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MAI, Thi Cam Tu,NGUYEN, Hong Son,PHAN, Nguyen Ngoc Diem,LE, Minh Hang,LUU, Phuong Khanh,NGUYEN, Thi Thu Thao,NGUYEN, Thi Thu Trang Korea Distribution Science Association 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.6
This study examines the impact of CSR and its authenticity on customer loyalty through the brand image in the chain coffee shop industry. Using qualitative and quantitative methods, 601 survey questionnaires were distributed, of which 491 were analyzed. The results show that CSR has a positive impact on brand image and customer loyalty. In addition, authenticity does not moderate the impact of CSR on brand image and loyalty, as it is difficult for customers to verify the authenticity of CSR action programs. This study emphasizes the importance of CSR action programs and authenticity for businesses to sustainably enhance their distinctive brand image and customer loyalty. Therefore, for sustainable development in the future, managers of coffee shop chains need to focus on the following issues. First, the most important thing is the right awareness of businesses regarding CSR and CSR authenticity. Third, businesses should strengthen the transparency of CSR action programs in various media so that consumers can easily verify authenticity, to increase brand image and improve customer loyalty.
Minh-Huy Dinh Dang,Trang Thi Thu Nguyen,Bao Quang Gia Le,Linh Ho Thuy Nguyen,Ngoc Xuan Dat Mai,My Van Nguyen,Phuong Hoang Tran,Tan Le Hoang Doan 한국공업화학회 2022 Journal of Industrial and Engineering Chemistry Vol.111 No.-
Pd-incorporated Zr-based metal–organic framework containing sulfone groups, named Pd(II)BUT-11, wassuccessfully prepared by dispersing the sulfone-functionalized MOF in Pd(OAc)2 solution. X-ray diffraction,scanning electron microscopy, N2 isotherm sorption, X-ray photoelectron spectroscopy, and thermogravimetricanalysis were applied to determine the features of the Pd-incorporated MOF. In the catalyticstudies, Pd(II)@BUT-11 was shown to be an efficient heterogeneous catalyst for synthesizing various stilbenederivatives via the cross-coupling Heck reaction with DABCO-derived deep eutectic solvent (DES) asa green solvent. Notably, the catalyst and the solvent could be recovered and reused, with their activityand structure remaining stable throughout several trials. The method provides an alternative solution tothe conventional catalysts and solvents, resulting in a green and efficient stilbene synthesis process. Furthermore, the stilbenes were separated by extraction with ethyl acetate due to the low solubility ofDES with this solvent.
Tien Ngoc DAO,Ha Thi Thu LE,Phuong Thi Mai CHU,Ngan Hoang PHAM,Trang Thi Dai LUONG,Dung Tri TRAN 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.12
Guided by a resource-based theory, this study is the first one that takes a quantitative approach to identify determinants of competitiveness of women-owned small and medium enterprises (SMEs) in Vietnam. The study employs time series data of Vietnamese SMEs extracted from the Vietnam Small and Medium Enterprises Survey conducted biennially from 2005 to 2015 in ten Vietnamese provinces. Firm competitiveness hereby is indicated by revenue, market share, profitability, and export volume. The research reveals a number of determining factors, of all, research and development, labor skills, business environment, technology investment are the most important factors, followed by capital and headcount. It is indicated that the determining factors have different influences on competitiveness obtained by different measurements. Therefore, it is based on specific targets and situations to make wise business decisions. The authors also make comparisons among groups of women-owned enterprises divided by their firm age, location, ownership, export, age, and educational background of business owners. The findings serve as critical empirical evidence and provide policy recommendations for improving the competitiveness of women-owned SMEs in Vietnam. The recommendations range from technology support, education and professional support for female entrepreneurs, access to capital and human resources to business environment improvement.
Thai Hoang,Nguyen Thuy Chinh,Nguyen Thi Thu Trang,To Thi Xuan Hang,Dinh Thi Mai Thanh,Dang Viet Hung,하창식,Maëlenn Aufray 한국고분자학회 2013 Macromolecular Research Vol.21 No.11
Ternary nanocomposites based on ethylene/vinyl acetate copolymer (EVA), maleic anhydride-grafted EVA (EVAgMA), and nanosilica were prepared in a Haake Rheomixer. The structure of the EVA/EVAgMA/silica nanocomposites was characterized by Fourier transform infrared spectroscopy and field emission scanning electron microscopy. The blending sequence was found to have a significant effect on the microstructure of EVA/EVAgMA/silica nanocomposites and the dispersion behavior of the nanosilica in the EVA matrix. The tensile properties (tensile strength and elongation at break), thermal behavior, crystalline structure and weatherability of the nanocomposites were also studied. The results showed that the above properties of the nanocomposites were enhanced remarkably using 1 wt% EVAgMA.
