산업전시회 참여제약요인 분석을 통한 참여활성화 방안에 관한 연구

이대휘(Dae-Hui Lee),신재기(Jai-Gi Shin) 국제e-비즈니스학회 2010 e-비즈니스 연구 Vol.11 No.1

무역전시회 참여활성화 방안에 관한 연구

이대휘(Dae-Hui Lee),전순환(Soon-Hwan Jeon) 한국관세학회 2009 관세학회지 Vol.10 No.4

The purpose of tills research is not only to categorize trade shows through preference-participation analysis (PPA) but also to analyze participation constraints of trade show. It also examines the relationships between trade show attendance and participation constraints. The results of this research indicate that participation constraints comprise intrapersonal constraints, interpersonal constraints, and structural constraints. These constraints are significantly correlated with each other in trade show. In addition, structural constraints have direct positive effects on the difference between preference for and participation in trade shows. However, intrapersonal constraints and interpersonal constraints have no significant effects on the difference between preference for and participation in trade shows. The findings of tills research may be useful in increasing trade show attendance.

전시회 서비스품질 평가를 통한 지속적인 전시산업 활성화 방안에 관한 연구

이대휘(Dae-Hui Lee),신재기(Jae-Ki Shin) 한국관세학회 2011 관세학회지 Vol.12 No.4

The purpose of this study is to examine the influence of service quality on buying tendencies and customer satisfaction in trade shows. It also investigates the relationships among buying tendencies and customer satisfaction, and revisit intention. The results of this study indicate that human services and event programs significantly influence buying tendencies. Human services, event programs, safety, and accessibility also significantly influence customer satisfaction. Buying tendencies, customer satisfaction, and revisit intention are positively correlated with each other at the observed significant level. The findings may be useful in developing and maintaining the domestic trade show industry.

전시회 서비스품질이 참관객의 참가목적에 미치는 영향 분석

이대휘(Dae-Hui Lee) 한국무역연구원 2012 무역연구 Vol.8 No.1

The purpose of this study is to examine the relationships between service quality of trade shows and participation purposes of attendees. In order to find out the result of this study, a confirmatory factor analysis was first conducted. After verifying reliabilities and validities of the seven-factor measurement model (i.e., human services, event programs, trustworthiness, promotion/publicity, self-development, information search, and curiosity), the hypothesized model was analyzed. The results of this study indicate that promotion/publicity has a positive effect on self-development, information search, and curiosity at the observed significant level. Human services and trustworthiness have a positive effect on self-development and information search at the observed significant level, not on curiosity. However, event programs have a negative effect on both self-development and information search at the observed significant level. The findings of this study provide not only theoretical marketing information to analyze the relationships between service quality and participation purposes but also empirical knowledge to understand customer needs in trade shows.

전시컨벤션센터 서비스품질이 고객만족도 및 기업성과에 미치는 영향 분석

이대휘(Dae Hui Lee),정효희(Xiao Xi Cheng) 한국관광연구학회 2015 관광연구저널 Vol.29 No.1

The purpose of this study is to examine the relationships between corporate performance of the Coex Convention and Exhibition Center, service quality, and customer satisfaction. The six determinants of service quality examined in this study are professionalism, creativity, responsiveness, support, amenity, and aesthetics. The main findings are as follows: (1) professionalism, creativity, responsiveness, amenity, and aesthetics are significantly related to customer satisfaction; (2) professionalism, creativity, responsiveness, support, and amenity are significantly related to corporate performance of the Coex Convention and Exhibition Center; and (3) customer satisfaction is significantly pertinent to corporate performance of the Coex Convention and Exhibition Center. Among the six determinants of service quality examined in this study, professionalism is the most important factor that influences both customer satisfaction and corporate performance. The professionalism of event organizers, such as Professional Exhibition Organizers (PEO) and Professional Convention Organizers (PCO), is highly valued by customers and corporations, who rely upon professionals to plan, manage, and operate high-quality conventions and exhibitions. Professional event organizers are imperative to enhance customer satisfaction and corporate performance in the convention and exhibition industry. The findings will aid marketing development strategy, improve corporate performance of convention and exhibition centers, and enhance competitiveness of the convention and exhibition industry in Korea.

