An Effect of the Eddy Intrusive Transport Variations Across the Shelfbreak on the Korea Strait and the Yellow sea Part 1 : Barotropic Model Study

유광우,오임상,YOO, KWANG WOO,OH, IM SANG The Korean Society of Oceanography 1993 韓國海洋學會誌 Vol.28 No.4

A time-dependent primitive two0dimensional calculation is conducted to investigate the variations of Vol. transport onto the Yellow Sea and the Korea Strait with real bathymetries and to tract the Lagrangian movement of water particles. A series of experiment of the barotropic Kuroshio intrusions shows that the eddy induced branching of Kuroshio has sufficient intensity as to modify the continental shelf circulation. This intrusion seems to be one of the important forcing terms such as winds. tides and buoyancy that can also affect the dynamics in the region of the continental shelf. Transport variations across the shelfbreak due to the branching of Kuroshio which come particularly from the southwest of the Kyushu Island, have a strong relationship with the transport variations across the Korea Strait and in the southern area of the Yellow sea. The particle trajectories of the model results are well agreed with the trajectories of satellite tracking drifters obtained by one of the WOCE/TOGA program except the longer travel time period in the present model.

의료소비자의 관계혜태 지각이 관계의 질 및 행동의도에 미치는 영향

허철선(Che이-Seon Heo),유광우(Kwang-Woo Yoo) 한국무역연구원 2014 무역연구 Vol.10 No.1

Medical institutions are important to develop and maintain enduring relationship with medical service conswners. So, this research aims to find out the effect of medical service conswners perception of relational benefits on relationship quality and behavioral intention. On the basis of the literature review, the research model is established. This research has been done through the survey utilizing medical service consumers in Gangwondo, and the effective 368 questionnaires are tested for the research model. The main findings are as follows. First, among 5 key dimensions of relational benefits, psychological, customization, economic, and information benefits except social benefits have significant effects on relationship satisfaction. Also, medical institutions type and medical service consumers type as moderating variables are included concurrently, and the significant differences are found in other 4 benefits except relationship between social benefits and relationship satisfaction. Second, relationship satisfaction relates positively to relationship commitment and behavioral intention. But the normative commitment, one of 3 key dimensions of relationship commitment, has no significant effects on recommendation to others. Third, the revisit intention has significant effect on recommendation to others. Finally, the findings reveal that the overall goodness fit index of the model is comparatively good and model set in this research is significant. At the end of the research, managerial implications, limitations and future research directions are suggested.

전통문화축제 스토리텔링의 선택속성이 브랜드자산, 브랜드태도, 브랜드애호도와의 구조적 관계

이제용(Je-Yong Lee),유광우(Kwang-Woo Yoo) 한국콘텐츠학회 2018 한국콘텐츠학회논문지 Vol.18 No.5

‘천년의 기다림 세계인의 어울림!인류 무형문화유산인 2017 강릉단오제’는 우리나라에서 가장 역사가 깊은 축제이다. 하지만 역사적인 가치에도 불구하고 축제 브랜드자산 가치에 대한 학술적인 연구는 미흡한편이다. 따라서 본 연구의 목적은 축제 스토리텔링의 선택속성을 통한 축제의 브랜드자산, 브랜드태도, 브랜드애호도간의 영향관계를 구조방정식 모형을 통해 실증분석 하였다. 논문소재의 공간적 범위는 강릉단오제 행사에 방문한 657명의 관광객을 중심으로 설문조사를 통해 수행되었다. 구조방정식 모형에 따른 가설검증 결과 축제 스토리텔링의 선택속성이 브랜드자산에, 브랜드자산이 브랜드 태도와 애호도에, 브랜드태도가 브랜드애호도에 영향을 미치는 것으로 나타났다. 이상의 연구결과로부터 시사점을 제시하면 첫째, 그 지역의 맞는 풍습을 찾아 지역전문가와 주민과 함께 지역 콘텐츠문화를 개발해야 한다. 둘째, 스토리텔링의 선택속성을 살려 고유성의 전략이 우선시 될 수 있는 브랜드자산을 높여야 한다. 셋째, 축제인력으로서 전문가와 비전문가의 역할을 구분하여 지역주민들에게 공개적인 참여를 통해 단계적인 발전을 이루어 내야 한다. ‘Waiting for a Thousand Years & Mingling with World People-Gangneung Danoje Festival 2017 as an Important Intangible Cultural Property’ is the festival with the longest history in Korea. In spite of its historical value, however, there are not many academic researches on the value of festival brand equity. Thus, the objective of this study is to empirically analyze the influence relationship between selection attributes of festival storytelling, brand equity, brand attitude, and brand loyalty through the structural equation model. Regarding the spatial scope of thesis material, a survey was conducted focusing on 657 tourists visiting the Gangneung Danoje Festival. In the results of verifying the hypotheses in accordance with the structural equation model, the selection attributes of festival storytelling had effects on the brand equity, and the brand equity had effects on the brand attitude and brand loyalty while the brand attitude had effects on the brand loyalty. Based on such results of this study, the implications could be suggested as follows. First, the local contents culture should be developed together with local experts and residents by finding its local custom. Second, the brand equity that could prioritize the strategy of characteristics should be increased by emphasizing the selection attributes of storytelling. Third, the phased development should be achieved through local residents open participation by dividing roles of experts and non-experts as festival manpower.

