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抽象美術의 接近方法 摸索 및 表現에 관한 硏究 : focusing on the Formative Element 造形要素를 중심으로
오재규 건국대학교 조형연구소 1999 조형연구 Vol.7 No.-
Abstract Art has relieved of its burden to reproduce. Abstract Art is to find and express its own original beauty, looking at itself in the state of genuineness. In the past painters had to express his thought, ideology or beauty through subjects like human body or nature. To reproduce three dimensional space and objects into a plane surface, they had to device every means. They succeeded in reproducing objects on a canvas through scientific methods like perspective representation of line, atmosphere, and color, technique of shading, expression of massiveness using contrast of chiaroscuro knoeledge on anatomy analyzing human body. Reproduction of reality meant not the artistic, creativity and essence but a mimetic and technical success. Abstract art has shown that superb expression is possible only with an order within a painting or automatism of materials. Since then it became possible for painters to express freely using only the genuine formative elements directly on a canvas. The meaning of Abstract Art lies in accomplishing its complete independence from outside influence or intervention, and in rediscovering the genuine value and essence of formative elements which constitute painting and in finding the fact that genuine art can be made only of these elements. Since then Abstract Art has been taking an important role as the biggest resource of energy, in the various and rich developments of creative art at the center and in every phase of modern art.
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임춘택 건국대학교 조형연구소 1996 조형연구 Vol.4 No.-
Kuk-Kon Milk advertising may have constraining factors such as the commercialization of the product produced by the university. Corporation of interest group, the absolute disadvantage of both the cognitive rate and the distributional rate compared with those of other specialized dairy food business enterprises, and the sheer absence of advertising expenses to sales. But it is judged that it lends itself to keeping people informed of the brand concept differentiated for creating the new image of university - produced milk as well as the establishment of its phase and to its excellent brand positioning. Therefore, by establishing, as the task of communication in Kon-Kuk Milk T.V advertising, the point that Kok-Kuk Milk is the milk produced by the university assuming social responsibility through the investment of the whole amount of proceeds in educational enterprises and the point that it is the milk produced by the university, the scientific research institute, to engage in R&D, the milk produced by the university, taking social responsibility as the milk produced by the reliable university taking social responsibility as the milk produced by the reliable university was drawn as the advertising concept of Kon-Kuk Milk. As the creative strategy, an attempt was made to shape the zone of social sympathy for Kok-Kuk Milk through the advertising of public interests, not the advertising aimed at commercial sale at a level of the USP strategy, and an attempt was made to create the zone of emotional sympathy for Kok-Kuk Milk in undertones by way of indirect appeal, not direct appeal, At a dimension of the BIP strategy, an attempt was made to emphasize that Kok-Kuk Milk is the milk produced by the reliable university assuming social responsibility and that it is the milk intended to create wholesome society through reinvestinent in educational enterprises. As the creative concept drawn from the creative strategy, it was established that 'Kok-Kuk Milk is the milk contributing to the building of healthy society through its educational reinvestment clearly and transparently" In advertising expression based upon this, three themes (i.e Learn from nature!, Think of neighbors and Think of the future!) were elicited by unfolding the pure creativity of public interests not partaking of a commercial image, and a decision was made to film the theme of ' Learn from Nature ' best-suited to timeliness and concept, of three themes. The intention to express the advertising message of the theme of ' Learn from Nature (i.e.A drop of beautiful mature) is connotating two meaning of the production of high quality milk faithful to nature submission spirit and the production of excellent talented persons. If the creative effect of advertising is predictable, it can be thought that the degree of cognition can be raised by means of the advertising expression of the timely theme, the degree of confidence can be enhanced through the presentation of the image f public interest and the degree of satistaction can be elevated by shaping the zone of emotional sympath for Kon-Kuk Milk
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주예경 건국대학교 조형연구소 1996 조형연구 Vol.4 No.-
