웰빙 라이프스타일 측정도구 개발을 위한 국내 웰빙 소비자의 라이프스타일 특성에 관한 탐색적 연구

홍희숙(Hong Heesook),고애란(Aeran Koh),이수경(Soo Kyoung Lee),김정희(Jung Hee Kim) 한국마케팅과학회 2006 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-

This study analyzed qualitative data gathered from well-being oriented Korean consumers through focus group interview in order to examine their lifestyle and provide implication for measurement development of well-being oriented Korean consumers" lifestyle. For the purpose, researchers interviewed 9 wellbeing-oriented consumers who meet conditions or qualification mentioned to collect information about their lifestyle and researchers conducted content analysis to the answers. The results were as follows: 1. Health management and environment preservation are the most important lifestyle factors to differentiate well-being oriented consumers from the other consumers. Their mind and behavior related environment preservation aresought from a personal point of view(for their own family"s long-term health) un like American consumers with lifestyle of health and sustainability(LOHAS) who seek environment preservation from a social point of view. 2. There are similarity between well-being oriented Korean consumers" lifestyle and American consumers" lifestyle of health and sustainability in 10 indices of LOHAS and there are differences between them in 2 indices(thinking of environmental effect from a global point of view and active use of recycling product). However, most of these indices seems not to be suitable for measurement of wellbeing-oriented Korean consumers"s lifestyle in expression. 3. Well-being oriented Korean consumers show the characteristics of 10 indices presented in Jeilgihoik company"s report directly and indirectly but also show another characteristics related various life areas. This imply that Jeilgihoik company"s 10 indices seems not to be good to measure wellbeing-oriented Korean consumers"s lifestyle 4. Based on the result of content analysis, the need for new instrument to measure wellbeing-oriented Korean consumers" lifestyle is suggested in this study and this study provide lifestyle dimension(ex. health, environment and a personal or social point of view) and life areas(food life, shopping life, leasure life etc.) included in measurement related to AIO(action, interest and opinion).

의류제품에 대한 혜택세분화와 정보원사용 및 상점선택행동 연구 : 제주지역 여성을 대상으로

고애란,홍희숙 한국의류학회 1995 한국의류학회지 Vol.19 No.5

The purposes of the study were 1) to segment the female apparel market based on clothing benefits sought by female adualt consumer in Cheju, and 2) to develop a profile of each segment concerning lifestyle, use of information sources, perceived store attributes, store preference and demographics. The data(n=228) were collected via a questionnire from adult females of ages over 20's. Using cluster analysis on benefits sought factors, four groups were identified and labeled as 1) Economic-value oriented users of clothing(24%) , 2) Brand oriented users of clothing(14%); 3) Aesthetics/fashion oriented users of clothing(26%); 4) Easy care oriented users of clothing(36%). ANOVA and Chi-square statistics revealed significant differences among the four groups according to clothing benefits sought factors, lifestyle factors, use of information sources, store attributes perceived on store types, store-type choices, new store-type preferences and demographic variables. A profile of these groups was developed.

직장상황에서 중년남성의 정장차림이 직업특성지각에 미치는 영향

고애란,이은미 연세대학교 생활과학연구소 1994 生活科學論集 Vol.8 No.-

The purpose of this study was to investigate (1)the effects of clothing cues of middle aged man on suits on the perception of occupational characteristics in an office setting, and (2)the effects of perceiver's sex on the perception of occupational characteristics formed by the function of clothing cues. The experimental design of this study was between-subjects 2^3 factorial design. The experimental materials developed for the study were a set of stimuli and a response scale. The stimuli consisted of 8 color photographs of middle aged man wearing suits which were manipulated at two levels for each of three clothing cues (suit color, suit style, necktie color). Each one of the eight sub-samples included 12 subjects from 2 perceiver groups. The questionnaires used to measure perceivers responses to the stimuli were constructed in 34 seven-point semantic differential items representing occupational characteristics. The subjects consisted of 192 male and female college students in Seoul. The data was processed by factor analysis, ANOVA and multiple classification analysis. The results were as follows: (1) The clothing cues of middle aged man on suits(suit color, suit style, necktie color) partially influenced the 3 impression factors of occupational characteristics (individuality·activity, appearance·potency and authoritarian). However, the suit color was the most dominant clothing cue; navy blue suits conveyed a more positive occupational characteristics of the wearer than being suits. (2) The perception of occupational characteristics formed by the function of clothing cues of a middle aged man in suits was partially influenced by the perceiver's sex. Female college students were affected only by the suit color, while male students were affected by all three clothing cues.

