CEO 교체가 경영성과에 미치는 영향

구본경(Koo, Bon-Kyung),김영규(Kim, Young-Kyu) 대한경영학회 2011 大韓經營學會誌 Vol.24 No.1

Technology adoption and company performance Correlation analysis with the evidence of Korean export companies’ case

송영화,박용재,조석홍,박승락 한국무역학회 2018 Journal of Korea trade Vol.22 No.2

Purpose – The purpose of this paper is to provide useful implications for Korean export companies to adopt the smart technology to improve their performance in the era of industrial convergence with the interdisciplinary study between trade and technology management. Design/methodology/approach – This study followed the five-stage procedure and methods. In the first stage, measurement items were developed in four performance factors: leaning and growth, internal process, customer and finance. In the second stage, data were collected by conducting two types of surveys: first, for Korean export companies that have adopted Radio frequency identification (RFID) to test the proposed model and analyze the performance and second, for RFID experts of industry-university R&D cooperation to measure the relative importance of factors and items. In the third stage, the model was verified with structural equation modeling. In the fourth stage, AHP was used to analyze the relative importance of factors and items. In the fifth stage, post-RFID adoption performance in Korean export companies was measured by a formula for the performance index. Through these five-stage procedure and methods, the final performance improvement strategies and practical implications are presented in the conclusion. Findings – The framework finds that the total score of RFID post-adoption on company performance proved relatively low, which indicates that the effect of this technology on export companies’ performance is still unsatisfactory. And financial performance proved to be ‘top priority’ area, which requires the most urgent effort for improvement since its importance was higher than learning and growth, internal process and customer performance—but nonetheless its performance index was the lowest. This study finds that strategic decision making is required for adopting smart technology in the perspective of technology convergence to improve the performance of companies among heterogeneous industries. Research limitations/implications – Despite the significant results of this study alone, it also has limitations. Therefore, the direction of the future study is as follows: future research should focus on finding specific impact factors enhancing post-adoption of smart technologies including RFID performance by conducting empirical studies that identify the factors affecting post adoption of smart technologies rate directly or indirectly. Originality/value – In the current global market environment, not only technological convergence in the same kind of industry but also industrial convergence in the different kinds of industries are essential to manufacturing and service companies including to export companies with perspective of Innovation. This study has the value as an interdisciplinary study to actually measure the performance of a company by industrial convergence through the theme of adoption of smart technology in export companies. Purpose – The purpose of this paper is to provide useful implications for Korean export companies to adopt the smart technology to improve their performance in the era of industrial convergence with the interdisciplinary study between trade and technology management. Design/methodology/approach – This study followed the five-stage procedure and methods. In the first stage, measurement items were developed in four performance factors: leaning and growth, internal process, customer and finance. In the second stage, data were collected by conducting two types of surveys: first, for Korean export companies that have adopted Radio frequency identification (RFID) to test the proposed model and analyze the performance and second, for RFID experts of industry-university R&D cooperation to measure the relative importance of factors and items. In the third stage, the model was verified with structural equation modeling. In the fourth stage, AHP was used to analyze the relative importance of factors and items. In the fifth stage, post-RFID adoption performance in Korean export companies was measured by a formula for the performance index. Through these five-stage procedure and methods, the final performance improvement strategies and practical implications are presented in the conclusion. Findings – The framework finds that the total score of RFID post-adoption on company performance proved relatively low, which indicates that the effect of this technology on export companies’ performance is still unsatisfactory. And financial performance proved to be ‘top priority’ area, which requires the most urgent effort for improvement since its importance was higher than learning and growth, internal process and customer performance—but nonetheless its performance index was the lowest. This study finds that strategic decision making is required for adopting smart technology in the perspective of technology convergence to improve the performance of companies among heterogeneous industries. Research limitations/implications – Despite the significant results of this study alone, it also has limitations. Therefore, the direction of the future study is as follows: future research should focus on finding specific impact factors enhancing post-adoption of smart technologies including RFID performance by conducting empirical studies that identify the factors affecting post adoption of smart technologies rate directly or indirectly. Originality/value – In the current global market environment, not only technological convergence in the same kind of industry but also industrial convergence in the different kinds of industries are essential to manufacturing and service companies including to export companies with perspective of Innovation. This study has the value as an interdisciplinary study to actually measure the performance of a company by industrial convergence through the theme of adoption of smart technology in export companies.

