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      • SCIESCOPUSKCI등재
      • SCOPUS

        The Impact of SNS Advertisements on Online Purchase Intention of Generation Z: An Empirical Study of TikTok in Vietnam

        Thi Thuy An NGO,Thi My Thanh LE,Thanh Hieu NGUYEN,Truong Giang LE,Gia Thinh NGO,Tran Duong NGUYEN 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.5

        The study was carried out to investigate the factors affecting the online purchase intention of Vietnamese consumers, focusing on Generation Z (Gen Z), through the information provided on TikTok - a social media network. Besides, the study evaluates the influence of these factors on the intention to purchase online of Gen Z. Most important; the research aims to help businesses better understand the insight of their consumers. The data were collected from 250 people who were born in the 1995 to 2010 period, living in the South of Vietnam. The study was conducted from December 2021 to March 2022 and used two analytical methods, which are exploratory factor analysis and Structural Equation Modeling. Research results show that there are 4 factors of TikTok advertisements that affect the purchase intention of Gen Z consumers, including information, entertainment, trust, and social interaction, and they all have a positive impact on the online purchase intention. In which the information factor has the most significant impact on the online purchase intention of Gen Z consumers. Based on the research results, recommendations are made to help businesses that have sold or intend to sell products via TikTok, improve the effectiveness of advertisement through the TikTok channel.

      • SSCISCOPUSKCI등재

        Using education-entertainment in breaking the silence about sexual violence against women in Vietnam

        Thi Thanh Giang PHAM 이화여자대학교 아시아여성학센터 2015 Asian Journal of Women's Studies(AJWS) Vol.21 No.4

        Sexual violence against women is a serious violation of women’s sexual and reproductive rights. In Vietnam, sexual violence is prevalent, but remains hidden behind silence. There are many reasons why women maintain such silence. Firstly, there is considerable prejudice and stigma reinforced by the mass media regarding survivors of sexual violence. Secondly, many women think that meeting the sexual demands of their husbands or partners are their obligation and responsibility. Hence, they accept the fact and cannot refuse sex even if they do not want to. Thirdly, support services, particularly healthcare, do not provide reliable attention to survivors of sexual violence. This paper examines the current situation of sexual violence, discusses how to break silence on sexual violence, and presents the barriers and opportunities for its control and prevention. It also shares some of the experiences of the Center for Studies and Applied Sciences in Gender, Family, Women and Adolescents (CSAGA) to break the silence on sexual violence through the use of social media, documentary films, and other edutainment forms to attract the attention of the public and policy makers and appeal to them to take action to end it. Bạo lực tình dục đối với phụ nữ vi phạm nghiêm trọng quyền sức khỏe sinh sản và quyền an toàn tình dục của phụ nữ. Ở Việt Nam, bạo lực tình dục khá phổ biến nhưng vẫn đang bị che dấu trong im lặng và chưa được quan tâm giải quyết. Có nhiều nguyên nhân khiến phụ nữ giữ im lăng và chấp nhận khi bị bạo lực tình dục. Thứ nhất là cộng đồng còn nhiều định kiến và kỳ thị với phụ nữ là nạn nhân của bạo lực tình dục. Truyền thông đại chúng của Việt Nam tiếp tục củng cố các định kiến này cho nên thực trạng bạo lực tình dục vẫn tiếp tục là câu chuyện đằng sau cánh cửa của mỗi gia đình Việt Nam. Thứ hai là bản thân người phụ nữ cũng cho rằng phục vụ và đáp ứng nhu cầu tình dục của của chồng hay người yêu là “trách nhiệm” và “bổn phận” của người phụ nữ. Chính vì vậy, họ không kháng cự và chấp nhận quan hệ tình dục ngay cả khi họ không mong muốn. Ngoài ra, hệ thống trợ giúp nạn nhân, đặc biệt là các cơ sở ý tế chưa sẵn sàng và đủ tin cậy để hỗ trợ cho các nạn nhân bị bạo lực tình dục. Từ thực trạng và bối cảnh trên, bài viết sẽ tập trung tìm hiểu tình trạng bạo lực tình dục, các cách thức để phá vỡ sự im lặng về vấn đề bạo lực tình dục, tìm hiểu những rào cản và cơ hội trong hoạt động phòng chống bạo lực tình dục ở Việt Nam. Bài viết cũng chia sẻ kinh nghiệm của Trung tâm Nghiên cư´u và Ư´ng dụng Khoa học vê` Giơ´i, Gia đình, Phụ nư˜ và Vị thành niên (CSAGA) trong viêc̣ giúp nạn nhân của bạo lực tình dục lên tiếng thông qua mạng xã hôị như: sử dụng Facebook fanpage “Yêu thương và tự do”, sử dụng phim tài liệu và các hình thức giải trí-giáo dục khác để thu hút sự quan tâm của các nhà hoạt động chính sách và công chúng về vấn đề bạo lực tình dục, kêu gọi họ lên tiếng và hành động để chấm dứt bạo lực tình dục tại Viêṭ Nam.

