http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Manthiou, Aikaterini,Kang, Juhee,Hyun, Sunghyup Sean,Fu, Xiao Xiao Elsevier 2018 INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT Vol.75 No.-
<P><B>Abstract</B></P> <P>This study investigates how brand authenticity perceptions, impression in memory, lifestyle-congruence, and brand love interrelate with one another. It also examines the moderating effect of the need for uniqueness in the luxury hotel setting. Empirical data was collected from 412 American guests of different luxury hotel brands. The findings indicate that brand authenticity is a critical determinant of impression in memory, lifestyle-congruence, and brand love. Brand authenticity’s relationships with impression in memory, lifestyle-congruence and brand love do not differ between high and low uniqueness perceivers. This study’s findings could help managers understand perceived authenticity better as a key factor that positions luxury hotel brands and influences business performance.</P> <P><B>Highlights</B></P> <P> <UL> <LI> Authenticity a determinant of memory. </LI> <LI> Authenticity a determinant of lifestyle-congruence. </LI> <LI> Authenticity a determinant of brand love. </LI> </UL> </P>
Aikaterini Manthiou,Kafia Ayiadi,Seonjeong (Ally) Lee,Liang (Rebecca) Tang 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
We aimed to extend the Stimulus–Organism–Response framework. Atmospherics and staff service were evaluated as stimulus impacting attendees’ social/self concept and memory (organism), and further leading to behavioral intention (response). Memory is not only an effective predictor of behavioral intention but also mediates the social/self concept value and behaviors.
Aikaterini Manthiou,Juhee Kang,Sunghyup Sean Hyun 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06
This study integrates the cognitive appraisal theory and script theory, highlighting the bridging role played by recollective memory. The relationships between visitors’ appraisals, emotions, recollection, storytelling and repurchase intention as they relate to the luxury cruise trip experience were assessed. We developed 14 theoretical hypotheses from a literature review. We then tested these hypotheses using data collected from 300 luxury cruise passengers. To the best of our knowledge this study is the first to incorporate the cognitive appraisal approach into script theory in a luxury tourism setting. Our work discloses that these two theories complement each other and recollection is the tie between them. This research reinforces the theoretical literature on cognitive appraisal and script theory. Moreover, the luxury cruise sector is under pressure due to fierce competition and as a result there is a need to acknowledge the crucial determinants of tourists’ emotional reactions. An understanding of tourists’ emotional experiences, and their antecedents and consequences will aid in the formulation of strategic marketing, segmentation, and communication efforts. The results of our study confirm that different emotional reactions can be elicited due to the power of four appraisal dimensions: appetitive goal congruence, certainty, novelty and agency. The findings not only enrich the cognitive appraisal framework and script theory literature but also provide guidance for managerial and marketing strategies of cruise industry practitioners.
Aikaterini Manthiou,Kafia Ayiadi,Seonjeong (Ally) Lee,Liang (Rebecca) Tang 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.5
We aimed to extend the Stimulus-Organism-Response framework. Atmospherics and staff service were evaluated as stimulus impacting attendees’ social/self concept and memory (organism), and further leading to behavioral intention (response). Memory is not only an effective predictor of behavioral intention but also mediates the social/self concept value and behaviors.
TRAVELLING WITHIN THE BORDERS: HOW PLACE AUTHENTICITY DRIVES OUTCOMES
Aikaterini Manthiou,Nathalie Spielmann,Barry J. Babin 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
In many countries, domestic tourism is important in terms of both size and economic contribution (Massidda & Etzo, 2012). This study aimed to develop a measurement scale for place authenticity for domestic destinations. Moreover, the objective was to offer insights regarding the consequences of place authenticity while travelling within borders. Empirical literature on the authentic travel experience “within borders” is quite scant and the attention of policy makers is not adequately focused on its outcomes such as attitude, values and positive WOM. A very small body of literature has primarily focused on domestic tourists’ destination experience yet omits measuring authenticity perceptions (Chi & Qu, 2008; Massidda & Etzo, 2012; Milman & Pizam, 1995). Empirical data were collected from 456 American consumers who had travelled to domestic tourism destinations. This paper provides a new measure for place authenticity that destination marketers can use to gauge what consumers think of their domestic travel experience. In addition, the findings of this study suggest that place authenticity shapes key consumer outcomes such as attitude, values and positive WOM. Furthermore, place authenticity has significant indirect effects on value and WOM, consistent with the role of place authenticity’s effects being mediated by consumer attitude toward the destination. Finally, this study discusses the managerial implications for tourism destination marketing and positioning strategy.
THE SOCIAL MEDIA SCAPE: AN INTEGRATIVE FRAMEWORK AND MEASUREMENT SCALE
Aikaterini Manthiou,Kafia Ayadi,Volker Kuppelwieser 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
Recent evidence suggests a dramatic increase of use on the social media environment in the tourism and hospitality industry. This study aims to develop a measurement scale for the social media environment also called “social media scape”. The study will offer insights regarding the consequences of social media scape as well. Empirical data will be collected from 3 different countries and 3 studies will be conducted. In addition, the findings of this study will suggest how social media scape shapes key consumer behavior outcomes. Finally, this study will discuss the managerial implications for marketing and positioning strategy in the social media environment. In particular, the results of the study will indicate how the social media scape should be developed thus helping brands to better position themselves in this social media world and what consumers’ needs can satisfy such as functional, hedonic, social, and psychological. In addition, for global marketers who want to develop international networks, ethnicities are a significant impact factor on users’ behaviors. As such, this information will be useful since our study will include 3 different countries
LUXURY BRANDS SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON BRAND EQUITY AND CONSUMERS’ BEHAVIOR
Bruno Godey,Aikaterini Manthiou,Daniele Pederzoli,Joonas Rokka,Gaetano Aiello,Raffaele Donvito,Rahul Singh 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06
There is relatively little evidence on how social media marketing activities influence brand equity creation and consumers’ behavior towards the brand. We explore these relationships by analyzing pioneering brands in the luxury sector (Burberry, Dior, Gucci, Hermès, and Louis Vuitton). Based on a survey of 845 luxury brand consumers (Chinese, French, Indian and Italian) who follow the five brands studied on social media, we developed a structural equation model that helps to address gaps in prior social media branding literature. Specifically, our study demonstrates the links between social media marketing efforts – measured as a holistic concept incorporating five aspects (entertainment, interaction, trendiness, customization and word of mouth) and their consequences (brand preference, price premium and loyalty).
Lanlung Chiang,Aikaterini Manthiou,Liang (Rebecca) Tang,JungYoung Shin,Alastair Morrison 한국관광학회 2012 International Journal of Tourism Sciences Vol.12 No.3
This study aimed to investigate the relationships between the age groups of international tourists and the information sources they prefer on the island of Fiji. The study used correspondence analysis to achieve its goals. The results showed that the 18-29 age group was more likely to obtain tourism information from travel guidebooks and friends/relatives. The 30-49 age group preferred to seek travel information on websites. Older adults, 50-64 and over, primarily relied on travel agencies and tour operators. This study helps tourism industry practitioners in Fiji understand more accurately how international tourists plan their trips and how to better-predict these tourists’ behavior. It further suggests some marketing strategies to effectively communicate with existing and potential tourists.