의도에 미치는 영향에 있어 과시적 소비성향의 매개효과와 관여도의 조절효과를 검증하는 것에 목적이 있다. 이를 통해 관련 기업에게 고객 지향적 마케팅 전략 수립의 밑거름이 될 수 있을 것으로 기대된다. [방법] 골프 관련 제품을 구매한 경험이 있는 소비자를 연구의 모집단으로 선정하고 임의표집방법을 통해 총 186부의 데이터를 확보하였다. 그런 다음 SPSS 23.0, AMOS 23.0을 이용해 타당도와 신뢰도 분석 및 가설 검증을 실시하였다. [결과] 첫째, 골프 소비자의 체면민감성 중 타인의식, 형식의식은 재구매의도에 정(+)의 영향을 미치는 것으로 나타났으나, 창피의식은 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 골프 소비자의 체면민감성이 재구매의도에 미치는 영향에 있어 과시적 소비성향은 완전 매개하는 것으로 나타났다. 셋째, 골프 소비자의 체면민감성이 재구매의도에 미치는 영향에 있어 관여도의 조절효과는 존재하지 않는 것으로 나타났다. [결론] 골프 소비자의 체면민감성과 과시적 소비성향을 자극하는 마케팅 전략의 수립이 필요하며, 이를 위해 구독 서비스와 같은 차별화된 서비스 전략 수립을 고려할 필요가 있다.

빅데이터로 살펴본 레저스포츠로서의 스노우보드 인식과 향후 발전방안 모색

고인태(Ko, In-Tea),한장현(Han, Jang-Heon) 한국관광레저학회 2021 관광레저연구 Vol.33 No.2

교양체육 교수의 커뮤니케이션 스타일이 수업 몰입 및 만족도에 미치는 영향

고인태(Ko, In-Tae) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.2

This study aimed to examine impact of professor"s communication style about university general physical activity classes on Commitment and satisfaction. Toward this end, a total of 317 data collected from to the survey questionnaire. 317 usable data were utilized in data analyses procedure with SPSS 23.0. The result of the study are as follows. Firstly, cooperative, trust and professional types among communication styles were found to have a positive effect on the Cognitive Commitment. while control types did not. Secondly, cooperative and trust types among communication styles were shown to have a positive influence on the Behavioral Commitment. while control and control types did not. Third, class commitment was found to have a positive influence on the satisfaction.

자연과학편 : 웨이트 트레이닝과 써키트 웨이트 트레이닝이 근력(筋力) 및 운동수행능력(運動遂行能力)에 미치는 영향(影響)

고인태(InTaeKo) 한국체육학회 1994 한국체육학회지 Vol.33 No.3

The purpose of this study was to investigate the effects of Weight training and Circuit Weight training on the muscle strength and physical work capacity.16 physical education students at K University were selected as subjects and then. divided into two groups: the Weight training group with 8 students, the Circuit Weight training group with 8 students.Training was performed three times a week for the period of 8 weeks.The results were as follows;1. In the improvement of arm strength, leg strength, grip strength, and back strength, there is a significant difference between pre-test and post-test in both group.2. On the rest heart rate, there is very decreased in Weight training group(p<0.05) and Circuit weight training group(p<0.05).3. In the improvement of All-out time and P.W.C_(170), there is significant difference between pre-test and post-test in Weight group(p<0.01 &p<0.02) and Circuit weight training group(p<0.001 & p<0.01).

스포츠센터 종사자의 조직공정성과 긍정심리자본 지각이 조직시민행동에 미치는 영향 : 고용형태의 조절효과

고인태(Ko, In-Tae),김동규(Kim, Dong-Kyu) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.1

This study aims to examine the structural relationship between the organizational justice, positive psychological capital and organizational citizenship behavior in the sports center, and further to verifying differences in influence by employment condition. toward this end, the structural equation model was verified using IBM SPSS 23.0 and AMOS 23.0 for 186 data collected through the convenience sampling method after selecting employees working in the sports center. The results of this study were as follows. Firstly, among the sub-factors of organizational justice perceived by sports center workers, both distribution justice and procedural justice have been shown to have positive effects on organizational citizenship behavior. Secondly, among the positive psychology capital of sports center workers, resilience, optimism and self-efficacy were shown to have positive effects on organizational citizenship behavior, but hope did not have a significant impact. Thirdly, it has been shown that there is no adjustment effect of employment condition in the relationship between perceived organizational justice, positive psychology capital and organizational citizenship behavior of sports center workers. As large-scale human resources are being injected into the sports center, operators need to seek effective human resource management based on the results of this study, and efficient management of limited human resources based on this.

