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      • KCI우수등재

        TV 팝업광고의 효과에 영향을 미치는 요인

        정민희(Minhee Jung),배진아(Jinah Bae) 한국언론학회 2015 한국언론학보 Vol.59 No.2

        An experiment was conducted to investigate how ‘the reputation of advertised products’ and ‘the mood of TV shows’ affect the advertising effects(attention, interest, memory, tolerance). The higher the reputation of advertised products, the more attention, interest, and memory effect were achieved while tolerance was not related. The mood of TV shows was related to such advertising effects as attention, interest, memory and tolerance. When exposed in a peaceful mood, the subjects paid more attention to pop-up ads and remembered more details of them. On the other hand, when exposed in a violent mood, the subjects showed greater interest and more tolerance in the pop-up ads. The reputation of advertised products and the mood of TV shows proved to have an interaction effect on attention and interest. The degree of attention was high regardless of the mood of TV show with a high reputation while the degree of attention was higher in a peaceful mood in case of TV shows with a low reputation. Whereas in case of TV shows with a low reputation the degree of interest was low regardless of their mood, in case of TV shows with a high reputation the degree of interest was higher in their violent mood. Also, when the higher the interest in the pop-up ads is, and when the lower the degree to remember the contents of the pop-up ads is, it is more likely that subjects were willing to watch targeted programs in the ads. Based on these results, the academic implications of this paper were proposed and the effective practical strategies for pop-up ads exposure were presented.

      • 공익회사(Public Benefit Corporation)제도 및 법제화 필요성에 대한 제언 ― 미국 Delaware주 회사법을 중심으로 ―

        丁慜姬 ( Jung Minhee ) 아세아여성법학회 2022 아세아여성법학 Vol.25 No.-

        최근 미국에서 투자자에게 매력적인 기업들이 Public Benefit Corporation(이하 “PBC”)의 형태로 설립된 경우가 상당하다. РВС 형태로 설립된 회사들은 회사가 영리법인으로서 주주의 이익만 생각하는 것이 아니라 사회적인 목적도 함께 고려한다는 점에서 사회적으로 선한 영향력을 미친다는 긍정적인 이미지를 준다. РВС제도 초기보다 점점 더 많은 회사들이 РВС로 회사를 설립하거나 전환하고 있고, 델라웨어주 회사법의 2020년 개정 이후 특히 규모가 있는 회사들에서 РВС 형태가 증가하고 있다. 상장회사들은 IPO 이전에 РВС로의 전환을 고려하고 있으며, 규모 있는 회사들은 자회사를 РВС 형태로 두기도 하고, 회사들은 회사의 성장 및 수익성에 도움이 되기 위하여 자본주의적인 입장에서 РВС를 자발적으로 선택하고 있다. РВС제도는 기업에게 РВС형태로 회사를 설립할 수 있는 선택권을 부여하여 기업의 의식적인 방향 설정과 투자자 유치를 돕고, 환경적, 사회적인 가치 추구를 통해 소비자, 종업원, 공동체가 다양한 이익을 누리고 상생하는 문화를 만들어 나갈 수 있을 것으로 기대된다. 우리 정부 또한 기업들에게 PBC로 회사를 설립할 수 있는 선택권을 주고 기업 스스로 자율적으로 규제하도록 가이드를 마련한다면 재정적으로 상당한 부담 없이 많은 기업이 건전한 경영목적을 바탕으로 사회와 더불어 성장하도록 도울 수 있을 것이다. PBC제도는 정부의 막대한 재정적 부담이 없이도 기업과 사회에 활력을 불어넣어 줄 수 있는 유용한 제도이다. 다만 미국에서 PBC와 관련하여, 이사의 권한남용, 그린워싱(green washing), 감독기능의 부실화 등의 문제가 제기되고 있으므로, 이러한 문제들이 적절하게 보완될 수 있도록 우리 실정에 맞는 입법이 구현되어야 할 것이다. 그럼에도 PBC로 설립하고자 하는 기업들을 과도하게 규율해서는 안 될 것이며 기업의 성장과 사회적 가치추구가 시너지를 낼 수 있는 상생 입법을 구현해야 한다. In recent years, attractive companies in the United States have been established in the form of Public Benefit Corporation (“PBC”). Companies established m the form or PBC give a positive image that the company has a good social impact in that it considers not only the interests of shareholders as a profit-making corporation but also social purposes. More and more companies appear to be establishing or converting to PBC than in the early days of the PBC system, and since the revision of the Delaware Company Act in 2020, the PBC format has been increasing in companies of a particular size. Listed companies are considering a transition to PBC prior to pre- IPO, and large companies may have subsidiaries in PBC format, and companies voluntarily choose PBC from a capitalist perspective in order to contribute to the growth and profitability of the company. The PBC system is expected to give companies the option to establish a company in the form of PBC to help them set their mission-driven direction and attract investors, and through the pursuit of environmental and social values, it is expected that consumer, employees and the community will enjoy various benefits and create a mutually beneficial culture. Suppose the Korean government gives companies the option to establish PBC and provides a guide to voluntarily regulate the company itself. In that case, it will be possible to help many companies grow with a society based on healthy management purposes without considerable financial burden. The PBC system is considered to be a sound system that can revitalize companies and communities without the substantial financial burden of the government. Concerning PBC in the United States, issues such as the director’s abuse of authority, greenwashing, and poor supervisory functions have been raised, so legislation appropriate to our circumstances should be implemented so that these issues can be adequately supplemented. Nevertheless, companies that wish to be established as PBC should not be excessively regulated, and mutually beneficial legislation should be implemented in which the companies’ growth and pursuit of social values can be synergistic.

