http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Surveillance of sporadic and subtropical insect pests in Jeollanamdo Province
SangA Oh, Ma,Duck Soo, Kim,Kyung Cheol, Choi,Hyo Jeong, Lee,Jin Hee 한국응용곤충학회 2018 한국응용곤충학회 학술대회논문집 Vol.2018 No.10
본 연구는 전남지역에 발생하는 주요 돌발 및 남방계 해충으로 벼먹노린재와 애멸구, 감 미국선녀벌레, 갈색날개매미충, 볼록총채벌레, 풀색노린재, 포도 꽃매미, 갈색여치를 조사하였다. 갈색날개매미충 월동난 부화율은 평균 21.8%로 낮았으며, 약충밀도는 전년 대비 26.1% 감소하였다. 동계 최저온도 확인결과 영하 10℃이하가 5일 지속되었음을 확인하였다. 미국선녀벌레의 경우 2017년 장성과 영암의 산림지역에 주로 발생하였는데 올해는 화순 그리고 보성, 신안 압해도의 농경지까지 발생지역이 확산되었다. 점착트랩 색상별 볼록 총채벌레 유살정도는 청색보다 황색을 선호하였고, 9 시ㆍ군에서 모두 발생하여 6월 상순에 발생최성기로 조사되었다. 꽃매미의 월동난부화율은 65%로 작년과 비슷하였으며, 현재까지 산림지역에서 주로 발생하고 있는 것으로 조사되었다. 먹노린재는 조기재배지역과 친환경단지에서 발생밀도가 높게 조사되었고, 7월 상순에 최대 발생밀도를 나타내었다.
CELEBRITY ENDORSEMENTS FOR LUXURY BRANDS: FOLLOWERS VS. UNFOLLOWERS ON SOCIAL MEDIA
Sanga Song,Hye-Young Kim 글로벌지식마케팅경영학회 2017 Global Fashion Management Conference Vol.2017 No.07
Not all celebrity endorsements have been successful on social media. However, our understanding of the effectiveness of luxury brand celebrity endorsement advertising are limited. On the basis of Self-Congruity Theory (Sirgy, 1985), Meaning-Transfer Model (McCracken, 1989), and Match-Up Hypothesis (Kamins, 1990; Kamins & Cupta, 1994), this study investigates whether three components of image congruity (i.e., brand-celebrity, brand-self, celebrity-self) would influence brand attitudes, ad attitudes, and self-brand connection, and subsequently, influence consumer engagement and purchase intentions. This study also tests the moderating role of consumer type (followers vs. unfollowers of the social media brand page) in these relationships. After conducting a series of pretests to select a focal brand and celebrities, responses from 219 US female adults were used to data analysis. The results of structural equation modeling showed that brand-celebrity congruity was positively related to ad attitudes and brand attitudes. Brand-self congruity was positively related to ad attitudes, brand attitudes, and self-brand connection. Self-celebrity congruity was positively related to ad attitudes and self-brand connection but was negatively related to brand attitudes. Ad attitudes were positively related to brand attitudes and engagement intentions but were not related to purchase intentions. Brand attitudes were positively related to engagement intentions and purchase intentions. Self-brand connection was positively related to engagement intentions, and engagement intentions were positively related to purchase intentions. Finally, the results of a multi-group analysis showed that for unfollowers (n=125), ad attitudes were positively related to engagement intentions but brand attitudes were not. On the contrary, for followers (n=94), brand attitudes were positively related to engagement intentions but ad attitudes were not. This study highlights that self-brand connection is the key to cultivating consumer engagement on social media, along with the consumer’s positive attitudes toward the celebrity endorsement ad and the brand per se. If luxury brands wish to interact with their followers and increase their engagement, they need to focus their efforts on improving brand attitudes and self-brand connection through their brand pages. Our findings suggest that celebrity endorsed advertising contributes to creating self-brand relationships (Dwivedi et al., 2016) but it should be considered as a long-term investment.
Sanga Song,Hye-Young Kim 글로벌지식마케팅경영학회 2017 Global Fashion Management Conference Vol.2017 No.07
Social media marketing offers a vast array of opportunities for fashion brands to engage with their core customers and the broader digital audience. However, they still struggle with the question of which specific strategies can be successfully applied to enhance the effectiveness social media marketing (Rampton, 2014). This study investigates how a luxury brand’ social media brand page satisfaction and brand love are positively related to desired marketing outcomes (i.e., word-of-mouth and loyalty intentions toward the luxury brand). On the basis of Customer Value Theory (Sweeny & Soutar, 2001) and Brand Love Theory (Carroll & Ahuvia, 2006), this study developed and tested a dual impact model encompassing both brand page value (i.e., information, financial, brand interaction, social interaction, and entertainment value) and brand value (i.e., inner self-and social self-expressive value). Usable responses from 290 U.S. consumers following at least one luxury brand on social media were used for data analysis. The results of structural equation modeling showed that information, brand interaction, and entertainment values were positively related to brand page satisfaction while financial and social interaction values were not. In addition, inner self-and social self-expressive brand values were positively related to brand love. In addition, brand page satisfaction was positively related to WOM intentions but was not related to loyalty intentions whereas brand love was positively related to both WOM and loyalty intentions. Furthermore, mediation analysis showed that brand page satisfaction fully mediated the influences of information, brand interaction, and entertainment values on WOM intentions. In addition, brand love fully mediated the influences of social self-expressive value on WOM and loyalty intentions. Our study suggests that social media brand pages providing unique value propositions can reap benefits in terms of enhanced brand page satisfaction, highlighting the crucial role of “content excellence” in social media marketing (Holt, 2016). Our findings also show that brand followers tend to love a particular luxury brand when the brand helps express their self and when the symbolic meaning of the brand is integrated into their own self-identity. Thus, one of the roles of social media marketing is in elucidating brand followers how to express their inner states guided by the desire to signal their self-identity not to others but to themselves (Berger & Heath, 2017).
Dimitri Sanga,Ehouman Williams Venance Ahouakan,N'goran Assigno Frejus Adje 세종대학교 경제통합연구소 2022 Journal of Economic Integration Vol.37 No.3
This study investigates how institutional quality influences labor productivity in West Africa. Thus, a panel of 15 Economic Community of West African States (ECOWAS) member states over the period 2005-2017 was considered. The panel was analyzed for the primary, secondary, and tertiary sectors. For the empirical analysis, a panel fixed effect regression was conducted based on a neoclassical framework. Results show that institutional quality improvement is overall associated with higher levels of productivity, regardless of the sector. Some specificities were also observed at the sectoral levels. Furthermore, the econometric analysis reconfirms a positive effect of investment and human capital on productivity. Therefore, improving institutional quality would be helpful for productivity growth in this sub-region. This event could enable ECOWAS member states to reap greater benefits from the implementation of the African Continental Free Trade Area agreement.