      • Cigarette Smoking among Adolescents aged 13-15 in Viet Nam and Correlates of Current Cigarette Smoking: Results from GYTS 2014 Data

        Le, Thi Huong,Nga, Thi Thu Vu,Nguyen, Ngoc Dung,Le, Thi Thanh Xuan,Kim, Bao Giang,Phan, Thi Hai,Doan, Thu Huyen,Luong, Ngoc Khue,Nguyen, Tuan Lam,Hoang, Van Minh,Pham, Thi Quynh Nga Asian Pacific Journal of Cancer Prevention 2016 Asian Pacific journal of cancer prevention Vol.17 No.no.sup1

        The aim of this paper is to report the rate of current and ever cigarette smoking and explore correlates of current cigarette smoking among adolescents aged 13-15 in Viet Nam. This analysis was derived from GYTS survey, which comprised of 3,430 adolescents aged 13-15, conducted in 2014 in 13 cities and provinces of Viet Nam. We calculated the weighted rates of current and ever cigarette smoking and reported patterns of smoking behavior. We also performed logistic regression to explore correlates of current cigarette smoking behavior. The weighted rate of ever cigarette smoking was 9.5% (95% confidence interval (CI): 8.5 %-10.5%), in which the weighted rate among males (15.4%; 95% CI: 13.6%-17.0%) was higher than that among females (4.2%; 95% CI: 3.3%-5.1%). The weighted rate of current cigarette smoking was relatively low at 2.5% (95%CI: 2.0%-3.0%) with higher weighted rate among males (4.9%; 95% CI: 3.8%-5.9%) compared to the corresponding figure among females (0.2%; 95% CI: 0.0 %-0.5%). Current cigarette smoking was significantly higher among males than females, in students aged 15 versus 13 years old, and in students who had several or all close friends smoking and students with daily observation of smoking at school. For greater smoking reduction outcomes, we recommend that tobacco interventions for adolescents should consider targeting more male students at older ages, establish stricter adherence to school-based banning of cigarette smoking, engage both smoking and nonsmoking adolescents and empower adolescents to resist peer smoking influence as well as changing their norms or beliefs towards smoking benefits.

      • ”Don’t cry alone” - Using the Education-Entertainment Approach to Break Silence in Sexual Violence against Women in Vietnam

        Pham Thi Thanh Giang 이화여자대학교 아시아여성학센터 2015 이화여자대학교 아시아여성학센터 학술대회자료집 Vol.2015 No.7

        This presentation will share experience of CSAGA in using the education-entertainment strategy (Edutainment) as an approach to tackle sexual violence against women in Vietnam. It also present practices and lessons learned from the project “Don’t cry alone” to appeal actions to protect sexual and reproductive health rights of women and children in Vietnam. Sexual violence against women is a serious violation of women’s sexual and reproductive rights. In Vietnam, sexual violence is prevalent and hidden in silence. Therefore, sexual violence have not been recognized and prioritized. According to the National Study on Violence against Women in Vietnam in 2010, 10% ever married women experienced sexual violence in their life time. Most of victims kept silence and acceptance without seeking support from the family and authority. There are many reasons for women to keep silence and sexual violence prevalence. Firstly, the public still impose much prejudice and stigma against survivors of sexual violence. Mass media in Vietnam still reinforces this prejudice, hence, sexual violence is still pondered as a behind-the-door stories of each Vietnamese Family. Secondly, many women think that meeting the sex demands of their husbands or their partners are their obligation and responsibilities. Hence, they accept the fact and cannot refuse sex when they do not want. Thirdly, support services system, particularly healthcare services, are not ready and reliable to provide healthcare for survivors of sexual violence. This presentation will examine the current situation of sexual violence, how to break silence on sexual violence, barriers and opportunities for sexual violence prevention and control, whether the edutainment strategy is an alternative to tackle sexual violence in Vietnam, and further implications for social activists and feminists in Asia. This presentation also shares some experience of CSAGA to break silence on sexual violence through using social media like the facebook page “Love and freedom” and using documentary films and other edutainment forms to attract attention of the public and policy makers, appealing them to take actions to end sexual violence.