Competitive Strategic Performance Benchmarking (CSPB) Model for International Construction Companies

Tugce Ercan,Almula Koksal 대한토목학회 2016 KSCE Journal of Civil Engineering Vol.20 No.5

Strategic performance management is an important tool in acquiring managerial superiority that affects international construction companies’ success. Most comparative analysis of company performance focus on construction site productivity or project management processes, while only few studies focuses on the issues of competitiveness. In this context the objective of this study is to develop a Competitive Strategic Performance Benchmarking (CSPB) model for large international construction companies. The model was developed in two stages. In the first stage, the key parameters of the strategic performance measurement system were developed. In the second state, international construction companies performed self-assessments of their strategic performances on the bases of the key parameters defined in the first stage. Binary logistic regression analysis was employed to develop the strategic performance scale. The findings of this research indicate that a company’s competitiveness based on profitability and sales growth are affected by the strength of strategies at the functional level whereas market share is influenced at the competitive level. Finally, a case study was conducted in order to present the applicability of the model for the practitioners. The CSPB model contributes to the managerial decision making process in construction companies and can be used as a tool for strategy formulation. Strategic performance management is an important tool in acquiring managerial superiority that affects international construction companies’ success. Most comparative analysis of company performance focus on construction site productivity or project management processes, while only few studies focuses on the issues of competitiveness. In this context the objective of this study is to develop a Competitive Strategic Performance Benchmarking (CSPB) model for large international construction companies. The model was developed in two stages. In the first stage, the key parameters of the strategic performance measurement system were developed. In the second state, international construction companies performed self-assessments of their strategic performances on the bases of the key parameters defined in the first stage. Binary logistic regression analysis was employed to develop the strategic performance scale. The findings of this research indicate that a company’s competitiveness based on profitability and sales growth are affected by the strength of strategies at the functional level whereas market share is influenced at the competitive level. Finally, a case study was conducted in order to present the applicability of the model for the practitioners. The CSPB model c

Performance Indices for Quantitative Measurement of R&D Results in Private Construction Companies

김현배,김용수 대한토목학회 2015 KSCE JOURNAL OF CIVIL ENGINEERING Vol.19 No.4

As the investment in Research and Development (R&D) projects is increasing in private construction companies in Korea, the necessity to evaluate the effects of the investment in terms of company’s finance is growing. However, there has not been an applicable system to properly and quantitatively measure the result and effectiveness of R&D efforts in Korea. In order to evaluate R&D results, R&D performance indices and their monetarily performance are required. Therefore, the purpose of this study is to develop performance indices capable of measuring the R&D performance quantitatively in private construction companies. To accomplish this purpose, development direction of performance indices has been established, through the analysis on current R&D measurement standards in major Korean private construction companies and through carrying out questionnaire survey. The development of performance indices has been implemented through the applicability evaluation of public R&D performance indices, the analysis on evaluation criteria in major Korean private construction companies, and the analysis on actual data of R&D projects of a Korean private construction company. 20 Performance indices are proposed by 5×5 matrix with performance areas (such as productivity, knowledge accumulation, application, publication, and standardization) and R&D purposes (such as product development, construction process/method development, specification development, standardization development, and others). The effectiveness of proposed performance indices was verified to be appropriate for R&D projects in private construction companies in Korea, through questionnaire survey with evaluation criteria such as comparability, measurability and validity. The primary contribution of this study is to establish private R&D performance indices essential to convert the R&D efforts into monitory term. As a result, they can help company executives to make decision to invest on R&D based on the reliable quantitation of R&D outcome.