In this paper I first examined and tried to understand from the traditional point of view several symbols showing our cultural heritage. Using this understanding as a basis, I looked again at the symbols and made a piece of art trying to show the possibility of new form concretely connecting past and present. There are very many possible symbols, but for the purpose of this study I chose more frequently appearing ones like the bat, the lotus, the bamboo, the ten longlife symbols, and others. A country's culture is separate from economic development. A culture irrespective of its origin rises and falls, and developes its own native forms and shapes according to national characteristics. Today the world global village is commonly used. Massmedia gives the impression that today the whole world has no borders and that we are all part of one cultural entity. Therefore insisting on 'our" things seems perhaps to be an anachronism. But clearly each country has special and beautiful things. When these things possess their own essence, they truely become international. Therefore finding our things with new content befitting our times is one of the most important things to do. Our recent sad history has made our society an arena of competition for foreign culture. By mixing our traditional culture uncritically with these foreign cultures and accepting them. it has come to point where we are losing our national conciousness and the culture that makes us special. Through my artwork, I have tried to find " our fundamental conciousness', on that which gives form and feeling to our traditional cultural sense. Through this kind of work, design is not making a form that never existed or one that is totally new, but transforming and enlargening the formative elements that already are in our past and reinterpreting them in the language of our times. Doing this can be shown again and again to be the most right and necessary thing to do. The works of the formative arts speak for one's society and also influence that same society. In our day the rate of change is tremendous and can not be compared with the past. The amount and the quality of this change is such that we do not even have the time to choose anymore. Therefore our cultural environment and conciousness will only be right, and there by influence our society properly, to the extent of the subjectivity and clarity of those dedicated to design and the formative arts, and only of there is a concious search for our soul. Our native and beautiful feeling and form can always be reinterpreted. In artwork there is no need to copy foreign and exotic culture, for multiple expressions are always possible. Further more this kind of effort helps us experience the truthfulness of the creative act. When something has natural form, besides the nation building purpose of holding on to 'our" things and being adamant about our national characteristics, it is like meeting something old and familiar. Especially in the formative arts, which are one of the various elements constituting culture, this kind of concious effort is the most important thing one can do. In the future I intend to continue this study.
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현동희 건국대학교부설조형연구소 1992 조형연구 Vol.1 No.-
We are able to see the specific artistic order in Korea traditional arts which was built through long period. That is not only stands for the beauty closed up in the Korean society but also systematical orders in the creative conceptions. This kind of order has a thread of connection with the arts of western styles which are based on systematical approaches and functional designs and the constructural modernism. These Korea traditional arts especially shapes of lattics, patterns of small wrapping clothes, etc. have been used from very moment of their creations up to now to the our real life so we could regard them that these are attracitive to human mind and have some general values in terms of formal art. So, we might be reach to the analysis of the artistic theory which supporting the universities. In this research, I would like to have a formal analyse with a systematical approach method. The subject of this study might be Korean traditional arts which are in existence up to now and the final goal of this might be to draw out s general asthetic view. I set up the subject of this study on the Korean traditional plastic art so as that I could have more understanding on the specific personality of Koreans, especially perceptions on the forms, including myself. Also, I realise that I should sort out the order and perception of the Korean original beauty which can be seen on the Korean art not through the usual methods of approach ideologically or subjectively toward Korean styles of asthetic view but systematically with the objectivity and the structural fomula. Because we have betteridea of living standards, experiences and the sence of value, so, we are able to for see the traditional art in a new view point, therefore, we have to consider what we could abtain from its result and how we could reflect it to today`s art. In this study, I have a definition of the background and specific points of Korean traditional art, its diversity afterwards. And with this definition I would like to make it clear the boundary of the art and methods of the sampling, in addition, I am going to classify and arrange the art which was give from photographs. On account of limited space, I would rather stretch my study to the classification of art and I will leave more analysis on the specific characteristics which is shown in the formal art next time.
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