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국제합작투자기업의 지배구조가 관계지속을 위한 특유적 자산의 투자 및 환경불확실성 지각에 미치는 영향
박광서(Kwang Seo Park),안종석(Jong Seok Ahn) 한국경영학회 2000 經營學硏究 Vol.29 No.2
Though international coalitions including international joint-ventures are emerging one of the most important forms of international business as the competition in the international market is globalizing, they shows high-level of unstability in cooperative relationship among partners. This study focuses on the governance structure in international joint-ventures and its impact on the investment of transaction-specific asset and the perception of environmental uncertainty to strengthen the relation continuity among partners. The results of this study show the investment of transaction-specific asset and the perception of environmental uncertainty have significant effect on the relation continuity, and are more influenced by the relational governance structure(relational norms) than by the transactional governance structure on which the traditional transaction cost approach focused.