컨테이너 정기선사의 전략적 제휴 특성이 재무적 성과와 비재무적 성과에미치는 영향

Jong-Sub Lim 한국유통과학회 2016 유통과학연구 Vol.14 No.6

Purpose – The antecedent to the relationship between the effect of the characteristics of strategic alliances and the performance of container liner shipping companies has been investigated in this study as container liner shipping companies' strategic alliances. It affects positively and negatively home, partner, and the third parties' performance in container liner shipping companies. Extensive literature reviews on shipper's strategic alliances reveal that strategic alliances in financial and non-financial performance of container liner shipping companies show the performance such as economic effects, business performance, global supply chain management performance, customer satisfaction, and forward integration and backward integration performance. The purpose of this study is to test empirically that the relationship between the characteristics of strategic alliances and financial and non-financial performance in container liner shipping companies. Structured equation modeling and confirmatory factor analysis were used to test the hypothesis using AMOS statistics program. Most previous researches focused on the relationship between the characteristics of strategic alliances and alliance types. There are few empirical studies that focus on business performance data because it is difficult to collect data in container liner shipping companies. However, this research measures financial and non-financial performance differently compared with the previous researches focusing on the characteristics of strategic alliances and alliance types measurements. Research design, data, and methodology – The conceptual model for the study is based on the studies of Lim (2010), Chen & Zhen (2009), and Wang & Meng (2014). The model is built around the factors of characteristics of strategic alliances and business performance. Cost, marketing, and service factors are regarded as proxy for the characteristics of strategic alliances. The financial and non-financial performance are regarded as proxy for the performance of strategic alliances. Based on the analysis of one hundred cases such as forwarder, shipper, and liner shipping companies, this study uses structural equation modeling to verify the effects of the characteristics of strategic alliances on business performance. Conclusions – This study provides container liner shipping companies to get some policy and practical implications in terms of the characteristics of strategic alliances and business performance. First, the cost factor for alliances characteristics has a positively significant influence on the financial and non-financial performance of strategic alliances. The cost factor relationship between high and low performance group does not have a significant difference on the performance of strategic alliances. Second, the marketing factor of alliances characteristics has a positively significant influence on the financial and non-financial performance of strategic alliances. The high performance group's marketing factor has a great non-financial performance than low performance group, but the low performance group's marketing factor has a grater financial performance than high performance group factor does. Third, the service factor of alliances characteristics has a negative influence on the non-financial performance of strategic alliances. The high performance group's service factor has a great non-financial performance than low performance group. Based on the findings from this study, related implications and future avenues deserve to be discussed.

녹색물류기업 인증제도의 기대성과에 관한 연구 : 물류기업 특성별 녹색물류성과 차이 분석

김영민 한국국제상학회 2013 國際商學 Vol.28 No.2

This study aims at analyzing a gap of expected performance of certificate system of green logistics company in accordance with the characteristics of logistics company, and stating its implication for extending green logistics. It investigates what extent employees in logistics company expect green logistics performance such as logistics performance, environmental performance, corporate performance and resource performance subject to the characteristics of logistics company - certification acquisition, perception of certificate system, investment of green logistics, other certification related with logistics, number of countries on business, number of employees and size of sales. To conduct the analysis of the gap of expected performance, not only was the survey to employees of logistics companies conducted, but factor analysis, reliability analysis, one-way ANOVA and t-test were applied. As a result, the study indicates meaningful difference of expected performance is addressed as follows: certification acquisition and size of sales are shown difference to logistics performance; perception of certificate system, investment of green logistics, number of employees and size of sales are subject to environmental performance; certification acquisition, perception of certificate system, other certification related with logistics, number of employees and size of sales are significant gap to corporate performance; and certification acquisition, perception of certificate system, investment of green logistics, number of employees are also subject to resource performance.

Impact of Competency of Consulting Company on Business Performance: Focus on Franchise Companies

조영래,김문명,서민교 한국프랜차이즈경영학회 2020 프랜차이즈경영연구 Vol.11 No.2

Purpose - The purpose of this study was to structurally verify how the competency of consulting company affects the business performance of consulting client firms through consulting achievement and consulting utilization. It aims to provide information for successful consulting and suggest strategic measures to improve consulting performance. Research design, data, and methodology - This study examines the structural relationship between competency of consulting company, consulting performance, and performance of consulting client firms. In this model, competency of consulting company consists of three sub-dimensions such as reputation, ability to perform business, and expertise. For these purposes, research model and hypotheses were developed. This survey was conduct ed for employees of companies that have experienced consulting in the past year. A total of 195 were used for this study. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and SEM with SPSS 18.0 and Amos 18.0 statistical program. Result – The results of this study are as follows. First, reputation, ability to perform business and expertise, which are sub-dimensions of consulting competence, was found to have positive effect on consulting achievements and also found to have a positive effect on utilization. Second, consulting performance was found to have positive effects on business performance of consulting client firms. It means that the management's willingness to utilize consulting results and the achievements of consulting performance have a positive effect on the company's management performance. Conclusions – Consulting firms need to perform customer-oriented consulting by accurately recognizing what management consulting is required by the client firms. The academic significance of this study was that the research was conducted through structural empirical analysis, not only from the relationship of competency of consulting company to consulting performance, but also to the relationship of business performance of client firms. In addition, the practical implication of this study is that clients can actively utilize the results of consulting to lead business performance.

