친환경 패션 마케팅 믹스 전략 연구

김민경 ( Min Kyung Kim ),유지헌 ( Ji Hun Yu ) 복식문화학회 2011 服飾文化硏究 Vol.19 No.3

Environmental protection has become more important than ever because of increasing environmental pollution and abnormal climatic changes caused by the depletion of resources from industrial activities. Fashion products can create various environmental pollutants during the production process. Since they are in direct contact with the body, the environment-friendly features for the fashion industry will become increasingly important and the necessity to execute a detailed study regarding the environment-friendly fashion marketing will also become increasingly important. The purpose of this study was to segment the levels of environment-friendly fashion marketing mixes, that analyze the relationship between consumer decision-making factors and purchasing intentions. We propose effective several marketing strategies. A total of 457 questionnaires were analyzed using frequency analysis, t-tests, correlation analysis, regression analysis, and ANOVA in SPSS. The results are as follows: First, environment-friendly fashion products were segmented into four groups, environment-friendly materials, environment-friendly production, environment-friendly management, and recycling/ disuse of products. Second, the promotion of environment-friendly fashion products were highly ranked, followed by materials used, distribution methods, and production management. Third, women considered usage, management, and price for environment-friendly fashion products as more important than men did. Finally, a total of 39.4% of the respondents had purchased environment-friendly fashion products, with a preference to buy environment-friendly underwear, outerwear, bags, shoes, and accessories. By establishing and executing the environment-friendly fashion marketing mixes, fashion companies execute successful marketing activities in both domestic and international markets.

친환경농산물 학교급식에 대한 학부모의 반응 및 친환경농산물 소비확대 의향 분석

김호,전두철,Kim, Ho,Jeon, Doo-Cheol 한국유기농업학회 2013 韓國有機農業學會誌 Vol.21 No.1

As a result of analysis on situations of environment-friendly school meals, it was obtained that student's parents were interested in food safety and the importance of sanitary supervision. Many parents responded that environment-friendly school meals increased the health and eating habits of their children. The higher and higher educated parents responded that environment-friendly school meals effected on the children's health positively. Also, the higher educated parents responded that environment-friendly school meals effected on the children's eating habits positively. After the environment-friendly school meals, the item increase to purchase was vegetables by 25% of the consumers who purchase environment-friendly agri-products. The second and third increasing items were respectively fruits and rice. When environment-friendly agri-products were consumpted and influenced positively through school meals, the consumption of environment-friendly agricultural products will be increased. The expansion of environment-friendly school lunch program cannot bring the consumption expansion of environment-friendly agri-products immediately. However, when the persistent promotion and student's parents confidence on environment-friendly agri-products were accumulated and experienced positive effects through school meals, it will give a positive effect on the consumption of environment-friendly agr-products.

연구논문 : 유치원 친환경급식 실시에 따른 학부모의 인식도 및 유아의 식행동

배지원 ( Ji Won Bae ),오명숙 ( Myung Suk Oh ) 한국식생활문화학회 2012 韓國食生活文化學會誌 Vol.27 No.6

This study was conducted to investigate the differences in households, parental perception, and dietary behaviors of preschool children from kindergartens with environment-friendly food service (environment-friendly food service group; EFG) versus children from kindergartens with general food service (general food service group; GFG). We sought this basic information to examine the impact of environment-friendly agricultural products in preschool food services. Age, education level, and monthly family income of the EFG were significantly higher than the GFG. The frequency of purchasing environment-friendly agricultural products was significantly higher in the EFG than the GFG, with the most frequently purchased items in both groups being vegetables. The GFG had a significantly higher perception than the EFG in the superior quality of environment-friendly agricultural products; however, a greater proportion of the GFG than the EFG thought environment-friendly products were too expensive. The most frequent reason for purchasing environment-friendly agricultural products in both groups was safety. When purchasing environment-friendly agricultural products, the most important selection factor for the majority of both groups was the label certifying quality assurance. Both groups also considered price reduction as essential for promoting environment-friendly agricultural products. In regard to parental perceptions on food service in kindergarten, the EFG had a significantly higher satisfaction with the nutritional adequacy of the menu compared 10 the GFG. Both groups considered food safety and health as primary reasons for using environmentfriendly foods in the preschool food service, with a greater proportion of the EFG than the GFG responding this way. There were significant differences between the EFG and GFG, as the main satisfaction from using environment-friendly foods in the EFG was safety, freshness, and good hygiene, whereas the main satisfaction in the GFG was a good food service menu, freshness and good hygiene, Dietary behaviors of preschool children in the EFG were also significantly superior to the GFG. Thus, environment-friendly agricultural products have positive effects on the dietary behaviors of preschool children and should be increased in the preschool food service. Lowering prices and a strict supervision of quality assurance is also necessary to promote consumption of environment-friendly food materials.

