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      • 中国消费市场的新平台 -中国传统品牌(老字号)借力新零售发展战略-

        吳惠貞(Oh, Hye-jung) 한국중어중문학회 2020 한국중어중문학회 우수논문집 Vol.- No.-

        As Chinese government started converting its paradigm of economic development to consumption-oriented one, various changes have emerged in consumption structure and consumption behavior. Expansion of mobile-oriented consumer market by utilization of the internet platform and convenience of mobile payment system is the biggest cause of changes in Chinese consumption structure. Among those strategies, ‘New Retail,’ introduced in 2016, has combined advantages between online and offline, and solved consumer’s service experience and of existing online distribution problems. And it is also increasing consumer satisfaction as well as operation efficiency of companies or relevant platforms by upgrading the entire consumption process. This study has analyzed development status and development models of ‘New Retail’ focusing on the example of new retail model of ’Lao Zihao: China Time-honored Brand.’ In addition, it has suggested opinions for direction of consistent development of Lao Zihao and New Retail strategy.

      • KCI등재

        중국 애니메이션산업 발전의 특징과 경제적 파급 효과

        오혜정(Oh, Hye-Jung) 동북아시아문화학회 2013 동북아 문화연구 Vol.1 No.37

        Animation industry is one of several sections of cultural industry, the major growth industry in china. This study is to analyze the characteristics of development of Chinese animation industry in two categories of governmental policy and economy. First, development of animation industry is characterized by the governmental policy. Chinese animation industry is currently experiencing a rapid development based on the various policies and support. On the statement of ‘Plans for Promotion of Chinese Film & Animation Industry’ by State Administration of Radio, Film, and Television (SARFT) in 2004, governmental support on the section has begun. Starting in 2006, China’s 11th five-Year Plan for National Economic and Social Development (FYP) has enhanced the development of the animation industry. With governmental support, Chinese animation industry has been broadening its boundaries through development of new cultural contents. Second, in economic aspect, derivative products have been developed by the progress of the animation industry. Governmental support has brought an industrial conversion focused on Research & Development and Creation, and income increase has resulted in an increased spending on culture. Those changes have led to the development of derivative industries such as animated film, accessory, animated publication industries. Success of the animations has promoted development of the derivative products and enlarged the market size. As a higher value-added business with these huge economic impacts, Chinese animation industry will continue its growth.

      • KCI등재

        중국 ‘인터넷+ ’ 시대의 새로운 문화동력

        오혜정(Oh, Hye-Jung) 동북아시아문화학회 2017 동북아 문화연구 Vol.1 No.50

        Entering 21st century, “internet” has already become a word attracting the biggest attention over the world. .This is reflecting new characteristics of the era, and it means that we can share process and culture of the world’s industrial development in the same space in the back ground of internet. The newly rising term “internet plus” represents diverse types of industry combined with internet, and the existing industrial development through the internet has induced development strategies and policies with new characteristics. Utilizing internet platform and info-communication technology, “internet plus” is a strategy to create a new ecosystem for economic progress through integration of every industry with internet, and it represents a new paradigm of economic progress in China. Chinese cultural industry, which was emphasized from the year 2000, is continuing its rapid progress. This was possible through the interactive combination via internet platform, which implies that the culture plays the key role of economic & social progress in the era of internet plus. Especially, various fields of cultural industry such as film, animation, video games, cartoons, and travel are exercising major influence via internet on Chinese culture’s emerge into international market. Internet plus culture industry is an important measure to build a new growth engine for national economy by total confusion of service industries such as cultural, creative, and design services into real economy. In the process, leading enterprises in China will form industrial chain in cultural field through internet, make their own professional platforms to dominate and supply their outstanding contents resources, and continue their growth as more competitive enter prises. Furthermore, this will work as a major engine to encourage globalization of Chinese culture products.

