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康南國 경기대학교 호텔경영연구소 1992 호텔경영연구논총 Vol.- No.1
The importance of service in the present society is abtaining a fresh recognition from the public. We can make historical inference that service is extending from traditional human service to physical and systematic services. Human service is the most fundumental classic element of service entity. Physical service is the modern element of service needed to seek wealth. Systematic service is the present element which is the product of industrial society and which plays the role of yardstick of its efficiency. Following is the historical developments of service. ◁표 삽입▷ (원문을 참조하세요) In the present day attention is being focused on human, physical and systems which are the core entity of service available to businesses as the yardstick of service efficiency. Hotels these days are the public space for social and cultural events and they are selling the various service products. The various features of hotel service are basically the human, physical and systematic services which are organized to give the most proper services to the customers. Therefore, Hotel marketing management should be based on the fandamental strategy of doing the quality and customer management by human, physical, and systematic service.
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호텔 서비스의 시스템 프로세스 설계에 관한 연구 : Bell man 서비스를 중심으로
강남국 안양대학교 복지행정연구소 2002 福祉行政硏究 Vol.17 No.-
사람 개개인의 행위는 서비스의 일체가 되고 있다. 이 말은 사람이 있는 곳은 어디에도 서비스가 있다는 것이다. 더구나 소비자·고객 행동에 있어서 구매행위는 제품 그 자체 추구가 아니라 보다 서비스에 비중을 두고 자기에게 '걸맞는 서비스'를 추구한다. 호텔·관광과 같은 전형적인 서비스업들은 서비스의 창출, 개발로 고객의 만족을 가지게끔 노력하는 것 이외는 없다. 호텔은 투숙고객에게 접전의 기회로서 최선의 서비스를 제공해야 한다. 단순하지가 않은 복합과 다양 속에 연속성과 연계성을 가진 서비스로서 고객만족 경영을 하기 위해서는 시스템 프로세스로서 '생산과 정적 서비스 프로세스'를 개발하지 않을 수 없다. 본 연구는 호텔서비스 중 Bell man 서비스를 택하여 서비스 프로세스를 통한 시스템적 서비스 접근으로 서비스 청사진을 설계하기 위한 전개방식이 되고 있다. Bell man의 서비스 청사진 개발은 투숙되는 고객에게 최선의 서비스를 제공할 수 있는 수단이자 도구로서 활용도가 클 것으로 본다.
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강남국 안양대학교 사회과학연구소 1997 社會科學硏究 Vol.5 No.-
Now a days, the school excursion does not satisfy the expected educational effect and needs due to the large numbers of the students, the restricted activity of the student, the teacher's lack of knowledge about the sits and the stereotyped management of tour. Therefore this paper intends to study the more efficient system of school excursion which enables the students to understand the original intentions of the tour and maximizes the importance of the On-the-Spot study in view of recognizing the problems of the existing school excursion system.
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강남국 대한관광경영학회 2000 觀光硏究 Vol.15 No.1
It is expected that the role of tourism interchange between north and south Korea a very important to have earlier unification. Because, tourism in the modern industry has a great influence on human, society, culture, politics, economy, environment, etc. South Korea started 「tourism interchange cooperation business」 for approximately 150,000 tourist to visit Gumgang mountain under negotiation with north Korea. This 「tourism interchange cooperation business」 that can make unification earlier becomes special-purpose tourism which can be achieved through interchange between north and south Koreans and it is a representative of unprecedented ethnic tourism in the world. Basically the interchange of this ethnic tourism will be the role of foundation for unification interchange between north & south Korea and for continuous coexistence and peace. Furthermore, special-purpose ethnic tourism will be the shortcut for reunification in Korea peninsula and it will be very much helpful to mark north Korea and Gumgang mountain famous tourist attraction in the world.
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강남국,이학남 안양대학교 사회과학연구소 2003 社會科學硏究 Vol.10 No.-
The purpose of this study is to finding out cost, type, frequency of activities in one's spare time and to letting know the effects which play an important role in actions of "Focusing High Students In The Metropolitan Area". It is on wonder we should try our best to transfer the students' leisure activities into the things that could be acceptable in our society because the programs that can't satisfy highschool students will be left out in the cold. Finally, we could get some conclusion about the effect of leisure activities to the to solve these problems. Fist, our teenagers hope to hope to have more free time. Second, they don't have enough place or institute for thir leisure. Third, most of them are spending propening free time which depend on watching TV or video. Fourth, they are accustomed to adults' leisure caused by pleasure-seeking leisure.
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Service Marketing Mix의 개발에 따른 문제점 考察
강남국 안양대학교 사회과학연구소 1995 社會科學硏究 Vol.3 No.-
With the wide expansion of Service Marketing, The existing Mardeting Mix, called as McCarthy's 4Ps, is considered as traditional or conventional type. But that is not all. It still has much room for praise and consideration. In this study, much emphasis is put on useful consideration of the existing Marketing Mix(4Ps). Moreover, the empolyment or introduction of its systematic service is available for use as a new paradigm.
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강남국 안양대학교 복지행정연구소 2000 福祉行政硏究 Vol.16 No.-
ABSTRACT It is expected that the role of tourism interchange between North and South Korea a very important to have unification. Because, tourism in the modern industry has a great influence on human, society, culture, politics, economy, environment, etc. South Korea started Tourism Interchange Cooperation Business for approximately 150,000 tourist to visit Gumgang mountain under negotiation with North Korea. This Tourism Interchange Cooperation Business that can make unification earlier becomes special-purpose tourism which can be achieved through interchange between North and South Koreans and it is a representative of unprecedented ethnic tourism will be the role of foundation for unification interchange between North & South Korea and for continuous coexistence and peace. Furthermore, special-purpose ethnic tourism will be the shortcut for reunification in Korea peninsula and it will be very much helpful to mark North Korea and Gumgang mountain famous tourist attraction in the world.
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