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Aikaterini Manthiou,Kafia Ayiadi,Seonjeong (Ally) Lee,Liang (Rebecca) Tang 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.5
We aimed to extend the Stimulus-Organism-Response framework. Atmospherics and staff service were evaluated as stimulus impacting attendees’ social/self concept and memory (organism), and further leading to behavioral intention (response). Memory is not only an effective predictor of behavioral intention but also mediates the social/self concept value and behaviors.
Aikaterini Manthiou,Kafia Ayiadi,Seonjeong (Ally) Lee,Liang (Rebecca) Tang 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
We aimed to extend the Stimulus–Organism–Response framework. Atmospherics and staff service were evaluated as stimulus impacting attendees’ social/self concept and memory (organism), and further leading to behavioral intention (response). Memory is not only an effective predictor of behavioral intention but also mediates the social/self concept value and behaviors.