      • KCI등재

        중국 창의산업클러스터의 발전과 도시경쟁력 : 상하이시 'M50(莫干山路)'과 '1933노장방(老?坊)'을 중심으로

        오혜정(Oh Hye jung,吳惠貞) 대한중국학회 2015 중국학 Vol.51 No.-

        Animation industry is one of several sections of cultural industry, the major growth industry in china. This study is to analyze the characteristics of development of Chinese animation industry in two categories of governmental policy and economy. First, development of animation industry is characterized by the governmental policy. Chinese animation industry is currently experiencing a rapid developmentbased on the various policies and support. On the statement of 'Plans for Promotion of Chinese Film & Animation Industry' by State Administration of Radio, Film, and Television (SARFT) in 2004, governmental support on the section has begun. Starting in 2006, China's 11th five-Year Plan for National Economic and Social Development (FYP) has enhanced the development of the animation industry. With governmental support, Chinese animation industry has been broadening its boundaries through development of new cultural contents. Second, in economic aspect, derivative products have been developed by the progress ofthe animation industry. Governmental support has brought an industrial conversion focused on Research & Development and Creation, and income increase has resulted in an increased spending on culture. Those changes have led to the development of derivative industries such as animated film, accessory, animated publication industries. Success of the animations has promoted development of the derivative products and enlarged the market size. As a higher value-added business with these huge economic impacts, Chinese animation industry will continue its growth.

      • KCI등재

        ‘중국 신문읽기’ 수업의 PBL적용 사례 연구

        오혜정(Oh, Hye-Jung)(吳惠貞) 대한중국학회 2020 중국학 Vol.70 No.-

        본 연구는 중국 신문읽기 수업을 PBL에 적용한 사례로 기존의 언어교육 중심에서 한 단계 더 나아가 중국 지역학과 통상학에서 필요로 하는 기초적인 지식과 중국 사회에 대한 전반적인 이해를 돕고자 하는 것을 목적으로 하였다. 중국어 향상을 위한 어학적 측면의 이해와 중국 시장 진출 방안 모색이라는 실제 직무와 관련된 문제에 대한 해결방안을 제시하고, 정보수집능력, 지식습득능력, 자기주도적 학습 능력과 협동 학습 능력을 향상시키는 것을 교육 목표로 하고 있다. 문제제기, 수업설계, 평가의 과정을 통하여 학습자로 하여금 중국어에 대한 흥미를 유발하여 학습동기를 향상시키고, 중국신문이라는 기본 텍스트를 바탕으로 중국의 정치, 경제, 사회, 문화 등의 전반적인 부분을 이해하는데 PBL수업의 긍정적인 효과를 살펴볼 수 있을 것이다. As a case applying the Chinese newspaper reading class to the PBL, the purpose of this study is to help comprehensive understanding of basic knowledge and Chinese society required by Chinese local studies and commerce studies, going one step further from the existing focus on language education. This study aims at presenting solutions to problems related to the actual job of understanding the linguistic aspects and seeking ways to enter the Chinese market, and improving the information gathering ability, knowledge acquisition ability, self-directed learning ability and cooperative learning ability. Through the process of raising questions, designing lessons, and evaluating, this study will be able to examine the positive effects of PBL classes in enabling learners to increase motivation for class by inducing interests in Chinese language, and understanding the overall part of politics, economy, society, and culture of China based on fundamental text of Chinese newspaper.

      • 스트레스 조절 및 부신 호르몬 분비(分泌)에 대한 국내외 침구치료(鍼灸治療) 연구(硏究) 현황(現況)에 대한 분석

        강미정,김지연,오혜정,최보빈,권오상,김재효,Kang, Mi-Jung,Kim, Ji-Yeon,Oh, Hye-Jung,Choi, Bo-Bin,Kwon, Oh-Sang,Kim, Jae-Hyo 대한한의정보학회 2009 大韓韓醫情報學會誌 Vol.15 No.2

