LG 019 광고 크리에이티브에 관한 연구

임춘택 건국대학교 조형연구소 1999 조형연구 Vol.7 No.-

LG 019 advertising is receiving the high level of responsiveness in terms of degree of good impression and perception. The piece of "PAPA" in the 019 series LOVE have received recognition in terms of its creativity such as being awarding the grand prize in the 98' Korean Advertising Contest. At length, it has been recognized as the excellent advertising by advertising specialists as well as consumers. But it has succeeded in fostering its good impression on the 019 advertising and the company but not convicted consumers of the telephone communication quality of the product attribute of mobile communications. It can be pointed our that its principal reason is the fact that the 019 mobile communications advertised has the technological advantage superior to those of the other companies but its advertising has not effectively conveyed such a point and attached disproportionate importance to the image-centeredness message claims. That is, it can be seen that the advertising campaign has, in the meantime, been staged like the 'fruit that looks good but does not taste good'. Another reason is that the brand name does not convey its strong message to consummers and brand identity that can be called the face of 019 is communicated to them without any impact. For consummers will remember only one impectful thing but can not remember the image containing several elements. In order to improve this problem, this study presents the following proposal to generate advertising creativity in stage: At the stage 1, to implant the conviction of telephone communication quality into consummers' mind by conveying the execellent optical technology of 019 for consummers to understand easily. At the stage 2, to be able to convey 'love, impression and humanity' by sublimating the superiority of optical technology and the LG' image of love. This study also presents the proposal to be able to incorporate the exellence of optical technology from naming to design in the creative part of brand identity. If the advertising creativity presented in this study is implemented in stages, it can be predicted to have the following expected effect: First to increase the number of subscribers innovatively by helping consumers understand the optical-technology system of 019 alone and convincing them that 109 technology is excellent. Second, to keep maintaining the favorableness of the coporate image and give a sustainable sense of satisfstion to existing customers through the creativity of sublimating the LG image of love a step forward. Third, to construct the brand vaalue through the development of easy and strong brand identity. The expected effects of the creativity of brand identity are as follows: First, consumer confidence in 109 is strengthened through the development of the brand name symbolizing telephone communication quality. Second, intimacy with 019 is raised by approaching it comfortably and easeily when seeing, hearing and speaking. Third, the rate of attention is raised with the compact and impactful visual design. Fourth, consumers are convinced of the telephone communication qualty of 109 by showing the excellence of its optical technology. Finally, it is expected that this study is helpful to the advertising creativity of mobile communications as well as LG 019 through insufficient.

혼합모형분석을 위한 통계패키지의 비교

이장택,윤춘식 단국대학교 1998 論文集 Vol.33 No.-

Statistical packages have provided many procedures of analysis for mixed models most recently. This paper presents how to choose some procedures of analysis for mixed models and compares special characters of SAS with SPSS, S­PLUS and MINITAB.

대구지역 산업연관모형에 의한 산업구조분석 : 섬유산업과 성장 유망산업을 중심으로

이춘근,여택동,김영재 한국경상학회, 한국국민경제학회 2003 경제연구 Vol.21 No.4

본 연구는 한국은행에서 작성한 전국 산업연관표를 연구목적에 따라 재분류 통합하여 비조사법에 의해 대구지역 산업연관모형을 작성하고, 이를 토대로 지역산업의 산업연관구조를 분석하고 대구지역에 대한 산업정책적 시사점을 도출하고자 한다. 특히 본 연구에서는 대구지역의 주요 전통산업이 섬유산업이며 그 중에서도 폴리에스터 직물제조가 주종을 이루고 있으므로, 섬유산업을 4개 부문(방적, 직조 및 섬유가공업, 편조업, 의복 및 장신품, 기타 섬유제품)으로 세분하여 대구지역 산업연관표를 작성하고 이를 이용하여 지역산업의 연관구조를 분석하고자 한다. 그리고 대구지역 산업연관모형을 이용한 산업구조분석 결과에 따라 대구지역 지역 전통산업인 섬유산업과 성장유망산업에 관한 산업정책적인 함의를 제시하고자 한다. 특히 본 연구에서는 대구지역의 성장유망산업을 선정함에 있어 입지계수법, 지역 산업연관모형과 같은 지역경제 분석기법을 이용하여 분석한 결과를 반영하여 검토하고자 한다. This paper analyzes the industrial structure in Daegu area. employing the regional input-output model. First, this paper explores the current situation of the regional economy and industrial structure in Daegu and attempts to examine the textile industry which has been a key industry in Daegu region. Second, this paper employs the input-output model to show the linkage effects of both forward and backward directions in the whole industry of Daegu region. Particularly, this paper analyzes the structure of Daegu's textile industry. while considering more categorized sub-divisions of the textile industry in order to investigate the structure of that industry. Lastly, this paper intends to provide the industrial policy implications for the local government as well as the central government. Moreover, the current paper intends to present some fruitful policy implications for the Milan Project that would help enhance the international competitiveness of the textile and apparel industry and thus revive the regional economy in Daegu.