소비자 특성과 소비자 신뢰가 친환경농산물의 구매의도에 미치는 영향 분석

김미송,최형규,김동환 한국유통과학회 2013 유통과학연구 Vol.11 No.1

Purpose – The environment-friendly agricultural product market in Korea sees continual high growth. Recently, the Korean government has been actively fostering environment-friendly agriculture as an engine of future growth. Korean people have increasingly become more health-conscious and interested in food safety issues. Many distribution and retailing companies have responded with various promotional activities. However, most of these are not strategic and appear to have unsatisfactory outcomes. The main purpose of this paper is to suggest effective marketing strategies for environment-friendly agricultural products. To achieve this aim, the study empirically investigates the effects of consumer characteristics and trust on the purchase intention of environment-friendly agricultural products. Research design, data, methodology - Based on the theory of planned behavior, and previous studies related to the purchase intention and consumption of environment-friendly agricultural products, we set up five study hypotheses. These related to the demographic characteristics of consumers, purchase intention, and behavior of the products. We then set up a study model and four study hypotheses relating to health consciousness, environmental consciousness, consumer trust level,purchase intention, and behavior of the products. The data were collected using a questionnaire given to consumers living in Seoul and southern Geonggi Province. The final sample size is 403 and mean age is 44.3. SPSS 15.0 for Windows and Amos 7.0 were used as statistical analysis tools. Meaningful results were derived using frequency analysis, correlation analysis, a t-test, and structural equation modeling. Results - Empirical results of this research are as follows. (1) First,it is shown that consumers consider such attributes as intimacy and health to be important when they buy environment-friendly agricultural products. (2) We also found that consumers recognize the value of environment-friendly agricultural products as high, but their trust level as low. (3) Consumer groups consisting of married couples, with higher education, higher income, and higher age are shown to have a higher intention of buying environment-friendly agricultural products than any other consumer group. (4) It is estimated that the level of consumer trust positively affects the purchase intention of environment-friendly agricultural products. The path coefficient (.138) between consumer trust and purchase intention is statistically significant at the α = .05level. (5). It is also estimated that environmental consciousness positively affects purchase intention. The path coefficient (.245) between environmental consciousness and purchase intention is statistically significant at the α = 0.05 level. The standardized path coefficients of consumer trust and environmental consciousness with purchase intention are .556 and .288 respectively. Therefore, consumer trust affects purchase intention more than environmental consciousness. (6) Finally,purchase intention is estimated to positively affect purchase behavior. Conclusions - Based upon empirical results, this research suggests that marketers of environment-friendly agricultural products should focus more on increasing consumer trust levels, emphasizing the training and education of employees. The government also should pay attention to a standardized certification system for environment-friendly agricultural products. Marketers of environment-friendly agricultural products should consider the consumer groups of married couples, with higher education, higher income, and higher age as a major target segment.

친환경농산물 학교급식에 대한 학부모의 반응 및 친환경농산물 소비확대 의향 분석

김호,전두철 한국유기농업학회 2013 韓國有機農業學會誌 Vol.21 No.1

As a result of analysis on situations of environment-friendly school meals, it was obtained that student"s parents were interested in food safety and the importance of sanitary supervision. Many parents responded that environment-friendly school meals increased the health and eating habits of their children. The higher and higher educated parents responded that environment-friendly school meals effected on the children’s health positively. Also, the higher educated parents responded that environment-friendly school meals effected on the children’s eating habits positively. After the environment-friendly school meals, the item increase to purchase was vegetables by 25% of the consumers who purchase environment-friendly agri-products. The second and third increasing items were respectively fruits and rice. When environment-friendly agri-products were consumpted and influenced positively through school meals, the consumption of environment-friendly agricultural products will be increased. The expansion of environment-friendly school lunch program cannot bring the consumption expansion of environment-friendly agri-products immediately. However, when the persistent promotion and student"s parents confidence on environment-friendly agri-products were accumulated and experienced positive effects through school meals, it will give a positive effect on the consumption of environment-friendly agr-products.