        Objective : All kinds of stimulus can be work as a stressor, and too much stress can makes disease and leads to a death. It has studied to know what kinds of study have carried out for controlling stress with acupuncture. Methods : It has searched articles in various web sites with key words of acupuncture, stress, hormone, adrenal, cortisol, catecholamine, epinephrine, and ACTH. Result : 1. It will work in the hypothalamus-pituitary gland-adrenal axis to control stress with acupuncture. 2. It has studied most in the years of 1990's and with acupoint of BL23 (腎兪) about controlling stress with acupuncture in Korea. 3. It has studied most in USA, the years of 2000's and with acupoints of ST36 (足三里), PC6 (內關) about controlling stress with acupuncture in Korea. Conclusion : It can be said that is growing interest about controlling stress with acupuncture in other countries, and it should be studied more various about controlling stress with acupuncture in Korea.

      • KCI등재

        흡연 청소년과 비흡연 청소년의 정신건강에 대한 종단적 비교연구

        박선혜 ( Seon Hye Park ),강주희 ( Ju Hee Kang ),전종설 ( Jong Serl Chun ),오혜정 ( Hye Jung Oh ) 한국청소년복지학회 2010 청소년복지연구 Vol.12 No.2

        본 연구의 목적은 흡연 행동의 지속 여부에 따라 분류한 집단(흡연지속 집단 vs 비흡연 집단)간 정신건강의 차이(집단 영향력)를 알아보고, 전체 청소년의 정신건강의 변화(시간 영향력), 그리고 시간에 따른 두 집단 간 정신건강 변화양상의 차이(집단과 시간에 따른 상호작용 영향력)를 알아보는 데 있다. 한국청소년정책연구원에서 실시한 한국청소년패널조사데이터를 2차 분석한 결과, 우울의 경우, 흡연지속 집단은 비흡연 집단에 비해 높은 수준을 보였으며(집단 영향력), 시간이 지날수록 전체 수준은 감소하였다(시간 영향력). 스트레스의 경우, 흡연을 지속한 집단이 비흡연 집단에 비해 그 수준이 높았으며(집단 영향력), 시간이 지남에 따라 점차 감소하는 양상을 보였다(시간 영향력). 또한 스트레스의 하위범주 중 친구 스트레스는 집단 영향력, 시간 영향력, 상호작용 영향력이 모두 유의하였다. 즉, 흡연지속 집단이 비흡연 집단에 비해 친구 스트레스가 높은 수준으로 나타났으며(집단 영향력), 시간이 지날수록 전체 집단의 친구 스트레스는 감소하였다(시간 영향력). 또한 두 집단의 친구 스트레스 변화 양상은 시간이 지남에 따라 차이가 존재하였는데(집단과 시간에 따른 상호작용 영향력), 비흡연 집단의 친구 스트레스 정도는 시간이 지남에 따라 소폭 감소하지만, 이에 비해 흡연지속 집단은 감소의 폭이 큰 것으로 나타났다. 본 연구결과는 청소년 흡연지속 문제에 주목하여 정신건강 문제를 분석하고 청소년 정신건강 문제 개입 시 흡연 문제에 대한 청소년 시기에 따른 정신건강 발달특성을 고려하는 것이 중요함을 제시한다. The aim of this study is to investigate how continuation of smoking affects mental health of adolescents over time. We conducted a secondary data analysis of Korea Youth Panel Survey of National Youth Policy Institute. We applied mixed regression analyses for longitudinal mental health change (depression & stress), including factors of group (smokers and nonsmokers), time, and group- by-time interaction. This study found that adolescent smokers showed significantly higher levels of depression and stress for the average over all times as compared to adolescent nonsmokers (group effect). Over time, both groups showed significantly decreased levels of depression and stress (time effect). Especially, adolescent smokers showed higher levels of peer relationship stress compared to adolescent nonsmokers (group effect), and both adolescents showed significantly decreased levels of stress in peer relations as the time elapses (time effect). There were different patterns of peer relationship stress between two groups over time (group by-time interaction). These findings indicate that smoking prevention and cessation intervention should be provided for adolescents to improve their mental health considering continuation of smoking, age, and development.

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