청소년기 여학생의 의복행동에 대한 자의식과 신체태도 및 체중조절행동의 영향연구

고애란,심정은 연세대학교 생활과학연구소 1997 生活科學論集 Vol.11 No.-

The purpose of this study were 1) to identify the effects of age on the adolescents' psychological variables(body attitudes, self-consciousness), weight control practices, and clothing behaviors, 2) to identify the relationships between psychological variables and weight control practices, 3) to identify the effects of the psychological variables and weight control practices on clothing behavior in the adolescents. The data was collected from 497 middle and high school girls, and female college students living in Seoul and suburban area, and were analyzed by Factor Analysis, one-way ANOVA, Duncan Test, and Covariance Structure Analysis. Two factors of body attitudes were identified: body-shape consciousness and physical attractiveness. Four factors of clothing attitudes were identified: dressing for others, clothing interest, clothing exhibition, dressing for self/psychological clothing-dependence. Two factors of preference for up-to date styles were identified: preference for feminine fashion style and preference for unisex fashion style. The results of this study were as follows: 1) There were significant effects of age on the research variables. Age was found to have effects on body-shape consciousness, physical attractiveness, private self-consciousness, weight control practices, and preference for feminine fashion style. 2) In the relationships between psychological variables and weight control practices, body-shape consciousness was negatively correlated with physical attractiveness. Physical attractiveness was positively correlated with public/private self-consciousness, and public self-consciousness was positively correlated with private self-consciousness. Also, body-shape consciousness had effects on weight control practices. 3) Physical attractiveness had indirect effects on dressing for self/psychological clothing-dependence and preference for unisex fashion style. Public self-consciousness had direct/indirect effects on dressing for self/psychological clothing-dependence. Private self-consciousness had direct effects on clothing exhibition. Weight control practices had indirect effects on dressing for self/psychological clothing-dependence. Among clothing attitude factors, clothing interest, clothing exhibition had indirect effects on feminine fashion style, and dressing for others, clothing interest, dressing for self/psychological clothing-dependence had direct/indirect effects on preference for unisex fashion style. Preference for up-to date style factors had direct/indirect effects on dressing for others.

청소년 후기 여학생의 체형의식과 자아존중감이 의복행동에 미치는 영향

고애란,심정은 연세대학교 생활과학연구소 1998 生活科學論集 Vol.12 No.-

The purposes of this study were 1) to identify the differences between two age groups in self-esteem, body attitudes, real and perceived body size, weight control practices, and clothing behaviors(clothing attitudes and preference for up-to-date style), and 2) to identify the effects of psychological variables on the clothing behaviors of Korean female adolescents. 335 high school girls and female college students living in Seoul and suburban area were interviewed using structured questionnaires, and the data were analyzed by Factor analysis, t-test, and multiple regression analysis. The results of this study were as follows: 1) Clothing attitudes were factor analyzed and factors were identified: fashion interest, dressing for self, clothing conformity, and clothing exhibition. 2) There were significant age differences between the two age groups in self-esteem, dressing for self, and clothing exhibition. The college students showed higher scores in self-esteem and dressing for self, and showed lower score in clothing exhibition than the high school girls. 3) The results from multiple regression analysis showed that perceived body size and weight control practices were the most important variables explaining clothing behaviors in the high school girl group, whereas self-esteem was the most influential variable in the college students. The high school girls who perceive their body thinner and involved more in weight control practices showed positive attitudes toward fashion interest, dressing for self, and showed high preference for up-to-date style. College students who have low self-esteem showed positive attitudes toward fashion interest, dressing for self, clothing exhibition, and showed high preference for up-to-date style.

여고생의 교복관련행동과 심리적 특성 및 의복태도의 관련연구

고애란,김양진,심정은 연세대학교 생활과학연구소 1999 生活科學論集 Vol.13 No.-

The purpose of this study were 1) to identify the relationships between psychological characteristics and attitude toward school uniform and clothing attitudes of Korean high school girls, 2) to investigate the effects of psychological characteristics, attitude toward school uniform and clothing attitudes on the uniform transformation behavior, and 3) to identify the regional differences in research variables. The data were collected from 401 high school girls living in Seoul, via a self-administered questionnaires, and were analyzed by factor analysis, Pearson's correlation, multiple regression, one-way ANOVA and Duncan test. The results of this study were as follows: As the result of analyzing the relationships between the psychological characteristics and attitude toward school uniform and clothing attitudes, body-image satisfaction was related to lack of individuality of uniform, status symbol and clothing conformity, self-efficacy to status symbol and clothing conformity, and self-esteem to positive effect of uniform and clothing conformity. The factors influencing uniform transformation behavior were found as uniform preference, modesty in clothes, fashion interest, status symbol, lack of comfort of uniform and positive effect of uniform. There were significant regional difference in 5 factors of attitude toward school uniform and modesty in clothes.