자연소재를 이용한 교수 학습이 초등학생의 환경 친화적 행동에 미치는 영향

최훈성,이성숙 한국실과교육학회 2011 한국실과교육학회지 Vol.24 No.4

This study was conducted to analyze the effects of teaching-learning program using natural materials for elementary school students on their environment-friendly behaviors. It aims to understand environment through making life supplies necessities using natural materials, have a desirable attitude to environment, practice environment-friendly behaviors and bring about change of behaviors into environment-friendly ones. It made life supplies available in daily life which can attract their interests by using natural materials like straw, string, cattail and reed, reared rabbit to make them think of environment and feel its importance. Invented class consisted of eight learning themes with total 16 lessons such as understanding the circulation of environment and water,knowing air pollution and waste recycling, making egg straw wrapper using straw, making fan using string, making candy basket with cattail, making pot stand using straw, making broom with reed, and rearing rabbit and experiencing the value of life. As a result of applying teaching-learning program using natural materials, it was found that students'environment-friendly behaviors were changed positively and attitude and behavior to environment were significantly increased. Analysis of the subjects' impression after classes by each theme indicated that they showed interest in and satisfaction with teaching-learning using natural materials. Consequently, teaching-learning using natural materials had a positive influence on deepening the understanding of environment and enhancing environment-friendly behaviors. In the light of current situation that balance of environment has been broken due to life supplies produced by factory in great quantities,teaching-learning using natural materials around us has high availability in practical subject class and will be also used as basic materials of environmental education in future. 이 연구는 초등학생을 대상으로 자연소재를 이용한 교수 학습 프로그램을 개발하고 이를 적용하여 환경 친화적 행동에 미치는 영향을 분석하기 위하여 실시하였다. 자연소재를 이용한 교수 학습 프로그램은 자연소재를 이용한 생활용품 만들기를 통해 환경에 대해 이해하고 바람직한 환경태도를 가지며 환경 행동을 찾아 실천해보는 것을 목표로 하였다. 이를 통해 환경 친화적 행동의 변화를 가져오는 것이 목적이었다. 짚, 줄, 부들, 갈대 등 자연소재를 이용하여 학생들에게 흥미를 줄 수 있고, 일상생활에서 사용할 수 있는 생활용품을 만들어 보도록 하였다. 또한 토끼를 기르며 환경을 생각하고 생명의 소중함을 느끼도록 하였다. 개발된 수업은 8개의 학습 주제로, 총 16차 시이었다. 환경과 물의 순환 이해하기, 공기오염과 쓰레기 재활용 이해하기, 짚을 이용하여 달걀꾸러미 만들기, 줄을 이용하여 부채 만들기, 부들을 이용하여 사탕바구니 만들기, 짚을 이용하여 냄비 받침대 만들기, 갈대를 이용하여 빗자루 만들기, 토끼 기르며 생명의 소중함 느끼기로 구성하였다. 자연소재를 이용한 교수 학습을 적용한 결과 환경 친화적 행동은 사전사후 각각 평 3.05점에서 3.70점으로 유의적으로 증가하였다(p<.05). 영역별로 보면 ‘환경 인식·지식’ 영역은 사전사후 각각 평균 0.50점에서 0.70점으로 유의적으로 증가하였다(p<.05). ‘환경 태도’ 영역은 사전사후 각각 평균 3.32점에서 3.71점으로 유의적인 변화가 없었다. ‘환경 행동’ 영역은 사전사후 각각 평균 2.80점에서 3.70점으로 유의적으로 증가하였다(p<.05).각 주제 수업 후 소감문을 분석한 결과 자연소재를 이용한 교수 학습에 대하여 지식, 기능, 태도 측면에서 긍정적인 효과를 나타내었다. 이상의 결과로 보아 자연소재를 이용한 교수 학습은 환경에 대한 이해를 깊게 하고 환경친화적 행동에 긍정적인 효과가 있음을 알 수 있었다. 주변의 다양한 자연소재를 이용한 교수 학습은 소재와 의의 면에서 볼 때 실과 수업에서 활용가치가 높으며, 향후 실과 환경교육의 기초 자료로 활용될 수 있을 것으로 기대된다.

