http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
호텔 기업의 사회적 책임(CSR)이 재무적 성과에 미치는 영향: 조직신뢰의 매개효과를 중심으로
강인택,윤세목 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.5
The purpose of this study was to examine the effect of CSR in hotel companies on the financial performance and organizational trust of employees. To this end, this study aimed to classify corporate social responsibility activities into economical, legal, ethical, and charitable responsibilities, and to examine the effect on corporate financial performance by using organizational trust as a parameter. Practical implications are that, as a management strategy to secure the competitive advantage of the company, the social responsibility activities of the hotel company can improve the financial performance of the hotel company by making the members trust in the organization. Therefore, hotel companies should endeavor to build organizational trust of their employees, which suggests that social responsibility of hotel companies would be an important factor in the financial performance of hotel companies.
라이브커머스의 스토리텔링이 시청몰입, 구매의도에 미치는 영향: 호텔 상품 구매 경험자를 대상으로
강인택,김샛별 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.7
This study empirically investigated the viewing immersion and purchase intention on the effects of live commerce by consumers. The online survey was conducted among 299 residing in Korea who had watched a video on hotel products shown by live commerce. The results verified through this study are as follows. First, it was found that the emotion and interest of each sub-factor of storytelling had a significant positive effect on the relationship between storytelling characteristics and viewing immersion. Second, in the relationship between viewing immersion and purchase intention, it was found that viewing immersion had a significant positive effect on purchase intention. Third, it was found that among the storytelling components of live commerce, interest, emotion, ease of understanding, and professionalism affect purchase intention. Fourth, it was found that the emotion and interest of each sub-factor of storytelling had a significant positive effect viewing immersion between live commerce storytelling and purchase intention playing a mediating role. Therefore, it is necessary to develop storytelling that consumers can sympathize with and be interested about hotel products by live commerce and a differentiation strategy for promotion and marketing using live commerce is necessary.