창업기업의 특성이 창업성과에 미치는 영향분석: 외부자원 흡수능력의 조절효과를 중심으로

안소진,김경환 한국생산성학회 2024 生産性論集 Vol.38 No.1

4차 산업혁명의 진행에 따른 산업생태계의 변화는 산업 전반의 경제구조를 바뀌게 했고, 세계 각국에서 구조적인 실업과 일자리 부족 현상을 일으켰다. 이에 청년들은 직업의 대안으로 창업을 고려하고 있고, 정부에서도 국가경제 성장 및 일자리 부족 문제를 해결하기 위해 정부기관과 지자체들로 하여금 일반인들의 창업을 적극 지원하며 다양한 창업지원사업을 통해 창업기업을 집중 육성하려고 노력하고 있다. 본 연구는 2017년~2022년 동안 안양시 창업지원사업 프로그램을 수료한 150명의 창업가를 대상으로 한 패널자료를 기반으로 창업기업의 특성이 창업성과에미치는 영향을 살펴보고 두 변인 사이에서 기업의 외부자원 흡수능력이 어떤 조절적 역할을 하는지 가설을 설정하여 실증적으로 분석하였다. 실증 분석한 결과를 요약하면 다음과 같다. 먼저 창업기업의 특성이 창업성과에 미치는영향을 분석해 보면, 창업기업의 첫 번째 특성인 인적자원 중 창업자 학력수준이 높을수록 기업의 생존 가능성은높아지고, 자금조달 건수가 많아졌다. 지원사업 수혜 전 종업원 수가 많을수록 기업의 존속기간은 길어지고, 자금조달 건수 또한 많아졌다. 두 번째 특성으로 재무적 자원인 지원사업 수혜 전 매출액이 클수록 매출액 증감율이 높아지고, 존속기간이 길며, 자금조달 건수가 많아졌다. 세 번째 특성인 기술적 자원 중 지재권 보유 건수가 많을수록매출액 증감율이 높아지고, 존속기간이 길며, 기업의 생존 가능성이 높아졌다. 또한 인증 보유 건수가 많을수록 존속기간이 길어졌다. 네 번째 특성인 기업의 역량 중 창업자의 창업경험이 많을수록 자금조달 건수가 많아졌으나, 창업자의 직장경험은 창업성과에 영향을 주지 않았다. 다음으로 창업기업의 특성이 창업성과에 미치는 영향에 외부자원 흡수능력이 행하는 조절적 역할을 분석해 보면, 기업의 지원사업 참여와 창업교육 이수는 조절적 역할을 하고있음을 검증하였다. 본 연구는 창업기업의 내재된 자원이 창업성과에 미치는 영향을 분석하여, 예비 및 신규 창업자에게 창업을 위해 준비하고 갖추어야 할 역량, 기업 내부의 환경 등을 제시하였다. 이는 성공적인 창업 모델을 만들어 가는 동시에 창업지원사업의 방향성과 지원정책에 시사점을 줄 수 있을 것으로 보인다. The transformation of the industrial ecosystem due to the Fourth Industrial Revolution has altered the economic structure across industries, leading to structural unemployment and job shortages in many countries. Factors such as low birth rates and an aging population contribute to population decline, increased unemployment rates, and economic recessions. Furthermore, amidst the economic crisis resulting from the COVID-19 pandemic that struck globally in 2019, young individuals are considering starting a new business as an alternative career. In response, governments are actively supporting start-ups among the public through various entrepreneurial support programs to address national economic growth and job scarcity issues. This study, based on panel data from 150 entrepreneurs who completed entrepreneurship support programs in Anyang City from 2017 to 2022, examines the impact of start-up company characteristics on start-up performance. It sets hypotheses to empirically analyze the moderating role of a company’s absorptive capacity of external resources between these variables. The characteristics of start-up companies were classified from a resource-based perspective into four categories: human resources, financial resources, technologicalresources, and competencies. Under human resources, variables such as the educational level of the entrepreneur and the pre-beneficiary employee count were extracted. Financial resources were represented by the pre-beneficiary revenue, while technological resources included variables such as the count of intellectual property rights and certifications held. competencies were assessed based on the entrepreneur’s experience in start-ups and employment. These variables were extracted from each respective resource. The variables for start-up performance included the revenue change rate representing the change in revenue before and after support, the company’s survival period (business age), its survival status, and fundraising (investment attraction). Control variables encompassed age, gender, and geographical factors (Gyeonggi, Seoul). The analysis of empirical findings can be summarized as follows: for the impact of start-up company characteristics on start-up performance, first, in examining the influence of start-up company characteristics, higher educational levels of entrepreneurs within the human resources aspect correlate with increased company survival rates and a higher frequency of fundraising. Moreover, a larger count of employees before benefits leads to longer company survival periods and increased fundraising occurrences. Second, concerning financial resources, higher pre-beneficiary revenue is associated with a greater revenue change rate, longer survival periods, and increased fundraising endeavors. Third, within technological resources, a higher count of intellectual property rights correlates with a greater revenue change rate, longer survival periods, and higher likelihood of company survival. Additionally, a higher count of certifications is linked with longer survival periods. Fourth, among company competencies, extensive start-up experience of the entrepreneur leads to increased instances of fundraising. However, the entrepreneur’s work experience doesn’t notably impact start-up performance. Furthermore, an analysis has been implemented on the moderating role of the absorptive capacity of external resources on the impact of start-up company characteristics on start-up performance. First, based on the extent of participation in support programs, the count of pre-beneficiary employees significantly influences a company’s survival period and fundraising, while financial resources impact revenue change rates and survival periods. Additionally, start-up experience influences revenue change rates significantly. Second, based on the level of participation in start-up education, the count of pre-beneficiary employees and start-up experience significantly aff...