친환경 인증 공동주택의 주거만족도와 지속적 거주의사에 미치는 영향요인 분석

김재성,김원필 대한건축학회 2023 대한건축학회논문집 Vol.39 No.11

본 연구는 친환경 공동주택 거주자를 대상으로 현재 거주하는 아파트 단지 내에 갖추어진 친환경적 요소에 대한 분류를 통하여 이러한 공동주택 친환경 요소가 거주자의 주거 만족도와 지속적 거주의사에 어떠한 영향을 미치는지 알아보는데 목적이 있다. 본 연구 대상은 서울시 은평구 진관동, 성북구 길음동, 성동구 하왕십리동 뉴타운 지역의 공동주택 단지 거주자 465명으로 설문조사 후 분석을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 친환경 공동주택 요소인 토지이용 및 교통, 에너지자원과 환경부하, 실내환경, 생태환경은 모두 주거만족도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 친환경 공동주택 요소인 토지이용 및 교통, 생태환경, 실내환경이 지속적 거주의사에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 친환경 공동주택의 주거만족도는 지속적 거주의사에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 친환경 공동주택 요소인 토지이용 및 교통, 에너지자원과 환경부하, 생태환경, 실내환경과 지속적 거주의사의 관계에서 주거만족도는 모두 유의한 매개효과가 있음을 검증하였다. 따라서 친환경 공동주택은 아파트 거주의도를 결정짓는 기준이 될 수 있으므로 지속가능한 공동주택 개발의 실현과 자원절약적이고 자연친화적인 공동주택 개발을 유도하여 거주자의 삶의 질 향상에 노력해야 함을 시사한다. The purpose of this study is to classify the environment-friendly factors within their current apartment house residences for the residents ofenvironment-friendly apartment houses to identify the impact of the environment-friendly factors on their residential satisfaction andwillingness to continue residing in these residences. For this study, 465 residents of the new town areas in Jingwan-dong (Eunpyeong-gu,)Gileum-dong (Seongbuk-gu,) and the Hawangshipri-dong (Seongdong-gu), all in Seoul, were surveyed and the data collected from the surveywere analyzed. The findings of this study were as follows; firstly, the factors of the environment-friendly apartment houses, which were,respectively, land use, transportation, energy resources, environmental burden, indoor environment, and ecological environment, were all foundto be with a positive impact on residential satisfaction. Secondly, the factors of the environment-friendly apartment houses, which were,respectively, land use, transportation, ecological environment, and indoor environment, had a positive impact on the willingness to continueresidence. Thirdly, residential satisfaction with environment-friendly apartment houses turned out to have a positive impact on the willingnessto continue residence. Fourth, in the relationship between the factors of environment-friendly apartment houses, which were, respectively, landuse, transportation, energy resources, environmental burden, ecological environment, indoor environment, and the willingness to continueresidence, residential satisfaction was found to have a significant mediating effect for all of them. Therefore, since being anenvironment-friendly apartment house can be a decisive factor for the willingness to continue residence in an apartment house, the studyindicates that efforts must be made to realize the development of sustainable development of apartment houses while encouraging such adevelopment to be resource-efficient and nature-friendly, to enhance the quality of life of the residents.

전남 친환경농업혁신 시범단지의 체험의향 및 차별성 요인 분석

송경환 ( Song Kyung-hwan ),이상호 ( Lee Sang-ho ) 한국유기농업학회 2020 韓國有機農業學會誌 Vol.28 No.4

In this paper, the factors influencing the differentiation of environment-friendly agricultural products from the intention of environment-friendly farming experience were analyzed through logit analysis. The main analysis results are summarized as follows. First, the contents to experience in environment-friendly agricultural innovation in Jeonnam province are environment-friendly agricultural product harvesting (33.8%), making food using environment-friendly agricultural products (24.1%) and environment-friendly ecological experience (20.1%). Second, significant variables affecting the intention to experience environment-friendly agriculture were analyzed as whether they were members of the consumer cooperative, whether they were children under the age of two, and whether they were children under the age of high school. In other words, it was analyzed that the more members of the consumer cooperative, the more families with children under the age of two, and the more families with student children, the more likely they are to participate in environment-friendly farming experiences. Third, significant variables that affect the recognition of the differentiation of environment-friendly agricultural products in Jeonnam province were found to be environment education and dual income. In other words, it is analyzed that consumers who receive environment education and dual-income families are more likely to recognize environment-friendly agricultural products in Jeonnam province differently than in other regions.