      • SCOPUS

        Impact of Administrative Post and Gender on Lecturers' Research Motivation in Vietnam

        TRAN, Thi Kim Nhung,NGUYEN, Thanh Do,PHAM, Thanh Van,NGUYEN, Thi Lien Huong,GIANG, Minh Duc,HA, Ngoc Thang Korea Distribution Science Association 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.3

        This study examines the simultaneous impact of gender and administrative post on the research motivation of university lecturers. There are 475 selected questionnaires that are qualified for data processing and the collected data are analyzed by two-way analysis of variance (ANOVA). The results show the relationship between administration involvement and scientific research of lecturers. In general, lecturers with administrative post have higher research motivation than lecturers without administrative post. More specifically, the level of administrative post has positive correlation with research motivation of female lecturers, but has negative correlation of male lecturers. It means that a female lecturer with higher administrative post also has more motivation to conduct research. Conversely, the higher administrative post a male lecturer has, the less research motivation he is. The cause of this difference is the pressure of earning money on Asian men, including Vietnamese men, who are considered to be main breadwinners of their family. When having an administration post, the more chances male lecturers have to earn money, the less time they can spend for scientific research. This suggests that the solution for managers is to perform annual assessment, fulfill promotion process, build up motivation and reward system, and establish recruitment and promotion policies.

      • SCOPUS

        Factors Affecting Activity-Based Costing Adoption in Autonomous Public Universities in Vietnam

        HOANG, Thi Bich Ngoc,PHAM, Duc Hieu,NGUYEN, Thi Minh Giang,NGUYEN, Thi Thanh Phuong Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.12

        The main aim of the present study is to investigate the factors that are considered affecting the adoption of Activity-Based Costing (ABC) in the autonomous public universities in Vietnam. A quantitative research was carried out. The data was collected through an online questionnaire survey between June 2020 and September 2020 addressed to the target respondents comprising 168 managers and accountants from 23 autonomous public universities in Vietnam, which participated in the resolution project No. 77/NQ-CP of the Vietnamese government on the pilot renovation of operational mechanisms of public tertiary education institutions during the period of four years, from 2014 to 2017. The findings resulted from hypothesis testing by a binary regression analysis based on the SPSS 20.0 software show that training, competition, support of top manager, and university size are the four main factors that positively affect the adoption of Activity-Based Costing (ABC) in studied universities. On the other hand, no statistically significant impact was found on two other variables, namely the variety of services provided and the usefulness of cost information factors. From the research results, discussions and policy recommendations have been presented to promote the adoption of Activity-Based Costing (ABC) in Vietnamese autonomous public universities in the coming time.

      • KCI등재

        Using solid carriers impregnated with ammonium ionic liquids for platinum(IV) recovery from chloride solutions

        Thuy Thi Le Bui,Ha Thi Ngoc Uong,Duy Khac Nguyen,Dung Thi Kim Hoang,Giang Vo-Thanh 한국화학공학회 2020 Korean Journal of Chemical Engineering Vol.37 No.12

        Platinum(IV) was extracted from chloride solution using kerosene solution of trioctyl ammonium chloride, methyltrioctylammonium chloride, and tetraoctyl ammonium chloride ionic liquids as solvents in high yields. To increase the Pt(IV) recovery and heterogenize the process for easy handling at industrial scale, these three ionic liquids were directly impregnated on some solid carriers, such as silica gel-60, silica gel-100, Amberlite XAD-7 ion-exchange resin, and Amberlite XAD-7 ion-exchange resin to form sorbents in nature of supported ionic liquid phase. The influence of some factors, such as ionic liquid and solid carrier structure, IL/Pt molar ratio, and ionic liquid loading as well as sorption isotherms, was investigated. The stripping and desorption of Pt(IV) using different eluents and reusability of ionic liquids and supported ionic liquid phases were also evaluated.

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