일반 논문 : 기술창업기업에서 정보기술이용 특성과 경영성과 간의 관계에 대한 연구

최태문 ( Tae Moon Choi ),조성의 ( Sung Eui Cho ) 한국중소기업학회 2012 中小企業硏究 Vol.34 No.4

본 연구는 기술창업기업에서 다양한 정보기술이용 특성이 기업의 경영성과에 어떤 영향을 주는지 연구해 보았다. 연구를 위해 창업기업의 정보기술이용 목적을 비용절감, 경영혁신, 마케팅 차별화, 조직 활성화, 업무 개선 등으로 분류하였으며 이런 목적의 정보기술이용과 기업 성과 간의 관계를 조절변수를 이용한 위계적 회귀분석기법을 이용해 분석하였다. 조절변수로는 ``기업규모`` 변수가 도입되었다. 분석결과 기술창업기업에서도 정보기술이용이 경영성과 향상에 기여를 하는 것으로 나타났으며 특히 경영혁신, 마케팅 차별화, 조직 활성화, 업무개선 목적의 정보기술 이용이 경영성과에 긍정적 영향을 주는 것으로 확인되었다. 특히 비교적 규모가 작은 기업에서는 마케팅 차별화 및 업무개선 목적의 정보기술이용이, 그리고 규모가 비교적 큰 기업에서는 마케팅 차별화, 경영혁신, 조직 활성화 목적의 정보기술이용이 경영성과의 향상에 긍정적 기여를 하는 것으로 나타나 창업 후 성장단계에 따라 정보기술 이용의 목적과 범위가 달라질 필요가 있는 것으로 나타났다. This study focuses on the relationships between the characteristics of the use of information technologies and managerial performance in technology-based start-up companies. Technology-based start-up companies, which is based on new technologies or technology based knowledge, can be defined as an enterprise that commercialize technological ideas. For this study, the purposes of the use of information technologies were categorized into cost reduction, innovation in management, marketing differentiation, improvement in organizational communication, and improvement in work, and the effects on managerial performance were examined. The results of analyses show that the use of information technologies contributes to the improvement of managerial performance even in technology start-up businesses. In particular, the uses of information technologies targeting on the purposes of innovation in management, marketing differentiation, improvement in organizational communication, and improvement in work in technology-based start-up companies positively affect managerial performance. In addition, the contributions of information technology use to managerial performance were partially different according to the sizes of companies. For small-sized companies, information technology use for the purpose of marketing differentiation, improvement in work, and cost reduction positively affected managerial performance while the use for marketing differentiation and innovation in management affected managerial performance in bigger sized companies. Information technology use for marketing differentiation played an important role for managerial performance in both categories of big and small companied. On the other hand, the use for the purpose of cost reduction didn`t have much influence on managerial performance. It affected only financial performance in small sized companies. The results of this study explain that technology based start-up companies need to adopt information technologies on strategic consideration on pursuing goals through the use of information technologies. This study is meaningful in that it dealt with information technology use in technology-based start-up companies which lack in many kinds of resources and have not been studied often on. However, there are two subjects that require further studies. First, the difference of the influence of information technology use in different industries within technology-based start-up companies need to be explored. Second, further study need to be performed on what kind of information technology use including specific system, software, hardware, network, internet, etc. can contribute to managerial performance in technology based start-up companies.