Do Van Cong,Nguyen Thi Thu Trang,Nguyen Vu Giang,Tran Huu Trung,Nguyen Thuy Chinh,Mai Duc Huynh,Thai Hoang,Jun Seo Park(박준서) 한국고분자학회 2016 폴리머 Vol.40 No.3
This study describes the preparation and characterization of nanocomposites obtained by melt-mixing of poly (ethylene-co-vinyl acetate) (EVA), polylactic acid (PLA), and TiO₂ nanoparticles (TNPs) via three different methods of direct mixing, one-step, and two-step methods. Vinyltrimethoxysilane was used as a surface modifier for the TNPs. The one-step method showed the best suitability for the preparation of EVA/PLA/TiO₂ nanocomposites. The increase in torque and the adhesion of the TNPs with EVA/PLA matrix in these nanocomposites showed enhanced interfacial interactions between EVA, PLA chains, and TNPs. The tensile strength, Young’s modulus, dynamic storage modulus, and thermooxidative stability of the one-step prepared nanocomposites were higher than those of two other nanocomposites and that of the EVA/PLA blend, reaching maximum values at 2.0 wt% of TNPs.
Minh-Huy Dinh Dang,Linh Ho Thuy Nguyen,Trang Thi Thu Nguyen,Ngoc Xuan Dat Mai,Phuong Hoang Tran,Tan Le Hoang Doan 한국공업화학회 2021 Journal of Industrial and Engineering Chemistry Vol.103 No.-
Functionalized metal–organic frameworks have recently received significant attention in heterogeneouscatalysis applications due to their high catalytic activity. In this work, a sulfate-functionalized Hf-clusterbasedmetal–organic framework was prepared via sulfation of a Hf-MOF, named Hf-BTC, constructed byHf6 clusters and 1,3,5-tricarboxylate linkers. The Hf-BTC-SO4 material was consequently demonstrated tobe an efficiently reusable superacid catalyst for a one-pot three-component reaction of pyrimido[1,2-a]benzimidazoles synthesis. The reaction catalyzed by the sulfated Hf-BTC could be carried out under mildand solvent-free conditions and give superior performance in a wide range of substrates. According todetailed investigation, the good catalytic performance of the sulfated-functionalized MOF likely originatesfrom the high-porosity framework and the high active sites of the functionalized clusters. Importantly, the catalyst could be easy to recover and reuse the functionalized framework several timeswith minor changes in catalytic efficiency.
Pham, Hiep-Hung,Vuong, Quan-Hoang,Dong, Thi-Kieu-Trang,Nguyen, Tien-Trung,Ho, Manh-Toan,Vuong, Thu-Trang,Hoang, Anh-Duc,Nguyen, Mai-Huong World Association for Triple Helix and Future Stra 2021 Journal of Contemporary Eastern Asia Vol.20 No.1
Traditionally, students from the Southern world tend to cross their national borders to study abroad. However, in recent times, we have observed a trend in which more and more students, both full-time and short-term, select Southern countries as destinations for overseas education. This paper contributes to the sparse literature on the above phenomenon, examining the case of Vietnam. We surveyed 50 universities and colleges about their international student profiles (including statistics and nationalities) and their strategies for attracting international students. The findings of this study provide implications for Vietnam's policymakers and university/college leaders and other Southern countries when implementing the internationalization of tertiary education.
Biomedical and Environmental Applications of Chitosan-based Nanomaterials
( Jae Kweon Park ),( Lam Dai Tran ),( Hoang Vinh Tran ),( Trang Thu Mai ),( Thu Phuong Ha ),( Binh Hai Nguyen ),( Hoang Thai ),( Hoang Dinh Vu ),( Dien Gia Pham ),( Phuc Xuan Nguyen ) 한국키틴키토산학회 2011 한국키틴키토산학회지 Vol.16 No.1
Being naturally abundant resources and having many interesting physicochemical and biological properties, chitin/chitosan have been found useful in many fields. This paper describes the strategy to design a multifunctional, chitosan based nanomaterials and their biomedical and environmental applications. Different physicochemical methods including FESEM/TEM, PPMS were used to characterize the obtained nanomaterials. For each application, a series of specific characterizing methods were used for evaluating the applicability/capacity of materials.