韓國地域暖房公社 C.I 基本編 硏究 : Symbol Design을 中心으로 the Process of Symbol Design

林椿澤 건국대학교부설조형연구소 1992 조형연구 Vol.1 No.-

When spring comes around in Korea, forsythia is in full bloom. Forsythia is the messenger of spring sent by nature. Nature never skips spring and spring never fails to bring forth forsythia. Forsythia is the identity of spring. The image of spring is flowers. When summer sets in, it brings green to nature. The image of autumn is fallen leaves and that of winter is white snow. Nature reveals her identity without fail as each season sets in. In the modern society, where the technical development is very fast and the industrial structure is highly complex, it is not an easy task for a business firm to maintain an ever-lasting image identity. However, for a successful business, firms must present identity to consumers as nature does to us. This is the main reason that C.I. (Corporate Image Identity) becomes one of the most important parts of business strategies. C.I. is to develop, maintain and realize the identity which embodies all changes such as the trend of time and the developing technology and information. In other words, C.I. is to create the personality of a business firm as well as to realize its business culture. Korea District Heating Corporation, which was established in 1985, has introduced C.I. to create its identity and to settle its own business culture. In the C.I. study of Korea District Heating Corporation, emphasis has been placed, among other things, on the image-making of the future-oriented management, of business philosophy and of business contents. For the image-making of the future-oriented management, we have made a point of an ideal image of the corporation seeking to create new values in the field of energy business. At the same time, the progressive image of the corporation armed with creative-thinking and challenging the future by means of the development of new technology has been emphasized. For the image-making of business philosophy, we have put emphasis on the modern image of the corporation working in a harmonious labor and management relationship, where ownership of employees and rational management of employers interact in harmony. The constructive image as a corporation endeavoring to serve for customers by creating more comfortable living environments has been suggested. For the image-making of business contents, our efforts have been concentrated on the visualization of energy business including district heating and cooling system. The final version has been obtained after several revisions were made by creative research processes and development processes. Since, as mentioned above, not only the ideal, the progressive and the constructive images are embodied, but the contents of business are also well reflected in the final version, we have good reason to believe that the realization of C,I. of Korea District Heating Corporation would bring about a successful result. However, it is no less important to keep in mind that an introduction of C.I. itself does not guarantee the success. A continuous maintenance and reinforcement is needed to improve the image. At the same time, all members of the corporation ranging from field workers to top managers should work for the realization of M.I.(Mind Identity) and B.I.(Behavior Identity). Finally I hope that Korea District Heating Corporation settle its new value-orientation with its adoption of C.I. and realize its vision for the future through self-renovation and, consequently, develop into a model corporation realizing great business culture.

간편 간접추론방법 퍼지 제어기를 이용한 2×2 상호 결합공정 제어에 관한 연구

임재춘,채창현,고택범,류창렬 금오공과대학교 산업기술개발연구원 2000 産業技術開發硏究 Vol.16 No.-

This paper describes the design of SIIM (Simplified Indirect Inference Method) fuzzy controller and decoupling filter for 2x2 interacting process. The overall system for Two-Input Two-output(TITO) interacting processes consist of two fuzzy SISO PID controllers and 4 decoupling filter elements. The proposed fuzzy controller preserves the simple linear structure of its conventional counterpart, but has nonconstant gains, which enhances its self-tuning control capability, thereby significantly improves tracking control performance. The fuzzification, control-rule execution and defuzzification routines are so simple that the proposed controller has the ability of high speed inference and to adapt the increase of fuzzy inputs. The proposed fuzzy control system with three types decoupling filters are tested in tow types of 2x2 interaction processes. All computer simulation results have demonstrated superior to the control performance of the one proposed by K.A Toh et al.

디자인 대학의 디지털 디자인 특성화

임춘택 건국대학교 조형연구소 2003 조형연구 Vol.11 No.-

The human industry is quickly converting from the traditional hardware-based industrial structure to software-based. Digital Media Design is the software industry that is leading this periodical current. The software industry is the core of the creative business that leads this creative society. It will generate infinite economic values and construct new societies by developing new cultures. Even for design- or art-related colleges, it is an urgent matter to produce professional manpower for the sake of the nation. It should be achieved by reinforcing the education of Digital Media Design to develop high value-added information and cultural contents rather than maintaining the traditional role. Therefore, the specialization through the establishment of futuristic departments with increasing industrial demands and reorganization of existing departments is essential. The examples of Digital Media Design departments that are suitable for the creative business leading this creative society include Department of Advertising Image Design, Department of Animations Design, Department of Game Design, Department of Cartoon·Character Design, Department of Film Image Design, Department of Broadcasting Image Design, and Department of Mobile Image Design.

