「 호텔산업의 종업원 이동요인에 관한 연구 」

우찬복 한국관광산업학회 1991 Tourism Research Vol.5 No.1

開館前 호텔 마케팅 活動에 관한 硏究

禹燦卜 호남대학교 1993 호남대학교 학술논문집 Vol.14 No.-

Nowadays many accommodation facilties need to lodge increasing domestic and international tourist. The need of expanded accommodation facilities due to changing of tourist pattern and behavior, and to being held frequently international events and conventions in Korea. Consequently, many hotels are now constructing and projecting to meet this kind of demand and customer's satisfaction. In these circumstances, it is required early to carry out the marketing activity intensively to over come competitive situations and to penetrate into the exisitng market before opening the hotel. However, many investors and top management are lacking in the concept of marketing activity and its recognition. These facts arise from the lack of confidence and uncertainty on the results of future business compared with the expenditure of pre-opening marketing activity. This paper brings up the important of pre-opening marketing activity in the hotel industry to maintain successful business and to make sure of a certain market share in a short period, and also shows off the development procedures of marketing strategies like business goal and target market, competitive strategy and marketing mix strategy. Additionally it suggests the framing methods of marketing plan and working budget. In fact, it is desirable to carry into execution of marketing activity at least ahead of one year before hotel opening according to marketing plan to make sure a successful new hotel under the competitive market situations.

국제회의 산업전과 관련산업체의 역할

우찬복 호남대학교 2001 호남대학교 학술논문집 Vol.22 No.1

According to The International Meetings Market 1991-2001, an ICCA publication, the Asia Pacific region has increased its market share of the global meetings market from three to seven percent over the past decade. Korea is looking at a seven percent increase in events business this year, as well as boosting the country into the top 15 international meetings/convention venues hosting about 200 global meetings (Union of International Association criteria) by year 2005. Accordingly the role of convention related industries is to participate the Korea Convention Fair every year and to promote aggressively themselves to government, other convention related industries and the public in order to develop the convention industry.

農村地域의 綠色觀光開發에 관한 硏究

우찬복 호남대학교 인문사회과학연구소 2002 인문사회과학연구 Vol.9 No.-

조직의 특성이 경영성과에 미치는 영향 - 호텔기업의 CRM시스템 운용을 중심으로 -

우찬복,김진강 대한관광경영학회 2003 觀光硏究 Vol.18 No.2

Recently in the industry where contact with customer takes an important part in business, such as finance, education, tourism, and other services, more and more CRM system is being built on. However, in case of hotel businesses, although they are concerned for it as an assistant tool that can enhance and improve business management, its importance or the strategic approach to it is still less recognized. In addition, compared with increase of its importance and concern for it on the part of hotel businesses, few researches have been conducted both qualitatively and quantitatively. However, as CRM system takes the place of core strategic system in hotel businesses and they are more concerned for such tools as will analyze ROI(return on investment) to determine management performance according to its introduction, the study on the effects of CRM system on management performance became very important. For this study, based on the previous studies on the elements that can influence on CRM system and management performances, hypotheses were set up to solve problems, and for its positive verification, questionnaire was distributed to the employees who are concerned with operation of CRM system at the deluxe-class hotels in the country. The findings can be summarized as follows: The organizational elements can partly influence on management performance, but the level of superiors participation in decision-making can significantly influence on financial performance, customer performance, leaning and growth performance, and the level of concentration in decision-making can influence on financial performance, customer performance, and process performance.

호텔종사원 직무만족과 직무요인에 관한 실증적 분석

우찬복 한국관광학회 1995 관광학연구 Vol.18 No.2

관광지 입지선정을 위한 퍼지모형 구축에 관한 연구

우찬복,문경일 한국관광학회 1999 관광학연구 Vol.23 No.1

호텔기업에서 고객중심의 gCRM모델 적용방안에 관한 연구: 지방대도시 관광호텔업을 사례로.

우찬복 한국관광학회 2006 관광학연구 Vol.30 No.1

Today, customer-oriented marketing techniques in hotel management is receiving attentions more than ever. The customer relationship management (CRM) is one of such techniques that under the understanding customer needs leverages the knowledge to improve a company's profitability. CRM is a kind of data mining method that takes advantage of customer database and geographical database that relies on geographical information system(GIS). This paper is intended to investigate customer-oriented marketing strategy of CRM and gCRM system in which two ideals of CRM and GIS are incorporated. Applied to data of 17 tourist hotels in Gwangju Metropolis, the approach is implemented by what he calls 'hotel geographical information system'(HGIS).

퍼지논리를 適用한 觀光地 環境分析에 관한 硏究

禹燦卜 全州大學校 大學院 1998 全州大 論叢 Vol.10 No.-

韓國 溫泉觀光地의 開發方向에 관한 硏究

禹燦卜 호남대학교 1992 호남대학교 학술논문집 Vol.13 No.-

Tourist pattern and behavior are changed and changing because of increasing disposal income, discretionary time and information. Therefore, travellers are looking for various tourism facilities for their diverse tourism activities to be satisfied with their wants and changing lifestyles than ever before. Nowadays contemporary travellers take a growing interest on health-oriented facilities and new concept due to health-problem, stress and tension and so on. In accordance with changing perception on tourism attitude, hot spring areas traditionally known to tourist attraction for health-seeking or curative treatment play on important role of national tourism development. However, the characteristics of developed Korean hot spring areas so far were standandized development style and accommodation-oriented facilities without any other tourism activities. This paper brings up thedesirable direction of spa development for future development projects in view of present situation and development stage in Korea. These recommended directions of projects are as follows: 1. Project by a responsible developer with understanding spa culture for its regional economy and society. 2. Estabish the management and investigation committee within its cooperation association to preserve the water of spa and efficient operation. 3. Introduce the KURHAUS concept as a central facilities fully satisfied with growing travellers' wants and needs. 4. Develop all- weather spa resort to make best of it whenever travellers want to. 5. Induce long staying guests with various program and special events in liason with close tourist attractions. With reference to these development directions in Korean hot spring areas, we should develop them logically and select facilieties, its size after reviewing its location, marketability and target market through sufficient marketing research.