      • SCIESCOPUSKCI등재

        Effects of Korean Red Ginseng extract on busulfan-induced dysfunction of the male reproductive system

        Jung, Seok-Won,Kim, Hyeon-Joong,Lee, Byung-Hwan,Choi, Sun-Hye,Kim, Hyun-Sook,Choi, Yang-Kyu,Kim, Joon Yong,Kim, Eun-Soo,Hwang, Sung-Hee,Lim, Kwang Yong,Kim, Hyoung-Chun,Jang, Minhee,Park, Seong Kyu,Ch The Korean Society of Ginseng 2015 Journal of Ginseng Research Vol.39 No.3

        Background: Anticancer agents induce a variety of adverse effects when administered to cancer patients. Busulfan is a known antileukemia agent. When administered for treatment of leukemia in young patients, busulfan could cause damage to the male reproductive system as one of its adverse effects, resulting in sterility. Methods: We investigated the effects of Korean Red Ginseng extract (KRGE) on busulfan-induced damage and/or dysfunction of the male reproductive system. Results: We found that administration of busulfan to mice: decreased testis weight; caused testicular histological damage; reduced the total number of sperm, sperm motility, serum testosterone concentration; and eventually, litter size. Preadministration of KRGE partially attenuated various busulfan-induced damages to the male reproductive system. These results indicate that KRGE has a protective effect against busulfan-induced damage to the male reproduction system. Conclusion: The present study shows a possibility that KRGE could be applied as a useful agent to prevent or protect the male reproductive system from the adverse side effects induced by administration of anticancer agents such as busulfan.