국제의료관광 전시컨벤션 서비스품질 및 참관동기가 참관객 만족도, 재방문 및 추천의도에 미치는 영향 분석

윤은주(Eun-Joo Yun),이대휘(Dae-Hui Lee) 한국관광연구학회 2016 관광연구저널 Vol.30 No.8

중국인 관광객들의 지속적인 국내 관광을 유도하기 위한 마케팅 전략 분석

정효희(Xiao Xi Cheng),이대휘(Dae Hui Lee) 한국관광연구학회 2013 관광연구저널 Vol.27 No.4

The purpose of this study is to examine the relationships among tourism motivations, tourism satisfaction, revisit intention, and word-of-mouth by Chinese tourists who visited South Korea. The five tourism motivation factors used in this study were novelty, escape, knowledge-seeking, socialization, and attractions. The results of multiple regression analysis indicate that only attractions and knowledge-seeking had a significant positive effect on tourism satisfaction. Moreover, attractions not only had the strongest predictor of tourism satisfaction but also the only factor that had a significant positive effect on revisit intention. Tourism satisfaction, revisit intention, and word-of-mouth were positively related at the observed significant level. The findings of this study may be useful in enticing Chinese tourists to visit South Korea and increasing their tourism satisfaction, revisit intention and word-of-mouth.

국제의료관광 전시컨벤션 서비스품질이 참관객 만족도, 재방문 및 추천의도에 미치는 영향 분석

윤은주(Eun Joo Yun),이대휘(Dae Hui Lee) 한국관광연구학회 2015 관광연구저널 Vol.29 No.9

This study examines the relationship between the service quality as perceived by the participants of the International Medical Tourism Convention and the participants’ satisfaction, revisit intention, and recommendation. The experiences of the participants of the International Medical Tourism Convention held at the Busan Exhibition and Convention Center (BEXCO) were surveyed. The four determinants of the Convention’s service quality were Service environment quality, Service delivery quality, social Services quality, and Service product quality. The main findings are as follows. (1) The Service environment quality of the Convention had the greatest significant positive effect on participant satisfaction (2) the Service delivery quality, social Services quality and Service product quality had significant positive effects on participant satisfaction; (3) the service quality perceived by the Convention’s participants had significant positive effects on revisit intention. (4) the service quality perceived by the Convention’s participants had significant positive effects on recommendation. This study has shown that International medical tourism exhibition and convention attendee’s high satisfaction creates positive influence on attendee’s revisit intention. It also helps create a trust and positive image about international medical tourism as well as promotion effects on elevating recommendation. By enhancing the participants’ perceived service quality, this study aims to identify methods to improve the international competitiveness of the domestic medical tourism industry and medical tourism marketing strategies, in order to achieve sustainable participation in medical tourism activities.

한방의료체험이 한방의료관광 브랜드자산에 미치는 영향

양청청(Qing Qing Liang),이대휘(Dae Hui Lee) 한국관광연구학회 2014 관광연구저널 Vol.28 No.7

The purpose of this study is to examine the effects of oriental medical experiences on brand equity of oriental medical tourism. Chinese medical tourists who visited the World Traditional Medicine Expo in Sancheong were examined in this study. The results indicate that there were four factors (i.e., entertainment, education, escapism, esthetics) in oriental medical experiences. First, entertainment of oriental medical experiences significantly influenced brand association, brand awareness, and perceived quality. Second, education of oriental medical experiences significantly influenced brand awareness and perceived quality. Third, escapism and esthetics didn`t significantly influence any brand equity of oriental medical tourism. Forth, brand association and brand awareness of oriental medical tourism significantly influenced brand loyalty. This study will be useful in enhancing the competitiveness of oriental medical tourism and enticing foreign medical tourists who are interested in oriental medical tourism to visit oriental medical events in Korea.