여대생의 의복목록 비교분석 : 1976~1986년 사이의 변화추세

강혜원,고애란 연세대학교 생활과학연구소 1987 生活科學論集 Vol.1 No.-

The purpose of this study was to investigate the female college students' wardrobes by means of content analysis. Specifically, students' wardrobes were analyzed in terms of content and quantity, self-evaluation of own wardrobe and clothing practices, and for style changes over the 10 year span. The data was obtained from 280 Wardrobe Inventory and Wardrobe Analysis charts of the students who took Introductory Clothing course during the period of 1976~1986. The instrument was an adaptation of Latzke and Hostetter's charts(The Wide World of Clothing, 1968). The results of the study were as follows: 1) Most students had adequate clothing items for campus wear, whereas few students has sufficient clothing for special occasions. That is, student possessed an adequate quantity of seperate items, such as blouses, shirts, sweaters, skirts, and blue jeans. 2)There was considerable individual difference among the students as the quantity and quality of their clothing. 3) Generally, the composition of the students' wardrobe did not change over the 10 year period. However, changes in the style of coats, suits, pants, skirts, and blouses were obvious, reflecting current fashion trends. 4) Generally, the students were concerned with better planning in clothing purchase, especially items which could be coordinated effectively for multiple purposes.

남성 의복착용자의 의복유형과 얼굴의 매력성이 인상에 미치는 영향(Ⅱ) : 직업관련특성 및 외모특성 추론을 중심으로

이선경,고애란 한국의류학회 1995 한국의류학회지 Vol.19 No.4

The purpose of this study was 1) to investigate the effect of male clothing type and facial attractiveness on the subjects' inferences of occupational and appearance characteristics for the wearers. The subjects' inferences of occupational and appearance characteristics for the wearers were measured by means of semantic-differential scales and open-ended questionnaires. The stimuli were composed of 18 color photographs which were made of 3 levels of facial attractiveness in combination with 6 types of clothing. The subjects were 216 male and 216 female university students. The results were as follows: First, the responses to the semantic-differential scales were factor analyzed to identify the underlying constructs of occupational characteristics. As the result, 4 factors were emerged. The first factor was interpreted to Appearance·Ability, the second, Individuality, the third, Dominance, and the fourth, Naivety. Second, the type of clothing influenced on all the 4 factors, and was more influencial than the facial attractiveness which influenced on the 3 factors except the Naivety factor. Third, There were differences perceptions for the wearers beteen,subjects' sex type; The male subjects perceived for the wearers with categorization more exactly than the female's. Fourth, there were accordances beteen free-association and inference in semantic-differential scales for the wearers.

의류제품에 대한 상표충성도의 영향변인

진병호,고애란 연세대학교 생활과학대학 1996 生活科學論集 Vol.10 No.-

The purpose of this study was to investigate the influence variables of clothing brand loyalty such as consumer satisfaction, information search, perceived risk, product involvement, consumer knowledge and demographic variables on clothing brand loyalty. And the influence of the subdimensions of those variables on clothing brand loyalty were specifically analyzed. Additionally, the brands that consumers become loyal to and the sources that consumers learn about them were analyzed. The subjects were 505 male and female white collar workers in their twenties and thirties living in Seoul, Korea. The data were collected using self-administered questionnaires and analyzed by Factor Analysis, Regression, ANOVA, 2-test, t-test, and Frequency. The results of this study showed that the higher the consumer satisfaction, the information search, the perceived risk, the product involvement, and consumer knowledge, the higher the clothing brand loyalty. Women and unmarried subjects were most likely to be brand-loyal consumers. Subdimensions of six influence variables were partially influenced on clothing brand loyalty. Consumers showed multi-brand loyalty and were more brand-loyal to classical-style brands and national brands. The most frequently mentioned source to learn about the brands was window shopping for both men and women, and the next was television advertisement for men, and word of mouth for women.

한복 및 한복의 선을 이용한 디자인에 대한 연구 : 태도, 선호 및 착용을 중심으로 Attitudes and Preferences of Two Groups of Women

강혜원,고애란 연세대학교 생활과학연구소 1991 生活科學論集 Vol.5 No.-

The purpose of this study was to investigate 1) attitudes toward traditional Korean clothing and modified Korean style clothing, 2) reasons for wearing traditional Korean clothing, 3) color preferences for color schemes in traditional Korean clothing. and 4) design preferences for modified Korean style clothing. Attitudes toward traditional Korean clothing and modified Korean style clothing, as well as reasons for wearing traditional Korean clothing were each measured by 9 Likert-type items. Stimuli measuring color preferences for traditional Korean clothing consisted of 4 photographs of color drawings representing analogous and complementary color schemes in the chogori(short jacket) and chima(long skirt). Design preference measures for modified Korean style clothing consisted of stimuli of 4 photographs of black and white line drawings depicting various designs and items asking reasons for the preference. Frequencies, t-test and correlations were used to analyze the data from self-administered questionnaires of 144 female college students and middle-aged women, respectively. The results of this study were : 1) In general, highly positive attitudes toward traditional Korean clothing were found for appearance and use on special occasions whereas highly positive attitudes toward modified Korean style clothing were found for practical and everyday use.