친환경농산물을 이용하는 학교급식에 대한 초등학생의 인식, 만족도 및 요구도 조사

이주영,길진모,이승민,염진희 誠信女子大學校 生活文化硏究所 2011 生活文化硏究 Vol.26 No.1

This study investigates the knowledge and awareness of 5th and 6th graders of elementary schools in Seoul of environment-friendly agricultural products and the importance of environment-friendly food, their perception, satisfaction and demand regarding environment-friendly food services in their schools, and the relationship between their perception and their dietary practice. This is done with a view to providing basic data for improving the quality of school food services and nurturing sound dietary behaviors in students at a time when the use of environment-friendly agricultural products is actively being sought out by the schools. A total of 180 questionnaires were distributed and collected between October 4 and 15, 2011. Of the collected questionnaires, 162 excluding those with insufficient entries were used for analysis. As a result, it was found that the percentage of all correct answers to questions about the knowledge of environment-friendly agricultural products was 67.5% and the mean value for the awareness of environment-friendly agricultural products was 4.02, which implies a positive response. Measurement was made of the importance of each group of environment-friendly foods and it was found that the mean value of all the food groups was 4.22: 4.46 for fruits, 4.42 for vegetables and 4.40 for crops. It was also found that 51.9% of the respondents recognized that environment-friendly food services were in place and their awareness of environment-friendly meal services marked 4.22, which implies a very positive level. Their satisfaction with environment-friendly food services was 3.86, which is higher than normal or 3, and the demand for environment-friendly food services was 4.16 on average, which is also a high level. An investigation was made into the correlation between the practice of following dietary guidelines and the characteristics of environment-friendly agricultural products or food services and it was found that there was no significant correlation between the knowledge of environment-friendly agricultural products and the practice of following dietary guidelines but there was a significant positive correlation between the awareness of environment-friendly agricultural products and the satisfaction with or demand for environment-friendly food services (p<0.01). In other words, when the practice of following dietary guidelines was higher, environment-friendly agricultural products were more positively perceived and the satisfaction with as well as demand for environment-friendly food services were higher. This study confirms that an extensive implementation of environment-friendly food services is needed and justified, and that a sound dietary life and environment-friendly food services are understood as organically related concepts by elementary students. Considering this relationship, it is expected that education in environment-friendly food services and an active and systematic implementation of environment-friendly food services will possibly help build an environment which induces desirable dietary lives of elementary students.