      • SCOPUSSCIE

        Ground-based characterization of aerosol spectral optical properties of haze and Asian dust episodes under Asian continental outflow during winter 2014

        Jung, Jinsang,Yu, JeongAh,Lyu, Youngsook,Lee, Minhee,Hwang, Taekyung,Lee, Sangil Copernicus GmbH 2017 Atmospheric Chemistry and Physics Vol.17 No.8

        <P>Abstract. Long-range transported (LRT) haze can affect the regional radiation budget and the air quality in areas downwind of the Asian continental outflow. Because in situ observations of spectral aerosol optical properties of the LRT haze are rare, an intensive characterization of aerosol optical properties is needed. This study characterized the spectral optical properties of the LRT haze and Asian dust originating from the Asian continent. Integrated chemical and optical measurements of aerosol particles were carried out in a downwind area of the Asian continental outflow (Daejeon, South Korea) during winter 2014. High concentrations of PM10 (particulate matter with a diameter ≤ 10 µm) and light scattering coefficients at 550 nm, σs, 550, were observed during a long-range transport (LRT) haze episode (PM10 = 163.9 ± 25.0 µg m−3; σs, 550 = 503.4 ± 60.5 Mm−1) and Asian dust episode (PM10 = 211.3 ± 57.5 µg m−3; σs, 550 = 560.9 ± 151 Mm−1). During the LRT haze episode, no significant change in the relative contribution of PM2. 5 (particulate matter with a diameter ≤ 2.5 µm) chemical components was observed as particles accumulated under stagnant atmospheric conditions (13-17 January 2014), suggesting that the increase in PM2. 5 mass concentration was caused mainly by the accumulation of LRT pollutants. On the other hand, a gradual decrease in Ångström exponent (Å) and a gradual increase in single scattering albedo (ω) and mass scattering efficiency (MSE) were observed during the stagnant period, possibly due to an increase in particle size. These results imply that a change in particle size rather than chemical composition during the stagnant period is the dominant factor affecting the aerosol optical properties. During the Asian dust episode, a low PM2. 5 ∕ PM10 ratio and Å(450∕700) were observed with average values of 0.59 ± 0.06 and 1.08 ± 0.14, respectively, which were higher than those during the LRT haze episode (0.75 ± 0.06 and 1.39 ± 0.05, respectively), indicating that PM2. 5 ∕ PM10 mass ratios and Å(450∕700) can be used as tracers to distinguish aged LRT haze and Asian dust under the Asian continental outflow. </P>

      • SCOPUSSCIE

        Impact of Siberian forest fires on the atmosphere over the Korean Peninsula during summer 2014

        Jung, Jinsang,Lyu, Youngsook,Lee, Minhee,Hwang, Taekyung,Lee, Sangil,Oh, Sanghyub Copernicus GmbH 2016 Atmospheric Chemistry and Physics Vol.16 No.11

        <P>Abstract. Extensive forest fires occurred during late July 2014 across the forested region of Siberia, Russia. Smoke plumes emitted from Siberian forest fires underwent long-range transport over Mongolia and northeast China to the Korean Peninsula, which is located ∼ 3000 km south of the Siberian forest. A notably high aerosol optical depth of ∼ 4 was observed at a wavelength of 500 nm near the source of the Siberian forest fires. Smoke plumes reached 3-5 km in height near the source and fell below 2 km over the Korean Peninsula. Elevated concentrations of levoglucosan were observed (119.7 ± 6.0 ng m−3), which were ∼ 4.5 times higher than those observed during non-event periods in July 2014. During the middle of July 2014, a haze episode occurred that was primarily caused by the long-range transport of emission plumes originating from urban and industrial complexes in East China. Sharp increases in SO42− concentrations (23.1 ± 2.1 µg m−3) were observed during this episode. The haze caused by the long-range transport of Siberian forest fire emissions was clearly identified by relatively high organic carbon (OC) ∕ elemental carbon (EC) ratios (7.18 ± 0.2) and OC ∕ SO42− ratios (1.31 ± 0.07) compared with those of the Chinese haze episode (OC ∕ EC ratio: 2.4 ± 0.4; OC ∕ SO42− ratio: 0.21 ± 0.05). Remote measurement techniques and chemical analyses of the haze plumes clearly show that the haze episode that occurred during late July 2014 was caused mainly by the long-range transport of smoke plumes emitted from Siberian forest fires. </P>

      • SCOPUSKCI등재

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