전시·컨벤션 참관객 만족도와 참여업체 성과인식에 관한 연구 - 부산국제관광전을 중심으로 -

이종호 대한경영정보학회 2015 경영과 정보연구 Vol.34 No.2

본 연구는 전시·컨벤션 참관객 만족도와 참여업체 성과인식에 관한 연구로 참관객 측면과 참여업체 측면 모두에 대한 통합적인 모델로 접근해보았다. 이에 따라 서비스품질과 체험품질이 참관객만족과 참여업체의 성과인식에 각각 어떠한 영향을 미치는지 그리고 참관객만족과 참여업체의 성과인식간의 관계에 어떤 영향 을 미치는지 확인해 보았다. 연구결과 체험품질이 참관객 만족에 정의 영향을 미치는 것으로 나타났으며(가설 3), 서비스품질은 참관 객만족에는 통계적으로 유의하지 않은 것으로 나타났다(가설 1). 서비스품질과 체험품질이 참여업체의 성과 인식과의 관계를 살펴보면, 서비스품질은 참여엄체의 성과인식에 정의 영향을 미치는 것으로 나타났으며 (가설 2), 체험품질은 업체 성과인식에 통계적으로는 유의하지 않은 것으로 나타났다(가설 4). 참관객 만족 과 참여업체의 성과인식과의 관계를 살펴보면 선행연구의 결과와 마찬가지로 정의 영향을 미치는 것으로 나타났다(가설 5). 마지막으로 참여업체의 성과인식과 업체만족 그리고 업체충성도와의 관계를 살펴보면 다음과 같다. 먼저 참여업체의 성과인식의 경우 업체만족(가설 6)에 정의 영향을 미치는 것을 알 수 있었으며, 업체충성도(가설 7)의 경우 통계적으로 유의하지 않은 것으로 나타났다. 그리고 업체만족의 경우 업체충성도(가설 8)에 정의 영향을 미치고 있는 것으로 나타났다. 본 연구의 결과는 전시·컨벤션의 참관객과 참여업체의 인식에 대한 종합적인 이해와 함께 전시·컨벤션활성 화를 위한 전략의 수립에도 중요한 시사점을 제공할 것으로 기대된다. This study is about the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance. The two topics were approached with integrated model. Accordingly, this study examined how service quality and experiential quality affect exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and how the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is affected. The result demonstrates that the quality of experience exerts positive effect on the visitors' sense of satisfaction(Hypothesis 3), while service quality is not statistically significant when it comes to the visitors' satisfaction(Hypothesis 1). When the correlation between service quality and experiential quality, and the participating companies' perception on the performance is examined, service quality exerts positive effect on the participating companies' perception on the performance(Hypothesis 2), while experiential quality is not statistically significant on the participating companies' perception on the performance(Hypothesis 4), When the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is examined, it was shown that positive effect is exerted just like the results of the previous studies(Hypothesis 5), lastly, correlation between participating companies' perception on the performance, companies' satisfaction and company loyalty was examined. In case of the participating companies' perception on the performance, it exerts positive effect on the companies' satisfaction(Hypothesis 6), while company loyalty is not statistically significant (Hypothesis 7). In case of companies' satisfaction, it exerts positive effect on the company loyalty (Hypothesis 8). The results of this study will provide help to increase overall understanding of the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and to provide important implications for the development of strategy for exhibition and convention's vitalization.