안전한 가로환경조성을 위한 공간계획에 관한 연구-태안읍 골목길을 중심으로-

안진근 ( Jinkeun Ahn ),김지현 ( Jihyun Kim ) 한국공간디자인학회 2016 한국공간디자인학회논문집 Vol.11 No.5

(연구배경 및 목적)골목길은 주민들의 다양한 생활문화 속에서 형성된 장소로 기능적, 사회적, 문화적으로 가치 있는 곳이나 노후화 된 환경에 의해 범죄취약공간과 같은 안전상의 문제가 대두되고 있다. 최근 안전한 환경에 대한 사회적 관심이 높아지게 되면서 범죄예방대책으로 여러 가지 방안들이 고려되고 있으며, 특히 환경디자인을 통한 범죄예방활동을 하는 범죄예방디자인(CPTED: Crime Prevention Through Environmental Design)대한 관심이 증대되고 있다. 이로 인해 각 지방자치단체들은 제도적으로 범죄예방디자인을 적용하고 있으나 장기적으로 유지관리 부실이나 획일적인 디자인 적용에 의한 문제점이 드러나고 있다. 이러한 시점에서 본 연구는 안전한 가로환경조성을 위한 디자인 역할과 원리를 고찰하고 이에 따른 디자인 전략과 적용방안을 제시하는 것을 연구의 목적으로 하였다. (연구방법)본 연구는 문헌연구의 단계로써 가로환경의 역할과 특성, 디자인 구성요소를 고찰하였다. 또한 범죄예방디자인의 개념과 원리를 바탕으로 실제 가로환경 사례를 분석하여 가로환경디자인에서의 범죄예방디자인 전략 특성을 도출하였다. 이를 바탕으로 태안읍에 위치한 마을길을 선정하여 현황파악, 계획수립, 전략실행, 운영 및 유지관리의 프로세스로 안전한 가로환경조성을 위한 공간계획을 제시하였다. (결과)대상지의 특성을 반영하여 사회적 약자를 위한 여성친화정책으로 새로운 가로환경 이미지를 창출하고자 여성친화 골목길 조성을 콘셉트로 안전한 가로환경을 위한 공간계획을 제시하였다. 공간구성은 통행공간, 커뮤니티공간, 출입전이공간, 범죄취약공간으로 구분하여 영역적으로 차별화시켜 제안하였다. 그 내용을 살펴보면, 통행공간은 방치된 유휴공간을 휴게공간으로 개선하고 훼손된 담장을 여성친화 골목길의 이미지를 반영하여 지역이미지를 개선시키고자 하였다. 또한 커뮤니티공간은 기존 문화시설을 거점으로 문화시설 앞 유휴공간을 활용하여 활동성을 증대시킬 수 있는 환경으로 제안하였다. 출입전이공간은 디자인을 통해 마을 진입부의 영역성을 강화시켜 주민들에 의해서 관리되고 있는 지역임을 인식시키고자 하였다. 마지막으로 범죄취약공간은 야간안전을 보장할 수 있는 환경으로 구축하고자 하였다. (결론)가로환경에서의 범죄예방디자인은 기능적 측면에서 쾌적하고 안전한 가로환경을 향유할 평등한 기회의 제공, 사회적 측면에서 공적공간을 통한 지역주민 교류 기회의 증대, 문화적 측면에서 지역 공동체 의식 함양을 기대할 수 있다. 즉, 안전한 가로환경 구축은 이용자의 자유로운 보행을 보장하고 교류에 의한 공간 활성화를 통한 자연감시의 강화, 지역정체성을 반영한 디자인 요소를 통한 공동체 의식에 의하여 형성될 수 있음을 알 수 있다. (Background and Purpose)Pathways have been formed within the population``s various lives and culture, and retain functional, social, and cultural values. However, safety has become an issue in an aging environment. Many measures are being implemented to prevent crimes with the recent social interest in creating safe environments, and especially through CPTED, or crime prevention through environmental design. Local government groups are systematically applying crime prevention designs, but many problems exist with their long-term maintenance and consistent design application. This study aimed to contemplate the role and principle of designs for safe street environments, and to propose corresponding design strategies and application methods. (Method)The role, characteristics, and design elements of street environments were contemplated through literature research. Further, actual street environments were analyzed, and strategic characteristics for crime prevention in street environment designs were deduced based on the concept and principle of crime prevention design. An alleyway in Tae``an-eup was selected based on these results, and space planning was proposed for a safe street environment by studying the current situation, establishing plans, and implementing the strategy and operating and maintenance processes. (Results)A space plan for a safe street environment was proposed to create a new female-friendly street environment image by reflecting the selected street``s characteristics. The space was divided into walking, community, entry transition, and crime-vulnerable spaces. Specifically, regarding walking space, idle space was improved by converting this to resting space, and ruined walls were used to improve the region``s image by reflecting an image of a female-friendly alley. A community space environment was proposed, in which activities were increased by utilizing the idle space adjacent to existing cultural facilities. Regarding the entry transition space, the territoriality of the village``s entry was reinforced through design to convey that the residents managed this area. Finally, a crime-vulnerable space was fortified to ensure safety at night. (Conclusions)Crime prevention designs in street environments provide an equal opportunity to enjoy pleasant, safe, and functional street environments; increase opportunity for social exchanges among the residents through public spaces; and enhance the cultural sense of community. A safe street environment, in other words, ensures an unrestricted traverse and strengthens natural surveillance through space utilization by exchange. Moreover, a street environment is formed by the sense of community through design elements that reflect the region``s identity.