전통문화축제의 스토리텔링이 축제매력성과 방문객의 만족에 미치는 영향

이제용(Je-Yong Lee),이광옥(Kwang-Ok Lee),유광우(Kwang-Woo Yoo),김명종(Myeong-Jong Kim) 한국콘텐츠학회 2016 한국콘텐츠학회논문지 Vol.16 No.9

본 연구의 목적은 “2014 ‘천년의 힐링로드 강릉단오제’를 방문한 이용객을 대상으로 연구를 진행하였고, 방문객의 의사소통을 이끌어주는 스토리텔링을 통해 새로운 축제 표현기법으로서 축제요인을 상호작용(interaction), 이야기(story), 표현(telling)으로 구성하여 축제의 매력성과 방문객의 만족에 미치는 영향관계를 규명하고자 하였다. 연구결과 전통문화축제 스토리텔링은 축제매력성과 방문객 만족 모두에 유의한 영향을 미치는 것으로 분석되었다. 특히 축제매력성에는 프로그램의 다양성, 교통 및 접근성, 서비스 및 숙박이 유의한 영향을 보였고, 방문객의 만족에도 유의한 영향을 미치는 것으로 나타났다. 따라서 전통문화축제와 방문객과의 상호작용과 스토리텔링을 통한 지속적인 문화콘텐츠 개발이 필요하다. This study has been conducted among the visitors to the Gangneung Danoje Festival 2014 and its purpose is to identify the presence of any correlation between festival attractiveness/visitor satisfaction and the festival factors comprised of interaction, story and telling with storytelling considered as a means that induces communications among visitors as a new method of festival expression. The study has found that the storytelling in traditional cultural festival has statistically significant effect on both festival attractiveness and visitor satisfaction. In particular, when it comes to festival attractiveness, diversity of programs, transportation and accessibility, service quality and lodging have shown to have statistically significant effect while affecting the satisfaction among visitors. Therefore, consistent efforts should be made to develop quality cultural contents through interactions and storytelling between a traditional cultural festival and visitors

기업의 사회적 책임활동 지각이 기업평가에 미치는 영향 -기업규모에 따른 차이를 중심으로-

이종만 ( Jong Man Lee ),허철선 ( Cheol Seon Heo ),유광우 ( Kwang Woo Yoo ) 한국지역발전학회 2013 지역발전연구 Vol.13 No.1

기업의 사회적 책임활동은 경쟁적 환경에서 기업의 지속가능한 성장과 경쟁 우위를 달성하는 중요한 요인이다. 이에, 본 연구는 기업의 사회적 책임활동에 대한 일반 소비자들의 지각이 기업평가에 미치는 영향을 밝히려는데 목적을 두고 있다. 연구에서 제시한 연구모형은 선행연구를 기초로 작성되었고, 이를 검증하기 위해 강원도에 거주하고 있는 일반소비자를 대상으로 설문조사를 실시하여 그 중 유효한 240부의 설문지를 최종 분석에 사용하였다. 본 연구의 주요 발견점은 다음과 같다. 첫째, 기업의 사회적 책임활동의 4가지 주요차원들 중에서 자선적 활동을 제외한 경제적, 법률적, 윤리적 활동은 기업평가에 유의한 영향을 미치는 것으로 나타났다. 둘째, 기업규모를 동시에 도입하였는데, 기업규모에 따라 사회적 책임활동과 기업평가 간에 유의한 차이가 있음이 발견되었다. 마지막으로, 본 연구의 관리적 시사점한계점 및 앞으로의 연구방향을 제시하였다. Corporate social responsibility activities are the important factor to attain corporate sustainable growth and competitive advantage in environmental context. Thus, this research aims to find out the effect of consumers` perception of corporate social responsibility activities on corporate evaluation. On the basis of the literature review, the research model is established. This research has been done through the survey utilizing consumers in Gangwondo, and the effective 240 questionnaires are tested for the research model. The main findings are as follows. First, among 4 key dimensions of corporate social responsibility activities, economic, legal, ethical activities except of philanthropic activities have significant effects on corporate evaluation. Second, corporate size is included concurrently, and the significant differences are found between corporate social responsibility activities and corporate evaluation. At the end of the research, managerial implications, limitations and future research directions are suggested.

國産品과 外製品 選擇에 影響을 미치는 消費價値에 관한 연구 : 고관여제품과 저관여제품의 비교 A Comparison Between High and Low Involvement Product

柳光雨,朴哲 강릉대학교 영동산업문제연구소 1993 産經論叢 Vol.15 No.-

企業間 關係에 關한 硏究

柳光雨,盧榮成 강릉대학교 영동산업문제연구소 1996 産經論叢 Vol.17 No.-

라디오廣告의 活用方案에 關한 考察

柳光雨 강릉대학교 영동산업문제연구소 1985 産經論叢 Vol.3 No.-

在庫 Simulation 모형에 대한 硏究

柳光雨,尹長遠 강릉대학교 영동산업문제연구소 1986 産經論叢 Vol.5 No.-

The fundamental problem of inventory management is to decide economic order quantity and optimal order point in order to minimize the total inventory cost. There can be a number of inventory policies for that problem. In this study, these policies are analysed through inventory simulation model and fundamental inventory management model is established. For this model, possible policies in S company is evaluated by simulation and the optimal policy as determined. Simulation can be a very useful management tool if we recognize its application objects and methodological limits.