운동생리학 : 남자대학생의 심폐기능 향상을 위한 적정 운동강도의 설정

고인태(InTeaKo),노호성(HoSungNho),김형돈(HyungDonKim) 한국체육학회 2002 한국체육학회지 Vol.41 No.2

The purpose of this study was to establish of exercise intensity for improving cardiorespiratory function to 60-min steady state exercise among three exercise intensities; belowAT (the intensity 30 watts below AT), atAT, and aboveAT (the intensity 30 watts above AT). Nine healthy, male (n=9; 22.3±1.6 yrs) subjects performed each 60-min continuous exercise on the cycle ergometer. Oxygen uptake (VO2), ventilation (VE), heart rate (HR), ratings of perceived exertion (RPE), and blood pressure were measured throughout each of the three exercise intensities 60 min exercise. VO2 remained essentially unchanged during belowAT. VO2 during the exercise at atAT averaged 31.4±4.1 ml/kg/min for the first 10 min and for the final 10 min, and the difference became statistically significant when repeated-measures ANOVA was applied. However, in VO2 atAT condition was 25.1±3.2 and 28.4±2.7 ml/kg/min, respectively, and the increase in VO2 was not significant. Furthermore, the average values of systolic blood pressure (176.2±19.0 mmHg), and V˙ E (63.7± 9.3 1/min) during atAT exercise were significantly higher than those measured during atAT condition. These results suggest that the prolonged exercise at atAT level intensity probably induces unfavorable physiologic stress. Exercise at atAT level intensity may be optimal for untrained or sedentary.

코로나19(COVID-19)확산이 교양체육 수업의 질, 학습정서, 성취도·만족도에 미치는 영향

고인태(Ko, In-Tea),홍대석(Hong, Dae-Seok) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.6

This study is a research study to confirm the effect of the spread of COVID-19 on the quality of lieral arts classes, learning emotions, and achievement·satisfaction. Form May to August 2021, a self-report questionnaire was conducted for college students who took th liberal arts and physical education classes at K University in S city. 262 people who faithfully participated in the responses were selected as the final subjects of this study, and frequency analysis was performed to understand the general characteristics of th subjects. The collected data were subjected to frequency analysis, Cronbach"s, descriptive statistics, independent sample t-test, one-way ANOVA, Pearson"s correlation analysis, and multiple regression analysis using the SPSS25 program. As a result, the average quality of the class was 4.56, the content of the class was 4.59, the interaction was 4.50, and the learning environment was 4.58. Learning emotions were found to have an average of 4.19, and their constituents were pleasure 4.20, pride 4.09, fire 1.61, anxiety 1.92, and boredom 1.77. The average achievement and satisfaction was 4.51, the cognitive achievement was 4.49, and the class satisfaction was 4.54.Based on the results of this study, it is hoped that it will serve as a basic data for teachers preparing for future liberal arts classes and countermeasures against pandemic.

스크린골프장의 서비스스케이프가 경험적 가치 및 재방문의도에 미치는 영향

김동규,고인태 한국골프학회 2020 골프연구 Vol.14 No.1

[목적] 본 연구는 스크린골프장의 서비스스케이프가 경험적 가치 및 재방문의도간에 미치는 영향을 규명함으로써 치 열한 경쟁 환경에 놓인 스크린골프 시장의 신규 회원 유치 및 기존회원 유지를 위한 학문적, 실무적 기초 정보를 제 공하는 것에 목적이 있다. [방법] 비확률표본추출법 중 편의표본추출법을 통해 스크린골프장 이용객을 대상으로 229 부의 유효데이터를 확보하였다. 수집된 자료에 대하여 SPSS 23.0을 이용해 빈도분석, 탐색적 요인분석, 신뢰도 분석, 기술통계 분석, 상관관계분석 및 회귀분석을 실시하였다. [결과] 첫째, 서비스스케이프의 하위요인인 공조환경, 심미 성, 편의성, 청결성은 경험적 가치에 정(+)의 영향을 미치는 것으로 나타났으나, 공간배치는 유의한 영향을 미치지 않 는 것으로 나타났다. 둘째, 서비스스케이프의 하위요인인 공조환경, 공간배치, 청결성은 재방문의도에 정(+)의 영향 을 미치는 것으로 나타났으나, 심미성과 편의성은 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 경험적 가치는 재방문의도에 정(+)의 영향을 미치는 것으로 나타났다. [결론] 스크린골프장의 서비스스케이프 특성을 활용하는 차별 화 전략을 구축할 필요성이 있다. 특히, 경험적 가치가 재방문의도에 정(+)의 영향을 미친다는 점에서 다양한 체험마 케팅 프로그램을 통해 이용자의 경험적 가치를 높이는 전략에 주목할 필요가 있다. [Purpose] The purpose of this study was to examine the influence of screen golf's servicescape on experiential value and revisit intention. [Method] Toward this end, a total of 229 screen golfer responded to the questionnaires. Data analyses included frequency analysis, exploratory factor analysis, reliability analysis, descriptive analysis, correlation analysis, and regression analysis using SPSS 23.0. [Result] Firstly, air-conditional environment, aesthetic, convenience, cleanliness had a influence on the experiential value, while space layout did not. Secondly, air-conditional environment, space layout, cleanliness had a influence on the revisit intention, while aesthetic, convenience did not. Thirdly. experiential value had a influence on the revisit intention. [Conclusion] For the success of the screen golf, necessary to establish a strategy for differentiation through experiential marketing.

태권도 수련이 아동기 체력수준에 미치는 영향

장완성,고인태 경희대학교 체육과학연구소 2001 體育學論文集 Vol.29 No.-

The purpose of this study was to investigate the effect of taekwondo training on childhood physical fitness level. Subject, aged 13 years, were divided into one of two groups, i.e., taekwondo training group(n=33), and control group(n=33). The mean period of taekwondo training was about 18 months. Repeat taekwondo term of 18 make too much of physical strength about flexibility and speed. Muscle strength, muscle endurance strength and balance etc. will be developed and applied.