예술적 가치로서의 배너광고디자인

임춘택 건국대학교 조형연구소 2001 조형연구 Vol.9 No.-

Banner Advertising is one of the oldest methods of advertising, a visual communication on the street drawing the attention of people passing by. Today's Banner advertising boasts a wide variety of sources as well as a high level of technology and such being the case, artists have the freedom to express various designs of his/her choosing. However, the banner advertising industry in Korea is not making full use of the characteristics of the banner, it's unique expressive character and it's spacial value and therefore lowering the true value of banner advertising. Banners are located at centers where city, nature and man intermingle with each other. Therefore, rather than forcing on the people the personal messages of the advertising owner, the banner designs should aid in bringing about interaction and communications between corporation and local administrative institutions and pedestrians. In other words, it must be used as a public visual forum. In the city where I have carried out my research on banner advertising, the banner designs where not just used to relay simple messages, but played a part in the city's culture. Most of them contained within themselves, the scent and artistic beauty of the surrounding city. Some banners were set up to announce events or to promote products, but the banners in that city where created as a special means in order to promote artistic valuse that can enhance the city atmosphere. Artistic banner designs can change the characters and mood of the citizens, providing them with a comforting and enjoyable atmosphere as well as playing a big role in raising their sense of citizenship. Banner designs enable people to share and enjoy artistic valuse and it brings a sense of calm satisfaction to their lives. Such positive effects will completely transform a city into an area of cultural festivity. This in turn, will truly change the city, where environment-friendly atmosphere blends with inspiring designs, creating a city, which everyone would want to live in.

Cantor: "Beitrage zur Begrudung der transfiniten Mengenlehre"에 관하여

朴公來,丁椿澤 木浦大學校基礎科學硏究所 1987 基礎科學硏究誌 Vol.5 No.-

Cantor's set theory is, as well known, an attempt to treat actual infinities, besides improper infinities in process unifying both of continuous and discontinuous, objects. The best one of these examples, he suggested, was his new numbers, the transfinite numbers. With the help of his new transfinite numbers, Cantor was certain that he could define more precisely the concept of power [Machtigkeit]. This paper surveys his last major mathematical publication, "Beitrage zur Begrudung der transfiniten Mengenlehre", and its position in the history of mathematics.

건설 프로젝트 초기단계에서의 클레임 방지를 위한 클레임 요인 영향도 분석에 관한 연구 : 턴키공사 사례 중심으로 Focusing on Turn-Key Project

윤준선,서춘택 韓國仲裁學會 2005 중재연구 Vol.15 No.1

In the inner turn key constructions the problems of uniform types are repeatedly occurred, and, especially, many problems happen up to the stage of pre-construction(from a bid to a contract) owing to the specialties of the turn key constructions. So the claim factors of the Korean turn key constructions were abstracted in antecedent paper. When the technicians meeting the interior turn key constructions for the first time and working here now are well acquainted with only these factors, many claims will be prevented. By analysing the degree of claims by claims factors through the questionnaires to the experts about the abstracted factors and surveying the amount of the claims through the case studies, what factors exerted how much of influence on the claims was tested and analyzed. Studying and Managing the factors affecting the claims much led the technicians in charge of internal turn key constructions to the prevention and the proper solution of the site claims.

프로젝트 초기 단계에서의 분쟁방지를 위한 분쟁요인 추출에 관한 연구 : 턴키공사 사례 중심으로 Focusing on Turn-Key Project

윤준선,권기범,서춘택,백준홍 韓國仲裁學會 2004 중재연구 Vol.14 No.1

Although we try to increase the order of turn key construction for the international competitiveness strengthening, the construction quality advancement and the productivity enhancement of the public sectors, the problems of the domestic turn key systems are causing the hardships of all the participants and many possible disputes. The home turn key constructions have been activated since 1997. A lot of trial and error had been experienced in these days, and the turn key systems have been changed little by little. But the bases are continuously kept because of their reflecting all the participants' opinions. In the inner turn key constructions the problems of uniform types are repeatedly occurred, and, especially, many problems happen up to the stage of early stage owing to the specialties of the turn key construction. So the dispute factors of the Korean turn key constructions were abstracted through the literature searches, the site document examinations, the case studies and the interviews with the experts. When the technicians meeting the interior turn key construction for the first time and working here now are well acquainted with only these factors, many disputes will be prevented.